Crazy Digital Creative

Crazy Digital Creative Rachel Amies is a WordPress website consultant and SEO copywriter based in Sydney, NSW.

๐„๐ฏ๐ž๐ซ ๐ฐ๐จ๐ง๐๐ž๐ซ๐ž๐ ๐ฐ๐ก๐š๐ญ ๐ฆ๐š๐ ๐ข๐œ ๐ญ๐จ๐จ๐ฅ๐ฌ ๐ˆ ๐ฎ๐ฌ๐ž ๐ญ๐จ ๐ฐ๐ซ๐ข๐ญ๐ž ๐š-๐ฆ๐ž๐ก-๐ณ๐ข๐ง๐  ๐’๐„๐Ž ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ?Okay, theyโ€™re not magic. But theyโ€™re so super-damn ...
19/12/2024

๐„๐ฏ๐ž๐ซ ๐ฐ๐จ๐ง๐๐ž๐ซ๐ž๐ ๐ฐ๐ก๐š๐ญ ๐ฆ๐š๐ ๐ข๐œ ๐ญ๐จ๐จ๐ฅ๐ฌ ๐ˆ ๐ฎ๐ฌ๐ž ๐ญ๐จ ๐ฐ๐ซ๐ข๐ญ๐ž ๐š-๐ฆ๐ž๐ก-๐ณ๐ข๐ง๐  ๐’๐„๐Ž ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ?

Okay, theyโ€™re not magic. But theyโ€™re so super-damn helpful that I use them almost daily.

Hereโ€™s a sneak peek at some of the tools I use:

๐ŸŽ™๏ธ ๐Ž๐ญ๐ญ๐ž๐ซ ๐€๐ˆ: to transcribe my briefing calls with clients. This allows me to give clients my full attention instead of crazily taking notes whilst chatting. And it helps ensure I get all the information I need to get started.

๐Ÿ“ˆ ๐†๐จ๐จ๐ ๐ฅ๐ž ๐€๐๐ฌ ๐ค๐ž๐ฒ๐ฐ๐จ๐ซ๐ ๐ฉ๐ฅ๐š๐ง๐ง๐ž๐ซ ๐ญ๐จ๐จ๐ฅ: for SEO keyword ideas as well as some important info about those keywords. The keyword planner provides valuable information, including how many terms a keyword is searched each month.

๐Ÿ” ๐’๐„๐Œ๐ซ๐ฎ๐ฌ๐ก: for SEO keyword research to get info I canโ€™t get from Google Ads. This allows me to make better informed decisions about appropriate SEO keywords

๐Ÿ”ข ๐Œ๐’ ๐„๐ฑ๐œ๐ž๐ฅ: to collate my SEO keyword research, allowing me to see all the info I need in one place.

โœ๏ธ ๐‡๐ž๐ฆ๐ข๐ง๐ ๐ฐ๐š๐ฒ ๐€๐ฉ๐ฉ: for when Iโ€™m writing my initial draft. It highlights when I use passive voice or write sentences that are hard to read.

๐Ÿ“„ ๐Œ๐’ ๐–๐จ๐ซ๐: I save my drafts in MS Word, using a template I use for all my SEO copywriting projects. I often get compliments from website developing humans about how I set out my copy.

๐ŸŒ ๐“๐จ ๐“๐ก๐ž ๐–๐ž๐›โ€™๐ฌ ๐ญ๐ž๐ฌ๐ญ ๐ฉ๐š๐ ๐ž ๐ญ๐ข๐ญ๐ฅ๐ž & ๐ฆ๐ž๐ญ๐š ๐๐ž๐ฌ๐œ๐ซ๐ข๐ฉ๐ญ๐ข๐จ๐ง ๐ฅ๐ž๐ง๐ ๐ญ๐ก ๐ญ๐จ๐จ๐ฅ: to help ensure I keep within the pixel limit when Iโ€™m writing SEO page titles and meta descriptions

๐ŸŽฌ ๐’๐œ๐ซ๐ž๐ž๐ง๐๐š๐ฅ: A screen-sharing video tool. When I email clients the first draft of their content, I like to record a short video explaining why Iโ€™ve set up the Word document in the way I do.

You can learn more about my SEO website copywriting service here: https://crazydigitalcreative.com/website-copywriting-services/

๐‘๐ž๐š๐๐ฒ ๐ญ๐จ ๐ญ๐ฎ๐ซ๐ง ๐ฒ๐จ๐ฎ๐ซ โ€˜๐ฆ๐ž๐กโ€™ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐ข๐ง๐ญ๐จ ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐š-๐ฆ๐ž๐ก-๐ณ๐ข๐ง๐ ? Send me a message to chat about your SEO copywriting needs.

The interwebs is a very noisy place. Which means getting your ideal client's attention and persuading them to act is ......
18/12/2024

The interwebs is a very noisy place. Which means getting your ideal client's attention and persuading them to act is ... well ... no walk in the park.

But that's where effective sales page copywriting can help you.

Here are some tips that'll help your sales page copy.

๐ƒ๐จ๐ง'๐ญ ๐ก๐š๐ฏ๐ž ๐ญ๐ข๐ฆ๐ž ๐ญ๐จ ๐ฐ๐ซ๐ข๐ญ๐ž ๐š-๐ฆ๐ž๐ก-๐ณ๐ข๐ง๐  ๐ฌ๐š๐ฅ๐ž๐ฌ ๐ฉ๐š๐ ๐ž ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ?
Then check out my sales page copywriting service (I'll leave the link in the comments).

I'm taking bookings for 2025.

Thanks Kylie from Creo Wealth for the awesome review.Did you know I'm your one-stop shop for your website needs? I'm an ...
17/12/2024

Thanks Kylie from Creo Wealth for the awesome review.

Did you know I'm your one-stop shop for your website needs? I'm an SEO copywriter and WordPress geek. And I provide that personal touch that's often missing with digital marketing agencies.

