09/12/2025
Spotify doesn’t stop using your track after 999 streams. It just stops paying you.
Since 2024, Spotify only starts paying recorded royalties once a track hits 1,000 streams in 12 months. So what happens to all the music sitting under that line? It doesn’t disappear. It’s still on the platform, still sitting in playlists, still keeping listeners there… it’s just not earning.
For labels, publishers and rights admins in Australia and the US, that has some big implications:
# The “shadow catalogue”
How much of your catalogue is quietly sitting under 1,000 streams?
Those tracks still feed the algorithm, but effectively become unpaid inventory.
Are you actually tracking this, or is it out of sight, out of mind?
# Volume vs intentional releases
For years the advice was “just release more.”
Now, if a track never gets near 1,000 streams, it becomes a cost centre.
Would your catalogue be stronger if you released less often but more intentionally – with proper pre-save, marketing and audience-building behind each release?
# Admin and metadata = real money
If only monetised tracks get paid, every error hurts more.
Wrong splits, missing registrations, messy metadata – how many dollars are leaking out of your catalogue because of admin gaps?
Do you have a clear owner for this part of the business?
At Gaan Baksho Music, we spend a lot of time helping artists, writers and labels turn scattered releases into a catalogue that actually earns – cleaning up data, tightening strategy and making sure the money has somewhere correct to land.
We’re curious how are you adjusting your release strategy for the 1,000-stream rule?
1. Are you already auditing your “shadow catalogue”?
2. What’s working (or not) for you in AU / US markets right now?
3. We’d love to hear how other labels, managers and rights teams are approaching this.
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