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Ivy Social - Social Media Agency

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Australia
Canberra, ACT
Ivy Social - Social Media Agency

We help brands to grow online. 🌱

Ivy Social is a boutique social media marketing agency servicing clients across Australia.

Insight-led and brimming with creativity, we're here to elevate your online presence, while accelerating business growth.

07/03/2025

I’m proud to be a female founder, with a team full of smart, creative and passionate women. Reflecting on International Women's Day, I acknowledge the challenges women face in the workplace.

In my early career, I remember:
😬 Being told that my voice was ‘too high-pitched’ to be taken seriously. He was trying to help, but I remember being taken aback that the pitch of my voice mattered.
🥲 Seeing females asked to cover reception desks and do menial admin tasks while males in equivalent roles were never asked.
🤐 Not speaking up in meetings—because I didn’t think people valued what I had to say.
👨🏼‍✈️ When working on the Air Force campaign, learning there were no Aussie female fast jet pilots. Why? Because women are not conditioned to believe it’s a career option available for them.

When I won Young Business Woman of the Year, I was honoured, however, a part of me resented that we even have our own awards. I look forward to that distinction being unnecessary because equality is the norm.

However, the reality is that women are underrepresented in leadership and director roles. Australian women earn an average of $28,425 less than men. But we also rise above, break barriers, and create our own opportunities.

Things are changing—thankfully, I also have these memories:
📣 Using my natural voice to deliver strategies and win pitches.
🍼 My husband being the first male at the University of Canberra to take extended parental leave, so I could run Ivy Social.
🙅🏻‍♂️ A boss calling out others for assuming the young female would provide admin support—when it wasn't part of her job.
🙋‍♂️ A male ex-boss often volunteering to cover the reception desk.
👩🏻‍✈️ Seeing our first two female ‘top guns’ take flight in 2017.
👩🏻‍🚀 Interviewing the first female Australian astronaut for a client campaign.
🤱🏻 Being in Zoom meetings where female founders are breastfeeding babies.
👏🏼 Supporting numerous tenacious female business owners to grow their brands online.

So, to the women who refuse to let anything hold them back and lift others as they climb—this day is for you. You are seen. You are heard. And you are unstoppable. 💛

05/03/2025

Mmm, talk about a *delicious* partnership! 🍔🥤 The Ivy Social team has served up some serious creativity in building a bold, finger-lickin' online brand for the new fast food sensation, Wonderburger & Chickenette.

Thank you to the dream team—Melissa Myrteza, Savanna Greenwood, Ashley Alexander and Ben Calvert Photography for all the creative flavour you brought to the table. 👏🏼

02/03/2025

Let's hear it for Melissa Myrteza, who has just been promoted to Senior Social Media Specialist. 🌱

Anyone who has had the privilege of working with Mel knows she’s more than just a social media pro—she’s a creative powerhouse who combines innovation, strategic thinking, and a heart of gold. She consistently exceeds expectations, delivering results while fostering genuine connections with our clients.

Her incredible contributions to Ivy clients speak for themselves, and we’re so proud to see her take on this new role. Congratulations, Mel—we can’t wait to see the next chapter of your journey with Ivy! 👏🏼🌱

17/12/2024

As we close the year, please join us in congratulating our Senior Social Media Specialist, Vanessa Pulvera, on five incredible years with Ivy Social. 👏🏼🌱

We’re so grateful for Vanessa’s leadership, strategic insights and the stellar standard of service she provides to our clients.

Happy Ivy-versary, Ness! 🌱

27/09/2024

We recently welcomed the lovely Lisa Toffolo as our new Performance Marketing Specialist, and we’re so glad to have her on the team! 👋

Originally hailing from digital agencies in the UK, Lisa brings over 12 years of expertise in online marketing. With a Bachelor of Science under her belt, Lisa offers a scientific data-driven approach to marketing using data analysis to make informed optimisations that help her clients achieve outstanding results.

While she may be a new team member, she’s certainly no stranger to the team at Ivy. In fact, we first met Lisa five years ago when she was our client at Canberra Centre! She then moved to the Sunshine Coast and started a digital marketing consultancy, where she worked in close partnership with our team on Meta and Google ad campaigns for a select number of our global e-commerce and national property clients.