I helped Creo Wealth with:

๐ŸŒ WordPress website audit
๐Ÿ–Š๏ธ Blog writing
๐Ÿ’ฐ Sales page copywriting
๐Ÿ” SEO keyword research
โœ๏ธ SEO website copywriting
๐Ÿ–ฅ๏ธ WordPress website redesign
๐ŸŽ“ Divi Theme training
๐Ÿงฐ WordPress maintenance

๐๐ž๐ž๐ ๐ก๐ž๐ฅ๐ฉ ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐’๐„๐Ž ๐œ๐จ๐ฉ๐ฒ๐ฐ๐ซ๐ข๐ญ๐ข๐ง๐  ๐จ๐ซ ๐–๐จ๐ซ๐๐๐ซ๐ž๐ฌ๐ฌ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž? Then I'm your gal. DM me to find out how I can help you.

I've audited many WordPress sites in my time. And there are some issues that constantly pop up.These issues can impact y...
12/12/2024

I've audited many WordPress sites in my time. And there are some issues that constantly pop up.

These issues can impact your website's functionality, user experience, website accessibility and SEO.

Hereโ€™s what I commonly find during WordPress audits:

๐Ÿ“ธ ๐ˆ๐ฆ๐š๐ ๐ž๐ฌ: I often find images that are incorrectly sized and not named properly. I also find images loaded onto the backend of websites without being used on the frontend. And then there's the lack of alternative text (known as alt text). Optimising your image sizes, formats, file names and adding alt text (and deleting unused images) can significantly boost your website's speed, SEO and website accessibility.

๐Ÿ› ๏ธ ๐๐ฅ๐ฎ๐ ๐ข๐ง๐ฌ: Review your plugins regularly! Any unused or duplicate plugins should be deactivated and deleted. Whatโ€™s a duplicate plugin? Itโ€™s where youโ€™ve got two or more plugins that do the same thing. For example, having two contact form plugins.

๐Ÿ’พ ๐ƒ๐จ ๐ฒ๐จ๐ฎ ๐›๐š๐œ๐ค๐ฎ๐ฉ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐ซ๐ž๐ ๐ฎ๐ฅ๐š๐ซ๐ฅ๐ฒ? Setting up backups is so easy to do. But itโ€™s also an issue I see too often. A reliable backup system is vital to protect your valuable content and ensure quick recovery in case of any issues.

๐ŸŽจ ๐„๐ฑ๐œ๐ž๐ฌ๐ฌ ๐“๐ก๐ž๐ฆ๐ž๐ฌ: WordPress websites are built using a theme. You can only use one theme at a time. Having multiple themes installed can impact your website's performance. But I commonly find websites that have multiple themes installed.

๐Ÿ“ฑ ๐Œ๐จ๐›๐ข๐ฅ๐ž ๐‘๐ž๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐ฏ๐ž๐ง๐ž๐ฌ๐ฌ: Ensure that your site is fully responsive and offers a seamless experience across different devices.

โณ ๐Ž๐ฎ๐ญ๐๐š๐ญ๐ž๐ ๐“๐ก๐ž๐ฆ๐ž๐ฌ ๐š๐ง๐ ๐๐ฅ๐ฎ๐ ๐ข๐ง๐ฌ: Using outdated themes and plugins can leave your website vulnerable to hackers. Regularly update them to keep up with security patches, bug fixes, and new features.

๐Ÿ” ๐’๐ž๐œ๐ฎ๐ซ๐ข๐ญ๐ฒ ๐Œ๐ž๐š๐ฌ๐ฎ๐ซ๐ž๐ฌ: It's important to keep your website as safe as possible from hackers and malware. Implementing robust security measures like strong passwords, two-factor authentication, and security plugins can safeguard your website from potential threats.

๐Ÿšซ ๐๐ซ๐จ๐ค๐ž๐ง ๐ฅ๐ข๐ง๐ค๐ฌ ๐š๐ง๐ ๐Ÿ’๐ŸŽ๐Ÿ’ ๐ž๐ซ๐ซ๐จ๐ซ๐ฌ: Nobody likes a dead-end! Regularly scan your site for broken links and 404 errors. These can frustrate visitors and harm your search engine rankings.

๐ŸŒ ๐ˆ๐ง๐ž๐Ÿ๐Ÿ๐ข๐œ๐ข๐ž๐ง๐ญ ๐‚๐š๐œ๐ก๐ข๐ง๐ : Is your website loading as slow as a snail? Using a decent caching plugin to reduce page load times. A well-configured caching plugin can work wonders for your site's performance.

๐Ÿง ๐“๐ก๐ž ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐๐จ๐ž๐ฌ๐งโ€™๐ญ ๐ญ๐š๐ฅ๐ค ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐๐ž๐š๐ฅ ๐ก๐ฎ๐ฆ๐š๐ง๐ฌ. Thereโ€™s no point having SEO or paid ads driving traffic to your website if your ideal humans canโ€™t relate to your content.

Does your website have any of these issues?

If you're interested in having a WordPress website audit, DM me to learn more about my audit services.

๐€๐ซ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐๐š๐ญ๐ข๐จ๐ง๐ฌ ๐ฌ๐ž๐ญ ๐จ๐ฎ๐ญ ๐ข๐ง ๐ฉ๐ฅ๐š๐ข๐ง ๐„๐ง๐ ๐ฅ๐ข๐ฌ๐ก ๐ฌ๐จ ๐ˆ ๐œ๐š๐ง ๐ข๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ ๐ญ๐ก๐ž๐ฆ ๐ฆ๐ฒ๐ฌ๐ž๐ฅ๐Ÿ?This is a question I was asked earlier ...
11/12/2024

๐€๐ซ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐๐š๐ญ๐ข๐จ๐ง๐ฌ ๐ฌ๐ž๐ญ ๐จ๐ฎ๐ญ ๐ข๐ง ๐ฉ๐ฅ๐š๐ข๐ง ๐„๐ง๐ ๐ฅ๐ข๐ฌ๐ก ๐ฌ๐จ ๐ˆ ๐œ๐š๐ง ๐ข๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ ๐ญ๐ก๐ž๐ฆ ๐ฆ๐ฒ๐ฌ๐ž๐ฅ๐Ÿ?

This is a question I was asked earlier this year about my website audits.

And my answer is a resounding yes. Iโ€™ve championed plain English explanations for decades, even when I practiced law.

