Obsidian Marketing Solutions

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Obsidian Marketing Solutions

Call Gina 0409 496 838. We support small business with AFFORDABLE Social Media Marketing Solutions.
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Gina has worked extensively in front-line business management for over 20 years. Executive and GM roles in the Tourism and Business Development sectors have allowed her to develop a sound knowledge of successful business management practices, including effective marketing and promotion. In 2018, Gina combined her passion for promoting and supporting small business, and established Obsidian Marketi

ng Solutions and ventured into the Digital Marketing Space as a professional Facebook Strategist. Gina honed and developed her organic social media strategies and applied them across the various industries of Obsidian’s client base, managing diverse business pages such as plumbing, electrical, earthmoving, real estate sales, skincare products, concreting, fencing, property management, the legal industry, bookkeeping … even a political campaign! The results have been very successful for her clients and her business continues to grow:
“I felt there was a need for small business to access affordable marketing solutions, that actually WORK. I had heard SO many nasty stories about small businesses being promised lots of things and taken for lots of money by professional marketing people, with very little or no return for the business. I felt there were too many ‘professionals’ in the marketing industry taking shameful advantage of small business owners’ lack of marketing knowledge. Selling them an awesome sales pitch with lots of marketing buzz words, and making lots of unrealistic promises that were simply designed to make the marketing company profit, not support the said small business. I am very familiar with 'bottom lines' and fully understand that small business needs value for money for their marketing investment, not empty promises.”

Along with page management, Gina also conducts small group workshops and provides affordable one-on-one mentoring options for small businesses wanting to manage their own social media. She has successfully helped many, many businesses take control of their own marketing, with a strong focus on brand awareness and long-term organic strategies to build a genuine audience:
“I could see there was a massive gap in the Social Media Marketing Industry, which seems to primarily focus on ‘paid strategies’ (Facebook ads, sponsored posts, Google ad words etc). ORGANIC strategies, however, are an incredibly successful way of building genuine audiences that turn into customers who stick around for the long term. This is crucial for repeat business and on-going referrals needed for long-term sustainability of small local businesses. I identified that there is also a lack of quality education/training available for those businesses wanting to learn the organic strategies. Many ‘social media workshops’ will offer the attendee only enough to get them to sign up for something and seem to serve more as a sales platform for the marketing company, than as a learning opportunity for the attendee.”

Gina has a unique ‘straight-talking’ approach to her marketing that her clients respond well to, and she is very results-focused for her clients’ businesses, so a great outcome is achieved by everyone.

01/11/2024

As much as I always take life and run as hard as I can with it ... seizing the moment, one might say ... I am also a big believe in "if it's meant to be it will happen."

That's not to say I encourage anyone to sit around and wait for the opportunities to come knocking at your door ... if you want to succeed in life and in business, the most important thing you need to be able to do is, not only see the opportunity, but also have the drive, passion, stamina and motivation to run hard at it.

I will say that I have learned never to "FORCE" a situation though. I am definitely well known for 'knocking on doors', and test if it's going to open or not ... but I truly believe if you have to smash the door down, it's really not a room you want to be in.

There are actually plenty of rooms ... find the rooms that fit with your vibe and aligns with your values ... the rooms filled with genuine, honest and meaningful conversations.
Find rooms filled with people that inspire you, challenge you and respect you.
If these are your rooms, you will find you are always welcome in my rooms also.

Have a great weekend!
Gina 🌻

27/10/2024

Thank you Local News Publications 🙏

Check out 'Local Legends of Logan' Gina Forde, founder of Obsidian Marketing Solutions

Gina is redefining the marketing industry in Logan, not by competing, but by championing collaboration and connection among local businesses.

Learn more about her journey in the October edition of the Logan West News.
Check out her story online here: bit.ly/3Y1KJSb

And follow our page to see more of our legends featured!

15/10/2024

Attending the AGM for the Logan Chamber of Commerce this morning at Meadowbrook Golf Club … and unofficial catchup with the delectable Jo from That Social Chick.

Congratulations to both the outgoing and incoming committee, I look forward to seeing what the Chamber has in store for the next 12 months!

12/10/2024

OMG, so proud of these two cool humans and their amazing team! Unfortunately no awards (this time) but an awesome SIX finalist nominations for MSJ Plumbing at this years MPAQ Master Plumbers Association of Queensland awards last night 🙌 their first year of entering these awards.

