Nina Christian, Pyalong (2026)

22/09/2026

Every established expert has an invisible archive.

It may include the keynote where your central idea finally clicked, a podcast conversation where you explained something particularly well, an old slide deck containing a framework you still use, and a handwritten diagram that made perfect sense at the time.

The ideas are there. Finding and applying them can depend heavily on memory.

I see this often with experts who have been doing their work for years. They have a substantial body of knowledge, yet every new article, proposal, workshop or presentation still creates pressure to begin again.

I think about knowledge as an asset.

An asset has ongoing value. It can be located, understood, maintained and applied when an opportunity arises.

This is why I have been thinking deeply about the idea of an Expertise Operating System. It connects your source material, ideas, voice, judgement and workflows so your knowledge can support the work you are doing now, as well as what you may create next.

It gives your best thinking a working structure.

Where does most of your valuable knowledge currently live?

In organised files, old presentations, recordings, notebooks, or mostly in your head?

I have unpacked the full idea in my latest article, including a practical way to begin with one commercially important area of expertise.

Read the full blog here 👉 https://www.ninachristian.com/blog/expertise-operating-system

21/09/2026

Restraint is one of the most elegant marketing skills you can develop.

A clear central focus gives you messaging guardrails. You can explore fresh stories, perspectives and themes while building a consistent association with your name.

Your expertise can stay expansive. Curate how you reveal it, giving people one clear idea to absorb, remember and share.

17/09/2026

Today, we came together in Melbourne to honour and celebrate the life of my this most remarkable man and dear friend, Bruce McDonald CPM FAMI.

I first met Bruce through a chance encounter at the top of Collins Street. He held a door open for me, we started talking, and I invited him to an Australian Marketing Institute event.

That conversation began a friendship and a chapter of service that would touch thousands of people across Australia’s marketing community.

Bruce became my Deputy Chair on the Australian Marketing Institute VIC Committee, a trusted sounding board, a generous mentor and one of my strongest supporters. He brought immense experience, deep care and a willingness to help wherever he could.

I’ve written this tribute to honour Bruce’s life, his contribution to our profession and the kindness he extended to so many, including me.

You can read it here: https://www.ninachristian.com/blog/bruce-mcdonald-tribute

Bruce, I’m so glad we met that day. I will never forget you, and I will always be grateful for you. 💜

15/09/2026

Once a year, I get together with my “marketing family” from around the country. 💜

This year we had two special days together, with the Australian Marketing Institute first CPM Summit followed by the annual AMI Awards. 🏆🥂

The Summit gave Australia’s top professional marketers a fascinating pull-back-the-curtain look at global brands, big ideas, leadership, experimentation and the many directions a marketing career can take.

Then came the Awards, and my heart was just about exploding as I watched so many people who are very special in my world recognised and celebrated for their achievements and contribution to the profession.

Some I first met as students and emerging marketers. Others have been clients, colleagues, committee members and friends over many years. I’ve watched careers unfold, worked alongside many of them and cheered them on through different chapters.

As an AMI Life Member and Fellow CPM, this community has been part of my professional life for decades. Being in the room to celebrate people I care about was incredibly special. so glad the very talented Rowena Michelle Millward shared in the celebrations.

I also came bearing gifts this year too! Since releasing my second book, Solar System Marketing® (Marketing Reimagined for “People” who are the Brand) I’ve had copies set aside for some special friends and industry colleagues.

There was lots of book signing, plenty of photos, and so much joy seeing the book in the hands of people who have been part of my own story. ✍️📚💜

I feel incredibly blessed to belong to this community and very lucky to call so many of these fine humans my friends.

These photos capture some of the people, conversations, books and moments that made the two days so special.💕

14/09/2026

Good strategy involves choosing what to leave out.

When you share every idea, offer and area of expertise at once, people have to work harder to understand you and refer you.

Choose the thing you most want to be known for in this season. Give it enough focus and consistency to become memorable.

Everything else can support that central idea, adding depth without diluting your message.

Your expertise can be expansive. Your message needs a clear centre of gravity.

As i wrote in my first book, Marketing Me, “we can be known for lots of things, but not lots of things at once”. 😍

11/09/2026

Once a year i get together with my “marketing family” from around the country.

This year it’s a two day event as the Australian Marketing Institute hosted its first ever CPM Summit in with the annual awards event to follow today. 🏆🥂

Hearing from top notch speakers like those managing global marketing for Canva Jake Baker and Emily Taylor and the Brisbane Olympics Brent Hill was fascinating.

It was an eye opening pull-back-the curtains look at two global brands with vastly different approaches.

One with a ginormous budget, huge team and capacity for experimentation - and one charged with rallying global interest around an event six years in the future on a shoestring budget! (albeit with one of the worlds most recognised logos and loved brands at their disposal!)

This was complimented by as great sessions on marketing without boundaries with Fern Canning and an exceptional fireside chat with CPMs in CEO roles Kathryn Illy Simon Cheng Louise Cummins Ed Stening.

(lots of relevancy for me in this one especially, as the company i’ve been building for three years, sovereign AI company Virtually Myself®️www.virtuallymyself.com is expanding rapidly into new markets including enterprise and government. So the journey of CPM marketers moving into CEO roles of “non-marketing” companies and building financial acumen was something timely i could relate to!)

The event was hosted by two of my faves Andrew Thornton and Kristie Atkins - who always bring class and smarts, and make everything fun.

And a highlight for me (and everyone else was Alex Gibbs CPM ho hosted a wine paring cocktail hour(s) with carefully selected drops mapped to different aspects of the life of a marketer. Just Brilliant and a demonstration of great marketing in action! 🍷🙌

This year i too came bearing gifts! Since the launch of second book Solar System Marketing®️ earlier this year i’ve had some copies set aside for some special friends and industry colleagues. So lots of book signing was done too! ✍️💜

The epic day was nicely rounded out with dinner with some of my longtime special people Maria De Conno Andrew Thornton John Clay and new friends Emily Taylor and Doriena Parsons too. Loved all our convos!

