We Create Content

We Create Content We help innovative businesses lead the conversation and make waves in their industry.

How’s this for an exceptionally talented line-up?The crew in front and behind the lens for the Disaster Proof Your Busin...
17/06/2024

How’s this for an exceptionally talented line-up?

The crew in front and behind the lens for the Disaster Proof Your Business webinar for . The brief was to create a TV show-style webinar to help businesses plan, cope and recover from a disaster and also understand the potential impacts.

A special shout-out to for expertly leading this project. It was a pleasure working with the team to bring to life this valuable resource.

First day back filming in a while. Couldn’t have picked a better location 😎
12/04/2024

First day back filming in a while. Couldn’t have picked a better location 😎

“It was comforting to let our clients know that Adam would make the whole experience effortless, there was no need to re...
12/03/2024

“It was comforting to let our clients know that Adam would make the whole experience effortless, there was no need to remember scripts and it would be like having a conversation.”

We understand it can be daunting to go on camera so we do everything we can to help you or your clients feel comfortable, speak confidently and share your message with ease 🙌🏻

What’s our top tip for video trends in 2024? Humanity. With the growth of AI as a tool to create all sorts of content, h...
16/01/2024

What’s our top tip for video trends in 2024?

Humanity.

With the growth of AI as a tool to create all sorts of content, humanised content that sparks personal connections will be more important than ever. Expect to see more in-house experts and business leaders taking centre stage for brands looking to make an impact.

What does this mean for video content?

➡️ Emphasise storytelling. Share your journey, challenges, and triumphs and let others find inspiration in your experiences.
➡️ Show your face! Humanise your brand by putting your face on camera.
➡️ Your personality is your superpower. Inject it into your content!
➡️ Share your values. Highlight the causes you believe in.
➡️ Highlight customer experiences. Build credibility and trust by letting your audience see the impact of your work through case studies and testimonials.

This year I’ll jump on the bandwagon too! And yes, this means stepping out from behind the camera every once in a while 😉 Follow along here and on .media 🚀

Merry Christmas and thank-you from my family to yours 🎄2023 has been a year of growth both personally and professionally...
15/12/2023

Merry Christmas and thank-you from my family to yours 🎄

2023 has been a year of growth both personally and professionally. Thank you for your support and the opportunity to help tell your story.

We’ll be taking some time off over the festive period from Dec 22 - Jan 8. Have a Merry Christmas and Happy New Year. Bring on 2024 🎉

Tech on the BIG screen 🎥 We had one bloody big blank canvas to work with and it came up a treat last night. Thanks to  ,...
30/11/2023

Tech on the BIG screen 🎥

We had one bloody big blank canvas to work with and it came up a treat last night. Thanks to , and .au for putting on a fantastic Christmas in the CAVE event. It’s been a pleasure telling the story of Tech on the Coast in 2023 ☀️

21/08/2023
Behind-the-scenes of today’s shoot 🎥
27/07/2023

Behind-the-scenes of today’s shoot 🎥

In the hot seat today University of the Sunshine Coast chatting about AI and Social Media for an upcoming video for Science Week being produced by Natalie McMaster and We Create Content.

Capturing tomorrow’s tech innovators at   2023 🤖
25/07/2023

Capturing tomorrow’s tech innovators at 2023 🤖

18/07/2023

Great to see our footage from the annual RoboRave competition on Seven Local News last night 🙌🏻

Lucky to call this place home 🙌🏻 🏄‍♀️ ☀️
27/02/2023

Lucky to call this place home 🙌🏻 🏄‍♀️ ☀️

Action! 🎬 Camera rolls 🎥 The nerves kick in, your mind goes into overdrive and the right words escape you 🤐 We get it… a...
23/02/2023

Action! 🎬 Camera rolls 🎥 The nerves kick in, your mind goes into overdrive and the right words escape you 🤐 We get it… and we’re here to help.

