It’s an Afrobeats match made in the hottest of heavens with LION releasing their new, fiery track “Mitmita” featuring the iconic South African electro/hip-hop artist, Dope Saint Jude.
🥵 OUT JULY 31ST, PRE-SAVE HERE: 🔥https://orcd.co/mitmita
Named after a red-hot Ethiopian seasoning, the track is just as sassy and sultry, utilizing the metaphor of Mitmita’s chilli kick to capture the strength of AFRICAN-LGBTQIA+ culture.
The track is underscored by booming 80s soundscapes and dynamic percussion. Just when things couldn’t get spicier, LION turns up the heat with their gravel vocal delivery, while Dope Saint Jude adds the extra flavour in her verse, which is bold, unapologetic, and subversive.
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MEDIA RELEASE:
The iconic Dope Saint Jude and Tomboi's This is LION are turning up the heat with ‘Mitmita’. Beware; you’ll definitely feel the burn!
“LION’s production made it easy to jam on and create fun music,” explains Saint Jude, when describing what made the collaboration work, but was sure to add “we are also committed to creating spaces where our diverse experiences are acknowledged and our identities are honoured … Through music and advocacy, we strive to inspire change and foster a sense of belonging and pride within our community.”
On the creative process for “Mitmita”, LION adds that “MitMita is my Ethiopian Mother’s go-to seasoning, so having it as the focal point of this song feels connective as we are here to spice things up by celebrating and supporting members of our Queer BIPOC global community, who too often experience trauma related to the lack of capacity to proudly present their identity.”
Hence why LION timed the release announcement at the end of Pride Month 2024, underlying that Pride is something we need to continue to support people of a similar heritage to embrace beyond June each year. It was also why he was compelled to work with Dope Saint Jude to help use th
🔥ANNOUNCEMENT! 🔥This is LION & Dope Saint Jude turn on the heat w/ collaboration on This is LION new track MITMITA - a spicy #afrobeats #lgbtqiaplus African Anthem! PRESAVE NOW!🔥🏳️🌈🏳️⚧️🐅
https://orcd.co/mitmita
LION shares with us:
“In my case, being queer is often deemed as ‘un-African’, which is a major source of identity conflict for myself and many others I am aware of,” Lion explains. “These discriminatory statements are often made in the name of religion, so us queer folk are referred to as ‘the devil.’.. So, I decided to mock that character, the devil they make us out to be and showcase that. We’re not evil, we are a beautiful community and we’ll continue to stand strong in our power with this song. My message extends to any BIPOC friends who have felt shame around their identity. I’m inviting them to reclaim our narratives together!”
#africa #ethiopian_tik_tok #lgbtqiaplus #PrideMonth2024 #bipocartists #southafricanmusic #southafrican #musiciansofinstagram #melbournemusicscene #australianmusicscene #Pride #lovewins #rapperlife #viralreelsシ #Africanpride #explore #producer #hiphop #love #NewRelease2024 #blackartists #lilnasx #africanculture #explorepage #Ethiopia #ethiopianartist #art #rap #hiphopculture #transyouthareloved #todrickhall #saucysantana #DopeSaintJude #lions
So...just as our marketing manager was posting this, our artist Mareya Music was climbing even higher in the charts from 5th to 4th! WHAT??? >>>> NEED YOU NOW >>>> Released today!! Listen wherever you most love to listen...
#NewRelease2024 #Mareya #needyounow #SaxChallenge #ChartTopper
Latest Release titled 'Yves Klein' from our boundary pushing artist - LÂLKA - coming into your playlists on August 7 2024! This is the first single from her upcoming EP, 'Wilfire.'
[NB. track being released with video co-created by fans as well as an #alternatereality game/ ARG ! #staytuned ]
Pre-Save Here: https://orcd.co/yvesklein
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New track by LÂLKA, 'Yves Klein,' boldly breaks down creative and cultural boundaries - Set for Release on the 7th of August 2024
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While LÂLKA is renowned for boundary-pushing electronic music, the artist's latest energetic track and its video titled ‘Yves Klein’ take things a step further still with her first single of her upcoming Willfire EP.
The title namesake is cleverly referenced in the track lyrics as a synonymous adjective to loneliness, with the accent hue of blue which the pioneering French artist Yves Klein was known for, being used in the corresponding visualiser to represent loneliness:
“I wanna feel the opposite of loneliness
Feel the red flame to my Yves Klein
Summer to my midnight
Feel your warmth when I hold tight”
Yves Klein Blue art linking to Video about song and visualiser of the same name by LÂLKA
The electronic dance track leans heavily into the bass and trap genres and features LÂLKA’s signature synth hooks and high-octane production, whilst paying homage to ethnic influences.
