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Crazy Digital Creative

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Crazy Digital Creative

Crazy Digital Creative Rachel Amies is a WordPress website consultant and SEO copywriter based in Sydney, NSW.

09/03/2025

“𝐘𝐨𝐮’𝐫𝐞 𝐚𝐧 𝐞𝐱-𝐥𝐚𝐰𝐲𝐞𝐫. 𝐂𝐚𝐧’𝐭 𝐲𝐨𝐮 𝐣𝐮𝐬𝐭 𝐬𝐭𝐚𝐫𝐭 𝐰𝐫𝐢𝐭𝐢𝐧𝐠?”

As an ex-lawyer, I'm very good at translating industry jargon into content your ideal human can understand.

And, as an SEO copywriter, I'm also good at optimising content for the search engine gods.

But good SEO website content is more than that.

Which leads me to why I start copywriting projects with a briefing call.

The benefits of this briefing call include:

⏰ 𝐈𝐭 𝐬𝐚𝐯𝐞𝐬 𝐭𝐢𝐦𝐞 𝐟𝐨𝐫 𝐛𝐨𝐭𝐡 𝐨𝐟 𝐮𝐬
🎙️ I can learn about 𝐲𝐨𝐮𝐫 𝐭𝐨𝐧𝐞 𝐨𝐟 𝐯𝐨𝐢𝐜𝐞
🎯 we chat about 𝐲𝐨𝐮𝐫 𝐝𝐫𝐞𝐚𝐦 𝐜𝐥𝐢𝐞𝐧𝐭𝐬
✅ I discover the 𝐠𝐨𝐚𝐥𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞
💎 I learn about 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬

𝐆𝐨𝐭 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐚𝐛𝐨𝐮𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫? Drop your question in the comments and I’ll answer them for you.

05/03/2025

𝐄𝐯𝐞𝐫 𝐛𝐞𝐞𝐧 𝐨𝐧 𝐚 𝐝𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐰𝐡𝐨 𝐭𝐚𝐥𝐤𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐭𝐡𝐞 𝐰𝐡𝐨𝐥𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐭𝐢𝐦𝐞?

“I did this …”
“I went there …”
“I think that …”

Exhausting, right? And I bet there wasn’t a second date.

Your website content might be doing the exact same thing to your visitors.

Too many professional service websites focus solely on credentials, experience and company history. But they forget the most crucial element: addressing what their ideal human actually needs.

Think about it.

When someone lands on your website, are they there to read your life story?

No. They want to know if you can solve their problem.

So quit saying things like “We’re industry leaders with 20 years of excellence …”

It doesn’t answer the burning questions your ideal humans have, like:
🙋‍♂️ “Can you help me with my specific situation?
💰 “How much will this cost me?”
➡️ “What’s the process like?”

Instead, start treating your website content like a good first date:
❓ Ask questions (even rhetorical ones)
🫶 Show you understand your ideal humans’ pain points
💡 Offer valuable insights without expecting anything in return
👂 Make your web visitors feel heard and understood

When you shift focus from talking about yourself to addressing your ideal client’s needs, you’ll see more enquiries, more engagement, and yes – more second dates (or rather, conversions).

𝐈𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐠𝐮𝐢𝐥𝐭𝐲 𝐨𝐟 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭𝐬𝐞𝐥𝐟?

03/03/2025

I once saw an interesting post in a business-related Facebook group asking questions about how to work with a web designer.

So, I thought I’d share my answers.

𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐬𝐢𝐠𝐧 𝐚 𝐜𝐨𝐧𝐭𝐫𝐚𝐜𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐰𝐞𝐛 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫?
Yes, you should. I email them the agreement I use.

But before you do:
👀 read the agreement, and
❓ ask any questions you have about it

I use an agreement that can be signed electronically.

An agreement should provide clarity about the terms and conditions of the services you're getting. This includes the scope of your website project. It outlines my rights and obligations as well as your rights and obligations.

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐛𝐞 𝐢𝐧 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚?
No. While the majority of my WordPress clients are Australian-based humans, I’ve had several overseas humans use my WordPress services.

There are many bad overseas web designers (I’ve lost count of how many nightmare stories I’ve heard). But there are crap providers who are local as well.

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐦𝐞𝐭 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝐚𝐭 𝐚𝐥𝐥?
You don’t need to meet your web designer for coffee (although I love a decent coffee!) A Zoom call is good though - as it allows both you and the web designer to ask each other questions.

𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐩𝐚𝐲𝐦𝐞𝐧𝐭 𝐰𝐨𝐫𝐤?
My practice is to ask for 50% upfront with the remaining 50% due when the website is ready to go live. There’ve been larger projects I’ve had where this is split into smaller payments (e.g. 40% upfront then two payments of 30% and even five progress payments of 20%).

𝐌𝐲 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐝𝐯𝐢𝐜𝐞:
💡 Make sure you know exactly what you’re getting for what you pay. This avoids confusion down the line which, in turn, minimises any disputes.

🛒 Buy your own domain name and website hosting

🌐 Never buy website hosting from your web designer. Not all web designers offer hosting (I don’t but many do). And I’ve seen too many issues with this. If there’s ever a fallout between yourself and your web designer and that web designer is hosting your site, it’ll cause you additional stress that could’ve been avoided

🔍 You need clarity on what pages you want on your site. And you’ll need to provide your own content. If you get stuck with writing your own content, you’re not alone. But there are some web designers (like me) who are also trained in SEO and copywriting. But that really depends on your budget if you also use a copywriter.

