Coffs Coast Focus

The passion for print, design and graphics combined with delivering their product for free to locals every month is the bedrock of the business.

While the independent publishers carved out their niche in Port Macquarie they were quick to expand into other markets, and in 2007 opened their Taree (Manning-Great Lakes) site and just two months later another in Armidale for the New England.

With 53,000 copies now circulating the Mid North Coast and New England regions, and pages growing every day, it was no surprise that keen partners came knocking on the FOCUS doors.

Now, as a Joint Venture with NINE, (Formerly Fairfax media) FOCUS enjoys the freedom to create and deliver the product that is true to its roots; whilst having the support of Australia’s leading multimedia company.

In 2010, the opportunity to launch in another growing regional city presented and the Coffs Coast Focus was established.

Now with a print circulation of 74,000 copies a month, FOCUS is the largest free glossy masthead for the Mid North Coast and New England area’s of NSW.

One of the defining attributes of the FOCUS product apart from its visual presentation and content, is the team that puts each edition together.

Headed up by Jay are five accomplished graphic designers; whose talent for creating eye-catching visuals and creating stunning photography work brings the publication to a new level of creative work.

The work the team creates for their clients comes in via the sales team, led by Louise who has overseen the management of the sales department and driven its success for the past 13 years.

And then there is the stories. Interviews with local people, visitors and good human interest topics easily readable via the question and answer format that FOCUS readers enjoy. There’s never been a journalist hired, and there is no hard news. It’s always been about pulling together the best of what’s happening, who’s here, and who has a great story to tell every month.

Cultivating a cohesive team environment where design, sales and editorial work together to produce FOCUS is what has kept the product as a market leader.

The approachable, close knit, and forward thinking focus team continue to challenge the status quo in print media, and look forward to many many more years in the market.