Visual Contrast

05/01/2025

What a jam packed 6 months ladies! Bring on 2025 💃

05/01/2025

We love seeing our clients evolve and grow! Recently, we had the pleasure of working with Western Edge Engineering – a leader in specialist engineering, structural steel fabrication, and marine welding. Formerly known as Fusion Fabrication, the business is now owned by Lee, who is expanding into new areas across the Mid West, Pilbara, and Gascoyne regions.

Lee approached Visual Contrast to develop a bold, modern brand identity that reflects the company’s expertise and forward-thinking approach. Here’s what we delivered:

🔹 Brand Development – A sleek new identity that highlights Western Edge Engineering’s precision, innovation, and commitment to quality steel fabrication and marine welding.
🔹 Website Design – We built a custom site with strategic content and architecture, ensuring clear communication of services and boosted online visibility through keyword research.
🔹 Capability Statement – A professional document showcasing the company’s strengths, designed for direct distribution to potential clients.
🔹 Business Cards – Sharp, professional designs for Lee and his team, creating the perfect first impression during client interactions.

This rebrand not only positions Western Edge Engineering as a powerhouse in their industry but also sets them up for continued success in new markets.

✨ Thinking of rebranding or elevating your business in 2025? We’d love to help! Whether it’s a fresh new look, a website overhaul, or cohesive marketing materials, Visual Contrast is ready to bring your vision to life.

👉 Reach out for a consultation or explore our website to see what we can do for you!

24/12/2024

As we prepare to welcome 2025, Tyler Contracting is excited to unveil our new logo, designed by the talented Sarah at Visual Contrast.

We also wish all our valued clients a safe and happy Christmas and New Year. Please note we’ll be taking a break from December 23rd to January 6th, but we’ll still be available for urgent callouts. For assistance, contact us on 0429 006 368.

Thank you for your continued support, and we look forward to working with you in the new year!

19/12/2024

As 2024 comes to a close, I can’t help but reflect on the year that’s been. It wasn’t all smooth sailing—there were tough times, hard decisions, and moments of letting go. Saying goodbye to things and people that no longer aligned with my values and goals was challenging but ultimately freeing.

But 2024 also brought so many incredible moments. I’ve made unforgettable memories, met amazing new people, welcomed wonderful new clients, and seized opportunities that I’m endlessly grateful for. And now, as we look to 2025, I couldn’t be more excited about what’s to come—starting with welcoming Baby Booth into the world in February.

This year, I took a leap of faith, going all-in on myself and my businesses. It’s a decision I’m so proud of, and I feel incredibly blessed to have the support of the amazing people in my life who have cheered me on every step of the way.

With this, I share some pics from the The Business Social Christmas Party a couple of weeks ago. What an amazing night connecting, letting go of 2024, and celebrating all we achieved as women in business this year. A night to remember, thanks to the Exmouth Volunteer Fire and Rescue Service (and Santa!) for cooling us down and to The Shack Exmouth for the delicious food and drinks.

A special shoutout to two of my biggest cheerleaders, Teegan and Teagan from the Business Social. You’ve taken me under your wing and helped me fight some terrible imposter syndrome. 2024 wouldn’t have been the same without you girls by my side, and I can’t wait to see what we come up with in 2025!

As we move into the holiday season, our team will continue working through the Christmas and New Year break to stay on top of current projects. Behind the scenes, I’ve been building an incredible team to ensure Visual Contrast and its services remain strong while I step into a new role in 2025—becoming a first-time mum.

To all our clients, friends, and followers, thank you for an amazing year. If you need support with design, marketing, print, web, or social media in 2025, don’t hesitate to reach out. Here’s to another year of growth, creativity, and exciting new beginnings!

02/12/2024

Point Samson Resort – A New Chapter for an Iconic Exmouth Family

Everyone in Exmouth knows Mumby’s Auto Electrical & Air Conditioning and the beautiful family behind it. Last year, Exmouth’s loss became Point Samson’s gain when Daniel and Sharon took on an exciting new challenge: the purchase of Point Samson Resort.