“I wanted to incorporate hints of my Chinese and Bidayuh heritage into the music without it being blatantly cliche,” the multi-instrumentalist explains. “ The tuning system of the ethnic instruments was definitely an interesting challenge to incorporate into a dubstep/trap track like Yves Klein.”
When discussing the song's meaning, LÂLKA says “this track is really energetic, just like that one person who is the life of the party, who all the while feels deeply sad and is masking that sadness which is revealed toward the end as the desolate sounding piano is allow
*STOP THE PRESS!* MAREYA announces the birth of her electrifying, sax-infused dance track with artist/producer partner, YOUNIQUE, upon becoming an officially signed artist to Tomboi Records.
Newly signed artist, MAREYA, has infused her soulful lyrics with some sassy saxophone by Keidan Morely into the electrifying beats of YOUNIQUE to produce their collaborative new single: ‘Need You Now.’
The song is due to drop on the 26th of June, but already audiences who are getting a glimpse at live shows are scrambling for the pre-save link.
“It’s awesome to witness how instantly moved audiences are to vibe with this track as well as to share this with my partner and friend who collaborated on its development,” says MAREYA.
“The work is quite unique with the lyrics exposing a personal vulnerability insofar as they seek to return to a deeper sense of self after a depressive episode caused a disconnect with that,” she explains. “But then it’s quite particular in how the minor key and the beats juxtapose this yearning with such resolution and strength … all toward a climax which is released via an epic saxophone solo of pent up emotions!”
Indeed, when YOUNIQUE started collaborating on the song and heard the riff/hook that Mareya was developing, he couldn’t resist calling on local Aussie sax-star, Keidan Morely. The instrumentalist said it was thrilling to work with the song creators as he could “unleash” his creativity via the provision of quality track lines by his favourite instrument.
“I have always wanted to make a record that has HUGE sax appeal, and this one fulfilled that craving,” said Younique. “I’ve also been a producer/ engineer for multiple artists which is for their sound and their music so it was brilliant to be able to represent my own sound on this track, alongside my partner and to creatively direct the whole, super fun process to achieve what is now ‘our’ own sound.”
Tomboi Records Executives stated that they w
PRIDE - We take pride in our music; We take pride in our artists; We don't take pride in how many artists are treated so despicably by so much of the music industry if they are representative of a minority group.
Tomboi Records is about creating a safe space in the industry for artists who hail from diverse identities via all our policies and procedures, our manners and our demeanor - - We call upon all industries and workplaces to do the same!
This #PrideMonth2024 let's check whether we are working to ensure we can celebrate diversity and people's right to live how they choose without discrimination.
*Shout Out to Mareya Music and Younique for this awesome looped section of their new release, dropping June 26th: 'Need You Now'* PRE-SAVE HERE: https://orcd.co/needyounowpresave
PRIDE - We take pride in our music; We take pride in our artists; We don't take pride in how many artists are treated so despicably by so much of the music industry if they are representative of a minority group.
Tomboi Records is about creating a safe space in the industry for artists who hail from diverse identities via all our policies and procedures, our manners and our demeanor - - We call upon all industries and workplaces to do the same!
This #PrideMonth2024 let's check whether we are working to ensure we can celebrate diversity and people's right to live how they choose without discrimination.
*Shout Out to Mareya Music and Younique for this awesome looped section of their new release, dropping June 26th: 'Need You Now'* PRE-SAVE HERE: https://orcd.co/needyounowpresave
NEW SONG ANNOUNCEMENT! 🎧🎼 Newly signed artist to Tomboi Records, MAREYA, has infused her soulful lyrics with some sassy saxophone by Keidan Morley into the electrifying beats of YOUNIQUE to produce their collaborative new single: ‘Need You Now.’
PRE-SAVE HERE: https://orcd.co/needyounowpresave
Mareya explains: “I love sombre lyrics that are juxtaposed by a fun dance vibe. Although the song is in a minor key, the sound design allows you to dance or bop your head to it which transmutes the
heaviness of the lyrics for me. And the big sax solo is an ultimate release of the emotions that were pent up.”