What an incredible honour for me to attend with them… thank you SO VERY much Matt & Sonia for including me.

You guys were my very first client for Obsidian over 5 years ago now, and it has been an amazing journey for both of our businesses 🫶
Love you guys xx

We are gonna SMASH IT 👊 next year!
Gina 🌻

11/10/2024

In this month's edition of the Logan West News 👉 Thanks Guy for capturing my story so well 🙏

I am a strong believer in "what goes around, comes around" and combined with my passion for my local community and personal mission to empower other small businesses, I am incredibly grateful for my professional and personal tribe that continues to inspire me to do better, be better and know better 🫶

I cannot think of a better place to do business in 💪

Remember, actions always speak louder than words ... it's the walk that matters, not the talk.
Gina 🌻

08/10/2024

This is completely true!
Speaking your truth doesn't always win you friends, but I have learned that it wins the right kind of ones that you want in your life 😉

Honest, candid and open communication is incredibly important to me and I am (as always) grateful for the amazing tribe I have around me and the freaking awesome conversations that grace my world and exercise my brain.

Authenticity is always something to be proud of ...

Have a totally awesome week!
Gina 🌻

06/10/2024

Got some gorgeous flowers from the beautiful Ash from The Flower Hive at the Bushman & Co Markets this morning in Flagstone 🫶

I ‘might’ have got some earrings too … and a couple of bracelets … and some clothes for the grandbubbas … love supporting local 🫶

05/10/2024

Great lunch today with the chicks of Women in Bloom at their luncheon today!
Lots of great conversations with some awesome women 🫶 thank’s for the invite & thanks even more for having me!

03/10/2024

Great to catch up with the Logan City Women in Business chicks this morning at White Lady Funerals, Tanah Merah.

It's been quite a while since I attended one of these meetings, so thank you for the encouragement to a few special women in my life who prompted me to attend. It was great to see some familiar faces and meet some new ladies too!

The morning's event was a hosted by the beautiful ladies at White Ladies Funerals at Tanah Merah, with a $20 contribution for breakfast going to support Safe Haven Community Limited. Particularly awesome to see Sumi from Safehavenemporiumloganholme at the event as well!

A big shout out to Tiani from OMGrazing AU for the amazing and delicious spread of yummy food this morning. Great job sweetheart xx

Gina 🌻

28/09/2024

So proud to be a small part of this team’s premiership success! As a small business in our local community, we have supported and sponsored many sporting teams over the years … but never have we felt so appreciated & valued as we have by the Jimboomba Redbacks AFC under 15 team!

We are absolutely thrilled to be so included in the team “family”. Thank you so much guys 🙏
And … we will absolutely be onboard to support you guys next year as u16’s 🫶

25/09/2024

It’s been that kinda week … Friday night drink on a Wednesday 🥃
Shout out to Summer Land Camels for their delicious Camel Milk & Honey Vodka. Part of a “taster pack” I bought at the Harvest Festival in Kalbar in June.

If you are a Vodka lover, this one is smooth as silk!
I can highly recommend 🫶
Can’t wait to taste the others!
Gina 🌻

23/09/2024

THE TRUTH:
Your only competition in business is what you could do yesterday.
Level up your game and don’t waste energy on theirs.
Stay in your own lane.
The real race is against your own potential.
Stay focused.

Compete less. Create More.

Set your vibe and find your tribe.
Gina 🌻

14/09/2024

What an awesome night last night at the Logan Chamber of Commerce Business Distinction awards!

So chuffed to see so many of our peeps get recognised for their hard work and dedication to the Logan Business Community 🫶

The highlight of the evening was presenting the amazing Kylie from KWP Studios Flagstone the industry award for the Media & Advertising award.

Congratulations to all the finalists & award winners on the night 👏👏

13/09/2024

A photo taken at the Annual Mayoral Dinner this week.
Just for a but of fun, I thought I'd do a "CAPTION THIS" ... if I recall correctly, I think we were animatedly discussing "lists" ... Mayor Jon Raven

Thank you again Rotary Club of Logan for the invite and for hosting this event. Fantastic evening and a great opportunity for people to hear the Mayor's vision for Logan's future.

Gina 🌻

12/09/2024

Wow! Doesn’t this look bloody awesome!
So proud to support this amazing charity 🫶

12/09/2024

So proud to sponsor Archer & Tyger from Parklands Christian College as Business Cadets at the recent Logan Small Business Conference & Showcase.
Awesome to meet Rebecca also!

