21/11/2024
Since launching in July, the Better Chicken Australia campaign has reached tens of thousands of Australian chicken consumers across social media and news outlets with the call for higher welfare standards.
The campaign promotes the globally recognised Better Chicken Commitment as a way for food businesses to demonstrate their commitment to higher welfare standards for chickens raised for meat.
The Australian chicken industry has huge potential to deliver positive change for the over 700 million chickens raised and slaughtered for meat each year.
We know that most Australians are concerned about the welfare of farmed animals.
The success of the RSPCA Approved Meat Chicken Standard demonstrates that these concerns extend to meat chickens, and consumers are strongly supportive of improving standards.
The Better Chicken Commitment is a commitment for businesses to introduce higher welfare standards for all chickens in their supply chain.