It has been my absolute pleasure to work alongside Sharon, supporting her through the journey of rebranding the resort. We’ve crafted a minimalist, modern design to reflect their new, simplistic Mediterranean style, perfectly complementing the resort’s refreshed aesthetic. Paired with stunning renovations—including fresh painting, soft furnishings, and the highly anticipated relaunch of The Deck restaurant and bar in 2025—Point Samson Resort is quickly establishing itself as the go-to destination in the Pilbara.

Whether you’re seeking corporate rates, long or short-term stays, or simply a tranquil spot to recharge, Point Samson Resort offers a range of room options to suit every need, including queen, deluxe king, and family rooms. Only 500m from the beach, this is the perfect location for your next function, retreat, or holiday escape.

Get in touch with Sharon and Daniel today via pointsamsonresort.com.au to book your stay or learn more about this incredible resort transformation.

06/11/2024

Hi, I’m Sarah, owner of Visual Contrast! 🌟 Did you know that we offer a full-service printing solution, from creative design right through to delivery—direct to your door, free of charge? 🚚✨

I'm passionate about helping local businesses make a memorable impact. From business cards and menus to banners, brochures, and custom stickers, I'm here to bring your brand to life with high-quality printed materials that capture attention and create lasting impressions.

My team has already been working with many of our amazing local businesses for several years now, and we’d love to support even more in our community and surroundings. Let’s make your brand stand out—reach out today to see how we can make your printing journey simple and seamless!

29/10/2024

We were thrilled to be involved with the brand creation for Studio Coast earlier this year, Exmouth’s boutique reformer Pilates studio!

Tahlia has poured her heart into this new venture, and we couldn’t be prouder of the handcrafted brand that now embodies her unique vision.

This project was a labor of love, where we stepped away from the screen, brought out the sketchpad, and let the creative process flow. The result? A custom creation that beautifully represents Tahlia’s bespoke business and even has a prime spot on her merchandise collection – from hats to t-shirts!

Head over to Studio Coast’s page, give them a follow, and book one of Tahlia’s popular classes to experience this incredible studio firsthand!

15/10/2024

We love supporting local businesses and helping them bring their vision to life! 🏡 Visual Contrast helped Ningaloo Harvest IGA last year, our local grocery stores run by Joss, Trevor, and Dustin Clarke. Known for fresh, locally sourced produce and ready-to-go meals, they recently added the new coffee window last year serving up freshly brewed coffee and baked goods from 6am daily. ☕️🍪

We played a key role in seamlessly integrating the new coffee offering into Ningaloo Harvest’s brand, delivering a variety of creative solutions to make their expansion truly stand out. Here’s how we helped:

🔹 Logo Design: Updated the existing logo to incorporate the new coffee offering while maintaining brand consistency.
🔹 Custom Ink Stamps: Designed bespoke ink stamps for coffee cups, adding a personal touch and reinforcing the Ningaloo Harvest identity with every sip.
🔹 Bag Stickers: Created custom stickers for baked goods, making sure the branding is cohesive across all products.
🔹 Coffee Bag Labels: Developed informative labels for coffee bags, featuring details about the bean variety and origin to enhance the customer experience.
🔹 Bespoke Signage Solutions: Crafted tailored signage to effectively communicate the new coffee window’s offerings and attract attention to the updated service.

We continue to work with Ningaloo Harvest IGA and can’t wait to see what exciting new projects are to come!

If you’re a local business looking to elevate your brand and create a memorable customer experience, let Visual Contrast bring your ideas to life. Get in touch with us to explore creative solutions that help your business stand out.

14/10/2024

Such a great night! Stay tuned more to be announced 🙌😍

𝑂𝑢𝑟 𝐸𝑥𝑚𝑜𝑢𝑡ℎ 𝑆𝑜𝑖𝑟𝑒𝑒! 🥂🥂

Thank you to all of you beautiful Women who came along to our little gathering of business women, sharing wine, food, laughter, sense of connection, belonging and support✨️🥂

Sprinkled in with just the right amount of inappropriateness, sexual innuendo and hilarity (which is what makes our events all the more special...think "networking" but fun ahah!)

