Yellow Dog Digital

26/07/2022

30/09/2020

🧐Keeping on the subject of change from my last post. Which side of the fence do you sit on with this quote from Dylan?

Do you think things are more stable when there is no change or is no change the best way to become destabilised?

28/09/2020

🤓 Change is scary. The future is unknown and, by nature, we have no guarantee that our lives will go how we’d like them to. This is nerve-wracking for many of us, who like security and guarantees. If the thought of change is unsettling for you, here are 5 reasons why CHANGE IS GOOD.

💥 Change Leads To Opportunities And Experiences.
Maybe your job requires you to move to a new city. Maybe you get bored and decide to travel the world. Or maybe you just want to try that new coffee place down the street. Each change is an invitation to other changes and opportunities.

💥 Change Ensures Life Stays Interesting.
It’s responsible for everything from fashion trends to the rise and fall of empires. Change means you’ll have new experiences today than you had a year ago.

💥 Change Allows You To Move On.
Once those bad situations do change, you’ll be able to focus on new circumstances and new reasons to be happy. Whatever you didn’t like can stay in the past.

💥 Change Leads To Progress.
Change can lead to promotions, families, retirement, success, love and personal growth. All the good things that seem really hard to achieve can all start with change.

💥 Change Is Inevitable.
If you’re not convinced that change can be good, remember that it’s inevitable anyway. You may not like change, but it’ll be a lot easier on you if you just let things take their course.

26/09/2020

Try not to Laagghhrrfff.

25/09/2020

💥🤛 The most amazing thing about my dogs is that they never give up. This is my Lab Ozzie taking on a tree at the beach. It was lot's of hard work but he got what he wanted in the end.

Life, business, relationships can all be a struggle at times. Most of the times.

The next time you feel like quitting. Remember why you got started.

Oh yeah, and become a labrador 😂 SIMPLE! - Happy Friday 👍

24/09/2020

💛💛 I would like to give a shout out to my amazing friend Roxy Rocket Designs who has created this awesome logo for me.

💥 I think the brief was something like - Make me look like my Labrador's 😂😂

💥 I couldn't be happier with the result 😃

❓What do you think❓

23/09/2020

❓❓Are you taking advantage of the power of you to grow your business?

👉Customers - Understand your customer's needs and develop products and services that meet those needs. You can gain insight into your customers by personalising your services and encouraging them to provide you with feedback.

👉Service - Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great service they will also be more likely to refer other people to you.

👉Nurture - Have strategies in place to nurture existing customers, such as staying in contact with them via an e-newsletter or letting them know about promotional events ahead of time.

👉Social media - Social media is a powerful tool to promote your business to potential customers and gain valuable insight through ‘social listening’.

👉Measure - You should monitor where your customers are coming from in order to measure whether your marketing activities are successful or not. Don’t be afraid to experiment.

22/09/2020

👉Many people don't think this way. They tend to focus more on the problem they think they have. When in reality they should be focusing on the solution.

👉Social media is a great place for your business to become a solution to these problems.

👉If you nail your social media strategy, your business can be there, in the right place, at the right time to solve the problems of those that can't recognise the solutions by themselves.

Thanks, John for your words of wisdom 💛💛

#

21/09/2020

Which tools are you using for your content marketing?
Here are 5 of my favourites that I can't live without.

👉BuzzSumo - is perfect for levelling the playing field, revealing the topics you should write about, and helping you find influencers in your industry to market your content for you.

👉Airtable - This is a great organisation and productivity resource to schedule content writing, posting, and sharing.

👉Canva - comes with pre-built templates and layouts, so it takes no time at all to create something your readers will love.

👉Ubersuggest - Imagine being able to reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy.

👉Grammarly - catches grammar mistakes such as squinting modifiers, word usage, overused words, spelling mistakes and more.

20/09/2020

😴 Well, it seems my two pups Ozzie and Summer are satisfied with what they have achieved this week.

