The Business of Influence

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The Business of Influence

Think about your future where your influence isn't just a passion, but your profession.

13/02/2024

🌟 EGC. An untapped career pivot for you?🌟

You’ve heard of UGC (User Generated Content), but are you ready for EGC (Employee Generated Content)? It’s set to play an important role brand content strategy for 2024.

EGC offers a genuine peek inside a brand’s world, showcasing its culture, values, and daily grind through the eyes of its employees. This isn’t just content; it’s a story, a connection, and a chance to engage with their audience on a deeper level.

Why should you care? Because EGC could be your golden ticket to pivoting your career path, using your epic content creation and storytelling skills in a fresh, exciting way.

🔍 Looking to get into EGC? Here’s what you can do:

✅ Scan job ads specifically seeking EGC creators.

✅ Spruce up that LinkedIn profile and your media kit, emphasising your knack for storytelling and content creation tools.

✅ Consider pitching EGC to your current employer if content creation is your side hustle. You might just create a new role for yourself!

This week’s podcast episode explores these opportunities in more detail and expands on tips and strategies to help you leverage EGC.

🎧 Search The Business Of Influence podcast on your preferred platform, go to the usual places to find a link or comment EGC and I’ll DM the link to you.

Do you think you’ll give it a go?

01/02/2024

🎯 MOOTS Momentum: February Focus - Content Planning

Let’s be real – being stuck on the endless content creation treadmill? Total drag. That’s where the magic of content batching swoops in! Imagine having a slick plan that sets you free, making you more visible, super productive, and genuinely thoughtful with your content.

Over in MOOTS Build Your Career as a Professional Influencer Facebook Group we’re working together on building the habit of planning, creating and scheduling content. That’s not to say we can’t do content on the fly - that’s essential!

The focus is to think ahead, look at key events and dates to leverage trends and to get off the hamster wheel of figuring out what to post each day 🐹

To make it just that little bit easier, I’ve prepared free downloadable monthly calendar to rough-out your content plan. I like to rough out my content plan on paper first, then I use a bunch of different tech to take my ideas to live content. Whether you’re a seasoned pro who takes their content strategy up a notch by using tools like Trello or Notion, just starting out, or like me and like to use a combination of pen / paper and digital tools, this calendar will get you into planning mode.

Can’t find The Business Of Influence 2024 Content Planner for Influencers? HMU and I’ll point you in the right direction. And join the convo over in MOOTS too, holler if you need directions for that!

11/01/2024

Get ready for 2024 because it's going to be a(nother) wild ride for influencers and content creators.

We're seeing some exciting trends that point to a big boom in the market. This year, brands are going all in on influencer marketing. Why? Because you have some serious magic when it comes to swaying consumer behavior, and the return on investment for influencer marketing is off the charts.

It's not just about the market heating up. These new trends could change the way in how you connect with your audience and brands, and in the way you create your awesome content.

Here’s key trends for 2024 that you need to know:

📊 Market Size and Growth
💲 Money is Moving from Paid Advertising to Influencer Marketing
📈 ROI on Influencer Marketing
🌟 Micro Influencers Take the Lead
👁️ Authenticity Reigns Supreme Over Polished Content
🤝 Say Yes to Long Term Relationships
🎥 Video Will Become the Dominant Format
🛍️ Live Shopping Experiences
🌈 Emphasis on Diversity and Representation
🤖 Growth of AI in Content Creation

The insights and that will gear you up for 2024 are over on the blog: https://thebusinessofinfluence.com/10-key-trends-for-influencers-in-2024/

31/10/2023

What is a UGC Creator❔

A perfect soy flat white from your favourite barista tagged on Insta – UGC. That gorgeous new pair of shoes you’ve been coveting tagged with the brand – UGC. Living your on a girls weekend at a cute getaway with the BnB tagged – UGC. Each time a post is published on socials with a brand tagged, it’s UGC and brands LOVE it. Why wouldn’t they? It’s free advertising after all.

So, what’s the difference between anyone with a social media account posting and tagging a brand and a professional UGC creator? What are the differences between a UGC Creator and an Influencer? Why do Brands love UGC content and how do they work with UGC Creators?

In today’s episode:

🌐 What is UGC?
❤️ Why Brands love UGC
🎨 What is a UGC Creator?
🔍 What are the differences between UGC Creators and Influencers?
🤝 How Brands work with UGC Creators
📚 What you need to know as a UGC Creator
📖 Episode Resources.

Listen in on your favourite podcast platform by searching The Business Of Influence UGC Creator or jump to link in bio to listen with Show Notes and extra resources.

25/10/2023

FREEBIE: Influencer Scope of Work Checklist ✔️

Hey there, fabulous MOOTS! Ever felt lost while preparing your campaign Scope of Work? Totally get that. You know what? We’ve wrapped up 10 years of celebrity campaign experience in a bunch of resources for you -including a super simple Influencer Scope of Work Checklist.

