Social Motive

Social Motive We're your specialists for social media advertising + content creation, strategy and reporting. What does all that mean?

No matter your experience with Social Media, we can create an Advertising and Organic content strategy for your brand that aligns with your mission, vision and goals. We'll manage your content and campaigns end-to-end, from ideation through to set-up and monitoring. We'll ensure your presence on Social Media is on-brand and gets you results.

Instagram’s iconic square grid is now taller, bolder and throwing off some TikTok vibes with a 4:5 portrait-oriented lay...
29/01/2025

Instagram’s iconic square grid is now taller, bolder and throwing off some TikTok vibes with a 4:5 portrait-oriented layout.

You’ve probably noticed that your perfectly curated square grid is now a bit of a mess after the recent update. Leave that in the past and ensure that all of your content from here is 1080 x 1350.

The positives are, more space for creativity and a fresher, more dynamic display of your visuals.

Emails flows, who needs ‘em? (Probably you).Have you implemented these 3 types of post-purchase email comms?
04/03/2024

Emails flows, who needs ‘em? (Probably you).

Have you implemented these 3 types of post-purchase email comms?

You’ll never guess what research shows leads to higher efficiency and creativity…Okay you probably will guess..It’s rela...
01/03/2024

You’ll never guess what research shows leads to higher efficiency and creativity…

Okay you probably will guess..

It’s relationship building! Here at SM we’re stoked every day to work in a small team – we really know each other so we can really depend on one another.

Small business gets it done! Need a dedicated team of experts for your marketing? You found us 🔗

You can’t manage what you can’t measure.A KPI without a timeline and quantifiable target is just a metric.Ascribing metr...
27/02/2024

You can’t manage what you can’t measure.

A KPI without a timeline and quantifiable target is just a metric.

Ascribing metrics to your performance is a great way to keep your eye on the prize in terms of what to track, but to make it a KPI it needs specificity.

For example, Follower count is a metric. Increase follower count by 5% by April 1 is a specific KPI.

Create KPIs for all aspects of your agency, including client satisfaction and retention, ad performance and organic presence.

These client results from 8 Nov to 7 Dec 2023 show healthy upticks in customers and conversions.We love to see testing a...
27/02/2024

These client results from 8 Nov to 7 Dec 2023 show healthy upticks in customers and conversions.

We love to see testing and optimising paid ads pay off for our clients 🤑

We’ve said it once, we’ll say it again…Ai is a TOOL for efficiency not a REPLACEMENT for human creativity. ...
22/02/2024

We’ve said it once, we’ll say it again…

Ai is a TOOL for efficiency not a REPLACEMENT for human creativity.

=s

Do you want to lower your cost per lead within lead gen ads by 20%?According to Meta, instant forms get leads cheaper th...
31/01/2024

Do you want to lower your cost per lead within lead gen ads by 20%?

According to Meta, instant forms get leads cheaper than website forms.

Instant forms allow for one-click pre-filled answer options and customised questions which can streamline and improve the user experience.

We ❤️social media (duh), but we also 🧡💚💛 looking after mental health in today’s consuming digital landscape.Find your li...
19/01/2024

We ❤️social media (duh), but we also 🧡💚💛 looking after mental health in today’s consuming digital landscape.

Find your line of time spent enjoying content before it’s time getting sucked into comparison or unhealthy media. Stay connected with your real world as well as your digital communities.

“I’m coming for you,” I whisper to the KitKat in my purse.
16/01/2024

“I’m coming for you,” I whisper to the KitKat in my purse.

Want your audience to share your posts? If you can help them bring valuable content to others, define themselves, stay c...
13/01/2024

Want your audience to share your posts?

If you can help them bring valuable content to others, define themselves, stay connected, feel fulfilled or support a cause, you might improve your chances of this engagement type.

Taking off our Christmas Spirit goggles slowly🎄
12/01/2024

Taking off our Christmas Spirit goggles slowly🎄

Choosing a business name is no small task, and here’s how we landed on Social Motive all those years ago 👇There’s a soci...
12/01/2024

Choosing a business name is no small task, and here’s how we landed on Social Motive all those years ago 👇

There’s a social psychological model called the social motives, which outlines the theory of what (get this) motivates us socially. They are…

Belonging
Understanding
Control
Self-enhancement
Trust

We thought those are pretty good goals to live life – or do business – by.

Get in touch with the Social Motive team 🔗

Advertising inspiration is all around us! Try these 3 sources of inspo 👇1️⃣Facebook ad library for brands succeeding in ...
04/01/2024

Advertising inspiration is all around us! Try these 3 sources of inspo 👇

1️⃣Facebook ad library for brands succeeding in your industry
TIP: Look at the longest running ads and surmise which elements of copy and creative you could emulate in your own branding.

2️⃣Swiped.co
A swipe file made for you! You can filter by niche. Particularly good for copywriters.

3️⃣DTC newsletter
Get impactful ad breakdowns to your inbox

But WHY do videos go viral?Sometimes it’s inexplicable. Sometimes it’s bc they’re hilarious. Sometimes it’s absorbed int...
03/01/2024

But WHY do videos go viral?

Sometimes it’s inexplicable. Sometimes it’s bc they’re hilarious. Sometimes it’s absorbed into meme culture.

Often, you’ll find a mixture of emotional resonance, good or lucky timing, and motivating the audience to engage.

We call it the deep sales slumber.
26/12/2023

We call it the deep sales slumber.

Merry Christmas from team SM!
24/12/2023

Merry Christmas from team SM!

How does a copywriting formula paired with cognitive bias look? Here’s just one example 👇Let’s use the Attract, Interest...
23/12/2023

How does a copywriting formula paired with cognitive bias look? Here’s just one example 👇

Let’s use the Attract, Interest, Desire, Action (AIDA) Formula and pair it with the ‘Closing the loop’ cognitive bias.

The theory here is if you open on a question, readers will keep reading until you answer the question, because they want to ‘close the loop’ in their brain. This can keep them hanging on until your CTA.

Perhaps that’s why you’re still reading this… Now re-read, and see how this copy attracted you with a question, built interest of what we were going to do, created desire of keeping your audience around for your CTA and then gave you the action of re-reading.

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1/117 Hyde Street
Melbourne, VIC
3011

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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