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20/01/2025
With many breweries across the United States of America facing a historically slow period for business with winter and Dry January the Brewers Association (BA) has developed a new campaign inviting beer lovers, and non-drinkers, to ‘Pour Love in Local’. The initiative highlights how breweries serve as a gathering place to foster connections between people and meet the needs of their communities by serving up diverse, creative, and innovative offerings beyond traditional beers.
The Brewers Association (BA) has developed a new campaign inviting beer lovers, and non-drinkers, to ‘Pour Love in Local’ this Dry January.