It is Sunday after all so I guess I can let them have a rest.😜

19/09/2020

🤭 Keeping it light for a Saturday 😂

18/09/2020

❓What's the difference between Content Marketing and Social Media Marketing❓

✅ Save this post and have a read when you get some time. Although they do have similarities there are some fundamental differences. These differences highlight why you need to have a strategy for both and why one can't really survive without the other.

17/09/2020

✅Creating a checklist for your content marketing is a sure fired way to make sure you stay on track with what you are trying to achieve.🔥

✅Here is a simple 10 step checklist you can save and refer back to just to make sure you haven't forgotten anything.👍

16/09/2020

❓❓What is Content Marketing? Swipe through the post to find out exactly what content marketing is and how it can help your business.

15/09/2020

Don't forget to listen to your audience. Listen to what they want and what they need. Provide for them.

14/09/2020

🤬 How often have you sat looking at your phone or desktop staring straight through the screen while trying to come up with an idea for your next post?

It can be super time consuming looking for inspiration when it comes to creating content, but if you have a few good sources of information and inspiration that you can constantly call on for your next idea. It will save you massive amounts of time in the future.

There are so many more places you can get great content ideas but these are just my favourites. Try them out (including your mistakes) or find your own sources that suit your industry. Either way, having a few good go-to sources of inspiration is much better than staring at a screen for hours because your brain isn't working properly when you want it to.

12/09/2020

Growing your social media platform organically is always going to take some time.

If you are willing to put in the time and effort to engage with your audience, no matter how small.

You will soon enough see the engagement being reciprocated.
If you are consistent and maintain momentum your profile will eventually snowball and grow faster every day.

Until then the best thing you can do is be patient.
Don't try and rush things.

Don't force people to communicate with you by spamming their inbox.

Definitely don't buy followers. That will never have a positive effect
in the long run.

11/09/2020

No caption required 😬😳😂

11/09/2020

Are you wasting time every day deciding what to post?

Do you have a plan for your content on social media or are you just winging it?

🤨 Do you plan daily, weekly, monthly, NOT AT ALL? 😫

Having a clear plan for the content you are going to post in the coming weeks can not only save you massive amounts of time each day but also helps to keep your messages on brand and focused.

Coming up with quality post ideas can be quite time consuming so if you set aside a decent amount of time each month or week to come up with a range of topics or ideas you know your audience will value, you can put together a whole bunch of posts that are relevant, on-topic and best of all pre-scheduled to post.

☀️ So now all you have to do throughout the rest of the week or month is monitor your engagement and respond to your audiences comments instead of twiddling your thumbs for half an hour each day deciding what to post. 💪

10/09/2020

🧐 It's easy to make mistakes on social media, sometimes without even realising it.

❌❌ Here are a few simple reminders of things NOT to do on social media ❌❌

09/09/2020

❓❓ How are you creating an audience of fans ❓❓

08/09/2020

❓❓How do you get your audience to stop scrolling and engage with your post ❓❓

07/09/2020

👂Social Listening is a great way to keep track of your brand and your competitors on social media.👂

It's also something that is quite often completely overlooked by small business. Unfortunately, it can also be one of the most valuable ways to learn about your business and the way it is perceived.

By monitoring and tracking anything that mentions your brand or is relevant to your brand on social media you can discover what people are saying about you and your competitors.

Hopefully, everyone is saying good things about your brand and you definitely want to give those people recognition. However, one of the most crucial reasons for conducting social listening is to be aware of any negativity being directed towards your brand.

If you can react appropriately to this in a timely manner and solve the issue that the consumer had, you are well on your way to converting that negative back into a positive.

06/09/2020

🤩 UGC - User Generated Content is one of the most valuable forms of content you can take advantage of for your business.

Not only is it free it is also authentic as people know it hasn't been created by a marketing team. This, in turn, builds trust from your audience. It also saves you mountains of time when it comes to content creation as it's already been created for you.

UGC is any form of content that someone outside of your business has created. It could be a review or testimonial, maybe someone has mentioned you in their blog, vlog or on social media.