I currently offer two types of audits:
๐ŸŒ WordPress health check
๐Ÿ” WordPress website and content audits

My ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐ก๐ž๐š๐ฅ๐ญ๐ก ๐œ๐ก๐ž๐œ๐ค reviews your
๐Ÿ”ง WordPress settings
โž• WordPress plugins
๐ŸŽจ Theme settings
๐Ÿ” Basic SEO settings
๐Ÿ“Š Google Analytics & Google Search Console
๐Ÿ“ธ Image optimisation
๐Ÿ“ฑ Mobile responsiveness
๐Ÿš€ Site speed
๐Ÿ•ท๏ธ Crawlability (can Google see your site?)

My ๐–๐จ๐ซ๐๐๐ซ๐ž๐ฌ๐ฌ ๐š๐ง๐ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐š๐ฎ๐๐ข๐ญ๐ฌ include everything in my health check plus additional SEO and written content tasks, depending on which package you choose.

For both my WordPress health check and my WordPress & content audit services, I provide you with:

๐Ÿ“ a written audit report with recommendations
๐ŸŽฅ a video walkthrough to help you understand what I mention in my written report

Any jargon I do need to use is explained to you.

So, if you want an obligation-free, fixed-price audit with actionable recommendations from a tech-savvy expert, DM me.

Almost 30 years ago, I stepped into a gym for the first time.While Iโ€™ve always enjoyed working out, it wasnโ€™t until I be...
11/12/2024

Almost 30 years ago, I stepped into a gym for the first time.

While Iโ€™ve always enjoyed working out, it wasnโ€™t until I became a full-time business owner that I truly understood exercise wasnโ€™t just about physical fitness. Itโ€™s essential self-care.

Nine months into working full-time as a self-employed human (which is a few years ago now), I hit a wall. The constant drive to please others that year, while neglecting my own wellbeing, left me emotionally drained.

This led me to embrace not only self-care, but personal development.

Yesterday was challenging. My emotions ran high, and my productivity suffered.

But this morning, I started the day with a gym session. Itโ€™s helped my mindset for the day. And this is why Iโ€™ve recently recommitted to being a gym ju**ie. Itโ€™s not only about physical health but taking care of my mindset.

๐–๐ก๐š๐ญ ๐ฌ๐ž๐ฅ๐Ÿ-๐œ๐š๐ซ๐ž ๐ฉ๐ซ๐š๐œ๐ญ๐ข๐œ๐ž๐ฌ ๐ก๐ž๐ฅ๐ฉ ๐ฒ๐จ๐ฎ ๐ฌ๐ญ๐š๐ฒ ๐›๐š๐ฅ๐š๐ง๐œ๐ž๐ ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ฃ๐จ๐ฎ๐ซ๐ง๐ž๐ฒ?

๏ปฟ

10/12/2024

โ€œ๐˜๐จ๐ฎโ€™๐ซ๐ž ๐š๐ง ๐ž๐ฑ-๐ฅ๐š๐ฐ๐ฒ๐ž๐ซ. ๐‚๐š๐งโ€™๐ญ ๐ฒ๐จ๐ฎ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฌ๐ญ๐š๐ซ๐ญ ๐ฐ๐ซ๐ข๐ญ๐ข๐ง๐ ?โ€
As an ex-lawyer, I'm very good at translating industry jargon into content your ideal client can understand.

And, as an SEO copywriter, I'm also good at optimising content for the search engine gods.

But good SEO website content is more than that. Which leads me to why I start copywriting projects with a briefing call.

The benefits of this briefing call include:

โฐ ๐ˆ๐ญ ๐ฌ๐š๐ฏ๐ž๐ฌ ๐ญ๐ข๐ฆ๐ž ๐Ÿ๐จ๐ซ ๐›๐จ๐ญ๐ก ๐จ๐Ÿ ๐ฎ๐ฌ
๐ŸŽ™๏ธ I can learn about ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐จ๐ง๐ž ๐จ๐Ÿ ๐ฏ๐จ๐ข๐œ๐ž
๐ŸŽฏ we chat about ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐ž๐š๐ฆ ๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ
โœ… I discover the ๐ ๐จ๐š๐ฅ๐ฌ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž
๐Ÿ’Ž I learn about ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐ฌ๐ญ๐š๐ง๐ ๐จ๐ฎ๐ญ ๐Ÿ๐ซ๐จ๐ฆ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐จ๐ซ๐ฌ

๐†๐จ๐ญ ๐š๐ง๐ฒ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง๐ฌ ๐š๐›๐จ๐ฎ๐ญ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐  ๐ฐ๐ข๐ญ๐ก ๐š ๐œ๐จ๐ฉ๐ฒ๐ฐ๐ซ๐ข๐ญ๐ž๐ซ? Drop your question in the comments and Iโ€™ll answer them for you.

Testimonial time!I helped Anisha Thomas and Sound-How with:๐Ÿ–‹๏ธ Blog writing๐Ÿ“ง Email newsletterAs a former music performanc...
09/12/2024

Testimonial time!

I helped Anisha Thomas and Sound-How with:

๐Ÿ–‹๏ธ Blog writing
๐Ÿ“ง Email newsletter

As a former music performance student, I really enjoyed helping a small business thatโ€™s active in the music industry.

Thank you, Anisha, for your kind words.

๐๐ž๐ž๐ ๐ก๐ž๐ฅ๐ฉ ๐ฐ๐ข๐ญ๐ก ๐’๐„๐Ž ๐›๐ฅ๐จ๐ ๐ ๐ข๐ง๐ ? DM me to see how I can help.

๐–๐š๐ง๐ญ ๐ญ๐จ ๐ค๐ง๐จ๐ฐ ๐š ๐›๐ข๐  ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐ฆ๐ฒ โ€˜๐ฐ๐ก๐ฒโ€™ ๐Ÿ๐จ๐ซ ๐ฌ๐ญ๐š๐ซ๐ญ๐ข๐ง๐  ๐š ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ?I was tired.Tired of having jobs where I commuted anywhere b...
05/12/2024

๐–๐š๐ง๐ญ ๐ญ๐จ ๐ค๐ง๐จ๐ฐ ๐š ๐›๐ข๐  ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐ฆ๐ฒ โ€˜๐ฐ๐ก๐ฒโ€™ ๐Ÿ๐จ๐ซ ๐ฌ๐ญ๐š๐ซ๐ญ๐ข๐ง๐  ๐š ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ?

