The Social Nest

29/11/2024

29/11/2024

Looking to build trust with your audience? Why not try a user-generated content campaign?

User-generated content (UGC) is the digital age's version of word of mouth that truly resonates. With 86% of people trusting UGC more than traditional ads, 90% of people are swayed by reviews from friends and family.

Here are a few ways to encourage user-generated content
1. Keep an eye out for Google reviews and social media tags. Engage by responding, sharing, and highlighting your community's voices.

2. Encourage content creation with incentives or launch engaging hashtags like Apple's .

3. Team up with complementary brands through tagging and collaborations to reach fresh audiences.

The best thing about user-generated content campaigns is that you can run them slowly and steadily in the background, building a library of reputation-building content without breaking the bank.

To get customers talking about your brand, book a free 15-minute consultation today.

28/11/2024

Ever wondered how long your social media posts and blogs last?

We invest a lot of energy into creating content, so it is nice to know how long others can find our posts from when we post them to the platform.

Platforms like TikTok and X have shorter life spans as more content is posted frequently. Posting multiple times daily on these platforms will help your content be seen.

Pinterest is an often-overlooked platform. It is excellent for physical products and services that have a visual aspect. I personally have created many travel boards or birthday party ideas boards on Pinterest, which I can refer to later.

Did any of these surprise you?

25/11/2024

Looking to grow your reach on Tik Tok and Instagram? Did you know that characters in the comments section that are 50-99 characters long will get more buzz?

Key takeaways from Hootsuite Social Media Trends 2025 reports.

More engaging customers = New Followers = New Potential Customers = Sales

Don't oversaturate your feed with posts, which can cause audience fatigue.

Do start testing video content. Try showcasing people taking part in networking events, trade shows, conferences, and behind-the-scenes events.

Do start jumping in the comments section to insert your brand into relevant communities

Do it thoughtfully and authentically

1. Is the conversation relevant to your brand or industry?
2. Do your comments add value? If not, move on, scroll on
3. How long ago was the conversation posted? As a rule of thumb, comment within 24 hours of the original post. Joining the conversation in the first one to two hours to get the most love.

Were you surprised by any of these trends?

07/11/2024

Thank you, , for the fantastic feedback and the opportunity to work with you and your members in a workshop setting.

07/11/2024

I love supporting my friends in business.
Thank you Collector Cottage for my beautiful flowers. They are a bright glimmer in my day.

04/11/2024

Every time someone shares your post via DM with the easy-click paper plane icon, it counts as engagement, signalling to the platform that your content was useful and worth showing to more accounts.

To learn more about nurturing your audience with Direct Messaging Marketing, read our latest blog post today, or DM me, and I will send you the link!

29/10/2024

Which one is your favourite 😂

28/10/2024

If marketing strategies are like cake, social media is like the egg that binds it together.
– Susie Basiaco, The Social Nest

Social media is often a small business owner’s first port of call for marketing (and I can’t help but agree!). However, like an egg in a cake, it will only really make things rise if mixed the right way. I like to combine social media marketing with a variety of other approaches, including a good website, email marketing list, and in-person networking. The trick is to tie it all together the right way.

To learn more about how you can add social media into your marketing mix read our latest blog post https://thesocialnest.com.au/integrating-social-media-into-your-marketing-mix/

25/10/2024

Recently, I have been re-watching the original Beverly Hills 90210. In one episode, I noticed the advice given to Brenda and the crew while they studied for their SATs. The same can be said about how we gather information about social media accounts we want to follow.

1. Scan your feed for information relevant to your interests, humour and values.

2. Discard anything that doesn't connect with your values

3. Select - Like, comment, share and follow with the accounts you align with. Be active with these accounts so more of them appear in your feed.

4. Move on - Unfollow any accounts that no longer give value to you.

How do you select accounts to follow on your socials?

22/10/2024

Thank you to all the wonderful women in business who came along to today’s workshop!

17/10/2024

Thank you Braidwood and Villages Business Chamber for inviting me to speak. It was a wonderful night!

