12/03/2020
Always a pleasure to work with BLEND LINE TV and great to be involved in coverage that is always evolving and trying to improve. I think the numbers speak for themselves!
BLEND LINE TV CONTINUES TO GROW AUDIENCE WITH PRODUCTION CARS
BLEND LINE TV’s coverage of the Production Car Nationals at Sydney Motorsport Park saw a significant increase in both viewership and engagements, continuing the growing appetite for the emerging platform.
The two-day live stream produced over 70,000 viewers, with over 19,000 of those being dedicated views of the broadcast, averaging over 17 minutes of viewership (as opposed to Facebook casual views). This represents an increase of 174% on last year’s broadcast of the same event.
Additionally, the platform saw continued growth on the number of engagements, with over 12000 engagements with the live Facebook streams at a ratio of over 13% of total views.
“The results continue to indicate a growing interest and more importantly, a growing engagement in our platform,” said Blend Line TV’s Daniel Beckinsale.
“Anybody can ultimately get views, but the genuine uptake in engagement in broadcasts on our platform indicate that a low-cost live streaming model can deliver an audience that can often exceed a traditional broadcast model for a fraction of the price.”
Blend Line TV are expecting a large audience for their next feature event, the Gold Rush Hill Sprint from Rockhampton across July 11 and 12.
“We have seen an uptake in interest in the Gold Rush Hill Sprint as a result of promotion on our platform, and with an online audience for the Australian Hillclimb Championship last year that matched if not bettered a lot of national circuit racing events, we know our audience is keen to see it.”
For more information for organisers and sponsors regarding opportunities on Blend Line TV, please contact [email protected].
Australian Production Cars, NSW Production Touring Cars, Radical Australia, Australian Prototype Series, Prodsports NSW, Australian GT, APRA - Australian Pulsar Racing Association Ltd