Nina Christian

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Nina Christian I'm on a mission to help more inspiring people rise up and be the voices of influence that the world

Visibility for the sake of "being seen" is overrated.Category ownership, however, is a game-changer for personal brands....
15/11/2025

Visibility for the sake of "being seen" is overrated.

Category ownership, however, is a game-changer for personal brands.....because people regard you differently - when you’re clear, consistent, and unique enough that people can’t forget. (for all the right reasons, of course!)

Anyone can generate fleeting attention if they try hard enough. Few are remembered, and have clarity that creates memorability beyond a social feed.

When you create your own category - the whole landscape shifts. Because when you know how to be a "category-of-one", and share it, live it....and have the systems in place to support it (and free you up to "live your life") - it carries your message further than you ever thought possible.

Brands often obsess over the notion that visibility equals credibility.But what if we shifted our focus to the emotional...
13/11/2025

Brands often obsess over the notion that visibility equals credibility.

But what if we shifted our focus to the emotional resonance our brands evoke?

One of my most vivid memories around this is a client in the wellness space, a very well known and credible voice, who struggled to convey their impactful work through standard marketing tactics. Before she came to me she was spending tens of thousands monthly on ads and content that didn't really feel like her.

She was very distinct, with a very unique approach in her space - so the first thing i taught her was to lean into her natural and unique way of "being" - in all the places - unapologetically, and with consistency - this spanned visuals, language, verbal cues and more.

And as her digital presence became more congruent with her real time interactions - something freaky happened.

Almost overnight she halved her ad costs because more people were engaging with her content (her ad agency couldn't believe the difference).
She was blown away (as was I, to be honest - to see such tangible impact of this work so quickly!)

Being the real, life-living version of you (expressed in an elegant yet congruent way) is totally where its at!

(ps. sorry in advance if my tangled headphones bother you. i do still like the old school wired ones - and have had a few comments about that in the past (mostly the tangling but to this point, its just how i roll....so here i am tangles headphones and all!)

Noise is easy.Clarity is rare.Building a personal brand that lasts isn’t about being everywhere, it’s about standing ste...
11/11/2025

Noise is easy.
Clarity is rare.

Building a personal brand that lasts isn’t about being everywhere, it’s about standing steady.

Rooted in integrity.
Powered by connection.

This is how trust compounds over time, and why the future belongs to the leaders who choose resonance over rush.

Head over here for the full blog:
https://www.ninachristian.com/blog/future-proof-personal-brand-integrity

For personal brands, where energy and focus are the most precious resources, learning how to tap into synchronicity (str...
09/11/2025

For personal brands, where energy and focus are the most precious resources, learning how to tap into synchronicity (strategically) is the holy grail of leverage.

I've lived it for years, I wrote an entire chapter about it in my book, Marketing Me - I'm just starting to talk about it a lot more here now too.

It may sound weird or vague - definitely unconventional in the marketing and personal branding space.

So take a read and if you have questions about anything in here - I'm here for those (and would love to hear yours if you have one!)

The best strategies often arrive in the pause. Synchronicity is more than chance, it’s the hidden partner in creative cl...
07/11/2025

The best strategies often arrive in the pause. Synchronicity is more than chance, it’s the hidden partner in creative clarity.

Hey everyone! Next week I'm running a super unique training for my Marketing Me® Client Community - in 20+ years of doin...
06/11/2025

Hey everyone! Next week I'm running a super unique training for my Marketing Me® Client Community - in 20+ years of doing these it's unlike any I've ever done before. Super fresh and relevant to NOW (not 6 months ago!)!

It's a hands-on one-hour workshop called "Visual Vitality" where I'll walk them through how to craft powerful, proof-of-life content that not only tells your audience what you do, and builds credibility but shows them who you are - using very strategic visuals.

The art and science of curating visuals - that position you as "quietly compelling" - for those who like to move that way. (if that's you, you're in good company!)

I'll be walking my clients through how things are changing with the uptake of AI, and how to adapt by crafting meaningful but powerful content that positions you as credible, congruent and interesting.

Interesting. Memorable. Strategic.

It's not a training about "posting more" (urghhh)....
or sharing everything (double urgggh!)........ but it will unpack the psychology of what's "remembered" and why.

With a formula for how to craft that in a way that strengthens your positioning, and works to support the thought leadership content you share as well. (it's both/and not either/or - and I'll show you why!)

It'll be especially useful if you do cool stuff in your day to day - or have big things happenning behind the scenes - and you think "s*%t, I should have posted about that!" but you dont end up doing it because....you know, life....

If you'd like to join my clients and me next Wednesday, you'd be welcome to!

Here's where you can see more about it.
https://www.ninachristian.com/offers/tYh22DTL/checkout

There’s a certain kind of content people remember.Because when they see you next, that’s what they bring up in conversat...
06/11/2025

There’s a certain kind of content people remember.

Because when they see you next, that’s what they bring up in conversation.
It’s the quiet ping that keeps you front of mind.

That’s the kind of content we’ll be unpacking in Visual Vitality - my upcoming workshop on crafting meaningful but powerful content that positions you as credible, congruent and interesting.

