It's not just what you say, and do, or how you look and communicate that builds connedtion with your audience.
.
It goes deeper.
To the intention, the energy that sits behind your message.
You can't fake or manufacture it.
Whatever is sitting there will be experienced, felt by your audience.
That's confronting for some, a field of opportunity for others!
Very excited to announce the maiden voyage of the "Marketing Me Express".
Set to depart on 22 November. 🚉🍾
A majestic one-day journey to take you from confused and convoluted to clear and confident around being visible in a way that has a tangible commercial impact on your business/brand/role.
Stops including on this luxury voyage include:
🚇Tapping into your own X factor so you multiply the connection you have with your network and audience (and I don't just tell you "how" to find it, we actually DO THIS together!)
🚇Your 6-month content & messaging plan directly aligned to your or your professional objectives
🚇 Setting up your bespoke 1-hour a-week marketing system tailored to your personality, strengths and situation.
You'll take this journey in an exclusive and intimate carriage to enable personalised attention and support by your experienced host, driver and conductor - yours truly! 👩✈️
The Marketing Me Express also includes 30-days post-journey personalised support for your personal brand activation, content and marketing! Helping you work through any 🚧 that pop up as you implement it.
Suited to: Thought Leaders, Experts, Authors, Speakers, Professional Services Specialists, Corporate Leaders and Creatives.
Departs 23 November from Melbourne and 22 November virtually from any location you are in!
This journey will be inspiring, energising and empowering as we get you activated and implementing those things you've wanted to do for ages but didn't know where to start or how to do it in a way that felt easy.
What a way to close out 2023 and get on the right track for 2024!
Ready to climb aboard the marketing Express? 🚉
Get your ticket here🎟 https://www.ninachristian.com/offers/8uzHLTAf
Choosing the one marketing action will build the most momentum in your business (3)
I've experimented with hundreds of systems and processes and approaches over the years. And this is what I've found work best, hands down.
Regardless of who you are - if you are a personal brand and your baseline marketing of getting your message in front of your audience is taking you more than an hour a week it's not sustainable. Period.
Sure you can do it for a few weeks, maybe even a few months, but soon enough you'll burn out.
You have clients, a business to run, and this thing called......LIFE.
When you're building a "personal brand" it's a different kettle of fish to marketing for an organisation - because YOU are the brand.
This is why I advocate (and practice!) a one-our-a week marketing approach.
Because it's simple, do-able and effective.
Lofty ideals and grand plans may look good on paper (or a spreadsheet) - but you and I both know that based on your track record, the chance of you actually following through is zero to none!
Consistency is your biggest leverage factor when you're a personal brand.
That said, before you tap into that extraordinary advantage, it's vital to be clear on your personal positioning and messaging - this is why I take my clients through a simple confidence-fueling process before they create and set up their system.
There's no commercial benefit being consistent if you have a confusing message or your strategy isn't aligned with your business goals, your personality or preferences.
(and if you need help with this let me know, it's what I do!)
But when you do have clarity and confidence in your positioning and your message then setting up your "one-our-a-week marketing system" is like turning on the tap for visibility, connection and boosting your reputation. 🚰
Can’t contain the enthusiasm for my latest project - the One Hour A Week Marketing Challenge ⏰ - been planning this for months and todays the day! Excited 💃🏼 And in this video I sure why I believe this will be a game changer for so many!
Finding leverage and simplicity in your marketing - so its not an energy suck.
What’s your one “leveragable” thing (that you can do in an hour a week?
Nina Christian talks about what's in store for you inside the Marketing Me Experience 💛
Below is an impromptu video that I recorded for a corporate client recently.
It was 8pm at night after a long day, filled with family interruptions and hiccups - and completely unscripted.
I just popped the camera on and talked very openly about what we do inside Marketing Me®️ and why it's different from traditional marketing and personal branding programs.
What I love about it is that it's less about the "what" we do - instead, it captures the essence of the transformation that comes from the experience and the bottom-line impact that has on the business.
Because that what matters most. How people emerge on the other side, different to how they come in.
So I thought I'd share that here as well!
I've been running Marketing Me®️ as a public program for four years and last year I added a B2B version it for corporate groups of 10+.
As it especially suits companies in technology, professional services, local government and consulting.
People who need to stand out. Be seen. Be heard. Be recognisable. Be influential.
And not just marketers, definitely.
Those who experience the biggest shifts are executive leadership teams, sales professionals, and customer relationship managers.
Basically anyone who needs to be known and respected by more people so they can build strategic relationships and deeper connections that enable them to get better results in their role - client retention, new business, strategic partnerships, team engagement.
While it's called Marketing Me®️ this is definitely not just another marketing program.
At it's core it helps people understand their uniqueness and significance in the world - and express that in a smart and strategic way for a commercial purpose - (as in aligned with your business/role KPIs) but in a way that feels really good.
So if you are a business leader that wants this for your team - so they get more excited about the work they do and sharing the impact your organisation is having - this is a fantastic and sup
Why AI won't help your content confidence
There are four main areas people get stuck with when it comes to creating content to build their personal or business brand. One of them A.I. can help with….maybe even two. But the other two? It’ll have the opposite effect! ⤵️
If your big challenge is posting CONSISTENTLY, whacking up some A.I. generated content CAN help with that.
If you lack CLARITY (as in, you DO know what you want to say but get stuck finding the words to say it) then it might be a little bit useful then too.
But in my experience in working with thousands of personal brands the CLARITY problem runs a lot deeper.
Meaning people don’t actually know WHAT they want to say.
Much less HOW to say it.
In a way that makes strategic sense for their brand and business (or role, if an employee) -
and propels you towards your KPIs or current commercial goals.
