Birch and Bloom

10/08/2021

Don't you just love ticking off a big item on your list that you've been avoiding for months? I sure do!

My new website is finally live! And even better is the fact that I built it myself and I loved doing it! I probably wouldn't have avoided it so long if I'd known how enjoyable and rewarding it would be. 😂

Check out www.birchandbloom.com.au to see what I do, view my work and contact me directly! 😃

26/07/2021

Who doesn't love a good before and after? Tamara looks amazing in both versions but this post-production edit really makes the overall image pop and aligns with her bright and happy brand. Check out her gorgeous handmade felt decor A Vintage Craftanoon

03/07/2021

Need video content but want something different? Stop motion allows for creative video using as little as a tool of the trade and a business card (which is particularly great for service based businesses that don't have a physical product to showcase).

29/06/2021

Following on from my post yesterday, I wrote a blog with some suggestions on how to get started in small business when you are feeling overwhelmed. Check it out here...
https://www.linkedin.com/pulse/how-avoid-analysis-paralysis-get-your-small-business-started-woods

28/06/2021

Trying to start a business and looking for clarity? If you're a visual learner then you'll love this Venn diagram I created.

I was listening to a podcast by Jasmine Star featuring Cathy Heller. Cathy deconstructs the Japanese concept of Ikigai as the culmination of three things; what you're good at, what you love doing and what the world needs. If you can clearly identify your answers to these three questions then the intersection of them all is where you will find your true path to success. I love this concept and I love the clarity it brings.

What do you love doing? ❤️
What are you good at? 🏆
What does the world need? 🌏

Do you have your answers already?

25/06/2021

Looking for somewhere delicious to have breakfast, brunch of lunch this weekend? The hotcakes with lime curd and mascarpone at Daydreamers Cafe in Beaconsfield were amazing!

This is not a sponsored post, I am just grateful to use their beautiful café for a location shoot and the food honestly is delicious! Thanks Daydreamers Cafe, we will be back!

25/06/2021

I couldn't think of a more dreamy shot taken during our Personal Branding shot day with A Vintage Craftanoon, aptly taken at Daydreamers Cafe in Beaconsfield. 🤩

24/06/2021

There's nothing small about starting a business! With a To-Do list a mile long it can seem overwhelming but with a clear vision, and taking it one step at a time, we walk towards our dreams. 👣
I am a firm believer in saying out loud what it is you want. The universe needs to know so that it can fulfill your order. You need to be clear so you can keep on track and the more you tell others about it the more you'll find yourself having the right conversations, with the right people, at the right time. ✨

21/06/2021

Have you been watching me and wondering what it is I actually do? Personal Branding Photography is the heart and soul of Birch and Bloom. In particular, I aspire to help women in small businesses get seen online with their very own library of personalised imagery ready to wow their ideal customers on social media, websites, print media and more!

Tamara from A Vintage Craftanoon wanted her personal branding to be bright and fun, just like her and her handmade products. I think we nailed the brief! Keep an eye out on her socials for more gorgeous images by Birch and Bloom.

And be sure to check out Tam's gorgeous home décor items at https://www.etsy.com/au/shop/AVintageCraftanoon?ref=profile_header

10/06/2021

Hey small business owners struggling to get seen on social media! I know it's been tough lately, I know you're busy and I know social media content can get pushed to the bottom of the list frequently.

What if taking photos for social media was more fun? What if your posts got more engagement? What if followers turned into engagers that turned into clients?

I've put together some quick tips to help you take better photos for your socials, the first step to becoming a scroll stopper and enticing people to read your content and engage.

1. Find the light! This is rule number one for photographers and is essential for taking beautiful images. Put as simply and quickly as possible...natural light is the best.
- Outdoors and sunny = stand in the shade
- Overcast (my favourite)= stand anywhere
- Inside = stand near a window or an open external door but make sure the window or door is behind you and not the camera!

2. The rule of thirds. Imagine a nine square grid and put your main subject on one of the lines instead of having it/them central. Notice in my post photo I am positioned off-centre where the grid lines would intersect on the right.

3. Images perform better with people in them so include yourself, your staff and your customers. Focus on lifestyle images that show who you are, how you spend your time and what you can do for your clients.

4. Lastly, to help you with tip number 3, when taking a photo of a person hold the camera or phone straight and at eye level or slightly above and slightly tilted down. This is a flattering angle, particularly for women, and the better you look in photos the more confident you’ll feel showing up in your business.

Of course if you are too busy to do it yourself, that's what I am here for! DM me today to discuss personal branding for you and your business.

07/06/2021

Small business owners stuck in the Victorian Lockdown, this is for you! I just published my first blog/article on LinkedIn; follow the link and check it out! I'd be ever so grateful if you could comment, share or like it and of course I'd love to connect with you via LinkedIn too.

Confucius wisely tells us, "It does not matter how slowly you go as long as you do not stop" and this is especially poignant for small businesses right now. As Victoria enters day 11 of lockdown 4, it is stating the obvious to say businesses and individuals across the state are struggling.

31/05/2021

Stop...motion! Just one of the services we'll be offering to help small businesses engage with their clients online. Watch this space... we'll be blooming soon!

25/05/2021

Getting my brand in order and ready to serve others! Practicing what I preach. Watch this space for upcoming inspiration, tips and guides for creating quality visual content and connecting with your audience.