🔐 Make sure you're given ADMINISTRATOR access to your own website. Insist on it! Ask a web designer before working with them: will you provide me with administrator access to my website? I’ve heard horror stories about clients who weren't given access to their own site.

𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐚𝐛𝐨𝐮𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐰𝐞𝐛 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫?

03/03/2025

A long time ago, I worked as a lawyer.

The very first meeting with one particular family law client has stuck with me, even though that meeting was in 2006.

And yes, this is me doing another analogy: this time between a family law client who didn't understand what his previous lawyer was telling him and using plain English in your digital marketing.

𝐎𝐯𝐞𝐫𝐮𝐬𝐢𝐧𝐠 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐣𝐚𝐫𝐠𝐨𝐧 isn't isolated to legal practitioners.

I've seen it in other professional service industries as well: accountants, insurance advisors/brokers, financial planners, to name a few.

Think about it.

𝐖𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭 𝐯𝐢𝐬𝐢𝐭𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐰𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐡𝐞𝐦 𝐭𝐨 𝐝𝐨?

You want them to act. This could be asking them to:

📧 sign up to your email list
📅 book a call with you
🧲 download your awesome lead magnet
🛒 buy a product or service from you

This means 𝐢𝐭'𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭. If they don't, they'll do what that family law client did, which was to go to a competitor.

𝐒𝐨, 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝?

27/02/2025

This week, I took a bold step – I joined my local Toastmasters chapter.

Ever had that feeling when a skill you once knew very well starts to feel ... well, rusty? That's me with public speaking.

Years ago, I navigated courtrooms and presented family law seminars without breaking a sweat. But since moving from NZ to Sydney (continuing to practice law) and then having a couple of career changes, my speaking muscles have gotten seriously out of shape.

The truth? I miss that confidence. The ability to stand up, make my case (pun intended), and own the room.

And now I'm ready to reclaim it!

Toastmasters feels like the perfect training ground to bridge my courtroom past with my business future. Because whether you're addressing a judge or explaining SEO to other business-owning humans, powerful communication changes everything.

Have you ever returned to a skill after years away? How did you rebuild your confidence?

Image of 20-something-year-old Rachel Amies in Christchurch, New Zealand, on the day she was admitted as a barrister and solicitor of the High Court of New Zealand.

24/02/2025

𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥 𝐭𝐢𝐦𝐞. Thanks, Rachel, for the 5-star Google review. And no, I didn’t give myself a testimonial 🤣

Rachel Townsend initially set up her own WordPress website before approaching me for a redesign along with some WordPress/Divi Theme training.

Impressed with the outcome, her husband – who’s involved with a local soccer club – also approached me to revamp their website and provide training as well.

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐧𝐞𝐞𝐝 𝐚 𝐧𝐞𝐰 𝐥𝐞𝐚𝐬𝐞 𝐨𝐧 𝐥𝐢𝐟𝐞?

Not only do I build/rebuild websites, I'm also a trained SEO copywriter. DM me to find out more how I can help you with your WordPress website.

17/02/2025

Testimonial Tuesday

Last year year, I worked with my first European-based business owner, Gary Cooper. And he was kind enough to leave me a 5-star review.

I helped Gary with:

🌐 organising website hosting for his new website and updating DNS configurations
🖥️ developing a one-page WordPress website
🤖 creating AI images for Gary's site
📬 setting up an email address using his domain

Here's what Gary's 5-star review says (as it's too long for a Canva image):

"A True Digital Marketing Unicorn.

I recently had the pleasure of working with Rachel from Crazy Digital Creative.

Rachel is an incredible all-rounder who has her finger on the pulse of digital marketing. She blends her SEO copywriting expertise with top-notch WordPress development skills, AI illustration nous (The images she created for my site perfectly captured my brand's essence) and backroom know-how - making her a one-stop shop for all your digital needs.

She has a knack for crafting engaging, persuasive content that not only speaks directly to your target audience but also plays nicely with search engines. The landing page she created for me was a perfect blend of creativity and strategic keyword placement, resulting in improved visibility and higher conversion rates.

On the technical side, Rachel's WordPress development skills are equally impressive. The Divi theme she chose allowed a visually stunning site that's also highly functional and easy to navigate.

What sets Rachel apart is her ability to handle every aspect of your digital presence. From DNS configuration to web hosting integration, Rachel handled all the "backroom stuff" with ease.

Unlike larger agencies, Rachel provides a level of personal attention that made me feel valued throughout the entire process.

A skilled SEO copywriter who knows how to make your content shine.

An expert WordPress developer who can bring your vision to life.

A dedicated professional who handles everything from content creation to technical implementation.

In a world where you often need to juggle multiple freelancers or agencies, Rachel is a breath of fresh air. No more being the middleman between your copywriter and web developer - she does it all.

If you're looking to take your digital presence up a few notches look no further than Rachel at Crazy Digital Creative. Trust me, you'd be crazy NOT to give her a call."

11/02/2025

Did you know that it's good to run a 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐮𝐝𝐢𝐭 every so often?

I’ll talk about the common issues I see during my audits in another post. But today I wanted to talk about why you should audit your site regularly and what main areas you should audit.