I was hugely impressed with ALL the students who attended. It’s nice to know Logan’s future is in great hands 🙌

10/09/2024

Attending the annual Mayor’s Dinner this evening, hosted by the Rotary Club of Logan.

Great to hear the Mayors vision and his progress thus far. Encouraging also to hear his answer to my question about the current infrastructure charges creating a deficit of $30k for every new block developed in Logan… and that deficit landing squarely in rate payers laps. This deficit (if not rectified) will inevitably see massive rate increases in the coming years, like never seen before.

Mayor Raven discussed a proposal this evening that will offset these preposterous charges that are quickly sending our city broke.

This proposal included that he has had preliminary discussions about securing funding from the State Government for the upgrade of Park Ridge Road and other big infrastructure projects in Logan. Thereby, in theory, offsetting the borrowings of council for the infrastructure charges for Greenfield development. In his words “just asking the question in a different way”.

I look forward to following up with our Mayor, the outcomes of this proposal once the state elections are over 😉

07/09/2024

I hear a lot of people say they support their community … and I always find this statement amusing when it comes from someone that is receiving financial benefit and a making a F-tonne of profit from community events or activities.

Supporting your community shouldn’t just be lip service … and if you’re genuine about it, there will be nothing in it for you … except genuinely giving your support back to a community that supports you.

We are out at the monthly growers & makers market at Towri Sheep Cheeses today buying up a storm from our LOCAL growers & makers.

The market is the first Saturday of every month. This sensational venue is a fantastic spot to unwind and relax after a hectic week.

From fresh farm produce, to organic skincare, to jams, pickles, relishes, wines, locally distilled spirits, honey… even earrings!

Live sheep milking demo, feeding of farm animals, lawn games for children & adults, yummy food to buy AND eat… even live music on occasion!

Mark it in your calendar and if you can be bothered to make the effort and come out here, I guarantee you, you will love it 🫶

*Next one is 5th October 2024

Gina 🌻

06/09/2024

Out for dinner at the brand new Flagstone Tavern wearing my beautiful brand new earrings from the Black Angel Aunties.

Thank you Aunty Leanne 🙏I love them 🫶
Gina 🌻

05/09/2024

Phew!! What a cracker day! It is such a bloody awesome buzz being involved in the Logan Small Business Conference & Showcase and I am so incredibly proud of the difference that our voluntary committee for this event makes to our Logan Small Business Community!

The support for this event is truly inspiring ... the attendees, the speakers, the showcase providers, our charities and community groups, our elected representatives from all levels of government (Local, State & Federal) ... What a bloody brilliant representation of the brains trust and talent right here in Logan 💪

It's also a brilliant representation of what happens when you value connection and collaboration above competition ... and there was a big room full of individuals doing JUST that today.

The conference (our 6th one) was once again a sell-out, with just over 100 representatives of our local business community attending. whoop whoop whoop!!!

So very proud to also sponsor two business cadets to attend the conference, Archer & Tyger from Parklands Christian College. Two super cool kids and an absolute pleasure to meet! The business cadet initiative was a pilot initiative by the committee for this conference and it totally rocked! Looking forward to seeing the benefits to our Logan Small Business Owners from these connections and the positive outcomes achieved for our city's future business leaders.

A massive congratulations to my fellow committee:
Sandy Lower from Q State Properties
Paul Jackson from Logan West News aka Paul Jackson - Councillor Division 5 Logan City
Tanya Chaplin from Chaplin Screens
SueAnn Tysoe from Checkmate Pest Control
Tanya Euler from Artifex Marketing Studio

Without your dedicated effort and passion for our business community, we wouldn't have these events. Thank you 🙏

Some very cool connections made in this room today. Even cooler to see and feel the positive and proactive vibe between our small business owners. As for the Taco thing 🌮 I could taco-bout it, but if you weren't there, I'd rather keep you guessing lol.

Yay for Logan Small Biz 🤟
Gina 🌻

Photos compliments of the super-awesome-fragalistic-expialidocious Kylie of KWP Studios Flagstone, who is a long time supporter of this event.

03/09/2024

Hip Hip Hooray! It's Johnny's Birthday 🎈🎊🎉

Have birthday to my amazing husband, best friend, partner in crime, dance partner and just generally the best farter I know 👏 You nearly killed my son once with your farts ... just saying ...

