She Knows Socials

STORY DESIGN MODE: ON! ❇️ Looking for a simple yet chíc design for your stories - don’t worry I’ve got you! *POPS ON MAGIC CAPE* AND VOÍLA! 👌🏻Save this post and try it out for yourself 💌 #contentcreationtips #contentcreation #socialmediamanager #socialmediamanagerservices

The cat is OUT OF THE BAG 😺👜 For some time I felt like my brand just wasn’t resonating with me anymore. I’ve had my business for close to two years now and I am certainly not the business owner I first was when I created Offsite Assistant. So I felt it was time to create something that new, something that repressed me and how I want to be SEEN and RECEIVED! 💫 I hear often that your branding should incorporate A,B and C in order for it to stand out from everyone else - and I get it’s importance. But what was MOST important for me was creating something that embodied who I was as a business owner, because I prioritise living a life that’s in alignment with me and how I want to serve others! Once I laid it all out it, my vision became SO CLEAR! With the support of @studiolimari, we were able create something truly MAGICAL! The one and only @prettyinpalms and I spent the day at @studio.hardwick captured and edited these images that hit my vision exactly! So here I present to you ‘SHE KNOWS SOCIALS’! I cannot wait for you to see what’s coming up for this business moving forward! 😍

Is it or is it not time to outsource your social media? That is the question ☝🏻Well, there’s a few factors to it. But I’m going to give you #5 reasons you SHOULDNT hire a Social Media Manager…1️⃣ You have ZERO branding - not only does this air your brand look unprofessional, it also TOTALLY confuses your audience. You won’t be remembers.2️⃣ Having ZERO budget - Social Media Management is an INVESTMENT, you can’t expect results with just $100!3️⃣ If you don’t believe in the use of Social Media - if you don’t believe that Social Media has an impact in building your brand don’t hire a SMM. It’s also not a Social Media Managers job to convince you. 4️⃣ Believe that the ‘gram will save your business - social media is only one part of the marketing ecosystem! You need to utilise other forms of marketing! SAVE this post so that when you’re thinking of hiring a Social Media Manager, you know what to ASK YOURSELF 🌟

Is it or is it not time to outsource your social media? That is the question ☝🏻 Well, there’s a few factors to it. But I’m going to give you #5 reasons you SHOULDNT hire a Social Media Manager… 1️⃣ You have ZERO branding - not only does this air your brand look unprofessional, it also TOTALLY confuses your audience. You won’t be remembers. 2️⃣ Having ZERO budget - Social Media Management is an INVESTMENT, you can’t expect results with just $100! 3️⃣ If you don’t believe in the use of Social Media - if you don’t believe that Social Media has an impact in building your brand don’t hire a SMM. It’s also not a Social Media Managers job to convince you. 4️⃣ Believe that the ‘gram will save your business - social media is only one part of the marketing ecosystem! You need to utilise other forms of marketing! SAVE this post so that when you’re thinking of hiring a Social Media Manager, you know what to ASK YOURSELF 🌟

How to successfully market your business online from scratch! ✨

Hey Biz Babe! 👋🏻 I see you! Yes you! You’re growing your business and understanding the importance that social media plays in its growth, and the need to create an account… But you’re thinking…. “DAYUMMM, how do I even start..?” “Where do I even begin…?” “I have no idea what I’m even doing…!” And that’s perfectly normal - but know you aren’t in this alone! Now bear in mind opening a business IG account is not like having a personal account - it requires research and strategy! Here is what I encourage you to explore in order to begin creating your IG Business account: 👉🏻 Create your client avatar - who is it you’re selling to? Who will you be directly your content towards. What is their thoughts, dreams, pain points? 👉🏻 Optimise your bio — your bio should portray your brand, what your role is and who it is you serve 👉🏻 Set your posting frequency - what is a maintainable amount of posts that you can post weekly? Keep it consistent. 👉🏻 Utilise your stories - build connections and nurture your audience. Let them get to know you and see what goes on behind the scenes of your day to day running of your business 👉🏻 Create appropriate highlights - your highlights will be the second thing your audience see’s under your bio. Showcase your services and results in your highlights so people get an understanding of what you offer Now I know this can feel all good and dandy, but if you have tried all these steps and are still not seeing the results you want to see, I can help! I offer 1:1 IG Power Hours Sessions tailored to your instagram goals or if you feel like IG just ain’t your thang, and you’d prefer to hand it over to someone else, get in contact and we can discuss what Social Media Management Packages I have available! ✨

Insta updates! Is it just me or does it feel like Instagram is ALWAYS bringing out a new update? 😂

‘Consistency is harder when no one is clapping for you. You must clap for yourself during those times, you should always be your biggest fan’ Now look I have great working relationships with my clients. We really build each other up and lean on each other for support, because the business world can be a lonely one. But that doesn’t mean I don’t experience imposter syndrome from time to time! 😪 Can I get a show of hands whose with me? 🙋🏼‍♀️ And you know, when I feel imposter syndrome begin to rear it’s ugly head, I find I neglect my own needs, I really start to doubt myself and my abilities. I adopt this narrative that I’m not worthy or a fraud, despite the fact this is what I am indeed telling myself, rather than someone else vocalising it to me. I find that I am so easy to lift someone up when they begin to question themselves, but I find it so difficult to do the same for myself. I often find myself curious how we adopt these beliefs that inhibit our successes rather than celebrate them 🤔 Im really learning that your brain believes what you tell it. I need to make sure that the messages I am sending it are kind and compassionate and not based on any fact, but rather a feeling! ⠀⠀⠀⠀⠀⠀ Who else had been victim to imposter syndrome and what do you do to combat it?✨ Photo by: @rahmat.96 and @hellointerior.co 📷

