I'm on a mission to help more inspiring people rise up and be the voices of influence that the world
21/11/2025
Integration beats balance. Life and work aren’t tidy compartments.
Your nervous system is part of your strategy. Publishing when depleted leaves residue.
Reset, then show up clean.
The energy behind the words matters as much as the words.
When your marketing draws from the same pot you live from, people taste the difference.
19/11/2025
If your message feels repetitive to you, it’s probably only just starting to land with your audience. Consistency doesn’t “box you in”. It’s what makes you memorable. (truth).
The most magnetic brands aren’t the loudest. They’re the clearest, and most distinct. And this alignment creates pull that chasing never can.
That’s how you shift from attention to momentum.
18/11/2025
It’s strange how a simple photoshoot can hold the energy of an entire new season.
Last week I had my first-ever proper brand photoshoot - after 10 years as a personal branding specialist, and running a marketing agency for 20 years.
Not my first professional photos, of course. I’ve had plenty of those over the years.
But they were always squeezed into the edges of things: five minutes backstage before speaking, a quick shot at a book launch, a stolen moment at an event.
Beautiful moments… just never a dedicated shoot.
Last week's shoot was different.
Not because I finally carved out the space,
But because my business, Virtually Myself® (a private, strategy-led AI visibility system for founder-led small businesses) is stepping more fully into the corporate arena.
My co-founder and I have lots of behind-the-scenes and happy snaps, but now with larger clients, exciting opportunities and some strategic partnerships lined up for 2026, it was time to get a few professional photos together.
This was providential.
Because after a glorious season of "spring growth" which followed a long "personal winter" - it felt like the right moment to refresh my broader visual presence too.
And the timing felt almost symbolic, because just days earlier I’d been teaching a session on Visual Vitality inside Marketing Me®...
..all about how your visual identity isn’t decoration… it’s important communication.
Your first frame of connection.
Your silent introduction.
Here are a few themes that came up in my workshop, and why they felt especially alive as I reflect on this shoot:
1. People feel you long before they read you.
"A picture is worth a thousand words" (actually many more, tbh). Are you clear on what they're saying??
2. Micro-moments matter more than polished campaigns.
Your audience doesn’t need theatrics, perfection - or even a whole lotta polish. They just need to know you’re here… thinking, creating, contributing....as I like to say "in the arena".
3. Visual storytelling is a form of leadership. (I especially love this one!!)
In a world saturated with "AI-generated everything", warmth and truth are what stand out.
And that’s what this shoot represents for me - congruence.
It marked a quiet realignment between my inner evolution and my outer expression.
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If you’re feeling a similar shift, like you’re growing into a new chapter and your visual identity needs to meet you there - you’re not alone.
This isn't about self-promotion. It's about curating what you want to be KNOWN for, strategically and authentically.
This moment invites many of us to bring our visual presence back into coherence with the next chapter of our professional life.
It doesn’t need to be dramatic - tiny, consistent steps create the most sustainable evolution.
And I’m walking it right alongside you.
Welcome to the quiet revolution of digital storytelling.
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P.S. I believe that 2026 is the year when authentic human-led brands will come into their own in a more powerful way than every before.
If you’re considering working with me next year, here are the two pathways that support different seasons of growth:
1. Marketing Me® helps you clarify your foundations.
2. Virtually Myself® helps you amplify your message.
Brands often obsess over the notion that visibility equals credibility.
But what if we shifted our focus to the emotional resonance our brands evoke?
A client once came to me struggling to convey their impactful work through standard marketing tactics. They advertised consistently, had a large email list, and frequently engaged in mainstream promotions. But yet somehow, felt things weren't "landing" with their audience.
And they couldn't pinpoint why. I could see why immediately.
It wasn't until they embraced their identity with consistency - visual language, verbal cues, genuine interactions - that they began making genuine connections.
Their ad costs halved overnight, and the conversion rate on their launch campaign doubled.
Start by considering the subtle ways your brand leaves a mark and how deeply you can resonate with your audience.
15/11/2025
Visibility for the sake of "being seen" is overrated.
Category ownership, however, is a game-changer for personal brands.....because people regard you differently - when you’re clear, consistent, and unique enough that people can’t forget. (for all the right reasons, of course!)
Anyone can generate fleeting attention if they try hard enough. Few are remembered, and have clarity that creates memorability beyond a social feed.
When you create your own category - the whole landscape shifts. Because when you know how to be a "category-of-one", and share it, live it....and have the systems in place to support it (and free you up to "live your life") - it carries your message further than you ever thought possible.
13/11/2025
Brands often obsess over the notion that visibility equals credibility.
But what if we shifted our focus to the emotional resonance our brands evoke?
One of my most vivid memories around this is a client in the wellness space, a very well known and credible voice, who struggled to convey their impactful work through standard marketing tactics. Before she came to me she was spending tens of thousands monthly on ads and content that didn't really feel like her.
