Fang It Marketing

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Fang It Marketing

Social Media without the headache 😌

15/11/2023

I'll let you in on a secret. When I first jumped into Social Media marketing for a B2B company, I promoted some lies.

Well, half-truths maybe. I loved the mission of the business, the owners, and the people I worked with. So this made me very willing to say awesome things about the brand all the time on social media, even things I didn't fully know were true or not.

Every product they released, I would jump on a FB live and talk about how AWESOME it was, how we were #1 in Australia, had the highest quality control, assumed it would save heaps time for our customers, help them earn MORE money, etc. But I didn't really know what I was talking about. I just wanted to help sell our products and services because I knew that most of the money the company made would be pumped into charities and goodwill and I loved that. So while I genuinely knew it was a trusted company, I hadn't taken full responsibility for my job to make sure that the information that I was putting out was completely true.

This still didn't really make it okay though. And to be honest, the big 'OMG' generic, click-bait promises started to wear out, because I didn't KNOW the product and benefits that well and what the audience/customers needed in the industry for us to fulfil.

Looking back, it probably would have been more enjoyable and maybe more successful to niche down and find out for myself what the key points were made the company stand out in the industry, and pump that out THAT message, rather than a high volume of vague statements that may or may not be entirely true.

06/11/2023

With so much of the internet telling us what we're doing wrong, here's some rightnesses 👍🏼

Whenever I onboard a client, most of them get extremely apologetic and warn me that their socials are 💩-house and that they have no idea what they've been doing.

WELL DUH!

That's why you reach out for help. When you need assistance!

So if you're a service-based business and the thought of confronting your social media is making you want to stab an orange....let chat!

Save the life of an orange and grow your brand's online presence today 🍊

01/11/2023

It's some hectic modern times we're flying into hey? There's pros and cons of all things new and shiny, especially for business owners.

You can promote your business to LOADS of people on the internet (which is where most people hang out these days)...FOR FREE! Ba-bye expensive radio & tv ads 👋🏼

We have AI that can write copy, edit your videos, write up proposals and practically do your job for you!

If you eat a pickle with ice cream, an explosion occurs in your mouth (according to Tik Tok 🥒)

So there's lots of cool things that can happen in the world, but the question is how does the business owner USE these tools (minus the pickles) successfully while also running a full fledged business AND have a life..???

You. Don't. Have. To. Do. It. All.

That's right. You actually DON'T have to figure out everything on your own.

Sure, there's budgets and maybe you've been burned before, but when you can put in a little bit of effort and brain power to invest in receiving HELP, this will give you back the most valuable thing on Earth...TIME!!!! ⏰

So are you going to try the pickle and ice cream or what? 😏

www.fangitsocialmedia.com.au

16/08/2023

We ask soooo many questions a day about our business.
Is this video good or boring?
Is our logo clever?
Why aren't people clicking onto our website?
Are our customers more active on Instagram or Linked In?

And usually you're asking these in hopes that an answer appears.
But asking your imagination friend Freddie G, may have worked when you were 9 years old, but probably not now. You need actual answers. Real-life, blunt, awesome answers.

It's time to survey 👏🏼 it 👏🏼 up! 👏🏼

Surveys can be as simple and thorough as you'd like them to be.

Post a poll on your socials, email your 10 regular customers/clients with 3-5 questions, make an easy survey on Survey Monkey for free, have something printed out or ready as a PDF form to give to a customer/client after their service with you.

If you don't know the answer to something about YOUR customers or clients, ASK THEM 💜

Most people like to talk, so usually you'll find they're more than willing to give their feedback AND it shows that you actually care about what they think 😉

If you know this type of thing would really help, but simple don't have the time or know-how, please reach out on a complimentary Discovery Call with me and we get get you moving in the right direction!

www.fangitsocialmedia.com.au

08/08/2023

And while you might not physically feel the same kind of pain stepping on a lego block (if you know, you know 😅), having zero strategy is like driving a car with a blindfold on, who knows where you'll end up?!

One thing you can implement right away in creating a strategy is knowing and writing down a simple goal. Whether it be how many sales you'd like to start doing a week, how many enquiries you get, etc. Just write it down.

Then think with what would be needed on your behalf to create that reality.

If you need help with removing the lego block from under your businesses foot, please reach out to me or book in a complimentary Discovery Call to help start you in the right direction 🚘

https://calendly.com/fangitsocialmedia/30min?month=2023-08

02/08/2023

Comparing ourselves online to each other is a crime we're all guilty of... 🦹‍♀️
And I call it a crime because as much as we try and justify it, it simply does us no good.
It serves no purpose other than to judge ourselves personally, our business growth and our content OR judge someone else's.

