TreeTrunk Digital

23/01/2024

We’re hiring again!

17/10/2022

Let's face it, video is hot right now 🔥

I wrote a while back that we spent much of our outreach time trying to convince organisations that they needed to produce videos, and the ones already producing videos needed to scale output. It was a frustrating process but thankfully times have changed!

Now, we don't even bother trying to convince organisations as we all know video is essential. As ruthless as this may sound....if in today's environment you still need convincing to produce videos, then we don't want to work with you.

There may be many of you who believe in video but just aren't producing any, and I understand most of the time this comes down to not knowing where or how to start. This is different, and we are happy to support you through the process. So just reach out.

We have worked with over 300 organisations across Australia in the last 18 months and this is what we know is working right now:

1. Interview style videos have one the highest engagement styles on any platform (this makes up over 60% of our work)

2. Original and authentic video content always wins.

3. Emotive content works, so your videos need to create an emotional connection.

4. Every organisation has a story that needs to be told and should be told.

5. Video doesn't have to break the budget. Be smart.

6. Organisations do not lack ideas for video content.

7. It takes about 10 - 20 videos to understand what works and how you can achieve the highest ROI on your investment.

8. 45 seconds is the sweet spot for video length.

Hope this helps and reach out any time if you need any support.

14/10/2022

We've been quiet for alittle while on socials, but we've been hard at work in the background. In fact, 2021/22 has been our best year as a video agency and we've been doing videos for a while. We still pinch ourselves when we look at our list of client partnerships 😁

We have decided over the next 12 months to be more active and to give back.

What does this mean and why should you care?

Well, as a business we've have tested and experiemented with just about everything. Whether its sales outreach, client fulfilment, back end automation, online tools or whats working in in video (or anything else that has allowed us to have our best year as a video production agency), we want to share more and give back more.

So, we'll start sharing more about the good and bad of running an agency from our perspective.

Whether you care or not is up to you. We'll put ourselves out there for now and see what happens.

In light of sharing, we have started to use a new tool (which we are loving) called Tolstoy. Here's the link: https://www.gotolstoy.com?fpr=gotolstoy It took alittle while to get the hang of it. But since we've implemented it, our leads and conversations have become better qualified and our strike rate has doubled.

If you want to see our Tolstoy segment in action, you can go here and see the walkthrough. https://player.gotolstoy.com/45kfxc04z3ai0

Happy to answer any questions about anything.

Thanks for reading
😁

13/10/2022