Business owners, are you ready to have your life CHANGED? ✨ I’ve got a tool that is going to save you hours of time, save you money…. and the best news, you won’t have to hire a designer to support your images looking engaging and attention grabbing! Canva is an incredible resource! This platform gives you a large range of templates and design resources that save you hours of time designing templates yourself. It’s as quick as choosing a template that suits your brands style and then changing the elements to your own branding colours and fonts! Whilst the paid version comes with some amazing features, you can still get incredible results with the free version and better yet it’s super easy to use (for those that find design platforms challenging to use)! So go into your browser, type in the word CANVA and try it out yourself, see the incredible features it offers! Don’t worry you can thank me later 😉 Do you utilise Canva for your business’ socials? What features do you like most?

Alicia will you eber stop creating reels?

The simple answer is….. NEVERRRRR! When I heard that the ‘gram was prioritising video content, I may or may not have been jumping up and down for joy internally! 😍🙌🏻 I’m sure many of you have seen that I am partial to a reel here and there, and if there is anything that I enjoy creating the most - it’s reels! Reels give me an outlet, a chance to showcase my personality and in ways that align with me and my business’ values! Plus who doesn’t love revisiting their high school theatre kid days? 🤷🏼‍♀️ But reels are also great for one’s business, as it can significantly grow your fan base, showcase your content to people who wouldn’t likely come by your content and expand your online presence. So it looks like I won’t be stopping any time soon…. But I know that for business owners, reels can also be a scary thing…. But what I’m here to tell you is that they don’t have to be and because I enjoy reels SO MUCH, I created a Reels guide for business owners, which focuses on - filming, to insights, to reel elements and reach. Oh and in case you didn’t know you can download your free copy here https://mailchi.mp/88e856b2ec71/levelupyourigwithreels 😉 Tag a biz owner who may benefit from this guide! 👇🏻

Hooks are what inspires people to buy!

The actual magic is in your heading! ✨ You will be swamped with content. Your biz needs a hook to grab peoples attention and make them read your content, all the way to the end! Here I am giving you 10 hook examples that you can use for your beauty biz….. Tag a Beauty boss that would benefit from this 👇🏻 You may want to screen shot this post so you can use it for later 📷

DONT FALL ON THE BAD IG ADVICE TRAIN….. 🚂 Social Media is a GAME CHANGER when it comes to the amount of endless opportunities that can come your way when it comes to the success of your business. If you want to see your business thrive don’t fall for this bad advice ….. “Post whatever content you want “ 🚩 No no no no nooooo! This is not your personal account and do not treat it as such. Keep your posts on brand and related to the interests of your target audience. Do not, I repeat do NOT post for the sake of posting when it comes to your biz - it’ll hurt you in the long run! “Dont worry about showing your face online” 🚩 Another nooooo! Run forest RUN from this advice. You may have heard me say it before but getting your face online is SO IMPORTANT for like, know and trust factor. People want to know who they are dealing with when it comes to products and services and buy from people they can relate to (so many other reasons check future posts about this). “Yeah you can go buy followers no problem “ 🚩 This makes me want to cryyyyy! So many people do it, and I’m telling you it’ll only hurt your biz! The engagement you receive won’t be genuine and it affects the reputation of your business! People are cluey, they KNOW when you’ve paid for followers. Take the organic route instead, it’s much more useful to have a handful of genuine followers than 5k followers and generate only a couple of likes and comments! And that’s only the tip of the ice burg when it comes to BAD IG ADVICE 👎🏻 Have you heard any bad IG advice that has made you think ‘WHAT THE…?‘ drop it below 😂👇🏻 Front cover photo by 📷 : @catiacoccadesign

STOP FEELING OUT OF CONTROL AND START GETTING BACK IN CONTROL 👏🏻 Who’s not about spending hours and hours on their businesses social media? I see you and I hear you! Can I get a show of hands, who has personally been victimised by the gram and spent hours and hours trying to either figure out what to post, create a graphic, or engage with your audience? It takes AGES RIGHT? 😪 What IF, you could have someone take that load off your shoulders? What IF you could have…. ⚡️a sidekick who understands your clients pain points and can create content that is valuable to them ⚡️ a biz bestie who can uphold your businesses reputation by speaking to your audience in your businesses tone of voice ⚡️ an ally who can create content that speaks to your ideal clients, as well as incoming new clients ⚡️an amigo that gives you back TIME - it’s the most precious thing you can have! I literally had a client who thanked me the other day. Honestly, I felt so warm inside - they thanked me for unloading some of that stress by supporting them with their socials, and that’s what I am here for - to save hours FOR YOU, to keep your online presence alive, chase leads and gain exposure! Does this sound like you? Are you nodding your head, thinking ‘how did you know this is me’, send me a DM to book in a call ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #socialmediamanagers #contentcreationforbusiness #businessleads #contentthatconverts #outsourcing #idealclient #socialmediaforbusiness #instagramforbusinesses #instagrowth #instagramgrowth #smmtips