02/11/2024
This has got to be the greatest marketing campaign for live events I have ever seen.
As a live music touring professional there is nothing worse than a sea of phones on for the entire gig especially when we look through the lens to give you live footage.
Well done Heineken for bringing the crowds attention back to the stage and the artist these people are spending their own money on to watch on their phones.
https://www.linkedin.com/posts/dolfvandenbrink_heineken-boringphone-truetogetherness-activity-7258129128237813760-FBuS?utm_source=share&utm_medium=member_ios
There is more to life when there is less on your phone! Our latest Heineken® campaign, “The Hidden Message”, truly embodies what we stand for as a company. In… | 11 comments on LinkedIn