Grab it as a freebie and work your way through the essentials of nailing your SOW:

🔹 Campaign Overview: the basic essentials

🔹 Campaign Deliverables: what's expected and when.

🔹 Payment Terms: Cha-ching! Let’s talk money, honey.

🔹 Bonus: additional resources to elevate your influence game.

Don’t just wing it, bring your A-game with this checklist! Grab it from the link in bio. 💥

24/10/2023

FREE Email Marketing Masterclass 🌟

Ever wondered about the magic of email marketing? ✉️ spilled the beans about her beta launch of ‘Give Good Email' in episode 13 of the podcast. It's a lil' story of big results, and yes, it involves some nifty number crunching. And yes, it’s ranking up there for one of our most popular episodes. 🚀

Ready for it?... Here’s what Peta had to say:

"When I first beta launched Give Good Email, I emailed a segment of 78 people. So, you know, a segment is basically just like a group of subscribers. So for example, if you've got an e-commerce company, a segment could be our U.S. subscribers and then our Australian subscribers.

So this segment was just people who had expressed that they were interested in email. And at, yeah, 77, 78, I can't, I can't remember off the top of my head. I ended up having like a $22,000 beta launch in a week. And you know, that's off a, such a small number of people.”

If you’ve ever wondered about how good email marketing can be? Peta is running a FREE Masterclass on 8 November. Sign up here --> https://www.professionalbabecourses.com/a/2147692464/HF4sDbTc

Can’t make the Masterclass or get Masterclass ready - listen to the podcast your favourite platform by searching The Business Of Influence Email for Influencers or jump to link in bio to listen with Show Notes and extra resources.

24/10/2023

An Influencers Guide to Brand Campaigns 🌟

In the influencer marketing space we talk a lot about the deliverables and pricing of influencer campaigns but not enough about the different types of brand campaigns.

As creators, being aware of the different campaign types will definitely help you when it comes to reviewing the brief, pricing and delivering your campaigns. It will also set you up for success with brand, knowing you’re going to meet their expectations.

Just like all content is not created equal, all campaigns are not equal!

In today’s episode:

🎯 Why you need to understand different brand campaign types

🎁 Discount Code and Affiliate Marketing Influencer Campaigns

🏆 Competition and Giveaway Campaigns

⚠️ Important things you need to know about Competitions and Giveaways

📸 UGC Campaigns

🚀 Whitelisting Campaigns aka Boosted Content, Paid Promotion, Creator Advertising

🌟 Brand Ambassador Campaigns

🎉 Event Activations

🎁 A note on Gifted Campaigns

📚 Episode Resources

Listen in on your favourite podcast platform by searching The Business Of Influence Brand Campaigns or jump to link in bio to listen with Show Notes and extra resources.

22/10/2023

✨ Influencer Campaign Checklist 📝

Understanding the process for a brand campaign is fundamental to the success of any collaboration. It seems you love checklists because “Influencer Campaign Checklist” is one of the most searched terms on our website.

Consider this to be your audio checklist covering all the steps you need to follow from start → end of a brand campaign. From understanding the brief, pricing and upselling your campaign, getting paid, running your campaign and post campaign follow up. We’ve covered it all for you.

Listen in to last week’s podcast episode for the juice on:

Setting your influencer campaign up for success 🌟
Understanding the brief from the brand 📃
What to do if the brand hasn’t supplied a campaign brief (we’ve got some copy/paste wording for you ✂️📋)
Upselling your influencer campaign 📈
Pricing your influencer campaign 💸
What you need to do to get paid on time ⏰
Your campaign scope or work or quote. 📋
Negotiation and managing a NO from a brand ❌
Tips, tactics and resources for delivering your campaign 🛠️
Post campaign brand love ❤️
Resources! 📚

🎧 Listen in on your favourite podcast platform by searching The Business Of Influence Influencer Campaign Checklist or jump to link in bio to listen with Show Notes and extra resources. 🎉

15/10/2023

Australian Indigenous Leaders have called for A Week of Silence to grieve the outcome of The Voice Referendum.

This week is to grieve the Referendum outcome. The racism and prejudice held by many is unacceptable. That this view is held by any is unacceptable.

I stand for justice and the rights for Indigenous Australians and continue to stand as an ally in A Week of Silence, and beyond.

Content on our channels will be paused this week and we won't be back until Monday 23 October.

Karan White,
Agency Director, The Business Of Influence

12/10/2023

MOOTS ICYMI 007 👀

What’s popping in the influencer space this week. The highlights, opportunities and challenges for influencers and content creators in the MOOTS platform roundup.

In our industry, we are exposed to massive amounts of content. Often this content is confronting. This week, there already has been a high volume of war-related content with warnings that the horrific nature of this content will escalate over coming days. Please carefully consider limiting your access to such content and ensure that you restrict platform access for any children in your household. There are a number of resources available online, plus some additional information in this week’s post.