A brilliant turnout of amazing women made for a fabulous Women in Business evening last night. Thanks to all who came, to Mona Farm for hosting and a delicious meal and to our guest speaker, social media guru Susie Basiaco from The Social Nest who gave us some great insights into how to get noticed online!
The next women in business event will be in January. More than half of the Braidwood and Villages Business Chamber's members are women. It only costs from $10 to join! Visit bavbc.com

30/09/2024

You are invited!
Are you interested in having a deeper understanding of what works on social media?
Join me for an intensive in-person workshop on Tuesday, 22 October, from 10 am to 2 pm where we will discuss:
How to identify and connect with your audience:

What is a content marketing strategy, and why is it useful

Together, we will create:

SWOT Analysis
Competitor Analysis
SEO Audits
Buyer Personas

2. How to choose channels and set objectives
I will take you through the steps to creating a content marketing strategy. We will also examine how to use the different content formats, identify the buyer stages, and create objectives with measurable metrics.
3. Creating your content and how to measure success.
Together, we will create your monthly content calendar and examine the importance of engagement. I will teach you how to calculate your engagement rate and monitor your insights to find what works best for your business.
Lunch will be provided.
The cost is $197 per person, GST inclusive.
Spots are limited (there are only 7 left), so if you are interested, please DM me below, and I will send you the details.

27/09/2024

Looking forward to this event!

We are excited to announce our third Women in Business evening will be held on Tuesday, 15 October 2024 at Mona Farm.

The evening is open to women members of the BAVBC and women employees of member businesses. It is a great way to get to know some of the other brilliant women in our district, to collaborate and network ... and just have a bit of fun! (If you would like to come but are not a member, you can join here bavbc.com/membership-form

Mona is providing a delicious meal for $25 a head and we have a special guest speaker for the evening – social media expert, Susie Basiaco of The Social Nest.

Susie has been 'doing social media' for almost a decade. Before she started The Social Nest, she ran an e-commerce business for six years where she learned about social-media marketing. In 2021 she made the change to study social-media marketing and started up The Social Nest, a social-media marketing agency that helps clients create and implement social-media marketing strategies. These strategies help clients to identify their target audience, what platforms they use, and what type of content to post for each of the buyer stages. She also assists time-poor businesses in developing monthly content calendars and scheduling social media content on their behalf.

Mona Farm will be cooking free-range chicken over local timbers on their rotisserie spit, served with fresh salads, soft white rolls and condiments. Drinks will be available to purchase from the bar on the evening, including beer, wine and soft drinks (no BYO).

Members can book by simply clicking on this link https://monafarm.com.au/shop/women-in-business-networking-event

More than half of the BAVBC membership are women and we hope to build on that. So if you know any women who have their own business or who may be partners in a venture, encourage them to join us.

06/09/2024

As a social media strategist, creating strategically curated content is one of my favourite things. Thank you, David, for your wonderful feedback and the opportunity to work with you and your team.

04/09/2024

Do you love to send things you see on Instagram via a DM to someone close to you?

For me, it's funny videos of Golden Retrievers or Pandas that I share with my family and friends.

Recently, Adam Mosseri said that Instagram is making "views" the primary metric across all content formats, including reels, stories, and photos. A view differs from reach as it accounts for multiple views by the same user. While views will become the primary metric, he also emphasised the importance of monitoring "sends per reach" for a comprehensive understanding of content performance.

If you want to hear more social media tips and get 30 Days of Content Ideas for Free, sign up for our newsletter today.



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02/09/2024

✨SAVE THE DATE - Tuesday 22 October✨

Are you looking to have a deeper understanding of what works on social media?

Join me for an intensive social media content marketing strategy in-person workshop where you will learn:

𝐇𝐨𝐰 𝐭𝐨 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚𝐧𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞

What is a content marketing strategy, and why is it useful
Together, we will look at how to create:
- SWOT Analysis
- Competitor Analysis
- SEO Audit
- Buyer Personas

𝐇𝐨𝐰 𝐭𝐨 𝐜𝐡𝐨𝐨𝐬𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐚𝐧𝐝 𝐬𝐞𝐭 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬

Learn how to create a content marketing strategy
How to use the different content formats
Identifying the buyer stages
Creating objectives with measurable metrics

𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬

Create your monthly content calendar
The importance of engagement, how to find your engagement rate and how to calculate it.
Monitoring your insights to find what works best for your business.

Lunch will be provided.

The cost is $197 per person (GST Inclusive)

Spots are limited (only 12 available), so if you are interested, please let me know, and I will send you the details.

30/08/2024

Did you know that Instagram now allows up to 20 photos and/or videos in a carousel? This is great news as each time someone logs into Instagram, they will be shown the next photo/video in the carousel, even if they have scrolled past previously on your post.

Each fortnight, I share tips like this and more in my newsletter. Sign up today and receive 30 Content Ideas for free.