She was very distinct, with a very unique approach in her space - so the first thing i taught her was to lean into her natural and unique way of "being" - in all the places - unapologetically, and with consistency - this spanned visuals, language, verbal cues and more.
And as her digital presence became more congruent with her real time interactions - something freaky happened.
Almost overnight she halved her ad costs because more people were engaging with her content (her ad agency couldn't believe the difference).
She was blown away (as was I, to be honest - to see such tangible impact of this work so quickly!)
Being the real, life-living version of you (expressed in an elegant yet congruent way) is totally where its at!
(ps. sorry in advance if my tangled headphones bother you. i do still like the old school wired ones - and have had a few comments about that in the past (mostly the tangling but to this point, its just how i roll....so here i am tangles headphones and all!)
11/11/2025
Noise is easy.
Clarity is rare.
Building a personal brand that lasts isn’t about being everywhere, it’s about standing steady.
Rooted in integrity.
Powered by connection.
This is how trust compounds over time, and why the future belongs to the leaders who choose resonance over rush.
For personal brands, where energy and focus are the most precious resources, learning how to tap into synchronicity (strategically) is the holy grail of leverage.
I've lived it for years, I wrote an entire chapter about it in my book, Marketing Me - I'm just starting to talk about it a lot more here now too.
It may sound weird or vague - definitely unconventional in the marketing and personal branding space.
So take a read and if you have questions about anything in here - I'm here for those (and would love to hear yours if you have one!)
07/11/2025
The best strategies often arrive in the pause. Synchronicity is more than chance, it’s the hidden partner in creative clarity.
06/11/2025
Hey everyone! Next week I'm running a super unique training for my Marketing Me® Client Community - in 20+ years of doing these it's unlike any I've ever done before. Super fresh and relevant to NOW (not 6 months ago!)!
It's a hands-on one-hour workshop called "Visual Vitality" where I'll walk them through how to craft powerful, proof-of-life content that not only tells your audience what you do, and builds credibility but shows them who you are - using very strategic visuals.
The art and science of curating visuals - that position you as "quietly compelling" - for those who like to move that way. (if that's you, you're in good company!)
I'll be walking my clients through how things are changing with the uptake of AI, and how to adapt by crafting meaningful but powerful content that positions you as credible, congruent and interesting.
Interesting. Memorable. Strategic.
It's not a training about "posting more" (urghhh)....
or sharing everything (double urgggh!)........ but it will unpack the psychology of what's "remembered" and why.
With a formula for how to craft that in a way that strengthens your positioning, and works to support the thought leadership content you share as well. (it's both/and not either/or - and I'll show you why!)
It'll be especially useful if you do cool stuff in your day to day - or have big things happenning behind the scenes - and you think "s*%t, I should have posted about that!" but you dont end up doing it because....you know, life....
If you'd like to join my clients and me next Wednesday, you'd be welcome to!
There’s a certain kind of content people remember.
Because when they see you next, that’s what they bring up in conversation.
It’s the quiet ping that keeps you front of mind.
That’s the kind of content we’ll be unpacking in Visual Vitality - my upcoming workshop on crafting meaningful but powerful content that positions you as credible, congruent and interesting.
This isn’t about churning out polished selfies or humblebrags.
It’s about learning how to share the moments that matter - and doing it with purpose, presence, and just the right touch of strategy.
You’ll learn how to:
🏵Turn milestone moments into magnetic brand assets
🏵 Show (not just tell) what you stand for
🏵 Use visual storytelling to build trust and authority
🏵 Balance everyday content with big-picture visibility
🏵 Stop wasting your best moments by capturing them with care
This is for anyone building a personal brand who wants to be remembered for the right reasons - and show up in a way that feels human, strategic and quietly compelling :-)
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Nina Christian is a passionate marketer, with a career of over 24 years in marketing spanning technology, not-for-profits, tourism, fashion, sports, education and more.
In 2000, Nina founded boutique-marketing agency Braveda (Winner, "Best Marketing Agency" at the 2018 AMI Awards) and in that time has worked with hundreds of marketers, agencies and award-winning clients around the globe helping them to make their marketing exceptional.
Even with a rich background in traditional marketing, Nina was an early adopter of our industry’s digital toolset – recognising changing buyer behaviour and the need for marketers to adapt.
Nina founded, grew and successfully exited a startup of international renown, is the Co-Founder of social enterprise EntreprenHer, and through her agency Braveda, has created a thriving online community of thousands of young marketers starting out under the @Launch Your MarketinLaunch Your Marketing Career brand.
Nina is the State Chair of the AMI in Victoria, an AMI Fellow, Winner of Certified Practicing Marketer of the Year (Victoria) 2018, and serves on multiple marketing advisory boards.
She is also mentor to countless young marketers both in her teams and across the country and believes there has never been a more exciting time for our profession.