Lana Surnina - Studio Marketing Secrets

Lana Surnina - Studio Marketing Secrets Marketing consulting services

Still running some YTT ads to this day with great results around this time of the year Plus our specific process for dat...
10/01/2025

Still running some YTT ads to this day with great results around this time of the year
Plus our specific process for database reactivation allows businesses to work with us without paying us for the agency fees or ad spend... How cool is that?

31/12/2024
Why do the majority of local businesses struggle to make money...Sorry guys the harsh truth is coming out for 2025. If y...
30/12/2024

Why do the majority of local businesses struggle to make money...

Sorry guys the harsh truth is coming out for 2025.

If you have a business that requires a location and you have to rent the space...I have some bad news for you.

You see...you might have thought, my doors are open, people see my shop, they should just come...

This might have worked a while ago...

But with strong competition and big companies flooding the market, you really need to think about how to get more business in through the door, aside from word of mouth and an A-frame sign on the side of the road (I hope you've got one)

I might come out as negative to you but...think of it this way:

If your profit margins are not there, what is the biggest expense eating out the profits?

Is it your rent and team?

Now I want you to think about how you're offsetting this? What are you doing to increase the foot-through-the-door traffic to meet your business goals?

Social Media Posts? Emails? Events? And...do those methods bring you enough to actually meet your targets?

Do you have this in writing? E.g. some old friendly spreadsheet to track your daily/weekly/monthly leads and conversions? What channels are working the best?
..now back to the heavy rent...I hope when you rented the space, you budgeted some of your marketing $$ as well...
Because if not...I have so bad news for you...you need to actually have some marketing budget in place...and by some

I mean sometimes as high as your rent to just offset it.

So when you set your business goals for 2025, think of what exactly would be your move regarding getting your business where it needs to be in 2025.

What marketing channels are you going to use next year to help you get more people in?

What automation and AI tools do you have in place to do some heavy lifting for you?

What accountability tools/partners/mentors will you have to keep everything on track?

I've seen way too many going out of business over the years (2024 especially) because they didn't have things in place and didn't treat marketing their services seriously...

If you feel like talking about this, comment below or dm me and I'll share some tools that I use for myself. I want your business to stay open and to flourish next year!

Happy New 2025! And let all your dreams come true!

Our team of elves has one message for you: Have a holly, jolly, and absolutely wonderful holiday season! ✨ Happy Holiday...
24/12/2024

Our team of elves has one message for you: Have a holly, jolly, and absolutely wonderful holiday season! ✨
Happy Holidays from the On Tap Digital team

‘Tis the season for holiday cheer and existential dread.The entrepreneurial journey, folks, where you regularly question...
20/12/2024

‘Tis the season for holiday cheer and existential dread.

The entrepreneurial journey, folks, where you regularly question your sanity and wonder if you should’ve just opened a taco stand instead or back to 9-5.

Five years ago, we saw a little spark of potential. Just me and a VA, hustling, grinding, and making more money than my husband’s 9 to 5. So what did we do, we went all in. He quit the day job.

Cue life. Plot twist incoming. Health challenges, pressure stacking up faster than unread emails, and the need for a bigger team. Not employees. Teammates. People who get the vision, the culture, and aren’t just here to clock in and out.

Turns out my husband has a superpower for hiring, who knew Now we’re growing, bringing on more talent, and leveling up every move. And yeah, we stay quiet, not loud. No social media megaphone, just busy building badassery. But wait for it...

In the last year, we’ve leaned hard into AI. Think instant speed to lead, automations that wake up old leads, and bots that chat, qualify, and even sell. AI isn’t coming, it’s here. And if you’re not using it, you’re leaving money on the table and leaving yourself in the dust of competitors.

Oh, and that old agency model, we’re flipping the script with performance based marketing. No risk, no ridiculous ad spend. We get paid when we deliver results. Feels like a win win because it is.

So as we roll into the new year, we’re coming in hot and strong. If you’re in my circle and wanna talk marketing, AI, automation, or how to survive the entrepreneurial rollercoaster without losing your mind, hit me up. I’ll share what I know.

Because sometimes you just need someone to remind you that questioning your sanity is part of the ride. Happy Holidays!