𝐖𝐡𝐲 𝐜𝐨𝐧𝐝𝐮𝐜𝐭 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐮𝐝𝐢𝐭?
Auditing your website is like having a health check. Your website needs a regular check-up to ensure it’s still fully functional and well-optimised.

Regular audits:
🎯 ensure your website stays aligned with your business goals
👍 alert you to any user experience issues, and
🔒 safeguard your online presence

Like any software, WordPress isn’t immune to technical or user-created gremlins (don't believe me? Just go find my recent post about the business owner whose site crashed after running some updates).

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐦𝐚𝐢𝐧 𝐚𝐫𝐞𝐚𝐬 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐚𝐮𝐝𝐢𝐭?
𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐀𝐮𝐝𝐢𝐭: This includes things like:
🚀 How quickly does your website take to load?
📱 Does your website work well on mobiles?
📸 Are your images and additional code optimised so that it doesn’t slow down your site

𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐀𝐮𝐝𝐢𝐭: I check for things like:
🛠️ Is your site being maintained regularly?
🦠 Does your site have any malware on it? And do you have a security plugin installed?
💾 Is your site being backed up regularly?

𝐒𝐄𝐎 𝐀𝐮𝐝𝐢𝐭: While my content and website audits include a full SEO audit, my WordPress health check service has some SEO-related checks in it too.
🧭 Is your navigation menu easy to use?
🌐 What’s your URL structure?
🔗 Does your site have internal linking?
🗺️ Does your site have a sitemap?
⚠️ Are there any broken links?

𝐃𝐞𝐬𝐢𝐠𝐧 𝐀𝐮𝐝𝐢𝐭: This is not only about checking whether your site looks current.
✅ Is the design consistent throughout your site?
👣 Is the footer of your site helpful?
♿ Is your site accessible to those who are visually impaired?

𝐓𝐡𝐞 𝐛𝐨𝐫𝐢𝐧𝐠 𝐥𝐞𝐠𝐚𝐥 𝐬𝐭𝐮𝐟𝐟: The need for a privacy policy varies from country to country, but it’s becoming a global standard. Australian sites need one. And if you market to EU residents, your site must also comply with EU’s General Data Protection Regulations (GDPR).

📁 Does your site have a privacy policy? Does it comply with the GDPR?
💰 If you’re an ecommerce human, does your site have a returns and refund page?

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐮𝐝𝐢𝐭? I can help. And I also offer content and website audits. DM me to learn more.

10/02/2025

Let’s talk about plugins for your WordPress site.

What are they?

𝐏𝐥𝐮𝐠𝐢𝐧𝐬 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐚𝐝𝐝 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞. This can extend current features on your website or add new ones. A few examples of features you’d like to add to your WordPress site include:

🔍 SEO optimisation
🔒 Security enhancements
🛒 E-commerce capabilities
📱 Social media integration
💾 Website backups

Plugins are great, as it means you don’t need to know any website coding to add features to your WordPress website.

The trick, however, can be deciding which plugins are best for your website.

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐦𝐲 𝐪𝐮𝐢𝐜𝐤 𝐭𝐢𝐩𝐬 𝐰𝐡𝐞𝐧 𝐩𝐢𝐜𝐤𝐢𝐧𝐠 𝐚 𝐩𝐥𝐮𝐠𝐢𝐧:

⭐ 𝐑𝐞𝐯𝐢𝐞𝐰𝐬. How many stars has it got? And how many people have submitted reviews?
🖥️ 𝐀𝐜𝐭𝐢𝐯𝐞 𝐢𝐧𝐬𝐭𝐚𝐥𝐥𝐚𝐭𝐢𝐨𝐧𝐬. How many active installations does it have?
🔄 𝐔𝐩𝐝𝐚𝐭𝐞𝐬. When was it last updated? If it was updated recently, and it’s compatible with the current version of WordPress, this is a good thing. It shows that the plugin’s developers still take an interest in their plugin.

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐜𝐡𝐞𝐜𝐤𝐞𝐝 𝐭𝐡𝐞 𝐫𝐞𝐯𝐢𝐞𝐰𝐬, 𝐚𝐜𝐭𝐢𝐯𝐞 𝐢𝐧𝐬𝐭𝐚𝐥𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐩𝐥𝐮𝐠𝐢𝐧 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐩𝐥𝐮𝐠𝐢𝐧𝐬 𝐲𝐨𝐮 𝐮𝐬𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐬𝐢𝐭𝐞?

06/02/2025

𝐅𝐞𝐞𝐥𝐢𝐧𝐠 𝐭𝐫𝐚𝐩𝐩𝐞𝐝 𝐛𝐲 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦?

Not long ago, a business owner shared her frustration on Facebook about paying $700 per year for premium website hosting with Wix. She’d been planning to revamp her site for some time and asked for some advice.

My response? Switch to WordPress.

Okay, I’m a tad biased towards WordPress – but with good reason.

Some benefits of using WordPress include:

🔧 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲. With thousands of themes and over 50,000 plugins, WordPress lets you create a customised site that’s you’ll love.

🔍 𝐒𝐄𝐎 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧. WordPress makes easier for you to optimise your site for the search engine gods.

🌱 𝐒𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲. If you’re scaling your business, WordPress can easily scale with you. It’s a platform used by businesses large and small – from sole traders to large corporations. You’ve got the flexibility to add more functionality and content as you need it. Other platforms can be more limiting as you scale.