Provided it speaks positively of your business all you need to do is ask the creator of the content if you can use it and hey presto you have some great sharable content ready and waiting for you.

If you discover UGC that speaks negatively of your business you will want to address that as quickly as possible and provide a solution for that person. This highlights the importance of conducting Social Listening but that's a subject for a whole other post.

So keep an eye out for who is mentioning your business. Advocates of your business are like gold. So treat them well.

04/09/2020

☀️How do you help your audience on Social Media❓

Are you really adding value to their day or are you just showcasing another thing that will hopefully make you money?

Social media is very heavily utilised for marketing these days. We all know that. However, at the end of the day, all social media platforms are still a place for socialising.

If people are following your page or profile it's because they are interested in what you have to say. Your story, or message. Whether you choose to voice that via text, images or video that’s up to you but it's your story or message they want to see.

They already know you're a builder or a plumber or an accountant or a florist. So you don't need to keep reminding them of that. What you need to keep letting them know is why they need your service or product. They have a problem. You need to offer them a solution.

So just like I'm doing in this post. If your problem is that you don't know what to post for your business in social media. The answer is - Content that is valuable (educational / informative / funny / emotional etc.) to your audience.

03/09/2020

☀️ Social media has become an incredible asset for businesses and their online marketing tactics. You can never stop improving your social media strategy.

If you're just starting out or have realised it really is time to get serious about social media for your business. Start improving by following the three fundamentals of basic social media marketing practices.

🔥 Have a strategy in place. Make sure you know where you need to be, at what time and who you are talking to.

🔥 Let your audience know who the person or people are behind the brand. It will humanise your brand and give your audience more confidence to trust you.

🔥 Start conversations with your audience. People love to be recognised and appreciated. If you initiate engagement with your audience they will be so much more likely to remember you when it comes time purchasing.

Good luck. 👍

03/09/2020

❓🧐 Do you ever wonder how those brands you follow and love on social media always have images that are great to look at, videos that are creatively constructed and a message that is always on point?

It's because they follow a heavily defined marketing strategy, they know what their brand represents and what their image portrays. They also understand who their audience is. It's you right? And you love their posts? So that means they have got it right.

With so many factors to consider, we understand social media marketing can be overwhelming. But to ensure you get the best return on investment, it’s important that your social efforts are done right.

Social media marketing and the importance of it is not going away any time soon. Your need for a presence on social media is evident now more than ever.

So get in there and get it started. If you need assistance make sure you get help from a professional. Whether you hire an agency, do a course or just study the plethora of information online. make sure it's done right.

02/09/2020

🥵 Creating your personal brand on social media is not easy at all.

Start with these 3 steps,

1. Find your Voice
2. Define your image
3. Set your tone

Once you have achieved this you need to stick to your brand guidelines and be CONSISTENT.

Veering off course from your defined brand message can, a lot of the time, do more harm than good.

Be true to yourself and your brand and remember to take note of what is working and what isn't so you can adjust accordingly.

01/09/2020

🙄 What is the point of creating awesome content if the people that are seeing it just aren't interested?

If you are a landscape gardener and you want to target people aged 40 - 60 yrs old living on acreage properties it's probably best not to post stuff about inner-city courtyard designs.

That doesn't mean there is anything wrong with your content, It just means that it won't resonate with your ideal audience.

Once you've figured out the type of audience you want to target, you can better tailor your content to suit their needs. Yes, that's right. THEIR needs. Not yours.

If it does suit their needs they will find your content more valuable and will be more likely to engage with it and maybe even tell their friends about it.

31/08/2020

🍕How much of your content actually benefits your audience❓

Yes, of course, your loyal followers want to see your new products and hear about your new services. They are beneficial right? To your LOYAL followers, YES. To the rest of your audience, you are just another brand pushing your product in their feed.

If you focus on your content being EDUCATIONAL, ENTERTAINING or INFORMATIVE i.e. something that addresses the needs of your audience and wants, you're already halfway there to turning them into loyal followers as well.