Tayla JW

Tayla JW Melbourne based social media manager and copywriter dedicated to creating content that connects.

It’s a daily occurrence 😅
28/11/2023

It’s a daily occurrence 😅

A little look at some of the social media content I created for Piano Bar Bendigo, a nightlife spot in regional Victoria...
23/11/2023

A little look at some of the social media content I created for Piano Bar Bendigo, a nightlife spot in regional Victoria where people can enjoy live music, drag bingo, and other special events 🎶

There's nothing I love more than witnessing the remarkable progress on my clients' accounts, especially when it comes to...
15/11/2023

There's nothing I love more than witnessing the remarkable progress on my clients' accounts, especially when it comes to new clients like this one! 🌟 In just a few weeks of working together, their reach skyrocketed by an impressive 73.8%, engagement soared by 443%, and their followers grew by 2.2% 📈✨

Want to experience growth like this on your account? Get in touch with me today to see what I can do for you!

Are you ready to take your social media game to the next level? ☝🏻Let's delve into the incredible power of hashtags and ...
06/11/2023

Are you ready to take your social media game to the next level? ☝🏻

Let's delve into the incredible power of hashtags and discover how they can revolutionise your business.

While they may just seem like trendy symbols, hashtags are, in fact, indispensable tools that have the potential to skyrocket your brand visibility and boost engagement 🚀

Here’s how:

1️⃣ Attract Your Target Audience: By using relevant and specific hashtags, you can connect with people who have a genuine interest in your content. This not only increases your impressions but also helps you build a community of like-minded individuals who are more likely to engage with and share your content.

2️⃣ Amplify Your Reach: Hashtags act as virtual signposts, guiding users to relevant content. By strategically incorporating popular and industry-specific hashtags into your posts, you can expand your reach to a wider audience who are actively searching for what you offer.

3️⃣ Boost Engagement: Hashtags create communities and conversations. When you use relevant hashtags, you connect with like-minded individuals, potential customers, and industry influencers. This engagement can lead to increased followers, likes, comments, and ultimately, more conversions for your business.

Still not convinced?

Just take a look at the organic reach of a recent post I created for Graham Jones Design.

Results like this show just how important hashtag usage really is 🙌🏼

For maximum visibility and engagement, it's crucial to strike the perfect balance between popular, niche, and branded hashtags.

Remember, you can include up to 30 hashtags per post. So why not start harnessing the power of hashtags today and elevate your social media presence to new heights? 🤩

Amidst the whirlwind of activity in the office lately, these two little guys have been my source of calm and inspiration...
06/09/2023

Amidst the whirlwind of activity in the office lately, these two little guys have been my source of calm and inspiration! 🐶

Keep your eyes peeled because I have some exciting things coming your way soon 👀 From onboarding new clients to launching social media campaigns, it's been non-stop buzz!

We don’t say it enough, so say it extra today. Thanks for everything you do, dads! 💙
03/09/2023

We don’t say it enough, so say it extra today. Thanks for everything you do, dads! 💙

Take a peek at some of the social media content I created for Tex At Site, a mobile testing and calibration company with...
16/08/2023

Take a peek at some of the social media content I created for Tex At Site, a mobile testing and calibration company with branches all over Australia ⚡

Since taking the reins of Tex At Site's social media accounts in early 2021, we've witnessed phenomenal growth across all their online platforms.

Within the last 12 months alone, their Instagram following skyrocketed by a staggering 163%, going from 470 followers to an incredible 1280! 🚀 And the best part? We're still on a roll, with no signs of slowing down 📈

Wishing you all a very Merry Christmas! 🎅🏼 May this holiday season bring you much joy and happiness, and your New Year b...
25/12/2022

Wishing you all a very Merry Christmas! 🎅🏼 May this holiday season bring you much joy and happiness, and your New Year be merry and bright 💕

Social media posts created for SportsBeer, a non-alcoholic, electrolyte enhanced craft beer for the health conscious dri...
03/11/2022

Social media posts created for SportsBeer, a non-alcoholic, electrolyte enhanced craft beer for the health conscious drinker 🍺

Out on a lunchtime walk with my new coworkers 🐶 Grateful to have these two in the office with me this week!
26/09/2022

Out on a lunchtime walk with my new coworkers 🐶 Grateful to have these two in the office with me this week!

Only a few weeks in with an exciting new client and we’re already seeing amazing results!Reach is up 73.9%. Engagement i...
03/08/2022

Only a few weeks in with an exciting new client and we’re already seeing amazing results!

Reach is up 73.9%. Engagement is up 369%. Followers are up 2.1%.

