03/12/2025
Real Estate Agent Ben Everist Takes the Reins as the President of the Sorrento Chamber of Commerce.
Bringing a unique blend of local business insight and a dedication to year-round vitality, Ben is setting his sights on energising our coastal town during the traditionally quieter months.
Ben, who works with Buxton Mornington Peninsula, is invested in the region's prosperity. His life on the Peninsula, split between the bustling local real estate market and his farm in Main Ridge.
“I’m lucky enough to work right here in Sorrento. I’m passionate about community, supporting local businesses, and making this an even better place to live, work, and play,” says Ben. At home he has a menagerie that includes 8 horses, 6 sheep, 2 lambs, 2 cats, 2 dogs, and a donkey!
While Sorrento thrives during the peak summer season, Ben’s main motivation for taking on the presidential role is to bolster the business community when the crowds thin out.
Ben believes the Chamber's main purpose is to be a united voice, advocating on local issues and supporting the essential mix of independent retailers and the larger, established brands that call Sorrento home. His key focus? Aligned marketing and initiatives that encourage people to spend, stay, and enjoy the town throughout the year.
He sees a clear opportunity to engage the town’s many holiday-home owners, encouraging them to spend more time and crucially, to shop local outside of the peak seasons. This consistent visitation, he says, is essential for business stability and a stronger, more vibrant community.
Everist spends every day connecting with traders, which he calls the most rewarding part of the job. "Talking and understanding the needs of traders. Seeing what we can achieve together is incredibly rewarding."
For newcomers to Sorrento, Everist wants them to understand the town's unique character. While the mix of businesses is diverse, from local independents to national brands, they are all united by the Sorrento spirit.
"Sorrento is built on some great history and family traditions of spending time together with family and friends," he reminds us. He encourages everyone to recognise that the businesses are the backbone of the great beachside town and deserve local support.