Lisa, we’re so glad you’ve come full circle to join Team Ivy! 🌱

11/09/2024

A big congrats to Ivy clients, Blackett Homes! 👏🏼

16/07/2024

Look who's been promoted! 🌱

Join us in giving a big congratulations to Rosette Davin, who has recently levelled up from Social Media Assistant to Social Media Executive. 👏🏼

Rosette joined the Ivy Social crew two years ago, and we're so grateful she did! From expertly managing content creation shoots for our Melbourne-based clients to planning and implementing strategic Meta ad campaigns, there's almost nothing Rosette can't do.

Congratulations, Rosette. We can't wait to see you continuing to climb higher and higher! 🌱

07/07/2024

CASE STUDY: How we helped a global fragrance brand to climb from 10,000 to over 40,000 followers. 👇💥

Goldfield & Banks is a luxury perfume brand based in Sydney, Australia. Their products are stocked in beauty retailers such as Sephora and Adore Beauty; and internationally in department stores such as Selfridges, Harrods and Bloomingdales.

Goldfield & Banks approached Ivy Social seeking to improve their social media presence and email marketing as they took their business to the next level globally.

Over our three-year partnership, we have:
🌱 Increased the brand’s Instagram following by +315% from 10,000 to over 41,500 followers.
🌱 Increased annual organic Instagram reach by over +550%.
🌱 Lifted email-driven revenue across Klaviyo flows and promotional emails by over +160%.
🌱 Achieved recognition as one of the global ‘Top fragrance brands trending on Instagram’.

We're so proud of our three-year partnership with Goldfield & Banks Australia, and can't wait to watch this beautiful brand continue to climb higher! 🌱

03/04/2024

Allow us to introduce one of the newest faces to join the Ivy team, Savanna Greenwood. 👋

As a Social Media Executive at Ivy, Sav works closely with her portfolio of clients to ensure they kick their social media goals. She brings a wealth of experience in online fashion marketing, joining the Ivy team after working across marketing and buying at Mode Sportif.

Sav, we're so glad to have you on Team Ivy. We can't wait to watch you continue to achieve stellar results for the clients lucky enough to be under your care. 🌱

24/03/2024

CASE STUDY: How we helped a local media company triple their online following in 12 months. 💥

This local media brand approached Ivy Social seeking to revive engagement and expedite the growth of their social accounts, positioning the brand as a leading food, hospitality, and entertainment publisher.

So, we developed a video-first strategy that resulted in explosive growth from 7,000 followers to over 21,000 in only 12 months. 💥

Success highlights include:
🌱 Increased Instagram following by +185% from 7,000 to over 21,000 followers.
🌱 Increased organic Instagram reach by +120%, from 900k people reached in the prior year, to over 2 million reached.
🌱Developed a short-form video concept that continues to be one of the most successful post formats for the brand.
🌱 Built the account to be a leading local publisher brand, creating opportunities for additional sources of ad revenue for the client business.

We love helping brands to grow online and we're super proud of the results we've achieved for this lovely client. 👏🏼

20/12/2023

'Tis the season to be social! 🎄

Here's a peek into the festivities from our Christmas party last week. A big thank you to our incredible team and to all of our clients who have supported us this year. It's been a wonderful year and we can't wait to see what we'll achieve together in 2024.

Wishing you an 'Ivy-vibey' Christmas, from all of us here at Ivy Social! 🌱

Photography: Taylah Cunningham
Florals: Wiluna Flower Studio & Concept Space

07/11/2023

Today we're celebrating two years at Ivy Social for our lovely Social Media Executive, Tia Moore! 🌱🎉We're in awe of how much Tia has accomplished over this time; from sky-rocketing growth of her client accounts to photoshoots meticulously managed to perfection, this one has truly done it all. 👏🏼

Happy Ivy-versary and congrats on a fabulous two years, Tia - we're all so proud of you! 🌱

27/10/2023

We are so excited to announce that our founder, Emily Coates, has been named Young Business Woman of the Year! 🎉

A big thank you to Canberra Women in Business - CWB. It means so much to be recognised in this achievement.

25/10/2023

Say hello to one of the newest Ivy recruits, Emma Nilsson (aka Sore Thumb Studio)! 🥳

This insanely talented creative soul joined our Canberra-based team recently and we're so excited to have welcomed her to the gang.

Keen to get to know her? We've asked a few questions so you can learn more. 👇

🌱 What excites you most about working at Ivy Social?
"Joining a lovely team of talented ladies, and learning more about social media marketing!"

🌱 What's your best social media tip?
"Be social! Responding to comments and interacting with other accounts makes all the difference; nobody likes one-sided interactions or to be left hanging."