💰 𝐂𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬. WordPress itself is free and open-source. You only pay for hosting, domain and optional premium features – often at a fraction of other platforms’ costs.

🔑 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐫𝐨𝐥. With WordPress, you’re in complete control. Need to switch hosts? You can easily migrate your WordPress site – an option many other platforms don’t offer.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐮𝐧𝐥𝐨𝐜𝐤 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞’𝐬 𝐟𝐮𝐥𝐥 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐰𝐢𝐭𝐡 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬? DM me to learn more about what’s involved. And start 2025 ahead of your digital marketing game.

05/02/2025

A few months ago, I had a lovely but panicked business owner ring me.

She’d run some plugin updates on her WordPress website, like she regularly does. But this time it turned into a nightmare.

How? The updates crashed her website.

My first question to her was “𝐃𝐨 𝐲𝐨𝐮 𝐛𝐚𝐜𝐤𝐮𝐩 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞?”

It turned out that she has a backup plugin installed. Awesome.
But the last backup was in 2020. Not-so-awesome.

Thankfully, we got it sorted. But it’s a good wake-up call about the importance of backing up your website.

Think about it. You either spent your hard-earned $$ having your website built or you spent many hours building it yourself. Why risk losing it all?

To avoid a similar nightmare, here’s what I recommend:

💾 Install a backup plugin and set it up to regularly backup your site. I recommend UpdraftPlus and connect it to your Google Drive or Dropbox account
✅ Make a monthly recurring reminder in your diary to check that your backup plugin is working smoothly (because technology does fail us humans)
⚠️ Always, always, ALWAYS backup before running any updates

𝐒𝐨, 𝐰𝐡𝐞𝐧 𝐰𝐚𝐬 𝐲𝐨𝐮𝐫 𝐥𝐚𝐬𝐭 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐛𝐚𝐜𝐤𝐮𝐩? If you’re not sure, check now. Your future self might thank you.

hashtag hashtag hashtag

05/02/2025

Backlinks are an important part of an a-meh-zing SEO strategy. They act as a 'vote of confidence' from other sites, which tells search engines that your content is valuable and trustworthy.

High-quality backlinks from authoritative websites directly boost your rankings on search engine results pages (SERPs).

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐍𝐒𝐖-𝐛𝐚𝐬𝐞𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐜𝐚𝐧 𝐠𝐞𝐭 𝐚 𝐛𝐚𝐜𝐤𝐥𝐢𝐧𝐤 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐍𝐒𝐖 𝐠𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭?

The NSW Government has a "buy NSW" initiative where you can go find NSW suppliers. And other NSW businesses can find you. This is also where you can search the latest government opportunities.

Here's my buy NSW profile, as an example:
https://buy.nsw.gov.au/supplier/profile/12349722

As you can see, I've got my website linked, as well as my page, Instagram and LinkedIn.

You can sign up and create your profile here:
https://buy.nsw.gov.au/login

05/02/2025

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 𝐚𝐧𝐝 𝐦𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐣𝐨𝐮𝐫𝐧𝐞𝐲?

Last year, I was interviewed by the lovely Kylie King for the HerStory podcast. And, as the podcast name suggests, it's an episode where I share some of my business journey. The episode ends with me sharing a couple of tips on website development and SEO.

You can listen to the episode here:

🎥 YouTube: https://www.youtube.com/watch?v=yrzPd6WSD28
🎧 Spotify: https://open.spotify.com/episode/5pcThVCyhEgr5w4M0lNv3K?si=6kFzVFykQSS9H81qBmMJUQ&nd=1&dlsi=979ed39e5924497b
🍏 Apple: https://podcasts.apple.com/us/podcast/herstory-episode-25-rachel-amies-from-crazy-digital/id1694644484?i=1000646064796

04/02/2025

$400 for a five-page website in one-two weeks?

Now that's a Facebook post that made me cringe.

Don't get me wrong. I've been there.
New in business. Building my portfolio. Working how the heck to price my services.

But undercharging comes at a cost. It attracts PITA clients.

No. Not the pita bread (although I could totally go for some right now).

PITA = pain in the a$$

These clients often:

🔍 Demand endless revisions
📅 Expect immediate availability
⁉️ Question every decision
🥂 Want champagne service on a beer budget

Let's look at this using the Project Management Triangle:
Good. Fast. Cheap.

The principle is simple. You can pick any two. But never all three.

As business owners, we need to choose wisely: both when we're selling our thing. And when we're outsourcing the stuff we don't want to do.

Why? Because they shape your client experience. And they'll shape your experience when buying from businesses.

What's your experience with the project management triangle?

03/02/2025

It seems like a lifetime ago when I graduated Kate Toon's Recipe for SEO Success course. And it was worth every cent I paid for it.

This is a course that I don't hesitate in recommending. And it's opened its doors for the first time in 2025 this morning.

Who should take this course?

The Recipe for SEO Success course is perfect for you if you:

🫨 Find SEO confusing, overwhelming and a little bit boring?
🛠️ Want to learn DIY SEO?
💼 Already have a business online or are about to start one
🔝 Want to learn how to improve ranking results and conversions
💰 Don’t want to pay an expensive SEO consultant to manage your site
💡 Are happy to pay for an SEO consultant but want to understand what you’re getting for your money
🔍 Want to offer SEO as a service to your clients

Please note: This course is not aimed at anyone looking for SEO shortcuts or ways to cheat the search engine algorithms. (Chefs wear white hats, not black).

