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Monday 8am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

The Social Cue

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Australia
Gold Coast, QLD
The Social Cue

We are in the business of cultivation, activation and accentuation. Providing Gold Coast businesses with fresh marketing strategy and brand development.

We are a multi-faceted Australian Digital Marketing Agency helping brands and businesses create an online presence while navigating (& dominating) the complex landscape of social media.

17/09/2021

Mindfulness for social scrolling! It's a thing, or at least it should be.

IF IT DOESN'T SERVE YOUR BUSINESS, SAVE IT FOR YOUR PERSONAL INSTAGRAM (woah, sorry for yelling!)⁠
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With endless content appearing on social media each second, it is now virtually impossible to consume it ALL. So the algorithm works to show you what YOU want to see based on YOUR activity on the platform.⁠
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This means that if you love dogs (like I do) and follow dogs on Instagram (like I do) then Instagram is going to give you more of THAT. Great for me, bad for business engagement and opportunities and cultivating a community.
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SAVE IT FOR YOUR PERSONAL INSTAGRAM.⁠
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Your business Instagram is not for your friends, your family, following things that serve your personal life. It's a strategic business networking opportunity for you to discover potential clients, engage, be discovered, connect with like-minded brands, share your message and build brand awareness⁠.
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Not to see photos of Fido the Cavoodle from Vancouver. ⁠
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If you act on behalf of your business, the algorithm will CONTINUE to help out FOR YOUR BUSINESS.⁠
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Okay, that's enough yelling⁠

08/07/2021

Check out GLOW-UP 🤩💦 ⁠
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With just a little TLC to the page makes a world of a difference. Raising the vibe is what we were going for and we did it by adding lots of whites n brights, developing a brand kit to align with their brand + colour scheme and PLANNING content ahead of time.⁠
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Need to raise the frequency on your page? Check out our website for packages to get your started.

https://www.thesocialcue.com.au/

07/07/2021

💥HAVE YOU BEEN LOCATION TAGGING? 💥⁠
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Want a easy way to extend your reach? Start tagging your location. 📍 ⁠
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Think about times you want to go check out a cool new restaurant, or an aesthetically pleasing bar.. screw Google reviews. 🙅‍♀️ The first thing I do is search the location on Instagram and view all the photos that have been added with that tag. They also serve an obvious added benefit to your users to help them discover more on Instagram.⁠
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Selecting the right Instagram location for your content can play a pivotal role in helping extend that reach. ⁠

06/07/2021

INSTAGRAM VS. REALITY FOR A BUSINESS⁠
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What you're seeing scrolling through Instagram, goes beyond depths of 'just a photo'. The reality is that many people haven't awakened to the amount of work actually does go into one social posting for your business vs. posting for your personal account. ⁠
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A few elements come along with each.⁠
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#️⃣ Including 30 converting hashtags that are mixed with industry related, local and niche. TIP - try to use ones with under 1 million posts so that your post doesn't get lost in a sea of content.⁠
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✏️ Start with a tagline and offer value in your captions⁠
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📸 High quality photos and graphics⁠
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🗓️ Pre-planning and scheduling your posts with a Social Media management platform like - Later, Sprout, Hootsuite⁠
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🧠 Brainstorming new content, researching new competitors, analyze what's working and what isn't

15/06/2021

UNDERSTANDING POST INSIGHTS 💥

How often are you monitoring the activity on your posts?

Likes and comments are great but delving deeper into the metrics of each post is essential to delivering your audience content THEY want to see.

Giving the people what they want = Follower retention, more engagement, more brand awareness

We regularly check the success of each post to determine what content we should be delivering more frequently.

What do you think the most important metric is?

11/06/2021

When The Social Cue began, scheduling posts and automated content roll out was not a thing.

CAN YOU IMAGINE?!

It made for one very interesting journey travelling in a completely different time zone while in the first year of business.

Present day, most Small Biz owners are across the concept, however we still get plenty of questions about what is the best platform to use.

Our choice? LATER (formerly Latergramme) - All day, everyday!

Schedule content for:

✨ Instagram
✨ Facebook
✨ Pinterest
✨ Twitter
✨ LinkedIn
✨ TikTok

Later also provides comprehensive analysis of your social media stats, suggests hashtags AND helps your decipher optimum times to post.

What Scheduling tools do you use?

07/06/2021

KEEPING YOUR SOCIALS IN ORDER ✏️⁠
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We all have our own ways of keeping our ducks in line.. what is your swing to it? Juggling many clients socials could get real messy if you don't have a method to the madness. Our Social Media Checklists keep us organized, and lets just admit .. how good does it feel to tick off a completed task?!⁠
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Keeping a daily and monthly checklist will help with..⁠
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✨Keeping you on top of tasks and organised⁠⁠
✨Assure that you don’t miss something in the process⁠⁠
✨Maintain consistency⁠⁠
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How do you manage your madness? Paper or digital copy?

04/06/2021

It's a good day to have a good day. ⁠
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CHEERS to the freakin' weekend 🥂⁠
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30/05/2021

GLOW UP YOUR WEBSITE 👀⁠
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We had the most fun enhancing our clients website to really express the bright, entertaining and glamourous tone they definitely represent.⁠
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Maintaining your website is certainly something that falls by the wayside when it's "business as usual".⁠
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Don't forget to show up Wednesday nights at Miami Marketta for a memorable night filled with laughing, drinking, and uncensored drag queen madness!
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Needing a GLAM UP on your website?

https://www.thesocialcue.com.au/

25/05/2021

[ANNOUNCEMENT] Business Basics Grants Program

Now is the perfect time to level up. On the 31st of May, applications open for a Government funded cash injection of $5000 (excluding GST).

The grant is for funding activities from one of the following priorities:

✨ Business development training and coaching
✨ Marketing training and coaching
✨ Website build or upgrades
✨ Adding e-commerce
✨ Developing new website content
✨ Professional business advice
✨ Business plans
✨ Strategic marketing services
✨ Strategic marketing plans including SEO
✨ Business continuity and succession

To be eligible for this grant, your business must:

✔️have fewer than 20 employees at the time of applying for the grant

✔️have an active Australian Business Number (ABN) and be registered for GST

✔️have a Queensland headquarters

✔️have a turnover of $300,000 or less for the current financial year

✔️not be insolvent or have owners/directors that are an undischarged bankrupt

Applications open 31 May 2021. The application form will be available on this date.

Click here to learn more: https://www.business.qld.gov.au/starting-business/advice-support/grants/business-basics-grant

22/04/2021

To the other office folk having tech woes this week, we see you, we hear you, we are you.

01/04/2021

[CASE STUDY] ⁠Website Development ✨

A complete website overhaul to emulate the brand's bespoke message. A vital part of any significant rebrand is they way they present online through a visually striking, easy-to-navigate website.

From initial consultation, to copy writing and SEO, we breathe life into your online digs so your first impression is one to remember.

To learn more about website development, contact our team.

Address

Unit 5/21-23 Upton Street, Bundall
Gold Coast, QLD
4217

Opening Hours

Monday	8am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Website

http://www.thesocialcue.com.au/

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