Giving agency over your message to a bot won’t serve you in that instance. It’ll just make you more jumbled.
And dramatically increase your challenges on two other areas.
CONFIDENCE- because while a bot might help you put out something that looks well written and polished, we all know it’s not “you” and that undermines your confidence.
Plus you’re going to get on that phone call, show up at that sales presentation or speak at that event.
And if your messaging isn’t congruent with what you’re putting out in your content it won’t be half as effective.
Which leads me to the final thing people are challenges with - CONNECTION.
You can put out some pretty fancy stuff pretty easily these days but if your audience doesn’t “feel it” and connect with you as a brand, it won’t have the impact you want it to.
BUT when your content is infused with
YOUR DNA,
your brand ENERGY
and your unique marketing THUMBPRINT…..
People will be inspired to engage with you. 😍
They will reach out to you. 😍
Theyll be happy to hear from you. 😍
And ultimately be way more likely to buy from you. 😍
And you don’t have t
Marketing your message and building awareness as a personal brand.
What you “think” is the problem and what the issue actually is are likely two very different things.
And all to often I see people approaching them in the wrong order.
But there’s a better way. Let me explain…..
Making social media content simple like ABC, easy as 1,2,3 🎶
The most naff thing happened to me today 🚙 and brought home such a powerful truth. Sometimes what we need to know but can’t see is right in front of us - we just need someone (or something!) to help is see it! 👀
How intention powers everything in my life, including fitness
Live Streaming Broadcast - Why I'm *not* planning for 2023
A special message - probably my last live stream for the year.....
(probably, not definite!)
But if it is my last what I most want to say is be extra gentle and kind to yourself in this season.
It has indeed been a big year.
Everything is happening for a reason.
You’re not alone if you’re feeling more stretched than usual right now.
If you’re feeling like you need more rest, take it.
If you need more “alone time” make some space for it.
If you need to let things go, be completely ok with it.
Knowing the priorities for each day have a way of realigning themselves when you're open to how that might look.
Knowing the ultimate priority is YOU.
Managing your state, your energy and your focus.
Finding the beauty of the season we're in.
And feeling ready to embrace what's to come.
It’s been a big year.
Finish it in flow.
You’ve got this. 💙
Why _proven marketing systems_ don't work anymore and what does work
Audiences are over anything predictable or "cookie-cutter" these days so if you're following what someone else is doing you're missing the true opportunity to connect with people in a meaningful way.
The key is to dial your efforts into the marketing basics - strategy, creativity and critical thinking - and "think differently" about how you can apply it to your own situation.
That's what will get you noticed!
Why People Switch Off and Don't Connect With Your Content (And How To Stop It)
How people are "tuning in" and "tuning out" to content is changing. And they're also making buying decisions very differently, too.
So even if you think your content is great, you might be getting a lousy response.
This video will show you one of the reasons why people switch off and don't connect with your content.
The 3 _must-have's_ for in marketing in 2022
Marketing is a lot more than posting on social media - here are the three things you need to consider if you want to get your message in front of more of the "right" people with ease in 2022. 😍
Thursdays are usually my “favourite” work day because I get to do the stuff I love most.
So it’s the one day of the week I’ll usually do my hair and make up. #lovecurls
I’m especially pumped and ready to go because today I’m about to do an amazing interview to share key insights of my “2022 Marketing Insights Report” with one of the most respected names in the online space (more details to come soon!)
Followed by a CEO Briefing Session for business owners, and leaders keen to implement the findings i outline in it .
I am so excited about both of these because I get to talk about stuff that’s making all the difference right in getting your message in front of more people now.
And getting noticed instead of getting ignored 🙁
Even if you’re not a marketer - and how the principles are applicable whether you have a whole team, a single assistant, or even if you DIY!
Things like Brand Gravitas and how to do it in a way that builds deep connections…
and Modality Content. Why it’s different to repurposing and why it captures more people due to different learning styles and also bypassing audience fatigue.
Basically stuff you intuitively you know you probably should be doing, but get stuck on the where, what and how.
I’m aiming to get a whole bunch of people unstuck and leaping forward today!
And if you don’t yet have a copy of the report and want to get your hands on it, just send me a DM and I’ll get it over to you later today. 📧
If you want to know how what kind of content is going to connect deeply with your audience - this is it.
#contentmarketingtips #contentconnection #brandbuilding #thoughtleadership #marketing
How your marketing will need to change if you want to be heard in 2022.
So much is changing so fast, and one of those things is how people are tuning out to traditional marketing messages.
Many tactics and approaches that worked for years just aren't anymore (thank goodness, I say!), and in many cases if you're persisting with them, it might be turning people off without you even realising it.
This isn't about throwing out the baby with the bathwater though - just because a row of shops on a run down shipping strip may be full of junk and dilapidated and low value - doesn't mean that a "shop" is inherently past it's use by date.
Just because people have exploited emails, webinars, e-books, downloadables to the point where most people are completely over them, doesn't mean that there's not a place for them.
They are simply mediums, carrying your message.
It's not about the medium or the mode needing to change, but it's likely your message may need to.
Putting out any old stuff "out there" isn't enough to get on paople's radar - if it doesn't foster connection with the people you want to be talking about, you may as well be putting it out to a rock.
Your friends and colleagues might tell you it's awesome and slap you on the back, but if the people you want to do business with are glazing over it, what's the point?
Here's the fundamental things you can do right now to set yourself apart, and be an oasis in what can often feel like a sea of marketing muck.
Spoiler alert: It's about really bringing the "human" and "care" factor back into your marketing. And that's the same whether you're an organisation or a person.
What do you think? I"d love to know your thoughts!
How good Content will drive SALES - IG
What to do when your content strategy isn't working - Video
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