We were proud to introduce the amazing Jacky from Outreach Mental Health who will be a pillar of support for the Exmouth community and will be doing some incredible things!

And of course thank you to the beautiful Jodie and her team from Exhale Exmouth for always being such incredible hosts, and serving up such delicious food!!!

Until next time!
T & T and Sarah (and bump) 🥂✨️

08/10/2024

🌸 Empower Women’s Conference Recap: Thriving in Business and Life 🌸

A couple of weeks ago, I attended the Empower Women’s Conference in Exmouth, and it was everything I needed and more! This annual event is a beautiful opportunity to step away from the daily grind and reconnect with incredible women in our community. From powerful personal stories to hands-on workshops, the day was packed with inspiration and growth. ✨

In my latest blog post, I share some of the amazing insights from the event, including:

👉 Self-Care and Resilience with Virginia Brookes van Bree, who reminded us to prioritise our health—especially during Breast Cancer Awareness Month. 🎗️

👉 Overcoming Imposter Syndrome with Katie Louise, who shared practical tips on pushing past those self-doubts that hold us back.

👉 Thriving in Health and Business with Marcelle Carroll Nutrition & Health, who taught us about the five pillars of health that can transform our lives and work. 🌱

👉 The Power of Community with The Business Social, where I’m thrilled to announce my new role! Together, we’re bringing support, mentorship, and connection to women in business across Exmouth and beyond.

Click here to learn more: https://thebusinesssocial.com.au/

Want to dive deeper into these insights? Head over to my blog for the full recap and if you are interested in joining The Business Social for the Exmouth Business Soiree this week at Exhale Exmouth make sure you grab your tickets, today is the last day!

https://www.facebook.com/events/1214077839732483

Visit my website to read more, and let’s keep thriving together! 💖

07/10/2024

One door closes another door opens, so excited to be joining the dynamic duo (The T’s) at The Business Social 🩵

Reach out if you would like more info, plus the girls will be in town this week for a visit and will be hosting an Women in Exmouth Soiree - For Women In Business🥂on the Thursday the 10th at Exhale Exmouth so make sure you grab your ticket and come on down to say hi.

Welcome To Our Exmouth Advisor....
𝑺𝒂𝒓𝒂𝒉 𝑩𝒐𝒐𝒕𝒉!

We are overjoyed to welcome Sarah to The Business Social Team🧡

With over 15 years in the design industry, I've evolved from a graphic designer to a multifaceted professional.

My qualifications include a Post Graduate Diploma in Digital Marketing, a Diploma in Marketing, a Trade Certificate as a print machinist, and a certification in Business Services.

For 3.5+ years, I served as CEO of the Exmouth Chamber of Commerce & Industry, developing expertise in strategic leadership, grant writing, and business support. Known for my positive attitude and creativity, I excel in project management, public speaking, and building relationships with businesses and stakeholders.

My passion lies in community development, particularly in supporting local businesses in the Gascoyne region and beyond.

💌Feel free to email us today if you would like to arrange time to chat to Sarah!

We are beyond excited to be spreading The Business Social experience into the Gascoyne region, & supporting as many local businesses & women in business as we can✨ We understand the struggle of living remotely and in the regions - we face different challenges to those in the city & metro areas - so to have advisors, mentors, and a community of support who can walk alongside you, are available to speak to face to face with you- not just online! And to give industry advice relevant to your local economy, and be able to CONNECT women & businesses with one another - is exactly what The Business Social is all about!

💻You can check out our Exmouth Mentorship Membership package here; https://services.thebusinesssocial.com.au/tbsremotementorship

01/10/2024

Excited to be joining The Business Social team and speaking on the panel for the upcoming Hospitality, Tourism and Retail Business Forum! See you soon Carnarvon 🙌

𝐘𝐨𝐮'𝐫𝐞 𝐈𝐧𝐯𝐢𝐭𝐞𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲, 𝐓𝐨𝐮𝐫𝐢𝐬𝐦, 𝐚𝐧𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐅𝐨𝐫𝐮𝐦!