I was tired.

Tired of having jobs where I commuted anywhere between 2-4 hours a day.
Tired of employers who were unappreciative of my skills.
Tired of toxic workplaces.

Were all my workplaces like this? No, not at all. But in the toxic workplaces Iโ€™ve worked in, Iโ€™ve:

๐ŸŽฏ had staplers thrown in my direction
๐Ÿ—ฃ๏ธ been screamed at
โŒ been told that Iโ€™m incompetent in a workplace where I was regularly fixing other employee's mistakes
๐Ÿ‘” been criticised for how I dressed, regardless of how much $$ I spent on work clothes

This made me:

โ“ Question my own abilities, despite the logical part of my brain knowing that Iโ€™m not incompetent
โฐ dread getting up when the alarm clock went off each morning
๐Ÿคฎ physically ill due to the stress and anxiety a toxic employer put me under
๐Ÿšถโ€โ™‚๏ธ feel alone

Unsurprisingly, it affected my confidence and motivation. Something had to change.

And my business was born.

While being self-employed has its challenges, I'm so grateful I started my business.

I've been able to work on my mindset.

I've learned to say 'no' to working with humans whose values don't align with mine.

And I've met some amazing business owners I wouldn't have met, if I remained an employee.

The first image is of me in the early days of working at a toxic place.

The second image is of me in The Netherlands last year, where I attended an SEO conference (side note: I should've bought that sarcasm expert sign!)

๐–๐ก๐š๐ญโ€™๐ฌ ๐ฒ๐จ๐ฎ๐ซ โ€˜๐ฐ๐ก๐ฒโ€™?

04/12/2024

A few months ago, I received an email from a local human I know about one of her client's websites.

Whenever someone visits her clientโ€™s website, it comes up with a message โ€œYour connection is not privateโ€ (I also got a โ€œYour connection to this site is not secureโ€ message when I went to visit her clientโ€™s site).

She asked if I knew what this meant and if I had any tips on how to fix it.

๐’๐จ, ๐ฐ๐ก๐š๐ญ ๐๐จ๐ž๐ฌ ๐ข๐ญ ๐ฆ๐ž๐š๐ง?
These kinds of messages often come with a symbol like an exclamation mark inside a red triangle or a red shield.

It means that your internet browser thinks the website might not be safe. Itโ€™s telling you to be careful about visiting that website.

๐–๐ก๐š๐ญ ๐œ๐š๐ฎ๐ฌ๐ž๐ฌ ๐ญ๐ก๐ข๐ฌ ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ž ๐ญ๐จ ๐š๐ฉ๐ฉ๐ž๐š๐ซ?
The main reason for this warning is usually an issue with a websiteโ€™s SSL certificate. This certificate is like a digital ID card, ensuring that a website is secure.

๐–๐ก๐ฒ ๐’๐’๐‹ ๐‚๐ž๐ซ๐ญ๐ข๐Ÿ๐ข๐œ๐š๐ญ๐ž๐ฌ ๐ฆ๐š๐ญ๐ญ๐ž๐ซ
Having an SSL certificate installed on your site is essential for several reasons:

๐Ÿ›ก๏ธ To shield sensitive data from prying eyes
๐Ÿค To build trust with your website visitors
๐Ÿ” To boost search engine rankings
๐Ÿ” To help protect against cyber threats

๐Œ๐ฒ ๐ญ๐จ๐ฉ ๐ญ๐ข๐ฉ๐ฌ ๐Ÿ๐จ๐ซ ๐Ÿ๐ข๐ฑ๐ข๐ง๐  ๐ญ๐ก๐ข๐ฌ ๐ข๐ฌ๐ฌ๐ฎ๐ž
Most website hosting plans have an SSL certificate included in the plan. But Iโ€™ve come across plans that donโ€™t include it (which is one of my bug bears!)

So, if your website is getting the above warning message, hereโ€™s what to do:

๐Ÿ”‘ Check your hosting plan to see if SSL is included
โฌ†๏ธ Upgrade your hosting plan if SSL isnโ€™t included
๐Ÿ›’ Purchase a separate SSL certificate from a trusted provider if upgrading isnโ€™t an option
๐Ÿ–ฅ๏ธ Reach out to your host companyโ€™s technical support for help with SSL installation
๐Ÿ’พ Backup your website before anyone installs your SSL certificate
๐Ÿ”“ After installation of an SSL certificate, make sure all pages of your site redirect to the secure version

Late last year, I saw an interesting post in a business-related Facebook group asking questions about how to work with a...
04/12/2024

Late last year, I saw an interesting post in a business-related Facebook group asking questions about how to work with a web designer.

So, I thought Iโ€™d share my answers.

๐ƒ๐จ ๐ฒ๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐ฌ๐ข๐ ๐ง ๐š ๐œ๐จ๐ง๐ญ๐ซ๐š๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ฐ๐ž๐› ๐๐ž๐ฌ๐ข๐ ๐ง๐ž๐ซ?

Yes, you should. I email them the agreement I use.

But before you do:

๐Ÿ‘€ read the agreement, and
โ“ ask any questions you have about it

I use an agreement that can be signed electronically.

An agreement should provide clarity about the terms and conditions of the services you're getting. This includes the scope of your website project. It outlines my rights and obligations as well as your rights and obligations.

๐ƒ๐จ๐ž๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐› ๐๐ž๐ฌ๐ข๐ ๐ง๐ž๐ซ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐›๐ž ๐ข๐ง ๐€๐ฎ๐ฌ๐ญ๐ซ๐š๐ฅ๐ข๐š?

No. While the majority of my WordPress clients are Australian-based humans, Iโ€™ve had several overseas humans use my WordPress services.

There are many bad overseas web designers (Iโ€™ve lost count of how many nightmare stories Iโ€™ve heard). But there are crap providers who are local as well.