If you've only just decided to jump on the marketing train and really put you and your business out there, then
1. CONGRATS 🥳
and 2. Don't sweat the small things 💦

Marketing is the make up of small things put out consistently, added up over time to bring your business results. This might be in the form of brand recognition, sales, enquiries and collaborations.

So don't expect things to change dramatically soon, but also don't expect they won't change dramatically in the future either!

I dislike the word 'patience' very much, so I won't recommend that, BUT just trust in the process and see what's incrementally working while you keep busy. Overtime you'll see changes 😉

If you've felt like a caterpillar for far too long, book in a call with me to see how we can get you moving in the right direction 🐛

www.fangitsocialmedia.com.au

31/07/2023

When your business can nail an introduction without saying a word, it not only saves a lot of time, but also increases your chance of pulling in new leads 🤑

Having the vital points already answered in your Social Media bio's cuts out the back and forth "where are you located?", "do you offer X,Y,Z?" or them simple not knowing where to contact you and so swipe to a competitor with more information available.

Let me know if I missed anything else you think it vital 👇🏼

www.fangitsocialmedia.com.au

26/07/2023

Let's get 'woo-woo' for a sec 🙃🔮

It's one thing to choose and want your ideal clients or customers, but it's a WHOLE other practice to actually GET them 😳 It's the 'what you PUT out, you GET in' formula right?

The good news is with the right steps and strategy in place, it's all in your control! ✨

HOW? Because it's all in how your brand is going to ATTRACT these kind of prospects.

This can either be a long, gruelling, overwhelming task (that you and I both know is important to figure out 😉), OR it can be bloody fun, insightful and mind-blowing when you see how fast it works!

If this interests you, shoot me a PM or email ✉️ [email protected] and I will send you a link to a complimentary discovery call to help get your business moving in the right direction ✈️

www.fangitsocialmedia.com.au

20/07/2023

At the start of my Marketing journey, this was a PRACTICE for me 😅

If I'm interested in something, I could talk to the cows come home and want to explain every detail. However in my experience, the most successful marketing is done with as little words as possible.

People have busy lives, so the faster we can get to the point in a creative manner that can hold their attention, the faster they can make a viewpoint on how they feel about our brand. Do they relate to the content? Do they need our product or service in the first place? Will they benefit from working with our brand at all?

I'm still working on it myself tbh, but I've come a loooong way...unless you mention the subject of sleep or space, then R.I.P in that conversation with me 🪦🪐

The less words you can use to describe what it is you do, the further it will reach.

If you run a business, but don't know where to start when it comes to Marketing, book in a 30 min free consultation call with me to get you started in the right direction!

https://calendly.com/fangitsocialmedia/30min?month=2023-07

11/07/2023

The word 'STRATEGY' seems to either rub people the wrong way OR (if you're deep into Marketing), makes you scream it to the rooftops. And I think it's because there's a lack of understanding of the actual word itself and what it means in this day and age of marketing.

Oxford Definition: 'A plan of action designed to achieve a long-term or overall aim.'

The word itself is derived from the Greek word “strategos”; stratus (meaning army) and “ago” (meaning leading/moving).

After being in the marketing world for almost 7 years now, and seeing the growth that Marketing causes for a business and brand, strategy has never been MORE important. So I'm implementing that more than ever with my clients and especially in my new services coming soon 👀👀👀

www.fangitsocialmedia.com.au

03/07/2023

Here's 3 go-to content ideas you can implement for your service-based biz THIS WEEK!

www.fangitsocialmedia.com.au

27/06/2023

Not every single sale may come directly from marketing & promotions, but something very cool happens the moment you start pumping it out consistently!

Let me know if you've seen the fruits of marketing in your business 🍓🥝🍌

www.fangitsocialmedia.com.au

22/06/2023

You'd think that we'd be desensitised to the fear of posting about our business by now since Social Media is very much part of our day-to-day lifestyle.

But yet, there's still this intense hesitation and doubt on every piece of content we are planning to post.

Listening to the inner dialogue of "no one cares about this", "this looks like 💩", "_____ will probably think I'm lame", "I don't want to be annoying", blah, blah, blah...everyone has a similar form of this dialogue. Let's call this dialogue Becky. She's a bit of a cow and doesn't plan on helping you succeed at all. Zilch.

Rather than having to go on a 6 month sabbatical to 'handle' this Becky, and replace her with a kinder, less-of-a-cow inner dialogue, probably called Chelsea. Just post the content.