Sign up for the course today:
https://therecipeforseosuccess.com/?ref=crazydigitalcreative

03/02/2025

𝐄𝐯𝐞𝐫𝐲 𝐛𝐫𝐚𝐧𝐝 𝐡𝐚𝐬 𝐚 𝐯𝐨𝐢𝐜𝐞. 𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫𝐬?
Your tone of voice shapes how your audience sees your brand – it’s your personality on the page.

Here are essential elements of a strong brand voice:

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧
𝐻𝑢𝑚𝑎𝑛 𝐶𝑜𝑛𝑛𝑒𝑐𝑡𝑖𝑜𝑛
Whether you’re B2B or B2C, you’re talking to humans.

So drop the corporate robot act. Share stories. Use conversational language. Build relationships.

𝐸𝑚𝑝𝑎𝑡ℎ𝑦
Your audience wants to feel understood. Talk about their challenges. And offer real solutions. This helps build trust.

𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐬𝐭𝐲𝐥𝐞
𝐸𝑥𝑝𝑒𝑟𝑡 𝑦𝑒𝑡 𝑎𝑝𝑝𝑟𝑜𝑎𝑐ℎ𝑎𝑏𝑙𝑒
Know your stuff? Awesome. Now break it down simply. Skip the jargon, or explain it clearly when you must use it. Be that friend who’s knowledgeable, not the show-off.

𝐶𝑙𝑒𝑎𝑟 𝑎𝑛𝑑 𝑑𝑖𝑟𝑒𝑐𝑡
No-one’s got time for fluff. Keep it sharp and clear – and let your personality shine.

𝐶𝑜𝑛𝑓𝑖𝑑𝑒𝑛𝑡 𝑛𝑜𝑡 𝑐𝑜𝑐𝑘𝑦
Confidence is key. But being a know-it-all isn’t. Guide, don’t preach.

𝐌𝐚𝐤𝐢𝐧𝐠 𝐢𝐭 𝐰𝐨𝐫𝐤
𝐶𝑜𝑛𝑠𝑖𝑠𝑡𝑒𝑛𝑐𝑦 𝑐𝑜𝑢𝑛𝑡𝑠
Your voice should be unmistakable across your website, social media, and emails. Familiarity builds recognition.

𝑉𝑎𝑙𝑢𝑒 𝑓𝑖𝑟𝑠𝑡
Always lead with value: how do you help? What problems do you solve? What results do you deliver? Let this be the heart of your message.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐯𝐨𝐢𝐜𝐞? DM me to perfect your brand’s tone of voice.

30/01/2025

𝐘𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐬 𝐭𝐚𝐥𝐤𝐢𝐧𝐠. 𝐁𝐮𝐭 𝐢𝐬 𝐚𝐧𝐲𝐨𝐧𝐞 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠?

I’ve been offering SEO copywriting as a service for quite a while now. And there are mistakes I keep finding in website content. Here are some of them:

𝐓𝐡𝐞 𝐄𝐠𝐨 𝐓𝐫𝐚𝐩
“We’re industry leaders with 20 years of excellence …”

Yawn.

Your website isn’t all about you. It should be about how you help solve problems for your ideal clients.

📌 𝐓𝐢𝐩: Try something like "Since 2004, we've helped over [X number] businesses improve their digital presence"

𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮 𝐬𝐰𝐚𝐥𝐥𝐨𝐰𝐞𝐝 𝐚 𝐭𝐞𝐱𝐭𝐛𝐨𝐨𝐤
I’ve seen many professional service websites that overuse industry jargon and lack personality.

This results in content that’s hard to read. And boring.

📌 𝐓𝐢𝐩: Read your content out loud. If you wouldn’t say it over coffee, rewrite it.

𝐏𝐥𝐚𝐲𝐢𝐧𝐠 𝐡𝐢𝐝𝐞 𝐚𝐧𝐝 𝐬𝐞𝐞𝐤 𝐰𝐢𝐭𝐡 𝐒𝐄𝐎 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬
Two types of businesses fall into this trap. Those who don’t invest in SEO. And those who overuse their keywords in their content (AKA keyword stuffing).

Neither end up ranking well.

📌 𝐓𝐢𝐩: Use Google Ad’s Keyword Planner and Google’s ‘Please Also Ask’ to find what your ideal clients search for. And then weave them naturally into your content.

𝐍𝐞𝐠𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎
SEO isn’t simply about including keywords into your website content.

There are other parts of each web page that you should optimise for the search engine gods. If your images, for example, are named IMG_12345, Google won’t show you any love.

📌 𝐓𝐢𝐩: Starting with your top 3 web pages, optimise page titles, meta descriptions and images.

𝐓𝐡𝐞 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐨𝐧 𝐧𝐢𝐠𝐡𝐭𝐦𝐚𝐫𝐞
If your ideal human needs a map to navigate your website, they’ll leave and go elsewhere. Your ideal clients need to find what they want on your site easily.

📌 𝐓𝐢𝐩: Get a few family members or friends to visit your site and give feedback on how easy they find it to use.