This isn’t about churning out polished selfies or humblebrags.

It’s about learning how to share the moments that matter - and doing it with purpose, presence, and just the right touch of strategy.

You’ll learn how to:
🏵Turn milestone moments into magnetic brand assets
🏵 Show (not just tell) what you stand for
🏵 Use visual storytelling to build trust and authority
🏵 Balance everyday content with big-picture visibility
🏵 Stop wasting your best moments by capturing them with care

🗓 Wednesday 12 November, 12:30pm AEDT
📍 Live on Zoom
🎟 www.ninachristian.com/events

This is for anyone building a personal brand who wants to be remembered for the right reasons - and show up in a way that feels human, strategic and quietly compelling :-)

𝗧𝗿𝗲𝗻𝗱𝘀 𝗰𝗼𝗺𝗲 𝗮𝗻𝗱 𝗴𝗼. 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁.To stay on track (and keep my mental health intact), I’ve learned to filter every ...
05/11/2025

𝗧𝗿𝗲𝗻𝗱𝘀 𝗰𝗼𝗺𝗲 𝗮𝗻𝗱 𝗴𝗼. 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁.

To stay on track (and keep my mental health intact), I’ve learned to filter every opportunity through three questions:
• Does it compromise my values?
• Confuse my message?
• Drain my energy?

If the answer is “yes” to any of the above - it’s a no from me.

Even if it’s the hot new thing.
Even if it would boost engagement.
Even if everyone else is doing it.

This kind of discipline doesn’t just keep me grounded -
It protects my brand.

And it preserves my wellbeing.
And that matters. So much more than we often allow ourselves to admit.


Photo Credit: Rowena Milward (during our recent book-writing-sprint!) :-) x

I’ve stopped separating “work” and “life.”On paper, it looks tidy to box them off. In practice, it dilutes the impact.Wh...
03/11/2025

I’ve stopped separating “work” and “life.”

On paper, it looks tidy to box them off. In practice, it dilutes the impact.

When I blend the two, sharing a reflection after school drop-off, or capturing a client insight on a walk after a mentoring session, people respond with more depth.

They don’t just see “content.” They see me.

That’s where real trust builds. When your marketing draws from the same values that guide your choices in life, it resonates.
Integration is what makes marketing magnetic.

Head over here for the full blog - https://www.ninachristian.com/blog/authentic-marketing-consistency-trust

There’s a misconception that being “authentic” in marketing means throwing strategy out the window. Just show up as your...
02/11/2025

There’s a misconception that being “authentic” in marketing means throwing strategy out the window. Just show up as yourself, say whatever comes, and people will love you.

But authenticity without clarity can feel messy. And strategy without congruence feels hollow.

Research backs this up. A 2023 study (Shukla, Bhati & Jain) found that when people sense self-congruence with a brand, when its values and presence align with their own, it sparks trust, emotional attachment, and ultimately advocacy. But that only works when the brand’s message is clear, consistent, and intentional.

So the work isn’t choosing between “being real” or “being strategic.” It’s bringing them together.

• Strategy gives your message shape.
• Authenticity gives it depth.

When both are present, people don’t just see your content, they believe you. And belief is what drives true advocacy.

We tend to think synchronicity is luck, but way more often it’s clarity meeting readiness.Synchronicity isn’t something ...
29/10/2025

We tend to think synchronicity is luck, but way more often it’s clarity meeting readiness.

Synchronicity isn’t something you can demand. But it is something you can invite.

When you’re aligned, and open, those “out of nowhere” moments land with precision.

And the leaders who pay attention move differently. They respond with insight, not noise.

True personal branding is felt as much as it's seen.It’s about consistency in your visual and verbal language, making yo...
28/10/2025

True personal branding is felt as much as it's seen.

It’s about consistency in your visual and verbal language, making you instantly recognisable in any context.

Stop chasing the perfect pitch - instead, focus on how you make others feel.

Discover how to craft a powerful personal brand that resonates and captivates - read the full blog now to unlock the secrets of authentic, unforgettable presence! https://www.ninachristian.com/blog/strategic-identity-personal-branding

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Meet Nina...

Nina Christian is a passionate marketer, with a career of over 24 years in marketing spanning technology, not-for-profits, tourism, fashion, sports, education and more. In 2000, Nina founded boutique-marketing agency Braveda (Winner, "Best Marketing Agency" at the 2018 AMI Awards) and in that time has worked with hundreds of marketers, agencies and award-winning clients around the globe helping them to make their marketing exceptional.

Even with a rich background in traditional marketing, Nina was an early adopter of our industry’s digital toolset – recognising changing buyer behaviour and the need for marketers to adapt.

Nina founded, grew and successfully exited a startup of international renown, is the Co-Founder of social enterprise EntreprenHer, and through her agency Braveda, has created a thriving online community of thousands of young marketers starting out under the @Launch Your MarketinLaunch Your Marketing Career brand.

Nina is the State Chair of the AMI in Victoria, an AMI Fellow, Winner of Certified Practicing Marketer of the Year (Victoria) 2018, and serves on multiple marketing advisory boards.