SNAP SUMMARY:

🛑✋ Parents Urged to Limit Children's Exposure to War Content on Social Media

📸✨ New Interactive Features Announced by Instagram

🔄📱 Threads Enhances Features to Compete with 'X' App

🌐🤖 Meta's new AI Experiences

🕺🏆🇦🇺 TikTok Partners with BINGE for inaugural TikTok Awards (Australia)

🎵💲🚫 TikTok Explores Ad-Free Monthly Subscription

🎨✨ Canva launches Magic Studio

😀🍳 Google Emoji Kitchen

Be in the know. Read MOOTS ICYMI 007 in full to understand how to leverage these updates to your advantage be prepared for any challenges they might present. Read the Blog: link in bio or search The Business Of Influence MOOTS ICYMI.

11/10/2023

Hello, go-getter! 👋

Ever wished for a magic wand to transform your influencer campaigns from good to jaw-droppingly amazing? We might just have the next best thing.

Imagine being handed 50 proven strategies to potentially skyrocket your revenue with each brand collaboration. That’s right. Fifty. More money in your pocket, stronger brand relationships, and campaigns that truly stand out.

Upsells, darling, are the game-changers for influencers. These are golden opportunities to encourage brands to embrace extra deliverables from you, enhancing the campaign’s impact. The twist? When crafted skillfully, not only do you benefit with more money, but brands will appreciate the content engagement from these extra deliverables. It’s a win-win. 🎉

Enrolments now open for 50 Upsells for your Influencer Campaign. Register via the link in bio or search The Business Of Influence [dot com] 50 Upsells.

🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

10/10/2023

Subscribe to MOOTS!🌟

Why though? 'Cause the MOOTS newsletter is your go-to spot for creators and community makers wanting first dibs on cool free stuff, nifty tools, and the freshest buzz from the creator scene.

Don't miss out! Subscribe for your MOOTS fix. 💌 Hit the link in bio or search The Business of Influence Subscribe (thebusinessofinfluence.com/subscribe)

🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

08/10/2023

Pricing Your Influencer Campaign

Psst… Brands are eager to collaborate with You.
And it’s your job to present the right price for the value you’re bringing.

Whether you’re a budding influencer, just starting to navigate brand collaborations, or a seasoned content creator who’s worked on numerous campaigns, here’s the fact:

Understanding your worth and setting the right price for your campaigns is essential to your success in the influencer space.

But, you might feel uncertain about your pricing or overwhelmed by the intricacies of campaign negotiations.

If that sounds like you — The Business Of Influence Pricing Your Influencer Campaign short course is the guide you need to confidently price your campaigns and maximize your earnings.

Are you ready to hone the only skill that ensures your efforts are rewarded, builds stronger brand partnerships, and cements your reputation in the influencer arena?

Enrolments are now open. Click the link in bio or search The Business Of Influence [dot com].

🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

05/10/2023

MOOTS ICYMI 006 👀

What’s popping in the influencer space this week. The highlights, opportunities and challenges for influencers and content creators in the MOOTS platform roundup.

SNAP SUMMARY:

🤖 Generative AI Enhancements for Instagram by Meta
🎥 TikTok Introduces AI-Powered Creative Assistant for Enhanced Content Creation
🏷️ Introduction of Labels for TikTok AI-Generated Content
🔍 TikTok Explores Partnership with Google to Drive Search Results
📹 Made on YouTube: new tools for Creators
📌 Pinterest's Personalisation and Recommendation Tools
🔗 LinkTree's 2023 Creator Report Insights – Link Priority
👥 LinkedIn's Enhanced Display of Profile CTA Buttons

Be in the know. Read MOOTS ICYMI 006 in full to understand how to leverage these updates to your advantage be prepared for any challenges they might present. Read the Blog: link in bio or search The Business Of Influence MOOTS ICYMI.

04/10/2023

📌 11 Influencer Media Kit Essentials

1️⃣ Personal Bio - Briefly introduce yourself. Include your location (City and State)

2️⃣ Key Statistics - Share follower counts, engagement rates, audience demographics, and more.

3️⃣ Share Your Niche - Clearly specify what you're passionate about: Health & Fitness, Parenting, Travel, etc.

4️⃣ Highlight Previous Collaborations - Show off your past partnerships with brands.

5️⃣ Include Testimonials - Add feedback from brands you’ve worked with.

6️⃣ Contact Information - Make it easy for brands to reach out.

7️⃣ Regular Updates - Keep your media kit fresh and current.

8️⃣ Precision and Consistency - No typos! Maintain a consistent tone of voice. Presentation matters!

9️⃣ Aesthetic Cohesiveness - Keep your media kit aligned to your own brand aesthetic.

🔟 Digital Access - Have your kit accessible, via your bio or on your website.

1️⃣1️⃣ Craft a Compelling Cover Letter - Make an impression before they even open your media kit. Read the blog for a sample Influencer Media Kit Cover Letter.