๐‡๐š๐ฏ๐ž ๐ฒ๐จ๐ฎ ๐ฆ๐ž๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐๐ž๐ฌ๐ข๐ ๐ง๐ž๐ซ ๐š๐ญ ๐š๐ฅ๐ฅ?

You donโ€™t need to meet your web designer for coffee (although I love a decent coffee!) A Zoom call is good though - as it allows both you and the web designer to ask each other questions.

๐‡๐จ๐ฐ ๐๐จ๐ž๐ฌ ๐ฉ๐š๐ฒ๐ฆ๐ž๐ง๐ญ ๐ฐ๐จ๐ซ๐ค?

My practice is to ask for 50% upfront with the remaining 50% due when the website is ready to go live. Thereโ€™ve been larger projects Iโ€™ve had where this is split into smaller payments (e.g. 40% upfront then two payments of 30% and even five progress payments of 20%).

๐Œ๐ฒ ๐š๐๐๐ข๐ญ๐ข๐จ๐ง๐š๐ฅ ๐š๐๐ฏ๐ข๐œ๐ž:

๐Ÿ’ก Make sure you know exactly what youโ€™re getting for what you pay. This avoids confusion down the line which, in turn, minimises any disputes.

๐Ÿ›’ Buy your own domain name and website hosting

๐ŸŒ Never buy website hosting from your web designer. Not all web designers offer hosting (I donโ€™t but many do). And Iโ€™ve seen too many issues with this. If thereโ€™s ever a fallout between yourself and your web designer and that web designer is hosting your site, itโ€™ll cause you additional stress that couldโ€™ve been avoided

๐Ÿ” You need clarity on what pages you want on your site. And youโ€™ll need to provide your own content. If you get stuck with writing your own content, youโ€™re not alone. But there are some web designers (like me) who are also trained in SEO and copywriting. But that really depends on your budget if you also use a copywriter.

๐Ÿ” Make sure you're given ADMINISTRATOR access to your own website. Insist on it! Ask a web designer before working with them: will you provide me with administrator access to my website? Iโ€™ve heard horror stories about clients who weren't given access to their own site.

๐ƒ๐จ ๐ฒ๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐š๐ง๐ฒ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง๐ฌ ๐š๐›๐จ๐ฎ๐ญ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐  ๐ฐ๐ข๐ญ๐ก ๐š ๐ฐ๐ž๐› ๐๐ž๐ฌ๐ข๐ ๐ง๐ž๐ซ?

04/12/2024

๐‚๐š๐ง ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐›๐ž ๐›๐จ๐ญ๐ก ๐ฉ๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ฅ ๐š๐ง๐ ๐Ÿ๐ซ๐ข๐ž๐ง๐๐ฅ๐ฒ?
Yes!

Think of your website's tone like a smart casual dress code. You're:

๐Ÿค Approachable, yet polished
๐Ÿ’ผ Ready for business, but still human
โค๏ธ A kind human, but a competent one

Essentially, balancing casual with professional in your website content is an art. Itโ€™s about:

๐Ÿ‘ฅ Knowing your audience
๐Ÿ” Understanding the context
โš–๏ธ Always keeping your brandโ€™s core values in focus

๐ˆ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐žโ€™๐ฌ ๐ญ๐จ๐ง๐ž ๐ฌ๐ž๐ง๐๐ข๐ง๐  ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ž?

Let's ensure it does. DM me for expert SEO copywriting advice tailored to your brand

Thanks for the lovely testimonial, Kylie. It was wonderful working with you.Kylie is an HR expert at Dreamstone HR. I he...
02/12/2024

Thanks for the lovely testimonial, Kylie. It was wonderful working with you.

Kylie is an HR expert at Dreamstone HR. I helped her with:

๐Ÿ” SEO keyword research for her blog posts
โœ blog writing
๐Ÿ“ธ sourcing appropriate images
๐Ÿ–ฅ uploading her finalised blog posts to her Wix website

Testimonial reads: "Rachel is exceptional and has truly taken the stress out of blogging. Quality of work is second to none and extremely customer focused. I am very grateful for Rachel and her ongoing support".

๐๐ž๐ž๐ ๐ก๐ž๐ฅ๐ฉ ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐’๐„๐Ž ๐›๐ฅ๐จ๐  ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ? DM me to see whether we're a great fit.

๐ˆ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ฅ ๐ฌ๐ž๐ซ๐ฏ๐ข๐œ๐ž ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐ฅ๐จ๐ฌ๐ญ ๐ข๐ง ๐ญ๐ก๐ž ๐๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ฐ๐ข๐ฅ๐๐ž๐ซ๐ง๐ž๐ฌ๐ฌ?As an ex-lawyer turned SEO copywriter and WordPress ...
02/12/2024

๐ˆ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ฅ ๐ฌ๐ž๐ซ๐ฏ๐ข๐œ๐ž ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐ฅ๐จ๐ฌ๐ญ ๐ข๐ง ๐ญ๐ก๐ž ๐๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ฐ๐ข๐ฅ๐๐ž๐ซ๐ง๐ž๐ฌ๐ฌ?

As an ex-lawyer turned SEO copywriter and WordPress website consultant, I understand the unique challenges professional service providers face online.

And Iโ€™m currently putting my knowledge and experience into a lead magnet.

Inside this guide, Iโ€™m revealing:

๐ŸŒ the common issues I keep finding in professional service websites
๐Ÿ” why having content that talks to your target market in mind is just as important as SEO
โš–๏ธ the differences between an a-meh-zing website and a subpar one
๐Ÿ‘ฃ 7 steps to improve your online presence
๐Ÿค Why choosing the right digital partner is crucial

๐๐ฎ๐ญ ๐ก๐ž๐ซ๐žโ€™๐ฌ ๐ฐ๐ก๐ž๐ซ๐ž ๐ฒ๐จ๐ฎ ๐œ๐จ๐ฆ๐ž ๐ข๐ง.

I want this guide to address the challenges youโ€™re facing. Maybe youโ€™re:

๐Ÿ‘ฅ Struggling to stand out in a crowded market
๐Ÿ’Ž Not getting enough quality leads from your website
๐Ÿ’ฐ Finding it hard to justify charging your worth

Iโ€™d love it if you shared your biggest website challenge in the comments. Your insights will help shape the final version. DM me if you prefer to share your insights confidentially.