𝐋𝐞𝐭𝐭𝐢𝐧𝐠 𝐀𝐈 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞 𝐰𝐡𝐞𝐞𝐥
Yes, AI tools are amazing. I use them every day. But do I let AI write my final copy? Hell, no.

Why? Because your experience + your personality = your competitive edge.

📌 𝐓𝐢𝐩: Use AI for ideas and outlines. And learn how to write AI prompts to get better results.

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: You don’t need to choose between SEO and engaging content. The best websites nail both.

𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞 𝐛𝐚𝐥𝐚𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐒𝐄𝐎 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭? I can help you. DM me to find out how.

30/01/2025

Do you get those annoying emails or DMs from so-called SEO experts wanting to ‘help’ you improve your SEO?

I sure as heck do. They've started DMing me on LinkedIn now. But I don’t find them a-meh-zing at all (quite the opposite, in fact!)

I even had one via DM on Instagram. He responded to the autoresponder I've got setup there, by saying:

“𝐖𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐩𝐚𝐢𝐝 𝐥𝐢𝐧𝐤𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐛𝐥𝐨𝐠 𝐩𝐨𝐬𝐭𝐬. 𝐈 𝐡𝐚𝐯𝐞 𝐦𝐚𝐧𝐲 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐚𝐧𝐝 𝐛𝐥𝐨𝐠𝐬 𝐭𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐡𝐢𝐠𝐡 𝐃𝐨𝐦𝐚𝐢𝐧 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲, 𝐏𝐚𝐠𝐞 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐆𝐨𝐨𝐝 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐓𝐫𝐚𝐟𝐟𝐢𝐜. I help my clients boost their sites and provide blog post service with do-follow backlinks via anchor links.”
(Emphasis added)

So, being the nosy human I sometimes am, I did a quick check on this agency’s website using SEMrush (a paid SEO tool) and found that it falls short in several key areas.

This particular agency's website has:

⬇️ a 𝐥𝐨𝐰𝐞𝐫 𝐃𝐨𝐦𝐚𝐢𝐧 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 than my own fairly new website (I rebranded in mid-2023, so my current website is about 18 months old)
🚦 minimal 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜
🔍 ranks poorly for 𝐧𝐨𝐧-𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬
🤖 𝐀𝐈-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭
🔗 𝐥𝐞𝐬𝐬 𝐛𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬 than my website

If you receive messages like this, 𝐈𝐆𝐍𝐎𝐑𝐄 𝐓𝐇𝐄𝐌.

🚫 Block them on the social media platform they DM’d you from.
🗑️ Mark their email as junk/spam if they emailed you.

If you’re wanting to improve your website’s SEO, then I highly recommend you do some SEO training. Even if you decide to outsource your SEO rather than DIY-ing it, at least you’ll be better off at noticing when you’re being taken advantage of. I highly recommend Kate Toon's SEO training.

There are plenty of us lovely humans with SEO knowledge who can help you with:

📝 SEO audits
🔍 SEO keyword research
✍️ SEO copywriting
📈 Ongoing SEO work

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐒𝐄𝐎? DM me to find out how I can help.

Address

PO Box 163
Kingswood, NSW
2747

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61401053469

Website

https://www.crazydigitalcreative.com/

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“𝐘𝐨𝐮’𝐫𝐞 𝐚𝐧 𝐞𝐱-𝐥𝐚𝐰𝐲𝐞𝐫. 𝐂𝐚𝐧’𝐭 𝐲𝐨𝐮 𝐣𝐮𝐬𝐭 𝐬𝐭𝐚𝐫𝐭 𝐰𝐫𝐢𝐭𝐢𝐧𝐠?” As an ex-lawyer, I'm very good at translating industry jargon into content your ideal human can understand. And, as an SEO copywriter, I'm also good at optimising content for the search engine gods. But good SEO website content is more than that. Which leads me to why I start copywriting projects with a briefing call. The benefits of this briefing call include: ⏰ 𝐈𝐭 𝐬𝐚𝐯𝐞𝐬 𝐭𝐢𝐦𝐞 𝐟𝐨𝐫 𝐛𝐨𝐭𝐡 𝐨𝐟 𝐮𝐬 🎙️ I can learn about 𝐲𝐨𝐮𝐫 𝐭𝐨𝐧𝐞 𝐨𝐟 𝐯𝐨𝐢𝐜𝐞 🎯 we chat about 𝐲𝐨𝐮𝐫 𝐝𝐫𝐞𝐚𝐦 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 ✅ I discover the 𝐠𝐨𝐚𝐥𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 💎 I learn about 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐆𝐨𝐭 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐚𝐛𝐨𝐮𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫? Drop your question in the comments and I’ll answer them for you. #seocopywriting #seocopywriter #digitalmarketing

A long time ago, I worked as a lawyer. The very first meeting with one particular family law client has stuck with me, even though that meeting was in 2006. And yes, this is me doing another analogy: this time between a family law client who didn't understand what his previous lawyer was telling him and using plain English in your digital marketing. 𝐎𝐯𝐞𝐫𝐮𝐬𝐢𝐧𝐠 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐣𝐚𝐫𝐠𝐨𝐧 isn't isolated to legal practitioners. I've seen it in other professional service industries as well: accountants, insurance advisors/brokers, financial planners, to name a few. Think about it. 𝐖𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭 𝐯𝐢𝐬𝐢𝐭𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐰𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐡𝐞𝐦 𝐭𝐨 𝐝𝐨? You want them to act. This could be asking them to: 📧 sign up to your email list 📅 book a call with you 🧲 download your awesome lead magnet 🛒 buy a product or service from you This means 𝐢𝐭'𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭. If they don't, they'll do what that family law client did, which was to go to a competitor. 𝐒𝐨, 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝? #seocopywriting #seocopywriter #copywriting #PlainEnglish