🔎 Search The Business Of Influence Media Kit Essentials or click link in bio.

🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

03/10/2023

Get Influencer Campaign Ready! 🚀

Ready to level up your influencer campaigns this BFCM? 🛍️

We’re here to help you leverage your campaign negotiations and strategies as brands move very quickly into the peak retail and web traffic season for 2023.

Be prepared, be impactful. Enroll now and get ahead with one of these BFCM Courses:

💰 Pricing Your Influencer Campaign

📈 50 Upsells for Your Influencer Campaign

📄 How to Prepare an Influencer Scope of Work

Enrol at The Business Of Influence [dot com] or jump to link in bio for all the course info. See you there!

🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

02/10/2023

How to create a media kit is one of the most searched terms on The Business Of Influence website. It’s no surprise, really. Your media kit is your resume and undeniably, an essential step in securing solid relationships with brands.

In this week’s podcast episode, we’re covering 11 essentials for you to include when creating your Influencer Media Kit. And as a bonus, we’re sharing professionally written sample wording for that all-important media kit cover letter as well as resources you can use to make your Influencer Media Kit shine, shine, shine!

You might also be surprised to hear my views on whether to include pricing or not in your media kit.

In today’s episode:

🎥 Your Influencer Media Kit is your resume.

📝 What to include in your Influencer Media Kit Bio.

📊 What to include in your Influencer Media Kit Statistics.

🎯 Using your niche to tap into brand audiences.

🌟 How to showcase past collaborations.

🔊 Using testimonials to create a powerful first impression.

🔒 How to securely display your address.

⚠️ Important! When to update your Influencer Media Kit.

✅ Checking the accuracy of your Influencer Media Kit.

💡 Is your Influencer Media Kit reflecting your personality?

🛠️ Resources for creating your Influencer Media Kit.

📲 Enabling digital access for your Influencer Media Kit.

✉️ Sample wording for your Influencer Media Kit Cover Letter.

💰 When to include pricing in your Influencer Media Kit.

📚 Episode Resources

Listen in on your favourite podcast platform by searching The Business Of Influence Media Kit or jump to link in bio to listen with Show Notes and extra resources.

26/09/2023

A recent study found that podcasters are some of today’s most influential figures in media. How does that extend to influencers and content creators to extend their reach and keep their followers engaged?

I’ve called in the expert: Brianna Ansaldo - Head Honcho, Bamby Media to chat all things podcasting for influencers. Brianna is an Audio Producer based in Australia with 10+ years experience working in the audio industry, with particular focus on songwriting and production. Her compositions have been featured on NBC, CTV and Foxtel (AUS) and in advertising campaigns (most notably, Adidas).

Expert status: verified ✔️

In today’s epsisode - Podcasting for Influencers

🎧 What does a Podcast Producer do?

🎤 Podcasting basics

👥 Determining your podcast audience

📝 Planning your podcast episodes

⏰ The value of a podcast production schedule (and a freebie!)

♻️ Repurposing your podcast into additional content

📊 When and how to review your podcast insights

📈 Your podcast as an audience growth channel

🌟 The influencer advantage with podcasts

💲 Monetising your podcast

💡 Brianna’s tip for influencers and podcasters

Listen via link in bio, or search The Business Of Influence podcast on your favourite podcast platform.

22/09/2023

5 Ways Brands Find Influencers to Work With 🌟

For many influencers, a common question is: how do brands find and pick influencers to work on their brand campaigns? Understanding this can help you to build strong collaborations with brands.

Direct Relationships - It's all about genuine connections! Brands and influencers finding each other directly. 🤳🔗

Influencer Agencies - Think of them as matchmakers! 🎯💼

Talent Managers & Scouts - Not just for celebrities! If you’ve got profile, they've got your back. 🌟🎤

Influencer Marketing Platforms - The digital marketplace where brands and influencers meet. 🌐🤖

Networking Events & Referrals - The power of face-to-face interaction. Never underestimate it! 🤝🥂

21/09/2023

Talent Management isn’t just about negotiation 🌟🤝📈

Talent management is also about understanding every facet of the industry and ensuring your rights as an influencer are protected, valued, and fairly paid.

In Episode 9 of The Business Of Influence Podcast, some of the topics we chat to Kylie Green, Agency Director Lime Agency about are:

The common pitfalls talents fall into when self-representing, such as underquoting and a lack of understanding about licensing and contract usage periods. 💸📄❌

The vital importance of reading and fully comprehending contractual agreements, emphasising the potential dangers of perpetual terms. 📃👀⚠️

The unique challenges and considerations when transitioning between film, TV, and branding roles, and the expertise required to navigate them. 🎬📺🌐🛠️

😊🎧 Join us for a comprehensive discussion on are you ready for a Talent Manager and the pivotal role they play. Link to podcast in bio or search Are You Ready for a Talent Manager on your favourite podcast platform.

