28/08/2024
Content creation feel like a second job? We’ve got a few tricks to streamline your process and keep you focused on the build.
Swipe for a smoother workflow! 📹
Milky Media
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Milky Media is a Gold Coast based content creation agency that focus’s on emotionally connecting p
26/08/2024
Pressure cleaners, civil crews, builders, interior designers—you name it. We’ve worked with every type of construction client under the sun 🌞
Whatever your trade, we’ve got the angles, trends, and shots down to a fine art. Swipe through for some on-point examples, and hit us up anytime with your questions.
The Milk Man’s got your back! 📸
20/08/2024
Trends are everywhere—even in construction! Swipe through to see the latest content trends we’re spotting this year:
1️⃣ Engaging intros and voice-overs that connect with your audience
2️⃣ Showcasing transformations—powerful stuff for viewers who don't know what you're doing
3️⃣ POV drone shots, always epic
4️⃣ Clever edits inspired by AI
If you're looking to up your content game, try adding some of these into your content strategy 🔥
16/08/2024
Suns out guns out ☀️
08/08/2024
How'd you start your day?
We'd like to be as fit and healthy as Jesse from but we've got content to make. Touch base in the dm's if you want to follow a natural content strategy like these legends ✉️
25/07/2024
Spotlight on the essentials: tools of the trade in action 🔨
23/07/2024
Think social media’s only for the big players?
Think again. No matter your size, a solid online presence can set you apart and bring in the best clients. Don't forget though, quality content makes all the difference!
12/07/2024
Swipe to read more but…
Don't forget the team shot! 👷♂️👷♀️
It’s the most overlooked but valuable content. Show off your crew, create connections, and let your clients know who’s on the job 📸💪
09/07/2024
Kicking off the week by sending a special mention to the crew at for their new project, 'La Belle Vie' on Skyline Terrace 🏡
This massive build spans over an impressive 2000m2 block and is designed by . We can’t wait to see how it turns out!
Follow them to stay in the loop on the progress 👷♂️🔨
25/06/2024
The Milky Man's tips to creating better content yourself on site:
Document Every Step 📸
People love seeing how things are made. Capture the whole process from start to finish. Even the simple stuff can be fascinating to your audience.
Use Lighting to Your Advantage 🌞
Good lighting = better content. Snap your site progress pics when the lighting is perfect. Even phone photos will look top-notch.
Don't Forget the Before Shots 📷
Transformations are engaging! Show the before and after to hook your audience.
Clean Your Lens 🧼
Before snapping photos or videos, always wipe your lens. You'd be surprised at the difference it makes! And when we say always, we mean every time.
Still need assistance? Let us handle it for you.
20/06/2024
Concretor...
.. and need a post idea? Here's one 👇🏽
Post something like "Ever wondered what makes concrete so durable?" and then create an educational carousel using your own top-quality images and brand fonts in an app like Canva. Educate your audience, they love it!
Save this post for when you're stumped for ideas.
13/06/2024
Look here, guys... 👀
We get it, you'd rather be building a trend than talking about one. But let's face it, trends are everywhere, even in construction. You're the expert, so if you're not keeping your audience in the loop on the latest and greatest, they might not see you as the go-to pro. And that's not the look you want.
Need one to talk about? Arches. You're welcome.
10/06/2024
Delivering the goods for the crew 🔥📸🦺
04/06/2024
If you forget to get the before shots, you're missing out. Chances are, your potential client probably wants to see you work and the process of what you do so they can feel more comfortable making the call on a high price-point item.. like a whole new house 🤷🏽
Reach out for all of our content strategy packages so you know you've got it all handled.
28/05/2024
This 1980's build isn't getting completely scrapped, making sure they reclaim all the timber for recycling ♻️
24/05/2024
Looking forward to seeing 'The Lido' in its finishing phases.
Recent work in progress shots for our friends over at
22/05/2024
Welcome to The Milk Man's crash course on branding, today we're laying the groundwork for you.
STEP ONE: FOUNDATIONS
This means defining your core values, mission and what sets you apart from the competition. What are you known for? Why?
STEP TWO: SMOOTH YOUR IDENTITY
People know what you look like, right?
So... how do they know what your brand looks like? Carefully choose your logos and colours and remember to consider how you want to be perceived.
STEP THREE: MIX YOUR MESSAGE
Jimmy isn’t rocking up to the right address unless you tell him. This is a simple example of how important communication is.
Brand messaging is no different, keep it clear, concise and targeted towards your unique audience.
STEP FOUR: POUR OUT PROJECTS
In other words, showcase your work. Your past projects are your best marketing tool. Share quality photos and videos of your work, highlighting specific features and challenges you might have had to overcome.
STEP FIVE: REINFORCE YOUR COMMUNITY
A loyal following always starts with engagement. Stay active on your social media, respond to comments and dm’s, and share stories on-site or in the office as often as you can. This all builds engagement and shows your audience you're more than just a concreter, you’re THE concreter.
Like and save this post to come back to it next time you're working on your brand.
10/05/2024
Or should we say.. swipe to finish the job? If only it was that easy. 😂
Before and After content for
02/05/2024
We want you to succeed online and having a plan for your social media shoot will help you to succeed. Some things to consider when you're planning your next shoot are;
1. Choose your projects: Select standout projects that showcase your skills best. From high-end builds to slab pours, let's highlight your expertise and document the process. When it comes to construction, people want to see the finished product of what it is you’re doing and stay updated so when you’re showcasing your project, don’t forget about the entire story.