Can you believe these two pictures have been taken 15 years apart? One on the left is on our day of arrival to Australia...
04/12/2024

Can you believe these two pictures have been taken 15 years apart? One on the left is on our day of arrival to Australia. Reply below if you remember how long ago we met. I'd be sooo curious 😀

Wishing everyone a Thanksgiving full of joy, gratitude, and plenty of pie to go around! Here’s to a cozy day with good f...
28/11/2024

Wishing everyone a Thanksgiving full of joy, gratitude, and plenty of pie to go around!
Here’s to a cozy day with good food and great company!

Happy Thanksgiving from the On Tap Digital Team! 🧡🍂

Happy Halloween from On Tap Digital!
01/11/2024

Happy Halloween from On Tap Digital!

Yeah, WhatsApp for me. You?
17/10/2024

Yeah, WhatsApp for me. You?

Hey, friendly friends. Life is going on, and isn't it interesting? We've just come back a couple of days ago from a beau...
15/10/2024

Hey, friendly friends. Life is going on, and isn't it interesting? We've just come back a couple of days ago from a beautiful O'Reilly's retreat in Lamington National Park, and oh my God, every time we go there, something truly magical happens. The healing power of this place is incredible. Whenever I feel tired, off, or just in need of mental rest and recharge, it's definitely my go-to place. In fact, it's been our family’s go-to for the whole 16 years we've been in Australia.

And so, an update is coming from me. Isn't it interesting how life happens, and sometimes you just don’t have much control? Over the past month or so, everything was going well until the day I got shingles and a pinched nerve in my shoulder. I really had difficulties lifting my arm, and it was pretty horrendous. I've never experienced anything like that before.
I went to an osteo, and honestly, that was the biggest thing that helped me. I’m much better now, though I still experience a little pain, but nothing major. I've even started my physical exercise routine again.

Then, as soon as I started recovering, about a week or two later, Vika went rollerblading with her friend and fell, fracturing her sacrum. Thankfully, it wasn’t a bad fracture. She was still able to move around, though not too actively, but she could walk and even sit for short periods. We got through that stage, and now she’s looking forward to getting back to her ballet and contemporary lessons, especially since she was preparing for the end-of-year concert.

On another note, Serge is just finishing up the kitchen renovations. We’re really just doing the basics, replacing a few things here and there to freshen it up and make it look nicer. It’s probably been overdue for a while, and he's been busy with that while I’ve been tied up with the agency.

On the business side of things, the amazing thing right now is that some of our meta ads are performing really well, converting way higher than expected. We’ve been selling $99 offers, and they’re practically flying off the shelves for some of the accounts, which has been a great test.

Another big win for us has been our Prospect Boomerang campaign. We've made it truly performance-based, meaning the business owners don’t pay us upfront to bring new clients through the door. We handle the entire tech setup and all that jazz, and only collect a small fee after the sale. This has been working amazingly well. Some of our clients have brought in 169 new customers, and others have pulled in 30 new clients from a database of just 1,200 contacts.

So, if you’re in business and you’ve got a list of previous clients, dead leads, or inquiries sitting around, we might have something worth chatting about. We’re taking this campaign on completely free upfront, and I’d be more than happy to offer it to those on my list. Just let me know!

One more thing: if you’re my friend and you’re in business, and you need a customer relationship management (CRM) software to keep things organized, or you want to build websites and funnels, we’ve got pre-built stuff ready to go. If you’d like to set up some automations or anything like that, let me know. I can most likely organize something for you, for free. It could really help your business!

Apart from that, I’m really looking forward to catching up with my friends. I’d love to devote the next couple of months to setting up some meetings. So, if we haven’t caught up in a while, send me a message and let’s set something up!

Hey friends in business! If you're getting leads and they don't seem to be converting as well as they should, read this ...
24/09/2024

Hey friends in business! If you're getting leads and they don't seem to be converting as well as they should, read this now. We have a process in place to turn your dead leads sitting and doing nothing in your database into real customers. And literally risk-free with minimum costs involved. If you're a business needing help, comment below and I'll guide you through how it works.

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Brisbane, QLD

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