Don't think about it if it's this or if it's that.
Just post the content.

Don't worry about if it doesn't bring in sales, no one likes or comments on it.

Just 👏🏼 post 👏🏼 the 👏🏼 content 👏🏼

www.fangitsocialmedia.com.au

19/06/2023

It might be time to outsource 👇🏼
www.fangitsocialmedia.com.au

08/06/2023

The Epic Battle Between Paid Ads and Organic Magic! 🌱

💰 Paid Ads:

👉🏼 Imagine you have a super-targeted slingshot to hit only the right customers. It's like shooting a bullseye every time! 🎯 You can reach people who are interested in your products or services, like finding pancake lovers for your breakfast joint! 🥞🥰

👉🏼 However, remember, small biz heroes, it's important to set a budget. You wouldn't want to spend all your gold coins on one flashy ad, leaving nothing for the rest of your quest. Budget wisely and watch the sparks fly! ✨

🌳 Organic Social Media Posting:

👉🏼 With organic posting, you get to build real connections with your customers. It's like having a chat with friends in your cozy cafe, serving up warm smiles and engaging content! ☕️😊

👉🏼 Imagine sharing behind-the-scenes peeks of your magical business journey. Show off your secret recipe for those delicious cookies or introduce the quirky team members who make your store shine ✨

👉🏼 Consistency is key my friend! Think of it like watering a plant every day. Regularly posting valuable content, replying to comments, and sharing exciting updates helps your brand grow big and strong. 🌿💦

The best part? Organic posting is like a FREE! No coins needed, just a sprinkle of creativity and love. It's the secret sauce to long-term success ✨

The verdict? It's a Tie! 💥

In the battle between paid ads and organic posting, both have their powers! Use paid ads to target your ideal customers and get quick results, but don't forget the magic of organic posting for authentic connections and long-term growth.

So, embrace the best of both worlds and create your own winning strategy!

www.fangitsocialmedia.com.au

06/06/2023

Whatever it takes right? 😂

But this does bring up a good point when is comes to connecting directly with your target audience... 🎯

By speaking directly to one consumer instead of the whole crowd within your posts, it will create a relatable tone 🗣️

And by acknowledging their buttons and offering workable solutions, you build trust which which equals = more attention and interest.

Remember to be direct without being intrusive. So maybe hold off on that idea to hire a blimp and fly it past consumer, Susie's house 😉

www.fangitsocialmedia.com.au

04/06/2023

Lets get it 💪🏼

01/06/2023

Remember when internet dial-up was a thing?!

Well now, two decades later, we can embrace the power of quick and easy content creation! 📲✨

In today's fast-paced world, social media allows us to share moments and connect with our audience in a matter of SECONDS.

With just a few taps, you can whip out your phone and create engaging Stories that captivate your followers.

From behind-the-scenes glimpses to bite-sized tips and inspiring quotes, the possibilities are endless.

So, let your creativity flow and take advantage of this instant medium to share your story with the world! ⏱️🌟

Let me know if you need any help ✉️ [email protected]

30/05/2023

Gosh, don't you hate it when people say this? But bloody hell, they're not wrong.

Marketing is important for running any kind of business. Your business needs to be known in order for people to be interested and purchase from you.

And unless you're keen on spending hours doing old-school door knocking to promote 🚪(you do you), you're probably going to want to start taking advantage of Social Media.

Whatever it is you choose to do, start it now. Even if the branding isn't 'perfect'. Start and tweak as you go!

Feel free to DM me if you're at the point of pulling out your hair and would like some guidance 💜

www.fangitsocialmedia.com.au

24/05/2023

I think we already knew it 🧊

If you wanna get sexy results, you gotta do the not-so-sexy things like plan...organise and...

STRATEGISE

Business owners! It's time to control your social media before your biz goes down like the Titanic 🚢😬

Send me a private message if you're interested in a consultation call to see where you can start!

www.fangitsocialmedia.com.au

21/05/2023

Excuse the sarcasm, but the real answer is yes. Yes you can 😹

FAQ posts hit the sweet spot by offering quick answers to burning questions and what's best is that it's effective and efficient because you don't have to think up any interesting topic. ⏰✅ The things that your customers/audience ask the most will probably be the same or similar questions that others have so it's worth promoting it!

Eg. How fast is shipping/delivery of service?
How long does it take to see results?
What are the best options based on certain people?

The more information someone is getting from you, the more certain they will be about buying from you...or not 😬

Let me know if you need any help!
www.fangitsocialmedia.com.au

17/05/2023

This is why knowing what direction your business is going in is KEY.