The song is due to drop on the 26th of June but Fans can look forward to the pre-save live announcement event *TONIGHT, June 6th* alongside a live performance of the song featuring the Saxophonist and Younique, at Mareya’s show at The Bergy Bandroom in Brunswick as part of a showcase held by RSOM (Real Song Writers of Melbourne.) Mareya Music
#NewRelease2024 #dance #saxophone #needyounow
PRE-SAVE TO ELECTRIFY YOUR PLAYLISTS NOW: https://bit.ly/4aIxwSF Join our insanely talented artist, LÂLKA and Holographic Popstar, Hatsune Miku with this special edition of 'Romance + Rebellion' #comebemylover #mikuhatsune @lalkamusic @hatsunemiku #newrelease #Famous #animemusicvideo #japanesemusic #australianartist
*PRE-SAVE NOW* https://bit.ly/4aIxwSF If you are seeking unique, energetic vibes for your playlist/ GET THIS TRACK NOW by our acclaimed artist, @Lalkamusic collab with Holographic Popstar Hatsune Miku
#hatsunemiku #animemusic #aimusic
📣ANNOUNCEMENT📣LÂLKA COLLABORATES W/ HOLOGRAPHIC POPSTAR, HATSUNE MIKU, FORSPECIAL EDITION OF ‘ROMANCE & REBELLIONLÂLKA, the boundary-pushing electronic music sensation, is set to mark the one-year anniversaryof her electrifying mixtape ‘Romance + Rebellion’ by featuring a reimagined track from the original mixtape with her signature soundscapes, infused with distinctive vocals from virtual popstar phenomenon Hatsune Miku. Head to @lalka.online to PRE-SAVE this epic track!! Media teams check out more info here: https://bit.ly/3WN9kLT #newmusic #cosplay #hatsunemikucosplay #hatsunemiku #japanesemusic #jpop #electronicmusic #australianmusicscene #animemusic #animemusicvideo #vocaloidmiku #vocaloidcosplay #vocaloidfanart #melbournemusicscene #theorchard
We are beyond excited to announce our new partner and Chief Operations Officer the incredible!! Shilo is a proud Indigenous (Arrente, Djaru) and Greek woman. Shilo comes on board with a wealth of knowledge in the arts and a passion to empower underrepresented artists and continue to grow our safe space in the creative industries. We are honoured to have such a fierce and strong woman join our team. Let’s go.. 🔥🔥🔥
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#chiefoperationsofficer #musicindustrynews #recordlabelpartner #firstnations #changemaker #firstnationswoman #businesspartner #poc #bipoc #represent
🔥IT IS OFFICIAL!🔥 @tomboirecords has partnered with @the_orchard_ as our exclusive distributor. As the distributor, The Orchard will represent @tomboirecords across all territories for our past and future music releases through their established network of international distribution. @the_orchard_ has spent years supporting independent music labels and the arts. Now they go above and beyond being the first team to fiercly back our Tomboi team. Not just because of the outstanding roster we have, but also because they want to support the change we are creating and back what we are bringing to this industry for what we represent and are! Through our distribution partnership with The Orchard, we will achieve a wider presence with greater resources that will significantly benefit our artists, team and the communities within this music industry and the arts we are supporting with all our hearts. The future is now brighter and more exciting with this partnership. They say if you work hard and fight for what you believe in, that it will find its path to success.. and it has with @the_orchard_ _ . A massive thank you to David Hume for believing in what we are trying to achieve as a team and creatives. Being a strong ally & advocating for us! Absolute legend. Now let’s make history! ❤️🔥...#partnerincrime #partnership #theorchard #theorchardmusic #worldwidemusic #distribution #distributiondeal #sonymusic #sonyaustralia
🚨 ATTENTION SINGLE LAUNCH 🚨🫶🏽 w/ Katalyna 🫶🏽📍 Miscellania✨ We’re nearly a WEEK away from the show! Grab those tix if ur planning on coming, it’s gonna be a hot nighttt ✨|| TIX AVAILABLE HERE: https://events.humanitix.com/lion-attention-single-launch-w-tinika-dj - Here’s a little sneak peek at what This is LION live show is like ❤️🔥 Expect energy, glam, camp theatrics and more 👀~~~~~~~~~~~~~~~~~~#liveshow #naarm #melbournemusic #melbournemusicscene #melbournelivemusic #naarmmusic #livemusic #miscellania #livemusicscene #queerartist #queermusic #blackmusic #performer #dancer #QueerEthiopian #melbournemusicscene #blackboymagic #australianmusicscene #bipocartist #ArtistSpotlight #livemusic #liveconcertmelbourne #electropopmusic
Are you ready to enter into This is LION Dystopia? 🔥🔥🔥 The countdown begins #newmusic2023 #bipocartists #electronicmusic #Electropop