20/09/2023

How to prepare your Influencer Scope of Work 📝

What's a SOW? Think of it as your roadmap, detailing everything from campaign objectives to payment terms. And trust us, skipping out on one can lead to major hiccups! 😬

Need to know what to include in your SOW? Here’s a quick rundown:

1️⃣ Campaign Overview: Details like the campaign name, client info, key dates, objectives, and even confidentiality statements.

2️⃣ Campaign Deliverables & Quote: This covers content types, numbers, specs, and where they’ll be published. Plus, your feefor the work!

3️⃣ Payment & General Terms: Crucial info on payment dates and general conditions, ensuring you get paid and you set out rights to your content.

Our latest blog walks you through:

Why you need an Influencer SOW 🧐
The risks of skipping it 🕳️
A step-by-step on what to include ✅
With 10 years experience of working with talent, you can be sure this guide will set you on the right path to creating solid, transparent partnerships with brands through a well-prepared Scope of Work. 🤝

Also, for an in-depth exploration, catch our podcast Episode 6: How to Prepare an Influencer Scope of Work. 🎧

Link in bio for all the details! 🔗 Or search The Business Of Influence How To Prepare an Influencer Scope of Work to find the podcast and the blog.

🎁 Pssst! If you’re a subscriber of MOOTS, you’ll also have have access to our FREE Checklist - How to Prepare an Influencer Scope of Work.

19/09/2023

10 Tactics for Success as a Self Managed Influencer 🤑

We’re celebrating Episode 10 of The Business Of Influence podcast with today’s episode: 10 Tactics for Success as a Self Managed Influencer.

In today's episode, we're going to discuss 10 tactics to set yourself up for success as a self managed influencer:

🎯 Defining your Brand
📋 Your Content Strategy
📁 Media Kit Creation and Maintenance
🗣️ Communication Skills
💰 Financial Management
⚖️ Legal Awareness
🤝 Negotiation Skills
❤️ Securing Brand Collaborations
😌 Mental Wellbeing
🔄 Diversification across Platforms

BONUS TACTIC: ⏳ Balancing Time between Business and Creative

Listen to the podcast on your favourite platform or search “The Business Of Influence 10 Tactics for Success” to listen with Show Notes and Resources.

18/09/2023

MOOTS ICYMI 005 👀

What’s popping in the influencer space this week. The highlights, opportunities and challenges for influencers and content creators in the MOOTS platform roundup.

‌SNAP SUMMARY:

📸 Instagram Introduces Close Friends for Feed Posts

🛍️ TikTok Launches TikTok Shop

🎨 TikTok Expands Creativity Program

▶️ YouTube Ad Updates

📌 Pinterest Uses AI to give visibility to more Body Types

💰 Influencer Marketing Spend Continues to Increase

‌Be in the know. Read MOOTS ICYMI 005 in full to understand how to leverage these updates to your advantage be prepared for any challenges they might present. Read the Blog: link in bio or search The Business Of Influence MOOTS ICYMI.

‌

14/09/2023

7 Reasons Why Micro Influencers are on the Rise 🌠🌠🌠

'Bigger isn’t always better’ when it comes to digital influence . Micro influencers, with their targeted audience and niche expertise, enjoy higher engagement rates and cost-effective campaigns with strong ROIs – presenting a compelling case for brands to collaborate.

Here’s 7 Ways Why Micro Influencers are on the Rise:

🚀 Cost-effectiveness: Lower partnership fees, the potential to collaborate with multiple micro influencers for the price of one larger or macro influencer.

🚀 Authenticity: Greater perception of genuineness, with many micro influencers being experts in their specific niches.

🚀 Engagement and Trust: There is a statistical advantage of micro influencers, generating up to 60% more engagement. Traditional influencers average 1-3% while micro influencers start from 5% and above.

🚀 The TikTok Effect: TikTok’s algorithm has democratised virality, allowing even smaller creators a shot at fame and brand deals.

🚀 Current market trends over half of marketers are now working with micro influencers.

🚀Strategy of diversifying influencer budget across several micro influencers to mitigate potential public relations risks. Think FYRE Festival, Pepsi and Kendall Jenner, Mikayla Nougeria and L’Oreal Masacara.

🚀 Reaching the Niche Audience: Micro influencers cater to unique interests and passions, giving brands direct access to hyper-targeted audiences.

Want to know how can Micro Influencers create opportunities to work with brands? Read more on the blog, link in bio or search 👉 The Business Of Influence The Power of Micro Influencers.

