BeKonstructive Marketing is a Brisbane based content marketing and digital marketing agency. Our core services are copywriting, social media management and SEO.
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๐ช๐ฒ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐. ๐ช๐ฒ ๐ฏ๐๐ถ๐น๐ฑ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐. ๐ช๐ฒ ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐. ๐ช๐ฒ ๐ถ๐ป๐๐ฝ๐ถ๐ฟ๐ฒ ๐น๐ผ๐๐ฎ๐น๐๐. ๐ช๐ฒ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ ๐ฟ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ๐. BeKonstructive Marketing is a content marketing studio based in Brisbane. We specialise in content marketing strategy, creation, and implementation. We use content to build our clients fiercely loyal audiences on social media, their blog or website, their emails and any other digital platfo
rm where people hang out online. These services are the starting point of every audience-building strategy. We also offer the accompanying services of email marketing, branding, website development, Google Ads, graphic design, photography and videography.
๐ข๐๐ฟ ๐ง๐ฒ๐ฎ๐บ:
Our in-house team consists of copywriters, storytellers, digital marketers, strategists, SEO specialists & social media experts. We are joined by a network of website developers, photographers, designers & videographers who help us bring ideas & stories into reality for our clients. BeKonstructive Marketing employs young marketers who are in the final year of their studies or who have recently graduated. Their fresh ideas and strong understanding of digital and social media trends โ as well as the use & application of technology โ is the perfect fit for our service offering that revolves around storytelling and social media. Our work with young marketers not only ensures that we are able to stay ahead of the curve when it comes to the evolution of digital trends, but it also enables us to provide our employees with an ethical start to the industry โ avoiding lengthy illegal internships and providing them with the experience they need to get a foot in the door within the industry (because so many โentry levelโ positions require prior experience!). We take great pride in our team, our internal culture, and the professional development opportunities that we endeavour to offer each employee.
๐ข๐๐ฟ ๐ฉ๐ฎ๐น๐๐ฒ๐:
We believe in clear, open communication. If something isnโt working, we will let you know and provide alternative solutions. Everything we do is constructive, and if we feel like you would get better bang-for-buck using a different marketing channel, strategy, or medium then we will have that conversation with you. We measure and report on everything. It is what holds us accountable, and it is what guides all our strategic decisions. We donโt believe in lock-in contracts; our services are month-to-month โ our clients are never trapped in anything that they no longer need or see value in.
Ever wonder why some brands feel instantly recognisable, even before you see their logo? Thatโs the power of words.
Tone of Voice guidelines are like a style guide โ but for your words. It ensures your brand sounds uniquely โyouโ across every channel, making it easier to connect with your audience and stand out from your competitors.
In this workshop, we dove deep into defining a fitness brandโs personality and voice, aligning their words with their mission and values.
If your brandโs voice could use a little fine-tuning, letโs chat!
31/10/2024
Oh, the horror! ๐ป
There is nothing spookier in digital marketing than client horror stories.
Weโve heard them all, from hair-raising tales about agencies keeping clients in the dark with secretive social media strategies, all the way through to spine-tingling stories on abandoning their ideas and icing them out of the decision-making process.
We know how scary it is to ignore a businessโs needs. Our job is to listen to the client's direction and empower them with the knowledge to confidently make informed decisions on what is best for their organisation.
You can read more about how we empower our clients to make informed decisions in our latest article here: https://bit.ly/3NKXdJh
24/10/2024
Happy Birthday Harry! ๐
Harry turned 26 over the weekend, and in true BeKonstructive style, we couldn't let the occasion pass without a sweet celebration in the office.
Here's a photo of Harry, donning his favourite Birthday hat in front of what was the most delicious Biscoff cheesecake.
12/09/2024
The right words can simplify the complex, capture attention, and drive engagement. Words have the power to shape perceptions and influence decisions โ make them count.