🌱 What are three local accounts you're loving right now?
"Oooh! This one is hard to narrow down because I love so many, particularly all the Canberra creative small businesses! But three local accounts I love are Chanell Kristen (super cute and colourful illustrations! ✏️), Colton Creative (stunning website and branding design! 🎨) and of course, Ben Calvert Photo (...I'm sure the whole team would agree when I say his photos are brilliant! 📸)."

With an incredible talent for graphic design and illustration, complemented by a fabulous strategic mind, we're so excited to see all that she'll achieve for our clients.

20/10/2023

We're very excited to share the news that Ivy Social has been named as a finalist in not one, but two categories in the upcoming 2023 Canberra Women in Business - CWB awards. 🎉

The awards acknowledge and reward valuable contributions and outstanding achievements of female-owned businesses within the Canberra region.

A huge congratulations to the Ivy Social team, and to all of the finalists! 🌱

16/10/2023

A big congrats to our Claudia Miller on her recent promotion to Social Media Executive! 🌱

As our resident TikTok queen, Claudia is no stranger to creating scroll-stopping content. We're so proud to see this creative soul in her element, consistently delivering killer results for her portfolio of clients. 👏🏼

Claudia recently made the move from Canberra to the Gold Coast. While we miss having her with us in the Canberra office (🥺), our loss is most certainly our Gold Coast clients' gain (looking at you, Robina Town Centre!) 😉.

Well done Claudia - and here's to climbing higher and higher. 🌱

30/09/2023

Allow us to introduce our lovely Social Media Specialist, Melissa Myrteza. 👋

Being social media professionals, we're not particularly 'woo woo', but Mel's recruitment story certainly had us wondering if her recruitment was written in the stars. 💫

We had just decided we needed to hire a new team member when, completely out of the blue, Mel's resume landed in our inbox! 🤯

Our resident astrology queen, Dani, was quick to point out that it was the Lion's Gate, the luckiest day of the year, and perhaps it was meant to be …and it's safe to say, it certainly was! ✨

Mel joined the Ivy team early in 2023 and we thank our lucky stars every day that we have Mel as part of the Ivy dream team.🌱

27/09/2023

Have you got your Black Friday game plan prepped? We've been busy bees getting strategic game plans in place with our clients for what has truly evolved into the biggest sales date of the year.

Over the past few years, we've refined the formula for Black Friday sales success. Last year, this saw us achieve the ✨ BIGGEST EVER ✨ day of online sales for one of our global retail brands, with over a 300% increase in sales in the week of BFCM, compared to a standard week, plus a +48% increase on the year prior. 🤩💸

And now? We're taking all the learnings from last year and are ready to level up even higher this year. Let's go! 👏🏼🌱

Address

Unit 3, Building 2, 1 Dairy Road
Canberra, ACT
2609

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61430694747

Website

https://www.ivysocial.com.au/

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Videos

Anyone for a donut? We do'nut mind if we do.. 😉🍩⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Throwin' it back to one of our fave creative content pieces from last year. We had a blast putting together this stop motion animation for @canberracentre with Ash and Rohan from @pew.pew.studio 🎉

Introducing the newest member of team Ivy Social, Sunny the Cavoodle! 🐶🌻⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Isn't he just the cutest thing you've ever seen?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here's Vanessa teaching him how to set up Facebook ads - we're sure he'll pick it up in no time! 🤓

You guys... we've got some exciting news! 🎉 We've well and truly grown up - and we thought it was about time our brand did too! 🌿 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When I launched Ivy Social in 2015, I created a brand to fit our business at that point in time. It did the job, but it never really felt like 'us'. As young women in business, a stereotype we're constantly confronting is that we're just girls 'playing' on social media, sipping lattes in front of a laptop. ☕️ When really, we're putting in the hard yards, applying 10+ years of marketing experience to deliver next-level results for our clients. ✔️ Results that have yielded millions in sales revenue ✔️ Results that have allowed our clients to grow to a point where they can hire new staff and expand their business ✔️ Results that have grown businesses from zero into the successful, strong businesses they are today ..and that's just the start. We're serious about social and the impact it can have ..and we thought it was about time our branding reflected that. Here's to the next chapter! 🥂

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Hello, we’re Ivy Social

Ivy Social is your one-stop social media solution.

Ivy Social is a social media consultancy based in Canberra, Australia. We're here to manage your social media channels, so you can focus on running your business.

Good things come in small packages. Here at Ivy Social, we may be small, but we pride ourselves on the results we deliver for our clients.

We're across every trend, every shift and every opportunity—and our approach is tried and tested to deliver results. That's how we've helped several businesses to grow from the ground up into the successes they are now.