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Monday 9:30am - 4pm Tuesday 9:30am - 4pm Wednesday 9:30am - 4pm Thursday 9:30am - 4pm Friday 9:30am - 4pm

Aestive Design Studio

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Australia
Broadbeach, QLD
Aestive Design Studio

An Australian Digital Design & Publishing Boutique

21/03/2023

Should you get your graphic design done by your assistant/VA or engage a dedicated professional to take care of your designs for you?

It’s a conversation that comes up with fellow business owners regularly, and I GET IT.

I get that hiring another service provider when you already have support in your business can seem like a double up.

But something I often mention that's worth considering is this:

👉🏼 When you work with a dedicated designer over an assistant or all-rounder VA for your business designs, you don't just end up with a general design, or worse - a Canva template that your well-meaning assistant pasted your details into that you'll still spend time reworking and not love.

What DO YOU get? The focus of a professional and designs custom to your business that are backed by research, communications and consumer psychology, and that build up your brand in a way that gives you confidence.

So while there are always options available to you, it’s important to find the right one to help you achieve your goals.

Want to chat more about having a custom designs for your unique brand so you never worry about blending in again? DM me "Design Support" and let's chat.

16/03/2023

Ever felt like you're just winging it when it comes to creating on-brand designs and client files?
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Well if that's a yes, you're going to want to save this post as here’s EXACTLY how I’d recommend adding a little structure - and a whole lot more success - to using those beautiful brand assets to make your biz shine.
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👉🏼 First, buy a Brand Style Guide template (2-3 pages is a perfect start) or engage a designer (like me) to help you out.

Essentials to include are your logos and brand colours (primary and secondary), and fonts (header, body copy, accent) and any other details that are part of your brand identity - specific images, patterns and icons that you use regularly.

👏🏼 Then, choose a couple of designs or communications tools that you use often, and create a basic set of on-brand templates for them.

Have a post style you use all the time? Create an on-brand template for it in Canva and have it a the ready with your brand fonts and colours already set up.

👊🏼 Lastly, rinse and repeat. Refer to your style guide and use your templates regularly.
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🌟 Having these steps in place can help you to save time, look like a pro, and make sure clients recognise and think of you everytime they see your branding.
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PS - if you want support when it comes to creating a style guide and templates or building out your brand assets, slide into my DMs and let me know what you're struggling with and I’ll see if I can help!

13/03/2023

One thing I see all the time? Businesses stuck with a design that's useful to them... for about 5 days.

The most common way I see this happen, is when a document is designed and the business doesn't realise one of two things:

1️⃣ they can't update the content themselves, or
2️⃣ that they don't want to update it themselves.

Want to know my take on it? Well, first, it's not entirely your designer's fault if what they create for you doesn't have a long shelf life. Before starting to work with a designer, it's important to be clear about your preferences and realities.

For example, maybe you'd prefer to be able to update the content yourself, but you *know that you'll never have the time and that time is money. For you, a great decision might be to be able to send an email and get an updated copy of your document a few days later with an invoice attached.

Or, maybe you'd really like to be able to update content yourself later on, so you may need to discuss the format options with your designer, so that you can consider what software you might need and what kind of changes you'll want to make, so that the design can be created with this in mind from the beginning.

When you have designs that work for you, and that you know how to use, it can create an incredible amount of ease in your business.

07/03/2023

I want to talk about brand style guides... The seemingly unsexy, but actually incredibly valuable backbone of your brand tools.

This has come up a lot lately, with friends and clients who are at the point of hiring out help with their signage, event invitations or merchandise, and *gong sound* the project is suddenly on hold because no one can find the right logo files, colour codes or brand font details.

Emails are sent, folders searched, archives dusted off and scoured. Time wasted.

It's pretty common and it happens as businesses grow, staff change and things get reprioritised.

If you have one, I encourage you to dig it out and save it somewhere where all your staff can find it. If you don't have one, reach out to me (I'd love to help), or grab a template and spend the time getting your assets in order.

I can't tell you how many businesses I've worked for and with, who have diluted their branding, spent more on design, stalled important projects, and frustrated their staff, because they didn't have this valuable tool available.

With a style guide, you can quickly communicate key brand information and empower your staff and extended (external) team to support your business. 👏🏼✨

11/01/2023

Imagine…your dream client reaches out and you don't hesitate for a moment to send them the next steps to sign up...you're 100% confident in everything you send over because your brand designs truly reflect who you are and make you look like the expert you are.
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Imagine the pure relief you'll have as you log off your discovery call and immediately send over the next steps for that client you've been dying to work with…
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This is what's possible when you have branded marketing designs that truly show off who you are, and show off your business in the best way.
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Instead of stressing out, worrying about how your proposal looks or if your onboarding docs still include outdated info...
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You can respond with confidence, then sit back, pour yourself a glass and KNOW your client is going to feel like they’re in the right hands.
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If you’re ready to stand out and give your clients a top-tier experience, I'm your gal - DM me to learn how we can work together 💫

09/01/2023

The best extended weekend of the year, as far as I'm concerned. Well, it's up there alongside vacations ✈️
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I've been back in the office for about a week already, and instead of diving straight into big projects, I've been embracing a bit of quiet while so many people have still been on holidays.
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The quiet inboxes, the Insta feeds full of inspiring holiday photos and happy snaps, and a bit of time to just soak it all in and replenish my inspiration.
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We spend so much of the year creating and consuming in our businesses; it's been nice to take a pause and let creativity flow behind the lens.
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Have you found renewed energy or inspiration over the holidays? If so, is there anywhere or anything in particular that inspired you? I'd be keen to know!
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For me, inspiration has come from people watching, long walks by the ocean and the freedom of days without agenda 💫👏🏼

Address

Broadbeach, QLD

Opening Hours

Monday	9:30am - 4pm
Tuesday	9:30am - 4pm
Wednesday	9:30am - 4pm
Thursday	9:30am - 4pm
Friday	9:30am - 4pm

Website

http://www.aestive.com.au/

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