All this growth comes from:
⚡ a clearly-defined content strategy
⚡ consistent posting, and
⚡ regular community management

Stay tuned for more on this project soon!

Website copywriting for Projects By Smith, a building design company based in New South Wales that sells a range of pre-...
26/07/2022

Website copywriting for Projects By Smith, a building design company based in New South Wales that sells a range of pre-drafted, architectural house plans online 🏡

A collaboration with Jess Wilson Design

CEO of putting all my time and effort into any social media account but my own ✨
08/07/2022

CEO of putting all my time and effort into any social media account but my own ✨

Social media posts created for The Gift Circle, an online gift marketplace and reminder service that recently launched t...
27/06/2022

Social media posts created for The Gift Circle, an online gift marketplace and reminder service that recently launched their e-commerce store 🎁

My favourite way to start the day? Outside, with a cup of coffee in hand (of course ☕️). Just a few minutes of fresh air...
14/06/2022

My favourite way to start the day? Outside, with a cup of coffee in hand (of course ☕️).

Just a few minutes of fresh air every morning helps me get motivated for the day ahead, especially if it’s chilly! 🥶

How do you like to kickstart your workday?

Current WFH set-upYes, I am the hardest worker in this office 💁🏼‍♀️
03/06/2022

Current WFH set-up

Yes, I am the hardest worker in this office 💁🏼‍♀️

Just one of many social media posts created for Drake Design, a boutique building design and drafting company that speci...
26/05/2022

Just one of many social media posts created for Drake Design, a boutique building design and drafting company that specialises in contemporary design.

I started managing Drake Design’s social media accounts back in 2019 and we’ve seen so much growth since then!

As a result of consistent posting and regular community management, we saw a 410% increase in followers on Instagram within the first 12 months, from 217 to 1107 🤩 And we’re still going strong today 💪🏻

Social media never sleeps and neither do I 😅
19/05/2022

Social media never sleeps and neither do I 😅

Website copywriting for Spectrum Painters & Decorators, a painting company based in New Zealand 🎨Another beautiful web d...
11/05/2022

Website copywriting for Spectrum Painters & Decorators, a painting company based in New Zealand 🎨

Another beautiful web design by the talented Jess Wilson Design!

Happy Mother’s Day to all the incredible mums out there! I hope your day is as amazing as you are ✨
08/05/2022

Happy Mother’s Day to all the incredible mums out there! I hope your day is as amazing as you are ✨

Social media posts created for Graham Jones Design, a Melbourne based building design company that specialises in luxury...
26/04/2022

Social media posts created for Graham Jones Design, a Melbourne based building design company that specialises in luxury homes and lifestyle properties 🏡

Keep your eyes peeled—more projects to come soon.

Want to know the simple secret to growing your business online? Managing your social media community.So, what exactly do...
21/04/2022

Want to know the simple secret to growing your business online?

Managing your social media community.

So, what exactly does that mean? And why is it so important?

Well, community management is what happens after you post on social media. Simply put, it’s the process of building an authentic community among your customers, employees, and partners through interaction on social media.

Fostering a strong online community is an effective way to keep your audience engaged with your brand organically and it will also help you:
•Attract new followers
•Build relationships with your target audience
•Increase brand awareness
•Gain insights on your customers
•Humanise your brand, and
•Boost traffic and sales

Check out the organic growth I achieved for Tex At Site on Instagram over the last 30 days.

Reach is up 46.6%. Engagement is up 20.5%. Followers are up 15.2%.

Results like this show just how important it is to engage with your community online, and it’s why I strongly recommend all my social media clients opt for at least 1 hour of community management per week.

How’s this for a remote office set up? 👩🏼‍💻One of my favourite things about my job is that I can work from just about an...
18/04/2022

How’s this for a remote office set up? 👩🏼‍💻

One of my favourite things about my job is that I can work from just about anywhere! Today it was from a B&B in the picturesque Yarra Valley 🍇

Wishing you and yours a very Happy Easter! 🐰 May it be an egg-stra special day filled with lots of chocolate 🍫
17/04/2022

Wishing you and yours a very Happy Easter! 🐰 May it be an egg-stra special day filled with lots of chocolate 🍫

This month marks my three years as a freelance social media manager (and I’m coming up to four years as a copywriter!) a...
13/04/2022

This month marks my three years as a freelance social media manager (and I’m coming up to four years as a copywriter!) and, to celebrate, I thought I’d finally bite the bullet and start my own business page 👩🏼‍💻

So, hello 👋🏻 And welcome to Tayla JW ☺️

I’ve got lots of exciting projects in the works that I cannot wait to share with all of you. Stay tuned to find out more about me and what I do! ✨

Address

Melbourne, VIC
3000

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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