29/11/2024

๐ƒ๐จ ๐ฒ๐จ๐ฎ ๐ ๐ž๐ญ ๐ญ๐ก๐จ๐ฌ๐ž ๐š๐ง๐ง๐จ๐ฒ๐ข๐ง๐  ๐ž๐ฆ๐š๐ข๐ฅ๐ฌ ๐จ๐ซ ๐ƒ๐Œ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ฌ๐จ-๐œ๐š๐ฅ๐ฅ๐ž๐ ๐’๐„๐Ž ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐ฐ๐š๐ง๐ญ๐ข๐ง๐  ๐ญ๐จ โ€˜๐ก๐ž๐ฅ๐ฉโ€™ ๐ฒ๐จ๐ฎ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐’๐„๐Ž?

I sure as heck do. All the time. And I'm really not a fan.

In this video, I talk about:

๐Ÿ’ฌ the DMs I received this week
๐Ÿšฉ how to spot dodgy SEO humans
๐Ÿšซ what you should do when you receive DMs or emails from them

๐–๐š๐ง๐ญ ๐ญ๐จ ๐ค๐ง๐จ๐ฐ ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐žโ€™๐ฌ ๐’๐„๐Ž ๐ข๐ฌ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐๐จ๐ข๐ง๐ ?

I offer WordPress health checks as well as detailed SEO content and website audits that give you the real picture โ€“ no smoke and mirrors.

Just actionable insights to turn your website from being โ€˜mehโ€™ to being โ€˜aMehzingโ€™.

DM me to learn more.

This year has been a struggle for many business owners. During such times, itโ€™s natural for business owners to tighten t...
27/11/2024

This year has been a struggle for many business owners.

During such times, itโ€™s natural for business owners to tighten their belts and cut back on expenses. Marketing often falls victim to these cuts.

But maintaining a strong digital presence is crucial.

๐‡๐ž๐ซ๐žโ€™๐ฌ ๐ฐ๐ก๐ฒ ๐ค๐ž๐ž๐ฉ๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐ ๐ฏ๐ข๐ฌ๐ข๐›๐ฅ๐ž ๐œ๐š๐ง ๐›๐ž ๐š ๐ ๐š๐ฆ๐ž-๐œ๐ก๐š๐ง๐ ๐ž๐ซ, even when the going gets tough:

๐Ÿ‘๏ธ ๐Œ๐š๐ข๐ง๐ญ๐š๐ข๐ง ๐›๐ซ๐š๐ง๐ ๐ฏ๐ข๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ. Maintaining brand visibility creates a unique opportunity for businesses that continue marketing, allowing them to stand out and maintain โ€“ or even increase โ€“ their market presence.

๐Ÿค ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ ๐ญ๐ซ๐ฎ๐ฌ๐ญ. Consumers tend to gravitate towards brands they recognise and trust. By maintaining your marketing efforts, you ensure that you stay top-of-mind to your target market.

๐ŸŒฑ ๐‹๐จ๐ง๐ -๐ญ๐ž๐ซ๐ฆ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก. Historical data shows that businesses who continue marketing during recessions often experience better financial performance during and after the downturn.

๐ŸŽฏ ๐€๐๐š๐ฉ๐ญ๐ข๐ง๐  ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐๐ž๐š๐ฅ ๐ก๐ฎ๐ฆ๐š๐ง๐ฌโ€™ ๐ง๐ž๐ž๐๐ฌ. Economic challenges can lead to a shift in consumer behaviour and needs. By continuing to market, you can adapt your strategies to meet changing demands by aligning your services to align with your target marketโ€™s current needs.

If youโ€™re feeling squeezed with your finances, but still want to keep on top of your digital marketing, there are ways I can help you without breaking the bank. DM me to learn more.

This morning, I had absolutely no motivation to go to the gym. But I went anyway. And then halfway through a set of dead...
27/11/2024

This morning, I had absolutely no motivation to go to the gym. But I went anyway. And then halfway through a set of deadlifts, I just wanted to stop, take a shower and go home.

But I didnโ€™t. I pushed through by focusing on the benefits and not the struggle.

Thatโ€™s when it hit me. This also happens with digital marketing. You know you should โ€˜show upโ€™ online. But some days, you just donโ€™t feel like it.

๐‡๐ž๐ซ๐žโ€™๐ฌ ๐ญ๐ก๐ž ๐ ๐š๐ฆ๐ž-๐œ๐ก๐š๐ง๐ ๐ž๐ซ ๐ญ๐ก๐จ๐ฎ๐ ๐ก: SEO is like having a digital fitness routine that works, even when you donโ€™t feel like showing up.

For example, one of my clients last year asked me to:

๐Ÿ” Write SEO website content
๐ŸŒ Build a WordPress website
๐Ÿ”ง Maintain his website
โœ๏ธ write SEO blog posts

The results?

A 347% increase in website visitors over a 12-month period with six pages hitting page 1 on Google.

Just like proper form in deadlifts can get you results, an optimised website and content keeps working for you 24/7 as well, making your digital marketing less of a grind.

๐’๐ญ๐ซ๐ฎ๐ ๐ ๐ฅ๐ข๐ง๐  ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ฉ๐ซ๐ž๐ฌ๐ž๐ง๐œ๐ž?
DM me to see how I can help turn your website into a lead-generating machine.

๐“๐ž๐ฌ๐ญ๐ข๐ฆ๐จ๐ง๐ข๐š๐ฅ ๐ญ๐ข๐ฆ๐ž. Thanks, Rachel, for the 5-star Google review. And no, I didnโ€™t give myself a testimonial ๐Ÿคฃ Rachel Town...
25/11/2024

๐“๐ž๐ฌ๐ญ๐ข๐ฆ๐จ๐ง๐ข๐š๐ฅ ๐ญ๐ข๐ฆ๐ž. Thanks, Rachel, for the 5-star Google review. And no, I didnโ€™t give myself a testimonial ๐Ÿคฃ

Rachel Townsend initially set up her own WordPress website before approaching me for a redesign along with some WordPress/Divi Theme training.