Do you get those annoying emails or DMs from so-called SEO experts wanting to ‘help’ you improve your SEO? I sure as heck do. They've started DMing me on LinkedIn now. But I don’t find them a-meh-zing at all (quite the opposite, in fact!) I even had one via DM on Instagram. He responded to the autoresponder I've got setup there, by saying: “𝐖𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐩𝐚𝐢𝐝 𝐥𝐢𝐧𝐤𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐛𝐥𝐨𝐠 𝐩𝐨𝐬𝐭𝐬. 𝐈 𝐡𝐚𝐯𝐞 𝐦𝐚𝐧𝐲 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐚𝐧𝐝 𝐛𝐥𝐨𝐠𝐬 𝐭𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐡𝐢𝐠𝐡 𝐃𝐨𝐦𝐚𝐢𝐧 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲, 𝐏𝐚𝐠𝐞 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐆𝐨𝐨𝐝 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐓𝐫𝐚𝐟𝐟𝐢𝐜. I help my clients boost their sites and provide blog post service with do-follow backlinks via anchor links.” (Emphasis added) So, being the nosy human I sometimes am, I did a quick check on this agency’s website using SEMrush (a paid SEO tool) and found that it falls short in several key areas. This particular agency's website has: ⬇️ a 𝐥𝐨𝐰𝐞𝐫 𝐃𝐨𝐦𝐚𝐢𝐧 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 than my own fairly new website (I rebranded in mid-2023, so my current website is about 18 months old) 🚦 minimal 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 🔍 ranks poorly for 𝐧𝐨𝐧-𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 🤖 𝐀𝐈-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 🔗 𝐥𝐞𝐬𝐬 𝐛𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬 than my website If you receive messages like this, 𝐈𝐆𝐍𝐎𝐑𝐄 𝐓𝐇𝐄𝐌. 🚫 Block them on the social media platform they DM’d you from. 🗑️ Mark their email as junk/spam if they emailed you. If you’re wanting to improve

I was at the gym this morning, and got a comment about my 'English accent'. I had to giggle, as I left the UK almost 35 years ago (and haven't been back since). Fun fact: I've lived in three different countries. Australians don't think my accent is Australian. Kiwis don't think my accent is kiwi. And I'm quite sure the English don't think my accent is English. I sometimes resort to saying "I've got an international accent". Another fun fact: I've had clients based in all three countries I've lived in. Pretty cool, huh?

Plagiarism is NOT cool. It’s not good for your brand. And it’s not good for your SEO. The example in this video isn’t the only time I’ve seen plagiarism (and that was two large law firms). I’ve seen other digital marketers plagiarise. If I can find duplicate content when doing competitor research, then your target market can find it when searching for your services. Never, ever plagiarise a competitor’s content. Original content allows you to showcase YOUR uniqueness and expertise which will attract your ideal clients. Stuck on writing original SEO content? Then DM me and let’s see if we’re an a-meh-zing fit. #seo #searchengineoptimization #searchenginemarketing #seocopywriting #seocopywriter #digitalmarketing #crazydigitalcreative

𝐅𝐞𝐞𝐥𝐢𝐧𝐠 𝐭𝐫𝐚𝐩𝐩𝐞𝐝 𝐛𝐲 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦? There are many different platforms you can use to build your business's website. Wix. Shopify. Squarespace. WordPress. And many others. Anyone who knows me knows I’m biased towards WordPress. But with good reason. I talk about some of those benefits in this video. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐮𝐧𝐥𝐨𝐜𝐤 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞’𝐬 𝐟𝐮𝐥𝐥 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐰𝐢𝐭𝐡 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬? DM me to learn more. And start 2025 ahead of your digital marketing game. #wordpress #wordpressdeveloper #wordpressdevelopment #wordpressdesign #wordpressdesigner #digitalmarketing #crazydigitalcreative

2024 hasn’t been my favourite year for a few different reasons. But I have managed to pick up on my book reading. Here’s some of what I’ve read this year. Got any books you recommend to others? #crazydigitalcreative #book #booklover #booklove #booklovers #booklife #bookaddict #booknerd

𝐀𝐫𝐞 𝐲𝐨𝐮𝐫 𝐢𝐦𝐚𝐠𝐞𝐬 𝐬𝐥𝐨𝐰𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐲𝐨𝐮𝐫 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐰𝐞𝐛𝐬𝐢𝐭𝐞? I often find during WordPress audits that images aren’t resized properly before they’re uploaded to websites. Different types of images need to be resized appropriately before uploading them to your site. 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐬𝐢𝐳𝐞 𝐦𝐚𝐭𝐭𝐞𝐫? Appropriately sizing your images before uploading them onto your website: ⏳ Improves page load times 🔍 Boosts SEO rankings 🌐 Reduces bandwidth and hosting costs 𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐫𝐞𝐯𝐢𝐞𝐰𝐞𝐝 𝐭𝐡𝐞 𝐢𝐦𝐚𝐠𝐞 𝐬𝐢𝐳𝐞𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐫𝐞𝐜𝐞𝐧𝐭𝐥𝐲? My WordPress website health check and SEO content audits both include reviewing the images uploaded to your WordPress site. #WordPress #WordPressdeveloper #WordPresstips #WordPressSEO #searchenginemarketing #websiteimages #crazydigitalcreative