Join us on Tuesday, 22 October 2024, from 3pm to 7pm at The Woolshed for an insightful afternoon at the Hospitality, Tourism, and Business Forum.

Hear from industry experts from Australia's Coral Coast, Tourism Council Western Australia, Town Team Movement, and The Business Social as they share valuable insights on practical topics like sustainability in business, marketing your business and the region, and much more!

This is a fantastic opportunity for local businesses to gain practical knowledge and network with like-minded professionals in the industry.

Don’t miss out - mark your calendars!

To register email [email protected]

We hope to see you there!

12/09/2024

Introducing Woorra Resources

We’re thrilled to unveil the new brand for Woorra Resources, an Indigenous-owned, female-led specialist earthmoving and transportation company. As a new start-up, it was essential for Woorra to position itself as a professional service within the industry while honouring its heritage and values.

Visual Contrast was honoured to collaborate with this dynamic team, including powerhouse Jane and Exmouth locals Tanya and Bluey. Our focus was on creating a brand identity that reflects Woorra’s professional excellence and celebrates its female leadership and Indigenous heritage.

The brand design integrates elements that highlight the strength and resilience of women in leadership roles, while also paying tribute to the rich cultural heritage of its Indigenous ownership. This balance was key to crafting a visual identity that stands out and resonates with both their mission and their values.

Swipe to see how we brought their vision to life! 👉🏽

09/09/2024

At Visual Contrast, we believe that strong brands build businesses From the very first impression, your brand should communicate everything that makes your business unique.

As a boutique design agency, we specialise in creating compelling, aspirational, and eye-catching brands that attract and retain a loyal following. We don’t just imagine brands; we create them, focusing on what truly sets your business apart.

Our approach includes:
- Detailed Discovery Phase: Uncovering the core of your brand.
- Comprehensive Competitor Analysis: Understanding your market.
- In-Depth Audience Investigation: Connecting with your target audience.

We help you make a lasting impression by working closely with you to focus on your mission, vision, strategy, and goals. Together, we’ll build a unified brand strategy that truly represents your business and resonates with your customers.

Ready to make your brand unforgettable?
Contact Visual Contrast today to start crafting your new brand!

05/09/2024

🎨 Calling all local professional artists! 🎨

We’re looking for talented artists to create a large-format mural right here in Exmouth, WA! If you’re passionate about adding a creative touch to our community and have experience with large-scale projects, we’d love to hear from you. This is an exciting opportunity to showcase your skills and leave a lasting impression in our beautiful town.

If you're interested, please send us your portfolio and resume to express your interest in this project.

Let’s create something amazing together! 🌟

04/09/2024

🌟 At Visual Contrast, we had the pleasure of working with the incredible team at Our Luxe Co, a boutique Wellness Spa in Exmouth, WA. Owned by the talented Jess and Michelle, Our Luxe Co offers a range of luxurious treatments, including RF Skin Tightening, Ultrasound Body Sculpting, and more. 🌿✨⁠
⁠
🎨 For their logo design, Jess's interior design background played a crucial role in shaping the brand's aesthetic. She envisioned a high-end, luxurious feel that we brought to life with a sophisticated logo, perfectly capturing the essence of luxury and wellness. This logo set the tone for all their marketing materials, creating a cohesive and elevated brand experience.

29/08/2024

I’m happy to share that after over 3.5 years as the Chief Executive Officer for the Exmouth Chamber of Commerce & Industry, I have made the exciting decision to step away and move full-time into my business.

Building on the experience and skill sets I have developed over the last few years, I will be expanding our offering to include additional Business Support Services such as:

- Community and Corporate Events
- Sponsorship Packages & Relationship Management
- Grant & Tender Applications & Acquittals
- Project Management and Delivery
- Local Content Advisory Services
- General Business Support

As always we will continue to deliver our full suite of creative services including:

- Branding
- Graphic Design
- Digital Marketing
- Social Media Management
- Print and Signage Supply
- Website Design

We are currently working hard in the background to get our new website up and running so stay tuned. Feel free to get in touch if you would like to know more.