Impressed with the outcome, her husband โ€“ whoโ€™s involved with a local soccer club โ€“ also approached me to revamp their website and provide training as well.

๐ƒ๐จ๐ž๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐ง๐ž๐ž๐ ๐š ๐ง๐ž๐ฐ ๐ฅ๐ž๐š๐ฌ๐ž ๐จ๐ง ๐ฅ๐ข๐Ÿ๐ž?

Not only do I build/rebuild websites, I'm also a trained SEO copywriter. DM me to find out more how I can help you with your WordPress website.

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โ€œ๐˜๐จ๐ฎโ€™๐ซ๐ž ๐š๐ง ๐ž๐ฑ-๐ฅ๐š๐ฐ๐ฒ๐ž๐ซ. ๐‚๐š๐งโ€™๐ญ ๐ฒ๐จ๐ฎ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฌ๐ญ๐š๐ซ๐ญ ๐ฐ๐ซ๐ข๐ญ๐ข๐ง๐ ?โ€ As an ex-lawyer, I'm very good at translating industry jargon into content your ideal client can understand. And, as an SEO copywriter, I'm also good at optimising content for the search engine gods. But good SEO website content is more than that. Which leads me to why I start copywriting projects with a briefing call. The benefits of this briefing call include: โฐ ๐ˆ๐ญ ๐ฌ๐š๐ฏ๐ž๐ฌ ๐ญ๐ข๐ฆ๐ž ๐Ÿ๐จ๐ซ ๐›๐จ๐ญ๐ก ๐จ๐Ÿ ๐ฎ๐ฌ ๐ŸŽ™๏ธ I can learn about ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐จ๐ง๐ž ๐จ๐Ÿ ๐ฏ๐จ๐ข๐œ๐ž ๐ŸŽฏ we chat about ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐ž๐š๐ฆ ๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ โœ… I discover the ๐ ๐จ๐š๐ฅ๐ฌ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐Ÿ’Ž I learn about ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐ฌ๐ญ๐š๐ง๐ ๐จ๐ฎ๐ญ ๐Ÿ๐ซ๐จ๐ฆ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐จ๐ซ๐ฌ ๐†๐จ๐ญ ๐š๐ง๐ฒ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง๐ฌ ๐š๐›๐จ๐ฎ๐ญ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐  ๐ฐ๐ข๐ญ๐ก ๐š ๐œ๐จ๐ฉ๐ฒ๐ฐ๐ซ๐ข๐ญ๐ž๐ซ? Drop your question in the comments and Iโ€™ll answer them for you. #seocopywriting #seocopywriter #digitalmarketing #seo #searchenginemarketing #SearchEngineOptimization #searchengineoptimisation #copywriting #copywriter #freelancewriter #crazydigitalcreative

A few months ago, I received an email from a local human I know about one of her client's websites. Whenever someone visits her clientโ€™s website, it comes up with a message โ€œYour connection is not privateโ€ (I also got a โ€œYour connection to this site is not secureโ€ message when I went to visit her clientโ€™s site). She asked if I knew what this meant and if I had any tips on how to fix it. ๐’๐จ, ๐ฐ๐ก๐š๐ญ ๐๐จ๐ž๐ฌ ๐ข๐ญ ๐ฆ๐ž๐š๐ง? These kinds of messages often come with a symbol like an exclamation mark inside a red triangle or a red shield. It means that your internet browser thinks the website might not be safe. Itโ€™s telling you to be careful about visiting that website. ๐–๐ก๐š๐ญ ๐œ๐š๐ฎ๐ฌ๐ž๐ฌ ๐ญ๐ก๐ข๐ฌ ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ž ๐ญ๐จ ๐š๐ฉ๐ฉ๐ž๐š๐ซ? The main reason for this warning is usually an issue with a websiteโ€™s SSL certificate. This certificate is like a digital ID card, ensuring that a website is secure. ๐–๐ก๐ฒ ๐’๐’๐‹ ๐‚๐ž๐ซ๐ญ๐ข๐Ÿ๐ข๐œ๐š๐ญ๐ž๐ฌ ๐ฆ๐š๐ญ๐ญ๐ž๐ซ Having an SSL certificate installed on your site is essential for several reasons: ๐Ÿ›ก๏ธ To shield sensitive data from prying eyes ๐Ÿค To build trust with your website visitors ๐Ÿ” To boost search engine rankings ๐Ÿ” To help protect against cyber threats ๐Œ๐ฒ ๐ญ๐จ๐ฉ ๐ญ๐ข๐ฉ๐ฌ ๐Ÿ๐จ๐ซ ๐Ÿ๐ข๐ฑ๐ข๐ง๐  ๐ญ๐ก๐ข๐ฌ ๐ข๐ฌ๐ฌ๐ฎ๐ž Most website hosting plans have an SSL certificate included in the plan. But Iโ€™ve come across plans that donโ€™t include it (which is one of my bug bears!) So, if your website is getting the above warning message, hereโ€™s what to do: ๐Ÿ”‘ Check your hosting plan to see if SSL is included โฌ†๏ธ Upgrade your hosting plan if SSL isnโ€™t included ๐Ÿ›’ Purchase a separate SSL certificate from a trusted provider if upgrading isnโ€™t an option ๐Ÿ–ฅ๏ธ Reach out to your host companyโ€™s technical supp

๐‚๐š๐ง ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐›๐ž ๐›๐จ๐ญ๐ก ๐ฉ๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ฅ ๐š๐ง๐ ๐Ÿ๐ซ๐ข๐ž๐ง๐๐ฅ๐ฒ? Yes! Think of your website's tone like a smart casual dress code. You're: ๐Ÿค Approachable, yet polished ๐Ÿ’ผ Ready for business, but still human โค๏ธ A kind human, but a competent one Essentially, balancing casual with professional in your website content is an art. Itโ€™s about: ๐Ÿ‘ฅ Knowing your audience ๐Ÿ” Understanding the context โš–๏ธ Always keeping your brandโ€™s core values in focus ๐ˆ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐žโ€™๐ฌ ๐ญ๐จ๐ง๐ž ๐ฌ๐ž๐ง๐๐ข๐ง๐  ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ž? Let's ensure it does. DM me for expert SEO copywriting advice tailored to your brand #seocopywriting #seocopywriter #brandvoice #toneofvoice

