55 comms

55 comms Media and content strategy specialists

55 comms helps clients to deliver messages in the rapidly changing media environment. 55 comms director Michael Crutcher worked at the highest level of Queensland's media industry and has unmatched knowledge of its operations. His brief as a newspaper editor was to engage audiences with the most compelling content across multiple platforms. 55 comms also offers corporate content strategy, helping clients to target the right audience using the best methods.

30/08/2024

A Google threat that could chill Australian publishers; a new question for retail media; can we still tell if something is viral; an important arrest for social media barons; celebrity mags unpacked.

🔊 Listen via:

Spotify: https://bit.ly/4g33mNY
iTunes: https://bit.ly/3Z3MOPG

16/08/2024

Why do Australian media outlets keep hating each other, Jedi sweats on gambling ad laws, a streaming dilemma you have already agreed to, actors get AI voice breakthrough.

🔊 Listen via:

Spotify: https://bit.ly/46NeDh8
iTunes: https://bit.ly/3MtdGBv

09/08/2024

Are we watching the Olympics; Warner Bros Discovery in massive asset write-down, Foxtel’s on the market; OpenAI loses key personnel; TikTok reveals its Australian staff numbers; Google Olympic search trends.

🔊 Listen via:

Spotify: https://bit.ly/3M04Wm8
iTunes: https://bit.ly/3WXDLi6

24/04/2024

Today, we remember all the men and women who have served their country. 55 comms is proud of the contribution of World War I Corporal Jack Tracey - service number 55. Lest we forget. 🌹

Spammers are exploiting a new "Guest Chat" feature added to pages. Here are the steps to turn the feature off.
17/01/2024

Spammers are exploiting a new "Guest Chat" feature added to pages. Here are the steps to turn the feature off.

31/12/2023

Happy New Year!
All the best for 2024.

24/12/2023

Merry Christmas! 🎅🎄

21/12/2023

🎅 Week In Review: are media outlets avoiding debate; looking back on a year of ChatGPT; an update on deals between media publishers and big tech; the latest Google trends.

🔊 Listen via:

iTunes: https://bit.ly/3RRqhSi
Spotify: https://bit.ly/4avFwHR

15/12/2023

Week In Review: social media might be dead; a lesson in media performance; Netflix and Google’s year in review; retail media continues its rise.

🔊 Listen via:

iTunes: https://bit.ly/41qrIdq
Spotify: https://bit.ly/3TsiZpu

08/12/2023

Week In Review: cricket has a new home; who won the 2023 TV ratings; a press conference meltdown; an update on streaming; a new deal for news publishers in Canada; the latest Google trends.

🔊 Listen via:

iTunes: https://bit.ly/3GAsw5W
Spotify: https://bit.ly/3Ra7rUZ

17/11/2023

Week In Review: the biggest media company you’ve never heard of; Netflix dips it toes into live sport; the battle for app placement on smart TVs; who tuned in to this year’s Aria Awards; YouTube’s new rules against AI; the latest Google trends.

🔊 Listen via:

iTunes: https://bit.ly/40HEJyZ
Spotify: https://bit.ly/3G1DtNK

13/11/2023

Week In Review: The fallout from the Optus outage; Google’s thoughts on banning search in Australia; A new outlet hits the subscription jackpot; exciting news in Hollywood; a surprising leader among the Google trends.

🔊 Listen via:

iTunes: https://bit.ly/3SVJdAv
Spotify: https://bit.ly/47yGe4Z

20/10/2023

Week In Review: Netflix reveals big results in Q3 report; how pollsters got it right with the Voice; why our sports commentary could be better; radio could see a major shake-up; the highlights from Google trends this week.

🔊 Listen via:

iTunes: https://bit.ly/3tFvXFs
Spotify: https://bit.ly/3tLrBwh

13/10/2023

Week In Review: social media’s struggles with the Hamas-Israel conflict; a podcast industry rort; Washington Post is cutting hundreds of jobs; farewell to Joe Aston’s column; what’s happening with Seinfeld; the sad search item that dominated Google in Australia this week.

🔊 Listen via:

iTunes: https://bit.ly/45opags
Spotify: https://bit.ly/3S13V19

06/10/2023

Week In Review: Meta continues its breakup with news; the latest at Twitter/X; radio ratings with Stephen Green; ratings from grand final weekend; bad news for Foxtel’s Binge; Microsoft’s jealousy bubbles over; the latest Google search trends.