“𝐘𝐨𝐮’𝐫𝐞 𝐚𝐧 𝐞𝐱-𝐥𝐚𝐰𝐲𝐞𝐫. 𝐂𝐚𝐧’𝐭 𝐲𝐨𝐮 𝐣𝐮𝐬𝐭 𝐬𝐭𝐚𝐫𝐭 𝐰𝐫𝐢𝐭𝐢𝐧𝐠?” As an ex-lawyer, I'm very good at translating industry jargon into content your ideal client can understand. And, as an SEO copywriter, I'm also good at optimising content for the search engine gods. But good SEO website content is more than that. Which leads me to why I start copywriting projects with a briefing call. The benefits of this briefing call include: ⏰ 𝐈𝐭 𝐬𝐚𝐯𝐞𝐬 𝐭𝐢𝐦𝐞 𝐟𝐨𝐫 𝐛𝐨𝐭𝐡 𝐨𝐟 𝐮𝐬 🎙️ I can learn about 𝐲𝐨𝐮𝐫 𝐭𝐨𝐧𝐞 𝐨𝐟 𝐯𝐨𝐢𝐜𝐞 🎯 we chat about 𝐲𝐨𝐮𝐫 𝐝𝐫𝐞𝐚𝐦 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 ✅ I discover the 𝐠𝐨𝐚𝐥𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 💎 I learn about 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐆𝐨𝐭 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐚𝐛𝐨𝐮𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫? Drop your question in the comments and I’ll answer them for you. #seocopywriting #seocopywriter #digitalmarketing #seo #searchenginemarketing #SearchEngineOptimization #searchengineoptimisation #copywriting #copywriter #freelancewriter #crazydigitalcreative

A few months ago, I received an email from a local human I know about one of her client's websites. Whenever someone visits her client’s website, it comes up with a message “Your connection is not private” (I also got a “Your connection to this site is not secure” message when I went to visit her client’s site). She asked if I knew what this meant and if I had any tips on how to fix it. 𝐒𝐨, 𝐰𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐦𝐞𝐚𝐧? These kinds of messages often come with a symbol like an exclamation mark inside a red triangle or a red shield. It means that your internet browser thinks the website might not be safe. It’s telling you to be careful about visiting that website. 𝐖𝐡𝐚𝐭 𝐜𝐚𝐮𝐬𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐨 𝐚𝐩𝐩𝐞𝐚𝐫? The main reason for this warning is usually an issue with a website’s SSL certificate. This certificate is like a digital ID card, ensuring that a website is secure. 𝐖𝐡𝐲 𝐒𝐒𝐋 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐞𝐬 𝐦𝐚𝐭𝐭𝐞𝐫 Having an SSL certificate installed on your site is essential for several reasons: 🛡️ To shield sensitive data from prying eyes 🤝 To build trust with your website visitors 🔍 To boost search engine rankings 🔐 To help protect against cyber threats 𝐌𝐲 𝐭𝐨𝐩 𝐭𝐢𝐩𝐬 𝐟𝐨𝐫 𝐟𝐢𝐱𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐢𝐬𝐬𝐮𝐞 Most website hosting plans have an SSL certificate included in the plan. But I’ve come across plans that don’t include it (which is one of my bug bears!) So, if your website is getting the above warning message, here’s what to do: 🔑 Check your hosting plan to see if SSL is included ⬆️ Upgrade your hosting plan if SSL isn’t included 🛒 Purchase a separate SSL certificate from a trusted provider if upgrading isn’t an option 🖥️ Reach out to your host company’s technical supp

𝐂𝐚𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐛𝐞 𝐛𝐨𝐭𝐡 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲? Yes! Think of your website's tone like a smart casual dress code. You're: 🤝 Approachable, yet polished 💼 Ready for business, but still human ❤️ A kind human, but a competent one Essentially, balancing casual with professional in your website content is an art. It’s about: 👥 Knowing your audience 🔍 Understanding the context ⚖️ Always keeping your brand’s core values in focus 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞’𝐬 𝐭𝐨𝐧𝐞 𝐬𝐞𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐦𝐞𝐬𝐬𝐚𝐠𝐞? Let's ensure it does. DM me for expert SEO copywriting advice tailored to your brand #seocopywriting #seocopywriter #brandvoice #toneofvoice

Is your professional service website lost in the digital wilderness? If so, I’d love to know your thoughts on the lead magnet I’m currently working on #leadmagnet #leadmagnets #digitalmarketing #seocopywriter #seocopywriting #wordpresswordpresswebsite #crazydigitalcreative

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Introducing Crazy Cat Copy

I’m Rachel, the krazy kiwi behind Crazy Cat Copy!

I specialise in WordPress website design and maintenance, along with writing website copy and blog copy for service-based businesses and music industry professionals.

I do what I do because I enjoy using technology (hence my WordPress services) and am passionate about small business owners having a beautiful website and online copy that makes them shine!

Many people don’t feel comfortable writing their own copy or building their own websites so I alleviate that stress from them.

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Introducing Crazy Cat Copy