07/09/2023
xt:
💰 The worth of the influencer marketing industry has reached billions of dollars, mostly thanks to the productive collaborations between content creators and brands, through which they co-create new products, services or experiences.
Such collaborations are beneficial because the new product gets marketed through the channels of both participants, that way ensuring its wider reach. They also increase the visibility of both brands and creators.
🤝 Co-creating may be more than a simple one-off collaboration. If there is a good match between the brand and the influencer, it can grow into a more long-term professional relationship, with the creator becoming a Brand Ambassador.
It is important that this collaboration be true and deep. It must not be just sticking a label with the influencer’s name onto an already existing product. People can detect such fake “collaborations”. True co-creation gives the influencer’s followers the magic touch of their favorite personality, while the brand gets a fresh and innovative approach that widens their target group.
If you want to learn more about the world of influencer marketing, give us a follow and read our blog! 👆