It doesn't have to be crystal clear. But it has to be known. And then you can MOVE towards it.

It's doesn't have to be a big move. But it has to be A move.

If you need some help on where to start with Social Media, get in touch with me for a 45min Social Media Coaching call and lets get you MOVING 🔥

Book in here ⬇️
https://www.fangitsocialmedia.com.au/services-1

15/05/2023

Tick off that never-ending to-do list and reclaim your sanity 🤪 Outsourcing social media marketing is like summoning a time-saving superhero for your business. Wave goodbye to the endless scroll and say WOOO to a bonanza of productivity!

Now you can finally roll up your sleeves and dive into the heart of your business while we handle the quirky world of hashtags, memes, and viral cat videos 😉

Check out our services here👇🏼
www.fangitsocialmedia.com.au

11/05/2023

Let the cute lil gingerbread man from Shrek explain the 80/20 rule when it comes to using Social Media for your business...

80% of your content is all about giving, giving, and more giving. It's purely focused on providing value, entertaining, or educating your audience. No hidden agendas, just straight up VALUE!

While 20% of your content should be shameless self-promotion. Yes, I said it—shameless. Directly promote your products, services, or brand with reviews, product pics, links to your product or website, and show off why it's so damn good!

If you feel overwhelmed from where to even start with social media, email me at 📧[email protected] to set up a 15min free consultation and get you in the right direction to begin!

www.fangitsocialmedia.com.au

09/05/2023

It's all about perspective 😂

www.fangitsocialmedia.com.au

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Videos

It's no secret there's pros and cons to Social Media, even for the people that work in the industry itself!! 🫣 After all, the apps are DESIGNED to keep you addicted, so I totally understand when business owners don't want to 'give in' to using social media for their business. However, strictly looking from a business viewpoint, social media is a pretty cool, FREE tool for small businesses to easily get their brand out there. In the past you would have had to fork out hundreds or thousands of dollars to get newspaper and t.v ads to get seen for a limited amount of time. Whereas NOW, you can post as much as you want without paying cent!!!! So whilst it can suck in some areas, it can also be very beneficial for your business and get new eyeballs on your brand 👀 #socialmediamarketing #digitalmarketing #socialmediaexpert #socialmediamanager #marketingconsultant

PART 3 📖 Who the hell am I? And how did Fang It Social Media come about? #storytime #socialmediamarketing #digitalmarketing #socialmediaexpert #socialmediamanager #marketingconsultant

PART 2 📖 Who the hell am I? And how did Fang It Social Media come about? #storytime #socialmediamarketing #digitalmarketing #socialmediaexpert #socialmediamanager #marketingconsultant

PART 1 📖 Who the hell am I? And how did Fang It Social Media come about? #storytime #socialmediamarketing #digitalmarketing #socialmediaexpert #socialmediamanager #marketingconsultant

The difference between a business that makes Marketing a priority and one who doesn't. Same industry, different results...BECAUSE OF MARKETING 🤑 #marketing #marketingconsultant #marketingstrategy #testimonial #smallbusiness

If you're stuck for content ideas...FAQ's ☝🏼 #socialmediamarketing #socialmediamanager #socialmediatips #faqs #smallbusinesscontent

Part 2 of tidying up your businesses Insta bio to increase client/customer interest 📱 #socialmediamarketing #instagramtips #marketingtips #socialmediamanager

Is less always more when it comes to Social Media? 🤔

It always looks easy until the excitement and 'newness' wear out 😅 then it's just about straight-up consistency 📈

When someone says 'I don't know what to post!!😩'...really though? Remember social media today is MORE engaged with the LESS fancy, edited and photoshopped it is. There are sooooo many content ideas online. You just need to start with ONE ☝🏼

Do you guys remember show and tell? 🥹🧸 Relive your primary school days by implementing it into your online marketing to help get rid of the stress and seriousness behind creating content. Just like you did when you were 8 years, think of the best part of your business you LOVE and chat about it. Could be awesome clients, how you came up with the name or logo of your biz, your staff, a new product, anything that you're excited about right NOW. Then pop a camera in front and see what happens 😉 Let me know how you go! #socilamediamarketing #socialmediamanager #showandtell #contentideas

Don't make the ASSumption when it comes to your audience. Survey and find out what it is they actually need and want from you and you'll have more clarity on what to promote ✌🏼

Honestly, how often are you thinking about someone else's social media post just before you close your eyes? 🤔

Everyone has a platform now. And there's a lotttt of noise, so what's your business going to stand for on its own platform? And WHY should others be interested in your product or service? 🤔