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Brunch and the City

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Brunch and the City

Hey Melbourne! Where are we at today? Here, I reflect upon the unspoken rules, cliques and taboo topics within the Brunching Influencers Society.

Heavily inspired by Candace Bushnell’s column, S*x and the City, I wish to feed you everything from behind the scenes, to the philosophy behind this trend of social brunching behaviour! I’m a multipotentialite whom after enduring a ‘wealth-promising’ full time position at 21, decided against it and went people watching in Cafés instead. While searching for Melbourne’s best brunch spots, unbeknowns

t to me, the brunching culture slowly consumed my habits and slowly, I too was conducting photoshoots for my meal, finding myself critiquing and using pretentious terms like ambrosial to describe avo on toast like I were some qualified food taster - I barely know how long it takes to poach an egg lmao. As a self-described social anthropologist, I philosophize about the modern Brunch Influencer’s Culture by drawing from my own experiences and those of my friends. Through Brunch and the City, I feed the sacrifices that contemporary content creators make - by which extend beyond the food going absolutely cold - to you, my fellow social media lurker. I'll never be the woman with the perfect hair, who can wear white and not spill on it but I'll always be Curious, Courageous and Cheerful. With Love,

Celia.

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Hello Melbourne,

Where we at today?

Firstly, thank you for the 2K reach within 3 months of creating @BrunchbyCelia.

I’m a multipotentialite whom after enduring a ‘wealth-promising’ full time position at 21, decided against it and went people watching in Cafés instead. While searching for Melbourne’s best brunch spots, unbeknownst to me, the brunching culture slowly consumed my habits and slowly, I too was conducting photoshoots for my meal, finding myself critiquing and using pretentious terms like ambrosial to describe avo on toast like I were some qualified food taster - I barely know how long it takes to poach an egg lmao.

As a self-described social anthropologist, I philosophize about the modern Brunch Influencer’s Culture by drawing from my own experiences and those of my friends and reflect upon the unspoken rules and taboo topics within the Brunching Influencers Society. Through Brunch and the City, I observe and feed to you, the sacrifices that contemporary content creators make - by which extend beyond the food going absolutely cold - back to you, my fellow social media lurker.