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Videos

Get ready for 2024 because it's going to be a(nother) wild ride for influencers and content creators. We're seeing some exciting trends that point to a big boom in the market. This year, brands are going all in on influencer marketing. Why? Because you have some serious magic when it comes to swaying consumer behavior, and the return on investment for influencer marketing is off the charts. It's not just about the market heating up. These new trends could change the way in how you connect with your audience and brands, and in the way you create your awesome content. Here’s key trends for 2024 that you need to know: 📊 Market Size and Growth 💲 Money is Moving from Paid Advertising to Influencer Marketing 📈 ROI on Influencer Marketing 🌟 Micro Influencers Take the Lead 👁️ Authenticity Reigns Supreme Over Polished Content 🤝 Say Yes to Long Term Relationships 🎥 Video Will Become the Dominant Format 🛍️ Live Shopping Experiences 🌈 Emphasis on Diversity and Representation 🤖 Growth of AI in Content Creation The insights and that will gear you up for 2024 are over on the blog: https://thebusinessofinfluence.com/10-key-trends-for-influencers-in-2024/ #thebusinessofinfluence #contentcreator #socialmediainfluencer #branddeals #creators #creatortips #creatoreconomy #socialmediamarketing #influencermarketing #influencerpodcast #influencerpodcastnetwork #influencerpodcasts

Sienna in the Sun’s UGC Creator Success Story 🌈 Today's conversation is one where time seems to fly! Sienna and I chatted far beyond what made it to the cut of this episode, so I'm sure that there will be many more invitations extended to Sienna to draw on her success as a UGC creator and her rising influence as a mentor in this space. As an influencer, UGC Creator ,actor, model, educator, Sienna is a multifaceted talent. In this episode, Sienna shares invaluable tips for influencers and content creators on building their careers, the tools and resources she relies on, and how she fosters connections with her community and brands. We discuss media kits, and I must say, Sienna’s is one of the most impressive Influencer Media Kits I've come across. We also discuss Sienna’s Free Brand Pitch Template, a game-changer in her career that has generated over $85,000 in brand work, enabling her to pursue content creation full-time. We also chat about Sienna’s Content Creators Australia Facebook Group and her role as a mentor to emerging talents. Highlights from the episode: 📸 Sienna's approach to photography and editing for engaging content 🌟 Sienna's creative process for content generation 🎥 Sienna's content production process and the benefits of scripting 🤝 Building a community, engaging with audiences and brands 🖼 Showcasing work and pitching to brands with a digital media kit 💰 Sienna’s FREE pitching template that generated over $85K in brand work for her! 🤝 Strategies for pitching and collaborating with brands 🎓 UGC Creator Mentoring 👥 Content Creators Australia Facebook Group 💼 Managing business aspects of being an Influencer and UGC Creator 💭 Closing thoughts: managing jealousy, staying focused, permission to be cringey Listen via link in bio or search The Business Of Influence on your preferred podcast platform. #thebusinessofinfluence #contentcreator #branddeals #creators #creatortips #creatoreconomy #influencerma

What is a UGC Creator❔ A perfect soy flat white from your favourite barista tagged on Insta – UGC. That gorgeous new pair of shoes you’ve been coveting tagged with the brand – UGC. Living your #bestlife on a girls weekend at a cute getaway with the BnB tagged – UGC. Each time a post is published on socials with a brand tagged, it’s UGC and brands LOVE it. Why wouldn’t they? It’s free advertising after all. So, what’s the difference between anyone with a social media account posting and tagging a brand and a professional UGC creator? What are the differences between a UGC Creator and an Influencer? Why do Brands love UGC content and how do they work with UGC Creators? In today’s episode: 🌐 What is UGC? ❤️ Why Brands love UGC 🎨 What is a UGC Creator? 🔍 What are the differences between UGC Creators and Influencers? 🤝 How Brands work with UGC Creators 📚 What you need to know as a UGC Creator 📖 Episode Resources. Listen in on your favourite podcast platform by searching The Business Of Influence UGC Creator or jump to link in bio to listen with Show Notes and extra resources. #thebusinessofinfluence #contentcreator #socialmediainfluencer #branddeals #creators #creatortips #creatoreconomy #socialmediamarketing #influencermarketing #influencerpodcast #influencerpodcastnetwork #influencerpodcasts

An Influencers Guide to Brand Campaigns 🌟 In the influencer marketing space we talk a lot about the deliverables and pricing of influencer campaigns but not enough about the different types of brand campaigns. As creators, being aware of the different campaign types will definitely help you when it comes to reviewing the brief, pricing and delivering your campaigns. It will also set you up for success with brand, knowing you’re going to meet their expectations. Just like all content is not created equal, all campaigns are not equal! In today’s episode: 🎯 Why you need to understand different brand campaign types 🎁 Discount Code and Affiliate Marketing Influencer Campaigns 🏆 Competition and Giveaway Campaigns ⚠️ Important things you need to know about Competitions and Giveaways 📸 UGC Campaigns 🚀 Whitelisting Campaigns aka Boosted Content, Paid Promotion, Creator Advertising 🌟 Brand Ambassador Campaigns 🎉 Event Activations 🎁 A note on Gifted Campaigns 📚 Episode Resources Listen in on your favourite podcast platform by searching The Business Of Influence Brand Campaigns or jump to link in bio to listen with Show Notes and extra resources. #thebusinessofinfluence #contentcreator #socialmediainfluencer #branddeals #creators #creatortips #creatoreconomy #socialmediamarketing #influencermarketing #influencerpodcast #influencerpodcastnetwork #influencerpodcasts

