Ivy Social - Social Media Agency

26/10/2025

Join us in congratulating Casey Adams, who is celebrating four years at Ivy Social! 🌱

As our talented Creative Content Designer, Case brings her creativity, warmth and eye for detail to everything she touches, helping our clients’ brands shine online every single day. 💫

Happy Ivy-versary, Case. We’re the luckiest to have you on our team! 💛

22/10/2025

There’s always been an ‘art vs. science’ debate in marketing - and in our opinion, the real magic happens when you fuse the two. ✨

With AI amping up opportunities across Meta Advantage+, TikTok Smart+ Campaigns, Google PMAX, the priority is not just focused on who you target - it’s on the impact of your creative.

Because in 2025: creative is the new targeting.

As ad platforms improve AI solutions and take on more of the heavy lifting, it’s the creative, not the targeting, that decides who stops scrolling. Your imagery, your hook, your message and your first two seconds are more important than ever.

So test smarter. Create intentionally. And let your creative lead the way. 🌱

15/10/2025

CASE STUDY | Core Developments

Helping people find their dream home? That’s our kind of client.

We’ve been working with Core Developments for the past 18 months to power up sales enquiries for their stunning Canberra developments, combining creative storytelling with data-driven ads that deliver real results. 💥

Click to find out more 👇

17/09/2025

We’ve got an exciting opportunity for a Social Media Executive to join our Canberra-based team. ☺️🌱

If you’re a creative thinker with content creation skills, a love for social trends, and the ability to keep things organised, this could be the role for you!

What’s waiting for you at Ivy?
🌱 A supportive, positive and inclusive team culture.
🌱 A mix of inspiring brands, campaigns and creative projects.
🌱 A growing agency with space for your career to grow.
🌱 Flexible work policy to support real work-life balance.
🌱 A competitive parental leave policy (including fertility treatment leave, pregnancy support leave, paid parental leave, and flexible return to work support).
🌱 A light-filled creative office at Keep Co - Coworking Canberra in the up-and-coming Dairy Road precinct.
🌱 Free parking and plenty of cute office dogs to pat. 🐶

If you know someone who may be a good fit, please pass along the link below: https://lnkd.in/g7eHsEtf

22/05/2025

Say hello to Alana Seears, who has recently joined the team as Social Media Specialist. 👋

Before joining us, Alana was the Editor of OutInCanberra, one of the city’s top online publications—and it shows. With a sharp editorial eye and a knack for storytelling, she brings strategy, creativity, and serious attention to detail to everything she touches.

Armed with a Bachelor of Journalism, Alana blends words and visuals to create content that connects and delivers results.

Welcome Alana, we’re so glad to have you! 🌱

19/05/2025

It's always a joy supporting Australia's leading luxury perfume house, Goldfield & Banks Australia to launch a new perfume—especially when it's as stunning as this! 💫

Pacific Rock Flower is an aquatic, floral perfume that opens with sparkling top notes of Australian Coastal Tea Tree and Sea Salt, before settling into a heart of Coco Wax and Moss, and a base of creamy Australian Sandalwood.

A big congratulations to the entire G&B team! 👏🏼

16/05/2025

🌱 New girl alert! 🌱

Join us in giving a big, warm welcome to Jessica Markovski, our new Social Media Executive.

Jessica joins us with hands-on experience from one of Wollongong’s top digital agencies, where she worked across digital advertising for major clients in the entertainment industry.

Equipped with a Bachelor of Communications and Media majoring in Marketing and Advertising from the University of Wollongong, Jess brings skills across the full spectrum of communications and marketing to strategically guide her clients towards achieving their goals. 🌱

14/05/2025

Now here's something we're proud of: the average length of our client partnerships is over 3.5 years! 🤯💥

We’re not an agency focused on short-term wins or a high volume of clients. We have a very high standard of client service—and this is reflected in our high client retention rates. With over a 90% annual client retention rate, we must be doing something right! 🌱

When you work with us, you choose to work with a boutique team that genuinely cares for our clients. We see ourselves as an extension of your team and adapt our approach to best align with your needs, operating in true partnership.