We’ve conducted thousands of interviews and learnt from the best. So what do you do when it’s your time to perform?

-> Prepare and practice beforehand
-> Keep your answers short and simple
-> Talk to your end audience

Interviews are a valuable opportunity to share your big ideas with the world. Bring your passion and enthusiasm 💥 And remember, if you don’t get it perfect - don’t stress. We have the magic of editing 🪄

17/02/2023

Rising energy costs and more extreme weather are realities we face today. We recently worked with Redback Technologies to tell the story of Greg - a small business owner in Cairns - who has overcome these challenges.

Greg installed a Redback battery system a few years ago and hasn't looked back since. His business is now more resilient to power supply issues and blackouts, which can be frequent in Far North Queensland.

We worked with the team at Redback Technologies to:
-> develop the questions and storyline
-> identify the video style
-> conduct the interview and film B-Roll footage on-site in Cairns
-> finalise the edit

Redback is leading the way in Australia’s transition to a more sustainable future. And we love working with innovative businesses like them!

Have a story to tell about how you’re bringing about change? Send us a DM and we can chat about how we can help you 🤝

A bird’s-eye view of the city of the future 🌇 The new Maroochydore CBD is taking shape 🏗️
25/01/2023

A bird’s-eye view of the city of the future 🌇 The new Maroochydore CBD is taking shape 🏗️

“Music is the language of us all” 🎶Filming Pub Choir at The Triffid for Windsor State School. Team building at its fines...
20/01/2023

“Music is the language of us all” 🎶

Filming Pub Choir at The Triffid for Windsor State School. Team building at its finest 🤝

Merry Christmas and thank you 🙌2022 has been a whirlwind of a year. As we race toward the finish line I’d like to say th...
09/12/2022

Merry Christmas and thank you 🙌

2022 has been a whirlwind of a year. As we race toward the finish line I’d like to say thank you to you - our clients and our collaborators - for your support and for continually driving us with your unique projects 🙏

From our family to yours - Merry Christmas and Happy New Year 🎄 We can’t wait for 2023, which is already shaping up to be another exciting year 🎉

Here’s one for the football fans up early watching the France vs Socceroos game ⚽️ In 2016 I was lucky enough to film be...
23/11/2022

Here’s one for the football fans up early watching the France vs Socceroos game ⚽️ In 2016 I was lucky enough to film behind-the-scenes with 1998 FIFA World Cup winner Marcel Desailly. The French icon was the star of a blockbuster Carlsberg advert shot in Uruguay in the lead up to the Euros. The production was next level and Marcel was an absolute legend on and off camera. He even came clubbing that night… For the record, France beat Ronaldo’s Brazil 3-0 in that final. Marcel was sent off.

The Brisbane 2032 olympics will be transformational for the Sunshine Coast. Great to get an insight into the potential o...
09/11/2022

The Brisbane 2032 olympics will be transformational for the Sunshine Coast. Great to get an insight into the potential opportunities at the recent ‘Business of the games’ event with Maroochy Chamber.



📷

It’s pretty obvious that video is EVERYWHERE. If you want to capture attention and truly connect with your audience vide...
31/10/2022

It’s pretty obvious that video is EVERYWHERE.

If you want to capture attention and truly connect with your audience video is becoming an essential component of any marketing strategy.

Swipe through for our 3 reasons why telling your story through video is more important now than ever.

Let us know what you think. How does your business use video?

21/10/2022

“I think we should be talking about mental health at school because it’s getting worse to be quite frank.”

Congratulations to the Brisbane Catholic Education Student Protection Team and Student Voice on the launch of the mental health program.

They came to us with an idea to create a learning resource for staff. The result is an engaging 6-part video series that breaks down the barriers and provides a rare insight into issues students face daily.

We worked with Carolyn, Renee and the team to:
-> develop the overall concept of the campaign
-> identify the video style
-> run workshops to listen to students and understand the key issues
-> film the students
-> edit the videos

We are incredibly proud to have helped develop this campaign. And we’re in awe of these students who were brave enough to speak up. is an invaluable resource for staff and will go a long way in improving the delivery of mental health services for students.