Email marketing might not be at the top of your list when you’re thinking about expanding your influence and making money. This week Professional Babe by Peta Serras and I are going to turn this thinking upside down. Want a $55k launch selling something that’s yet to exist or maybe a $21k launch from a subscriber base of less than 100 people? It’s all very possible with email. We’re going to talk all the juicy stuff email marketing can do – even for influencers and content creators that are just starting out, or even yet to start. There’s some great freebies and resources to help you along the way, all wrapped up with a bow for you in the show notes. In today’s episode: 💋 Kiss and Tell with Peta Serras, Professional Babe. 😮ROI on email content (it will blow your mind). 🚀 Email = getting really good shares on your social content. ❤️ Why brands love email marketing. 😉It’s not the (email list) size that counts, it’s how you use it. 👩‍👩‍👦 Segments: think of them like your Mum, your Barista, and your BF. You’ll tell each one a different story. 💰 Standard sales campaign, meh. Segmented campaign – up to 320% more $$$. 🕺 Meet party boy Chad. 👩‍🏫 Valerie – she’s the expert you want to be. 📌Time to dust off Pinterest? 📅 Professional Babe Sh*t Hot Email Planner. 📚 TAVO – Trust, Authority, Value, Offers. ✉️ Give Good Email. 👐 The Business Fondle Listen in on your favourite podcast platform by searching The Business Of Influence Professional Babe or jump to link in bio to listen with Show Notes and extra resources. #thebusinessofinfluence #contentcreator #socialmediainfluencer #branddeals #creators #creatortips #creatoreconomy #socialmediamarketing #influencermarketing #influencerpodcast #influencerpodcastnetwork #influencerpodcasts

How to create a media kit is one of the most searched terms on The Business Of Influence website. It’s no surprise, really. Your media kit is your resume and undeniably, an essential step in securing solid relationships with brands. In this week’s podcast episode, we’re covering 11 essentials for you to include when creating your Influencer Media Kit. And as a bonus, we’re sharing professionally written sample wording for that all-important media kit cover letter as well as resources you can use to make your Influencer Media Kit shine, shine, shine! You might also be surprised to hear my views on whether to include pricing or not in your media kit. In today’s episode: 🎥 Your Influencer Media Kit is your resume. 📝 What to include in your Influencer Media Kit Bio. 📊 What to include in your Influencer Media Kit Statistics. 🎯 Using your niche to tap into brand audiences. 🌟 How to showcase past collaborations. 🔊 Using testimonials to create a powerful first impression. 🔒 How to securely display your address. ⚠️ Important! When to update your Influencer Media Kit. ✅ Checking the accuracy of your Influencer Media Kit. 💡 Is your Influencer Media Kit reflecting your personality? 🛠️ Resources for creating your Influencer Media Kit. 📲 Enabling digital access for your Influencer Media Kit. ✉️ Sample wording for your Influencer Media Kit Cover Letter. 💰 When to include pricing in your Influencer Media Kit. 📚 Episode Resources Listen in on your favourite podcast platform by searching The Business Of Influence Media Kit or jump to link in bio to listen with Show Notes and extra resources. #thebusinessofinfluence #contentcreator #socialmediainfluencer #branddeals #creators #creatortips #creatoreconomy #socialmediamarketing #influencermarketing #influencerpodcast #influencerpodcastnetwork #influencerpodcasts

A recent study found that podcasters are some of today’s most influential figures in media. How does that extend to influencers and content creators to extend their reach and keep their followers engaged? I’ve called in the expert: Brianna Ansaldo - Head Honcho, Bamby Media to chat all things podcasting for influencers. Brianna is an Audio Producer based in Australia with 10+ years experience working in the audio industry, with particular focus on songwriting and production. Her compositions have been featured on NBC, CTV and Foxtel (AUS) and in advertising campaigns (most notably, Adidas). Expert status: verified ✔️ In today’s epsisode - Podcasting for Influencers 🎧 What does a Podcast Producer do? 🎤 Podcasting basics 👥 Determining your podcast audience 📝 Planning your podcast episodes ⏰ The value of a podcast production schedule (and a freebie!) ♻️ Repurposing your podcast into additional content 📊 When and how to review your podcast insights 📈 Your podcast as an audience growth channel 🌟 The influencer advantage with podcasts 💲 Monetising your podcast 💡 Brianna’s tip for influencers and podcasters Listen via link in bio, or search The Business Of Influence podcast on your favourite podcast platform. #thebusinessofinfluence #contentcreator #socialmediainfluencer #branddeals #creators #creatortips #creatoreconomy #socialmediamarketing #influencermarketing #influencerpodcast #influencerpodcastnetwork #influencerpodcasts