04/09/2024
Testimonials are usually recorded and shared at the height of a business relationship - but we think a client's parting words tell a much deeper story about the relationship and the experience.
Talking about clients leaving is pretty taboo - but business happens in cycles, and as our clients grow and evolve, their business needs change, and so does the role that we fulfil for them. We've enjoyed 3 amazing years with this client - we are proud of the work that we did for them during that time, honoured for being a part of their journey during that time, and excited to see what the future holds for them.
There is no shame in celebrating the fact that they've outgrown us - that they now have the skills, capacity, and capability to manage things internally.
28/08/2024
The idea of sharing your expertise feels like walking a tightrope between confidence and arrogance. You're great at what you do, but how do you share that without coming off as self-important?
We help professionals and business leaders overcome this exact hurdle. LinkedIn is crucial for strengthening real-world business relationships and establishing yourself as a thought leader in your industry. But we also know that getting started can feel daunting.
That's why we don't push you to go from zero to one hundred immediately. We take it as slowly as you need us to when starting out - focusing on milestones like posting at least once a week, then participating in more conversations happening within your industry, and then starting to reach out and connect with new people. We don't move on from one milestone until you've gain confidence and are ready to take on more.
LinkedIn isn't just about promotion โ it's about genuine connection and contribution to your industry. Whether it's fear of sounding salesy, comparing yourself to others, or not wanting to appear too vulnerable, it's all normal. We're here to guide you through it, step by step.
Ready to ease into LinkedIn and grow your personal brand with confidence? Letโs get started. ๐ช
22/08/2024
"Just cut through all the noise" โ these words from a potential client encapsulate the impact of a website that truly resonates with its audience.
From the outset of Agnew Litigation & HR's website project, we prioritised understanding Allana's unique story, her brand values, and the essence of her business. By conducting interviews and diving deep into what makes Agnew Litigation and HR stand out, we were able to craft a website that speaks directly to her target audience.
Starting with a clear vision and understanding allowed us to create a site that not only looks beautiful but also connects on a deeper level, helping potential clients quickly see the value and fit. We're delighted to see positive feedback rolling in so soon after the site's launch!
Thank you, Allana, for your kind words and for trusting us with your brand's online presence. We're excited to see your business continue to grow and thrive!
19/08/2024
The tone you use and the words you choose can change everything. Finding the right balance ensures your message is not only heard but also felt by your audience.
13/08/2024
We're proud to announce the launch of the new website for Agnew Litigation & HR! ๐ This project was a fantastic opportunity for us to truly flex our creative muscles, as the client gave us full creative control to craft a website that perfectly encapsulates their brand and message.
At BeKonstructive Marketing, we believe that the best websites start with powerful storytelling. For this project, we began with the words, wireframing the content to ensure the story and marketing messages were spot on. Once we had the narrative in place, we built a design that not only complemented the content but also showcased the stunning new brand and beautiful photography provided by the client.
We're incredibly proud of the outcome, and the feedback from the client has been overwhelmingly positive! ๐ Even more exciting, the site has been live for just a couple of weeks and is already ranking for highly relevant search terms on Google.
Check out the new website and explore Agnew Litigation and HR's comprehensive range of legal templates. We're confident you'll love the seamless user experience and the valuable resources available.
Storytelling helps provide context to information ๐
It also really really helps your audience retain and recall information.
Oh, and it encourages emotional connection with the reader, which in turn translates into higher engagement levels.
So really, the question should be 'why NOT storytelling'? ๐ง
The next time you want to share some information with your audience, try sharing it in the form of a story. Rather than just a basic 'information dump' about a service you provide - turn it into a story (a real one is preferable!).
Share a story of a real client, the real problem they were experiencing, their real experience engaging your business, and the real impact it had on their business / life / journey.
Set the scene, add a problem, describe the culmination / climax of this problem, and then share how you solved the problem, resulting in a happy ending.
Share it with your audience, and see your engagement metrics increase - more comments, more people stopping and reading, more people referencing your brand.
