Wakeford Digital

03/02/2025

Coming up with graphics that stand out for your business, socials or advertising can be tricky - but platforms like Adobe Firefly can help make the task a easier. Here's a quick tutorial on how to turn lettering using your favourite font into a neat graphic 🏀

28/01/2025

We've finishing importing all the video content from last night's Hobart Hurricanes match, so let's take a moment to share some favourite bits - check out the comments for our full thread... 🧵

26/01/2025

What did analysing 100 Tasmanian business websites reveal about SEO...? 🧐

Find out now as we're excited to release of our 'State of Tasmanian Business Website SEO' report, uncovering indepth insights into common SEO opportunities that every business owner should know.

We delve into the importance of SEO for enhancing your online visibility as well as driving organic traffic to your website looking at six key areas:

- Meta Titles
- Meta Descriptions
- H1 Tags
- Subheadings (H2, H3, H4)
- Alt Tags
- Mobile Optimisation

All this was to reveal where Tasmanian businesses are excelling and, importantly - where there’s room for growth.

With tips on how to improve each elements, you can also use the insights to stay ahead of the competition and ensure your website is optimised for success.

Jan 25, 2025 - In our annual analysis, we analysed 100 websites to find the top SEO mistakes Tasmanian businesses are making and importantly - how to fix them. Learn insights to improve your online visibility today.

23/01/2025

“Understanding traffic and search intent is not just about numbers; it's about connecting with your audience on a deeper level.”

Dominic recently shared some insight into SEO strategies your business can implement in 2025, where the focus is not merely about driving traffic but knowing what your ideal audience are searching for... and tailoring your content to meet their needs.

In a space like Hobart and Tassie where digital presence is super important, connecting with your audience can set you apart from the competition.

"Audience understanding as a strategy is about taking a step back to first recognise the needs of your key user and tailoring your content to meet those needs."

"When you understand what your audience is looking for, you can create content that resonates with them, leading to higher engagement and conversions."

Jan 13, 2025 - Unlock your Hobart business's potential and kick off 2025 with these 5 actionable SEO strategies - specifically for Hobart businesses to get immediate results and increased website traffic.

20/01/2025

One of the key strategies in our recent blog post on SEO for Hobart businesses in 2025 is to optimise your Google Business Profile (GBP). Here’s why it’s crucial...

First Impressions Matter: Your GBP is often the first point of contact for potential customers. A well-optimised listing can make a significant difference.

Enhanced Visibility: Properly optimising your GBP can improve your ranking in local searches, making it easier for customers to find you.

Engagement Opportunities: A complete profile allows you to engage with customers through reviews, Q&A, and posts, fostering a connection with your audience.

By focusing on your GBP, you can create a digital storefront that attracts and retains customers. For more insights on this and other strategies, check out our full blog!

Jan 13, 2025 - Unlock your Hobart business's potential and kick off 2025 with these 5 actionable SEO strategies - specifically for Hobart businesses to get immediate results and increased website traffic.

16/01/2025

Wondering what we got up to at the end of last year? Here's one of our later projects launched in the back half of 2024 - the Mountain Rock Pools website development 🌱

Analysing the important aspects of the pool, pond and landscape business - the website utilises large visuals that highlight the scope and quality of the work that is done.

The service pages are rich in content, which guides the visitor through key information while specific imagery is used to reiterate certain elements.

We helped develop some short project pages to showcase the work that has been done and offer some social proof, while it also features an about page to provide information on who is behind the business.

Webflow's CMS was used to the services and projects which made the development aspect of the project a little easier, in what was a collaborative approach between the Wakeford Digital team, client and consultant who all worked together to refine key areas.

We thank Ben for the opportunity to work on the project and look forward to seeing some new projects added soon!

13/01/2025

Are you a Hobart business looking to boost your online presence in 2025? 🚀 We sat down recently to compile our 5 simple and actionable SEO strategies that you can implement to see results.

From understanding your local audience to optimising your Google Business Profile, these strategies are designed to enhance your visibility and drive traffic, while also the importance of ongoing monitoring to stay ahead in the competitive digital landscape.

Jan 13, 2025 - Unlock your Hobart business's potential and kick off 2025 with these 5 actionable SEO strategies - specifically for Hobart businesses to get immediate results and increased website traffic.

12/01/2025

We were back on deck with the Hobart Hurricanes Hurricanes on Friday, doing another mega run of video content for their social media use.

What a night for Tassie sport Friday was, with both the Jack Jumpers and Hurricanes going big in the final moments!

While we're running between wickets looking through the footage, here's a few quick stills from the evening 🏏

08/01/2025

We're delighted to share a renewed focus for 2025 - introducing our digital marketing packages for Tasmanian businesses 📦

Our goal at Wakeford Digital is to assist local businesses achieve success online - and with this in mind, we know that having a website alone isn't always sufficient.

Our packages are the culmination of the work we've been doing since moving to Wakeford Digital, working with businesses step-by-step through our digital marketing system - and want to work with like-minded clients who want to use digital marketing to their advantage in 2025 and beyond.

You can learn more about our packages on the blog here https://www.wakeforddigital.com.au/blog/digital-marketing-hobart-packages-update or see them for yourself on the website!

If you're looking to expand your business online in 2025 - we'd be delighted to speak with you about the opportunities, with space is filling up quickly. We're excited for the big year ahead 🚀

06/01/2025

Jumped back on deck with the Hobart Hurricanes at the end of 2024 to capture some video content - here’s a quick bite of footage!

We’re back this Friday to get some more, let’s bring some big energy as the team is off to a flying start 🏏

01/01/2025

We've recently dedicated some time to updating our Frequently Asked Questions or Q&A's 💭

These updates haven't just been made to our website, but also to our directory listings, such as our Google Business Profile, which is an important aspect of maintaining your local SEO but is often overlooked by many businesses.

Local SEO is a big focus for us here in 2025, and we're utilising it as a suite of options to boost the online presence of businesses.

If you're unsure how to access or edit your own Google Q&A's, don't hesitate to contact us and we'll be happy to help!

01/01/2025

Saw this on the Threads app today - how true 🧑‍🍳

While we’re at it, Happy New Year. We hope you’re 2025 has started off well and it’s an exciting business year ahead.

25/12/2024

A very merry Christmas from Dom, Nelson and the Wakeford Digital team 🎄

We trust the festive season is a safe and merry one, and that Santa delivers all your business goals in the lead up to 2025.

24/12/2024

If you're reading this - schedule your Christmas messages for tomorrow ⏰

Firstly, it's reduces the chances that you'll forget in the hustle and bustle of the day and secondly, it means it's done and dusted.

You can use tools like Meta Business suite to tick off Facebook and Instagram, while LinkedIn has a schedule option too. We've been using Birdeye for the past few months to do most of the key social media apps at once too.

While we're at it... an early Merry Christmas from the Wakeford Digital team. We trust you, your family and friends have a fantastic festive period, stay safe and have a wonderful break.

24/12/2024

A little Christmas Eve funny - why does it take so many attempts to get a USB in 😤

22/12/2024

Some more interesting information out of neilpatel, highlighting the outcomes of blogging SEO vs YouTube SEO overtime 👀

While blogging comes out in the long run, if you utilise videos also you get the best of both worlds.

Happy Monday!