It was an exceptional day/night and i feel blessed to be a part of a community of professional marketers. Zeina Khodr didn’t have our pic but i loved our chat 🥰 and seeing you as always. post it below if you have it!

Thanks Paul Nicolaou and Business NSW for hosting and providing such a great venue and for the amazing AMI team for bringing it to life Kathryn Illy Carolyn Heath Lorri Loca Jane Oja Koval Watson.

Can’t wait for “part 2” - the awards ceremony today!

It’s going to be 🔥🎶🙌

Bring it on!

(gotta go get ready now!)

10/09/2026

Day 3 of Grade Six school camp as a parent volunteer. being on camp with two bus loads of excited kids and seven teachers has been something else.🤪🏕️

At one stage in my early parenting days i had five of my own under eight, so i’m used to chaos, noise and big personalities.

but this was a different experience and i learned a lot!

For starters,

1. the kids were awesome. i loved getting to know a very wide range of kids and learning their stories and observing how vastly school life and camp life are different from when i was a kid.

2. more kids had food allergies than didn’t have them. they had a colour coded lanyard system for the rainbow of dietaries which kept the teachers and kitchen staff on their toes.

3. neurodiversity is very evident and a lot more understood. lots of kids with very pronounced special needs. i was so touched how inclusive by and large the rest of the kids were with their more sensitive peers. allowing them space for their moments then welcoming them back to group activities when they’re ready.

4. asking rowdy grade 6 boys to wait in their cabins quietly was like asking a heard of thirsty elephamts to tiptoe to a watering hole. just not gonna happen. but the kids were responsive and took instruction when it was given. i was impressed.

here’s the other BIG thing i took away.

Teachers are kind, caring and hardworking.

⏰ On deck at 6:30am and going non-stop till 10.30pm and later.

💊Diligently giving kids their medicines at different times of the day. (and night)

😢sorting out meltdowns, misunderstandings, meal hiccups and more.

🙌 And going their absolute best to give all their kids a great experience.

So now i want to take this opportunity to do a massive shout out to all my friends and connections who do an awesome job supporting schools and teachers and students in all different ways.

including Karina Schreurs Katrina Bourke Daniela Falecki Tracey Ezard FACEL Tony Cox Sharon Witt Marg Lange Chris Curnow MEd and i’m sure countless others i haven’t listed here.

Supporting schools and teachers who support other peoples kids build strong foundations for a good life is no small thing.

it’s huge and so impactful.

through stories and conversations it’s evident how many precious kids haven’t had it easy at home and how vitally important this work is.

After spending a few days around the clock helping teachers morning to night and even bunking in with them - I have a new and very deep appreciation for anyone who supports this space.

🙏❤️🙏❤️🙏

08/09/2026

To close out the “primary school chapter” of my life i volunteered as a parent helper for my youngest child’s Grade 6 horseriding camp this week.🐴 ⛺️

Spending 3 days with 150 Grade Six kids felt like a fitting way to bookend the end of an era. 🙏

Seeing five kids through 7 years of primary school each.

35 “years” cumulatively. 😁

Right now i’m on the bus with two classes now and the energy and excitement is palpable.

Appreciate any and all prayers for good weather. ☀️

07/09/2026

AI has made creating content faster than ever. Ideas are everywhere. Every thought can become a post, article, video or podcast.

That abundance creates its own pressure.

Clarity comes from having a centre. A clear commercial focus helps you decide which ideas deserve your attention, which stories support your message, and which opportunities belong in your orbit.

When your Sun is clear, choosing what to say becomes much simpler.

04/09/2026

"What is one way you’re creating impact that you’ve rarely (if ever) shared openly before, that but that you know has a huge impact on others?"

That was the question at the centre of last night’s Impact Table® dinner.

I run these every few months and bring together different people in my world - and last night I had the priviledge of sharing a beautiful meal and drinks with Dr.Chandra Vadhana Radhakrishnan, Caroline Callegari, Amber Ellem, Martina Dillon, Jessica Cheney and Alex Hagan.

I asked everyone to consider the question - in both a personal and professional context.

It made us think - because this kind of impact doesn't ever appear in a resume, an About page, a LinkedIn profile or an introduction.

Yet when we each paused to consider it, the answers revealed SO much about the leaders around the table.

* Proactively normalising neurodiversity in unexpected conversations and the tangible way this has changed how so many view themselves - and others.

* Bringing joy into people’s worlds in surprising and random ways.

* Helping people feel safe and supported during difficult times.

* Championing powerful female voices in male-dominated settings.

* Being a role model who helps girls from all cultures see what is possible.

None of which is anyone’s “day job”. And mostly this happens behind the scenes, often in ways they may rarely stop to acknowledge themselves.

That reflection was one of the most meaningful parts of the evening for all of us. Thank you to each of you for your beautiful presence and for being brave and "going there" with my question!

And this is what I love most about the Impact Table®.

They are intentionally small. Everyone has the opportunity to get to know each other, share what they do and discover areas of shared interest.

Then we explore one question together.

One question can open up powerful reflection, deeper connection and conversations that continue long after dinner ends.

People often write and share their overnight reflections with me (and the others!) the next day.

If you’d like to join a future Impact Table® dinner, you’ll find more information at https://www.ninachristian.com/events

Nina Christian

22/09/2026

21/09/2026

17/09/2026

15/09/2026

14/09/2026

11/09/2026

10/09/2026

08/09/2026

07/09/2026

04/09/2026

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