Click to see some of our longest-standing client partnerships, which we're incredibly proud of.👇

05/04/2025

We are thrilled to announce the expansion of our leadership team, with the appointment of Ashley Alexander as Creative Strategy Director. Ashley joins the Ivy Social leadership team alongside founder and managing director, Emily Coates—the 2023 winner of Canberra Young Businesswoman of the Year.

“Ashley’s appointment is a significant milestone for Ivy Social,” said Emily Coates, founder and managing director. “His extensive experience and deep understanding of brand strategy and creative application will be invaluable as we expand our ability to deliver best-in-class social and digital marketing campaigns, ensuring our clients stay ahead in an increasingly competitive digital space.”

Ashley brings over 20 years’ experience in repositioning and elevating brands through creative marketing for some of Canberra’s most prominent institutions, including the National Gallery of Australia, the University of Canberra and The Australian National University. He also serves on the board for Brand Canberra with ACT Government, which works to explore strategic opportunities across government, business and industry to grow Canberra’s image and reputation.

Read more on Mumbrella:

Ashely Alexander is now the creative strategy director at Ivy Social.The announcement:Ivy Social is thrilled to announce the expansion of its leadership team, with the appointment of Ashley Alexander as creative strategy director. Ashley joins the Ivy Social leadership team alongside founder and man...

07/03/2025

I’m proud to be a female founder, with a team full of smart, creative and passionate women. Reflecting on International Women's Day, I acknowledge the challenges women face in the workplace.

In my early career, I remember:
😬 Being told that my voice was ‘too high-pitched’ to be taken seriously. He was trying to help, but I remember being taken aback that the pitch of my voice mattered.
🥲 Seeing females asked to cover reception desks and do menial admin tasks while males in equivalent roles were never asked.
🤐 Not speaking up in meetings—because I didn’t think people valued what I had to say.
👨🏼‍✈️ When working on the Air Force campaign, learning there were no Aussie female fast jet pilots. Why? Because women are not conditioned to believe it’s a career option available for them.

When I won Young Business Woman of the Year, I was honoured, however, a part of me resented that we even have our own awards. I look forward to that distinction being unnecessary because equality is the norm.

However, the reality is that women are underrepresented in leadership and director roles. Australian women earn an average of $28,425 less than men. But we also rise above, break barriers, and create our own opportunities.

Things are changing—thankfully, I also have these memories:
📣 Using my natural voice to deliver strategies and win pitches.
🍼 My husband being the first male at the University of Canberra to take extended parental leave, so I could run Ivy Social.
🙅🏻‍♂️ A boss calling out others for assuming the young female would provide admin support—when it wasn't part of her job.
🙋‍♂️ A male ex-boss often volunteering to cover the reception desk.
👩🏻‍✈️ Seeing our first two female ‘top guns’ take flight in 2017.
👩🏻‍🚀 Interviewing the first female Australian astronaut for a client campaign.
🤱🏻 Being in Zoom meetings where female founders are breastfeeding babies.
👏🏼 Supporting numerous tenacious female business owners to grow their brands online.

So, to the women who refuse to let anything hold them back and lift others as they climb—this day is for you. You are seen. You are heard. And you are unstoppable. 💛

05/03/2025

Mmm, talk about a *delicious* partnership! 🍔🥤 The Ivy Social team has served up some serious creativity in building a bold, finger-lickin' online brand for the new fast food sensation, Wonderburger & Chickenette.

Thank you to the dream team—Melissa Myrteza, Savanna Greenwood, Ashley Alexander and Ben Calvert Photography for all the creative flavour you brought to the table. 👏🏼

02/03/2025

Let's hear it for Melissa Myrteza, who has just been promoted to Senior Social Media Specialist. 🌱

Anyone who has had the privilege of working with Mel knows she’s more than just a social media pro—she’s a creative powerhouse who combines innovation, strategic thinking, and a heart of gold. She consistently exceeds expectations, delivering results while fostering genuine connections with our clients.

Her incredible contributions to Ivy clients speak for themselves, and we’re so proud to see her take on this new role. Congratulations, Mel—we can’t wait to see the next chapter of your journey with Ivy! 👏🏼🌱