🔊 Listen via:

iTunes: https://bit.ly/3PIr4Tu
Spotify: https://bit.ly/46xWnHT

Good luck to the Lions today!!!
29/09/2023

Good luck to the Lions today!!!

08/09/2023

Week In Review: Qantas’ questionable media strategy; TikTok wants to be more social; websites fight back against AI; music festival creates hysteria; are magazines really back; what’s on the cover.

🔊 Listen via:

iTunes: https://apple.co/44IHRuU
Spotify: https://bit.ly/4883B6A

So, are the Matildas now Australia's No.1 sporting team or will the excitement of their World Cup campaign fade? Here's ...
30/08/2023

So, are the Matildas now Australia's No.1 sporting team or will the excitement of their World Cup campaign fade? Here's a look ahead at how audiences may react.

➡️ READ: https://bit.ly/55Matildas

25/08/2023

Week In Review: Donald Trump blasts back on Twitter; new insights into TV usage; how media report their own company’s financial results; NBA’s Facebook goes rogue; TikTok plans new restrictions; an old TV favourite returns; the latest trends on Google.

🔊 Listen via:

iTunes: https://bit.ly/3QZFYXL
Spotify: https://bit.ly/3KVCIsC

23/08/2023

Shane Rodgers is a sought-after business expert who has built a huge following for his insights into our work lives. His new book Worknado looks at the “rumbling through our workplaces, our homes, our lives in general” of work trends in a fast-changing world.

🔊 Listen via:

iTunes: https://bit.ly/3E7rYDv
Spotify: https://bit.ly/3OEcI5K

18/08/2023

Week In Review: The Matilda’s ratings magic; should companies have a Voice; industry insight with Shane Rodgers; what’s causing TikTok brain; the latest news on X.

🔊 Listen via:

iTunes: https://bit.ly/3KNq5Q1
Spotify: https://bit.ly/3qupxrA

11/08/2023

Week In Review: the Matildas cast a spell; breaking down streaming numbers; the latest on Twitter/X and Threads; Zoom wants its people in the office; Google search trends; what’s on the cover

🔊 Listen via:

iTunes: https://bit.ly/47qAGdu
Spotify: https://bit.ly/4462T6k

04/08/2023

Week In Review: Sean Parnell talks the Brisbane Times refresh; the fragmentation election; the Aussie team breaking tv records; X (formerly Twitter) faces new claims; a rare backflip for one of the country’s major media publishers.

Clip: Brisbane Times editor Sean Parnell explaining some of the findings from the research conducted for the brand refresh.

🔊 Listen via:

iTunes: https://bit.ly/3s3qUO3
Spotify: https://bit.ly/3YhShQJ

The way we watch sport continues to change. Here’s what we took out of a famous schools rugby league competition which d...
27/07/2023

The way we watch sport continues to change. Here’s what we took out of a famous schools rugby league competition which drew almost 120,000 viewers.

The coverage of junior sport has been transformed in the digital era. Does anyone over the age of 30 have video of themselves playing junior sport? Maybe there’s an odd photo somewhere but video footage rarely existed. Now it seems that junior sport is everywhere.

21/07/2023

Week in Review: Trainwreck Senate committee hearings; The latest in AI; Stephen Green talks radio ratings; TV scheduling during Hollywood strike; Netflix Q2 results; TikTok unveils new app.

🔊 Listen via:

iTunes: https://bit.ly/44FKyhS
Spotify: https://bit.ly/3K8weWD

14/07/2023

Week In Review: The latest on Threads; who is winning the airwaves; more chaos in Hollywood; results are in for tv ratings; a major US publisher shuts down its sports division.

🔊 Listen via:

iTunes: https://bit.ly/3JZdGIu
Spotify: https://bit.ly/3Dib5W4

07/07/2023

Week In Review: the latest clash between social media giants; regional publishers feeling the pinch; the last mag standing; Apple rethinks its latest innovation; what’s on the cover.

🔊 Listen via:

iTunes: https://bit.ly/3pwjEtt
Spotify: https://bit.ly/43n7dy0

23/06/2023

Week In Review: the story that’s captured the world; goodbye to an Aussie favourite; how the Prime Minister engages media; the latest in the world of AI; developments in the people versus Reddit; what’s on the cover.

🔊 Listen via:

iTunes: https://bit.ly/44jpjSp
Spotify: https://spoti.fi/3Nqm2tH

Address

336 Sandgate Road, Albion
Brisbane, QLD
4010

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(07) 3041 1115

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