If you need help with your own video campaign or professional learning resource, send us a DM.

Capturing Forward Fest Sunshine Coast 2022 🎥 A pioneering business festival that’s brought together Australia’s leading ...
28/09/2022

Capturing Forward Fest Sunshine Coast 2022 🎥 A pioneering business festival that’s brought together Australia’s leading minds on Innovation, Tech, Customer Experience & Marketing.

The   is vying to be named the Intelligent Community Forum's Intelligent Community of the Year. This week we facilitated...
21/09/2022

The is vying to be named the Intelligent Community Forum's Intelligent Community of the Year. This week we facilitated a virtual site visit via Zoom for to showcase the region to the world. The seven hour session - over two days - allowed the ICF judges to engage with 20 and learn about their organisations and programs.

It was a privilege to be a part of this event and hear first-hand about the extraordinary work being done on the Sunshine Coast. The winner will be announced in October - good luck Sunshine Coast! And congratulations to those for making this happen.

  shooting the  Student Fair 🎥📸:
19/06/2022

shooting the Student Fair 🎥

📸:

Had a great time capturing the launch of the Sunshine Coast Tech Industry Alliance and NEXTDC SC1 Data Centre for . The ...
14/04/2022

Had a great time capturing the launch of the Sunshine Coast Tech Industry Alliance and NEXTDC SC1 Data Centre for . The event brought together a swag of industry leaders and organisations that will tap into the emerging tech sector here on the coast. Watch this space. The potential for growth in this area is incredible and the Sunshine Coast is perfectly positioned to take advantage due to the international broadband submarine cable and other key investments.

Launching Horizons Peak Woombye 🌳 The $25 million development sets a new benchmark for the Sunshine Coast ☀️ Fantastic t...
19/11/2021

Launching Horizons Peak Woombye 🌳 The $25 million development sets a new benchmark for the Sunshine Coast ☀️ Fantastic to see soo much interest from the local community and media after months of producing the content and planning the PR launch. Congratulations to Ken Guy Buderim and the team behind the project. Looking forward to seeing it rise from the ground.

Speaking up to smash the stigma about mental health in schools. These students are leading the way 🙌•   Thanks to BCE St...
08/11/2021

Speaking up to smash the stigma about mental health in schools. These students are leading the way 🙌

Thanks to BCE Student Voice Consultants and Adam from .createcontent, our Mental Health Campaign is ready to roll. Take a look at some "behind-the-scenes" shots of our Mental Health Priority in Action. Watch this space for more updates coming soon!

Tree on the ridge 🌳Spending a lot of time in the Sunshine Coast hinterland of late. It’s a breath of fresh air 😌        ...
13/10/2021

Tree on the ridge 🌳

Spending a lot of time in the Sunshine Coast hinterland of late. It’s a breath of fresh air 😌

04/10/2021

Sunrise at the beach 🏄🏻‍♂️ What long weekends are made for 🙌

  of filming at GoLogic HQ. Fascinating to learn about their new products and how they’ll revolutionise digital communic...
14/09/2021

of filming at GoLogic HQ. Fascinating to learn about their new products and how they’ll revolutionise digital communications for businesses across Australia.

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We Create Content

We Create Content is a media company that specialises in news production, public relations strategies, video content creation and media training for campaigns and corporate communications.

Our roots are in journalism so the power of a great yarn inspires us to create content that is emotive and memorable, but authentic. We see clients as are our collaborators. This consultative approach means we become their own dedicated in-house content production team.

Working for companies and organisations – both nationally and internationally – we have gained an insight into a wide range of sectors from tourism to education, agriculture, government and not-for-profit. We are a small agency that thinks big and if needed, can call on a network of specialist creatives to deliver projects from the Sunshine Coast to Brisbane and around the globe.


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