You are my biggest supporter, my best friend, HOT AF 🥵🥵 and I am so grateful to be sharing my life with you 🫶

I hope you have a CRACKER DAY BRUZ!!

Gina 🌻

‘66 model

02/09/2024

LET'S TALK REELS 🎞
Reels are freaking PUMPING right now 💪💪
As most of us know, reels have been popular for a while now (particularly on insta), but it seems the algorithms are ESPECIALLY liking them at the moment on Facebook!

This is some results from a reel I posted recently for a trade client, who I have only had for a few months.
A bit of background:
📍 This client had very little to no social presence until Obsidian took over managing their socials and we are still in the process of building the dedicated page audience. The page only had 342 followers - so a very small dedicated audience - and when you look at the plays on this video, you can really see the impact of this reel for my clients brand.
📍 We are using only ORGANIC strategy for this client and no paid ads or boosted posts. **Note** this result was NOT from a paid or boosted post

This result is WHOOOOOAAAAAA-FREAKING-AMAZE-BALLS and really shows what can be achieved with smart organic marketing strategies AND in keeping up with what the algorithms are doing!
1️⃣8️⃣,3️⃣7️⃣0️⃣ PLAYS 📽

A few tips:
👉This reel was a little cheeky (not at all like me I know), so it had a humourous value ... but also showed the tradie and his team at work in their trade ... so it had a big authentic and personability factor for the viewer.
👉It was a combination of videos, not stills ... so there was constant movement stimulation for the viewer.
👉The reel was only 15 seconds long ... keep reels between 12-24 seconds for optimum results. You don't have long to snag your viewer, so make your reels short, punchy and interesting ... and cool ... very cool ...
👉Spice up your reels with some funky music (I used a song called "I'm comin' in hot" for this particular one). But, always make sure the music fits within the brand perception - eg, a song like this WOULD DEFINITELY NOT be suitable for a Real Estate Agent or a Bookkeeper, but worked well for a tradie.

oh ... and something else ...
We picked up around 40 page followers for this client and 7 leads ... JUST from this one reel.

So peeps ... GET REEL-ing!!!
Gina 🌻

31/08/2024

Brilliant evening last night at the Flagstone Favourites Business Awards Presentation Dinner!
Well done to all the finalists 👏👏

Congratulations to some very hard working business owners who took out the awards, especially those who genuinely support their fellow businesses and their community.

Great to catch up with Coach Nicki Christensen as a guest speaker at the event and also to see the event supported by Natalie Willcocks Councillor for Division 11 and Charis Mullen MP (who were officially the very first people ever, to be served meals at the Flagstone Tavern.

I can report that the *New* Flagstone Tavern is bloody awesome! The food, staff and venue were absolutely awesome!

Whats even better, it is only a short, leisurely (downhill) stroll to our place, after a few red wines 🍷

Gina 🌻

28/08/2024

What a bloody cracker night at theBoonah State High School Paddock2Plate last night!

👏Congratulations to principal Dan Marrone and his amazing staff, particularly Kelly & Aiden for their passionate support of their students!

What the kids are achieving with this event and also the Cattle Club program is nothing short of amazing 🥇🏆🎖️

Last nights P2P was perfectly executed by the kids under the guidance of chef Elliot from Koroomba Vineyard (and a former student of BSHS), with seamless service and delectable cuisine.

It’s these types of programs that can really make a difference to our kids lives. Our youth are the gatekeepers of our community’s future.

It’s a tough world out there and our kids need to be resilient, capable and confident to walk their true path into adulthood… and I saw an abundance of all three in the students of Boonah State High School last night 🫶

Well done kids, it was an absolute honour to meet you and be in your very cool world for just a moment.
Thank you 🙏

Gina 🌻

Address

Flagstone, QLD
4280

Telephone

+61409496383

Website

https://www.obsidianmarketingsolutions.com/

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Videos

SO excited to be at the MPAQ (Master Plumbers Association of Qld) Plumbing & Gas Industry Awards with the amazing MSJ Plumbing team! These guys were my very first clients of Obsidian (5 years ago) and I am so incredibly proud to have shared their success journey with them … every step of the way 🙌 Go Team, let’s take home the trophies tonight.