Is your professional service website lost in the digital wilderness? If so, Iโ€™d love to know your thoughts on the lead magnet Iโ€™m currently working on #leadmagnet #leadmagnets #digitalmarketing #seocopywriter #seocopywriting #wordpresswordpresswebsite #crazydigitalcreative

Lucas the Cavoodle has his own version of SEO. Here I explain what that is. Optimising your site for SEO isnโ€™t only about the written content on your site. Thatโ€™s one piece of the SEO puzzle. Once your site is SEO-friendly, there are ways you can monitor, manage and improve it. ๐–๐š๐ง๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐žโ€™๐ฌ ๐’๐„๐Ž ๐ญ๐จ ๐ฌ๐ก๐ข๐ง๐ž ๐ฅ๐ข๐ค๐ž ๐‹๐ฎ๐œ๐š๐ฌ? DM me to have a chat about how I can help you improve your siteโ€™s SEO. #seo #searchengineoptimization #websiteseo #seocopywriting #seocopywriter #seocopywriting #websitedevelopment #websitedeveloper #searchenginemarketing #searchengineoptimisation #crazydigitalcreative

๐ƒ๐จ ๐ฒ๐จ๐ฎ ๐ ๐ž๐ญ ๐ญ๐ก๐จ๐ฌ๐ž ๐š๐ง๐ง๐จ๐ฒ๐ข๐ง๐  ๐ž๐ฆ๐š๐ข๐ฅ๐ฌ ๐จ๐ซ ๐ƒ๐Œ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ฌ๐จ-๐œ๐š๐ฅ๐ฅ๐ž๐ ๐’๐„๐Ž ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐ฐ๐š๐ง๐ญ๐ข๐ง๐  ๐ญ๐จ โ€˜๐ก๐ž๐ฅ๐ฉโ€™ ๐ฒ๐จ๐ฎ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐’๐„๐Ž? I sure as heck do. All the time. And Iโ€™m really not a fan. In this video, I talk about: ๐Ÿ’ฌ the DMs I received this week ๐Ÿšฉ how to spot dodgy SEO humans ๐Ÿšซ what you should do when you receive DMs or emails from them ๐–๐š๐ง๐ญ ๐ญ๐จ ๐ค๐ง๐จ๐ฐ ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐žโ€™๐ฌ ๐’๐„๐Ž ๐ข๐ฌ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐๐จ๐ข๐ง๐ ? I offer WordPress health checks as well as detailed SEO content and website audits that give you the real picture โ€“ no smoke and mirrors. Just actionable insights to turn your website from being โ€˜mehโ€™ to being โ€˜aMehzingโ€™. DM me to learn more. #seo #searchengine #searchengineoptimisationtips #searchengineoptimization #digitalmarketing #seocopywriter #seocopywriting #wordpressseo #searchenginemarketing #crazydigitalcreative

๐ƒ๐จ ๐ฒ๐จ๐ฎ ๐ ๐ž๐ญ ๐ญ๐ก๐จ๐ฌ๐ž ๐š๐ง๐ง๐จ๐ฒ๐ข๐ง๐  ๐ž๐ฆ๐š๐ข๐ฅ๐ฌ ๐จ๐ซ ๐ƒ๐Œ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ฌ๐จ-๐œ๐š๐ฅ๐ฅ๐ž๐ ๐’๐„๐Ž ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐ฐ๐š๐ง๐ญ๐ข๐ง๐  ๐ญ๐จ โ€˜๐ก๐ž๐ฅ๐ฉโ€™ ๐ฒ๐จ๐ฎ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐’๐„๐Ž? I sure as heck do. All the time. And I'm really not a fan. In this video, I talk about: ๐Ÿ’ฌ the DMs I received this week ๐Ÿšฉ how to spot dodgy SEO humans ๐Ÿšซ what you should do when you receive DMs or emails from them ๐–๐š๐ง๐ญ ๐ญ๐จ ๐ค๐ง๐จ๐ฐ ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐žโ€™๐ฌ ๐’๐„๐Ž ๐ข๐ฌ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐๐จ๐ข๐ง๐ ? I offer WordPress health checks as well as detailed SEO content and website audits that give you the real picture โ€“ no smoke and mirrors. Just actionable insights to turn your website from being โ€˜mehโ€™ to being โ€˜aMehzingโ€™. DM me to learn more. #seo #searchengine #searchengineoptimisationtips #searchengineoptimization #digitalmarketing

Did you know your website can be more than a digital business card? Hereโ€™s why you should plan now to turn your website into a client attracting asset for your business in 2025 #seo #search #searchengineoptimization #searchengineoptimisation #searchenginemarketing #crazydigitalcreative

Why SEO copywriters arenโ€™t only content writers #seo #searchenginemarketing #seocopy #seocopywriting #seocopywriter #copywriting #copywriters #copywriterfreelance #digitalmarketerdownunder #digitalmarketing #crazydigitalcreative

Ever wondered what info yo need to give a website developer to build pr rebuild your website? #website #businesswebsite #wordpress #wordpresswebsite #wordpressdeveloper #websitedevelopment #websitedeveloper #crazydigitalcreative

The importance of website backups. #wordpress #wordpresswebsite #website

Your website is talking. But is anyone listening? Here are some common mistakes I see with SEO content #seo #seocopywriting #seocopywriter #seocopywritingtips #searchengineoptimization #search #searchengineoptimisation #crazydigitalcreative

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Introducing Crazy Cat Copy

Iโ€™m Rachel, the krazy kiwi behind Crazy Cat Copy!

I specialise in WordPress website design and maintenance, along with writing website copy and blog copy for service-based businesses and music industry professionals.

I do what I do because I enjoy using technology (hence my WordPress services) and am passionate about small business owners having a beautiful website and online copy that makes them shine!

Many people donโ€™t feel comfortable writing their own copy or building their own websites so I alleviate that stress from them.

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