10 Tactics for Success as a Self Managed Influencer 🤑 We’re celebrating Episode 10 of The Business Of Influence podcast with today’s episode: 10 Tactics for Success as a Self Managed Influencer. In today's episode, we're going to discuss 10 tactics to set yourself up for success as a self managed influencer: 🎯 Defining your Brand 📋 Your Content Strategy 📁 Media Kit Creation and Maintenance 🗣️ Communication Skills 💰 Financial Management ⚖️ Legal Awareness 🤝 Negotiation Skills ❤️ Securing Brand Collaborations 😌 Mental Wellbeing 🔄 Diversification across Platforms BONUS TACTIC: ⏳ Balancing Time between Business and Creative Listen to the podcast on your favourite platform or search “The Business Of Influence 10 Tactics for Success” to listen with Show Notes and Resources. #thebusinessofinfluence #contentcreator #socialmediainfluencer #branddeals #creators #creatortips #creatoreconomy #socialmediamarketing #influencermarketing #influencerpodcast #influencerpodcastnetwork #influencerpodcasts

Are YOU ready for a talent manager? 🤩 Influencers and content creators want to know when they will be ready for a talent manager. Also, what does a talent manager do, how much do they charge, and will a talent manager increase their revenue? These are all good questions, especially if you’re on the path to becoming a professional influencer. In our first guest episode, we’re joined by multi-award-winning agent, Kylie Green. Kylie is the Founder and Agency Director of @limeagencyau a premium boutique agency who offer their talent unrivalled expertise across talent management, influencer marketing, and casting. In our discussion with Kylie, we explore the dynamics of the talent-manager relationship. Covering everything from: ⭐️ how to pitch yourself to agents ⭐️ setting appropriate expectations ⭐️ understanding the roles of both the manager and the influencer, and ⭐️ forging successful brand partnerships. ‌ We chat about talent management basics, the criteria Talent Managers use to select talent for their portfolio, money and the importance of building relationships. Did I mention reality tv? Listen to the latest episode via link in bio or search The Business Of Influence podcast on your favourite platform. #thebusinessofinfluence #limeagencyanz #contentcreator #socialmediainfluencer #branddeals #creators #creatortips #creatoreconomy #socialmediamarketing #influencermarketing #UpsellYourCampaign #influencerpodcast #influencerpodcastnetwork #influencerpodcasts

How do Brands Find Influencers? 🔍 How do brands find the influencers they work with? It’s a good question and as an influencer or content creator, understanding this can be the key to developing meaningful collaborations with brands. 🎙️ We’ve just dropped Episode 7 of The Business Of Influence Podcast and we’re going to step you through >> 5 ways brands find influencers to work with << You’ll learn about: 🤝 Direct Relationships 🏢 Influencer Agencies 🌟 Talent Managers and Scouts 💻 Influencer Marketing Platforms 🥂 Networking Events and Referrals 🎧 Listen via link or search The Business Of Influence Podcast on your favourite podcast platform [https://thebusinessofinfluence.com/ep7/] #thebusinessofinfluence #contentcreator #socialmediainfluencer #branddeals #creators #creatortips #creatoreconomy #socialmediamarketing #influencermarketing #UpsellYourCampaign #influencerpodcast #influencerpodcastnetwork #influencerpodcasts 🏷️ influencer career, influencer education⁠, influencer strategy

50 Influencer Campaign Upsells 💰 Our DMs, messages and website are blowing up on this episode! It’s good to know that you’re finding opportunities to increase your revenue through upsell options you’ve discovered in this podcast epsidode. If you haven’t already listened to the episode: 🔗 Jump to the link in bio for Spotify 🔗 go to thebusinessofinfluence.com/ep3 to listen with show notes and extra resources 🔎 search your preferred podcast platform for The Business Of Influence 50 Ways to Upsell Your Influencer Campaign Got a question? DM us or go to Ask A Question via link in bio to (audio) record your question to be answered via Reels or a podcast episode. 🏷️ influencer pricing, how do influencers price their brand campaign, influencer career, influencer education #thebusinessofinfluence #contentcreator #socialmediainfluencer #branddeals #creators #creatortips #creatoreconomy #socialmediamarketing #influencermarketing

Pricing Your Campaign 💰️⁠ ⁠ In Episode 2 of The Business Of Influence podcast we’ll step you through the framework you need to price your brand campaign.⁠ We do a deep dive into:⁠ ⁠ ❤️ Evaluating the Brand⁠ ⁠ ❤️ Evaluating Your Value⁠ ⁠ ❤️ Evaluating the Campaign⁠ ⁠ Pricing your influencer campaign is very individual. What one influencer brings to the table for a brand campaign is going to be vastly different to what the next influencer or content creator brings. The most powerful way you can increase your revenue is to start using our campaign pricing framework, listen to episode 2 (https://open.spotify.com/episode/6CeFu190nt6QxcNAtHg1ac) and explore the resources on thebusinessofinfluence.com/learn