Never let anything you back! Even if you’re not a “big dog” … you can get cushions to see everything they can! #goodthingscometothosewhohustle #socialmediamarketing #reachthestars

Flagstone Sunset - as captured by Obsidian Marketing Solutions

Did anyone catch the sunset tonight? Absolutely stunning! 🫶 where I live!

Darwin NT - as captured by Obsidian Marketing Solutions

I recently had the opportunity to visit Darwin with a client for a sales and marketing trip. As some of you know, I had the absolutely amazing experience of living in Darwin for just over 4 years at one stage in my life, and it will always hold a piece of my heart. Despite the manic schedule for the 48hrs I was there, I managed to squeeze in time for a few quick drone shots of my beautiful city. There is (of course) SOOOO much more to see than these little snippets, but let's hope it gives you a taste of this spectacular spot and will make you want to visit for yourself. I can highly recommend it! 🎥 Locations in this video: Darwin Cenotaph, Nightcliff Jetty, Mindil Beach. Enjoy ... Gina 🫶 #darwinnt #darwinsunset #lovemyjob #DarwinLife #VisitDarwin Tourism NT Tourism Top End 9 News Darwin The NT News

So did I mention that one of the best things I love about my job, is the sunsets in Darwin? 🫶🫶🫶🫶🫶🫶🫶 #darwinnt #businesstrip #lovemyjob #darwinsunset

What is everyone up to the gorgeous Saturday Evening? We are taking the opportunity to chill out after a big week … listen to some cool 80’s tunes in front of our fire at home 🫶

Wow! Our 5th Logan Small Business Conference is tomorrow. I am so proud of our humble beginnings when myself and a fellow small business owner, close friend and all round CRACKER chick - Sandy Lower from Q State Properties - decided we could make a difference. 3 years, 4 more committee members and 5 conferences later … we are definitely making a difference in our small business community. 🫶Logan Small Business Conference & Showcase, Logan Connect, Chaplin Screens, Checkmate Pest Control, Artifex Marketing Studio, Park Ridge News.

Four creek crossings, deep into the heart of the beautiful Scenic Rim. I’m reminded that we really DO live in a beautiful part of the world!

On a recent break in beautiful Yamba, I couldn't help myeself and took the opportunity to capture some of the beauty of this magnificent spot! If you haven't been to the Clarence Valley, I can highly recommend you go! A massive shout out to the staff at Fishing Haven Holiday Park for hosting us whenever we visit. Check it out ... Gina 🌻 Clarence Valley & River NSW Tourism Pacific Hotel Yamba My Clarence Valley Clarence Valley Council Clarence Valley Independent Fishing Haven Holiday Park

I am so grateful for my passion for what I do that enables us to live our best life. #businessdreams #businessgoal #livingourbestlife

Lake Coolmunda, Inglewood - Obsidian Marketing Solutions

So ... to say that I love what I do is probably a little bit of an understatement. Even when I go on holidays, I still can't help myself and have to capture my surroundings. We visited Lake Coolmunda on our EPIC Extended Family Easter Break ... and it was simply stunning! The Lake, the weather, the food, the chocolate, the company ... and the drone footage. Take a look for yourself ... Gina 🌻 🛶Lake Coolmunda is 13 km east of Inglewood, Qld - just off the Cunningham Highway. Two smaller creeks, Bracker Creek and Sandy Creek, also provide inflows to the lake. Lake Coolmunda Caravan Park Visit Goondiwindi Region Goondiwindi Regional Council Inglewood Heritage Centre and Australian Tobacco Museum

Should I tag Bryan Brown I wonder 😂 #BoySwallowsUniverse Not only is the Red Bridge an EPIC Logan Icon, but it has lots of childhood memories for me, growing up in Beenleigh ... it was grey then ... and you could drive across it. Could not want for a better place to sharpen up my drone skills! #LoganQld #LivingInLogan #LoveWhereILive #LoganLife #TheRedBridgeLogan

#family #christmas2023

Merry Christmas 🎄

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Black Obsidian has been used for thousands of years as a powerful protection stone. To release & repel negativity through truthful reflection - promoting grounding through acceptance.

Due to its glass like formation from volcanic lava, the black obsidian was used by ancient civilisations on every continent as arrowheads, spearheads & cutting tools. The BLACK OBSIDIAN ARROWHEAD is still revered and honoured in many cultures today.

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Flagstone Sunset - as captured by Obsidian Marketing Solutions

Darwin NT - as captured by Obsidian Marketing Solutions

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