2. Outline Your Goals: Determine what you want to achieve with the content beyond just creating a cool video. Are you looking to attract new clients, showcase your portfolio to reinforce your reputation, educate your audience, or build brand awareness? Define your goals upfront and we can help you achieve them.
3. Tell Your Story - From start to finish, let's ensure we cover all the key moments that tell your story effectively. Are you trying to show your customers the process of what you do? Is this a before and after shoot? Is this a project update? Do you want to answer some questions that your clients ask you often? It’s important to have an idea of what story you’re trying to tell with your content.
🚧 Follow for more tips if you want to succeed on socials in construction.
30/04/2024
Professional shots for your business help propel you towards the clients & jobs you want.
Photography for
26/04/2024
A serious bit of gear used by the team from
22/04/2024
Safety first 🦺
The team from always looking professional on site.
20/04/2024
Knowing your audience is ⤵️
… Understanding who exactly, you are talking to. Are they fellow builders? Are they homeowners? Are they developers sourcing trades or some kind of industry buff? You should specifically tailor your content to their interests.
Sharing ‘good stuff’ is more than just posting… it’s posting useful tips, keeping your audience in the loop about what’s going on in the industry or in your specific projects, and being as real as you can by sharing stories, experiences and insights.
Remember, people connect with authenticity and faking it or hiding online isn’t going to work for you in the long term.
To get people talking, you need to start talking online yourself! People will engage back when they have something to engage with, use your dm’s, ask questions, invite feedback on posts and make sure you respond!
Building a community needs as much communication as your clients expect to receive, it’s all about conversation!
Save this post and refer back to it next time you post.
19/04/2024
Always room for a good laugh, great to meet the team from
18/04/2024
This new build in Currumbin Waters shaping up nicely, don't you think?
Photography for
16/04/2024
The tools are part of the team too. 🚜
Content for
13/04/2024
Imagine rocking up to site like...
Not a problem for the legends at
12/04/2024
We're trying to work out if the crew from Gray Tiling spends more time in the gym or the bathroom.
Another incredible project wrapped up by for ✔️
11/04/2024
Great to see the crew from enjoying what they do daily.
Touch base with them for all things demolition 💥
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1/59 Township Drive
Burleigh, QLD
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Videos
Going up 👆🏼 Legends over at @plangroup_australia smashing out a huge milestone day, getting the precast panels up and in place. Don't forget to plan your content for days just like this - content that shows a transformation is exactly what your audience wants to see.
Next milestone, complete 🤌🏽 Four months in and the frames are up for the latest from the @bradfordconstructionsqld crew
If you saw recently, this was the shoot that made me want to try rendering. I think I'll stick to what I'm best at and leave it to the pros 😉
It's really coming together now 😮💨 If you love watching a build come to life then head over to @revolution_projects to stay up-to-date with @thalassa_palmbeach - this one's going to be good 🇬🇷
INCOMING 💦 Making a splash with some fresh content for @skyedevelopmentgroup and @genco_construction 🏊🏽
Behind the scenes with a tiling pro, Shane from @graytiling giving us the rundown of this insane Stella Place project 🚧
How'd you start your day? We'd like to be as fit and healthy as Jesse from @jb_constructionsaus but we've got content to make. Touch base in the dm's if you want to follow a natural content strategy like these legends ✉️
So much going on, all of it safe 😉🦺🌴 See what we did there? Because @treesafe_treeservices 🤷🏽♂️
There is more to content creation than you might think, these are just some of the steps we added in to make the latest reel for the legends over at @bradfordconstructionsqld 🔨
All hands on deck for this huge slab, ready for a luxury build by @daveyconstructions 🏡
Another month of Milk 🥛 Thank you to all of our clients this month and everyone who entered our recent giveaway, cheers to the next one 🍻
We can't believe it's been 4 months since we shot these footings in Palm Beach 🌴 Build @revolution_projects Project @thalassa_palmbeach Concrete @surridgeconcreting
Working towards a partnership with your suppliers? Take a page from Will's book and offer them content that's on-point as well, it's a win-win for everyone 🫡 Content for @ebpqld
Look... there's nothing quite like a finished build by the team from @revolution_projects 🏡 Project: @el_nido__ Design: @solisestudio Interiors: @smub_studio
The proof is in the pudding, Elliot from @profitinsulation is back at another install right in the middle of Mermaid Beach 🏖️
Ever wondered what a 7-⭐️ energy efficiency rating is? We don't know you'll have to ask @profitinsulation
If you hear a scream on-site with the boys from @coastaldemolitions - it's probably not a good thing. They're perfect though, so it's unlikely.
Looking for more engagement? Voiceovers like this one from Elliot explaining what you're up to, what you're working with and why are the way to go right now.
What a morning recently on-site with @daveyconstructions doing their milestone slab pour.
Client testimonials are a guaranteed way to help your potential customers feel more comfortable ✔️ Great strategy by the team from @daveyconstructions - stay tuned to see the progress on this build. 📹️ @milkymedia
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About us
Milky Media is a Gold Coast based Content Creation business that focus on emotionally connecting people to people. We specialise in Lifestyle Events, Weddings and Sport.