05/08/2024
We don't do fixed-term or lock-in contracts ๐คฏ
Yeppp, you read that right. BeKonstructive Marketing - a managed services provider - does NOT use fixed-term contracts. We have 'terms of trade' to protect ourselves, but our services are provided on a month-by-month basis, providing flexibility for our clients in the case that something changes.
The world is wild. There is so much uncertainty. Things change, usually outside of our control. And we never want our clients to feel 'trapped' in a contract with us, or to feel like their commitment to us is a financial burden they can't get out of.
We NEVER want them to have to choose between keeping a staff member or keeping us - and choosing us purely because โthey still have 6 months on the contract leftโ. We never want the reason that someone loses a job they are good at, to be because the business theyโre working for couldnโt afford us AND them - and we still have six months left on the contract.
Despite our lack of fixed-term contracts - our average client relationship is 4 years ๐ because trust, communication, transparency, and empathy are the foundation that we build all of our client relationships on.
31/07/2024
We are excited to welcome Change It Ourselves as an NFP partner for our BeKause Marketing Internship Program ๐ค๐โค๏ธ
Change It Ourselves is a cause close to our hearts, with the goal of changing the date of Australia's national holiday from January 26th to one that Aboriginals and Torres Strait Islanders don't associate with the loss of their culture and the hardships of their ancestors.
This partnership will see our marketing interns providing pro bono social media services to support this impactful cause.
Through BeKause, we aim to create a win-win situation where our interns gain invaluable hands-on experience while contributing to meaningful social change. We're proud to align with a cause that resonates with our values and look forward to the positive impact we can make together.
16/07/2024
We specialise in marketing communications.
This means more than 'just writing words'. It means we craft words to define tone, spark interest, drive meaning and perception, and deliver information in a way that interests and engages your audience.
Because words have power.
Now if you excuse us, we're off to support some local wineries and fromagers...
12/07/2024
Before we start writing and creating any content, we conduct keyword research so that we have a good sense of what your audience is interested in, and what information they are looking for.
Once we know what those keywords are, we can begin writing articles and web pages based around those terms.
Now, instead of just creating random content that we think may be relevant to an audience, we are engaging in thoughtful content marketing that all feeds into a larger strategy, with pieces of content that we know will be relevant and valuable to the people who are most likely going to turn into customers.
Hands up if you've been inundated with page notifications "AI supports mentioned you in a post: "Urgent Notice...."?๐
It's the latest Facebook Scam going around targeting business pages. The scammers are sending these messages, hoping that you will click the links and be tricked by leading you to fraudulent Facebook login/support pages.
If this is happening to your business page, here's what you should do:
1. Don't click on any links or interact with their post in any way.
2. Report the post and the account that tagged you.
While Facebook might not take immediate action, if enough people report the post, it's more likely to be addressed.
We've also seen an increase in messaging scams. Luckily, we have a handy trick to reduce the number of scam messages you receive. Check it out in our blog below ๐
Be the first to know and let us send you an email when BeKonstructive Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
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Have a super duper fabulously merry, sparkly, and joyous Christmas from the team at BeKonstructive ๐๐คถ๐ปโ๏ธ๐ฆ๐ #christmas2025 #brisbanebusiness #contentmarketing
Shot 10 minutes worth of #bloopers for a 30 second Christmas video today ๐ #productivity
Halloween Horror Stories
Oh, the horror! ๐ป
There is nothing spookier in digital marketing than client horror stories.
Weโve heard them all, from hair-raising tales about agencies keeping clients in the dark with secretive social media strategies, all the way through to spine-tingling stories on abandoning their ideas and icing them out of the decision-making process.
We know how scary it is to ignore a businessโs needs. Our job is to listen to the client's direction and empower them with the knowledge to confidently make informed decisions on what is best for their organisation.
You can read more about how we empower our clients to make informed decisions in our latest article here: https://bit.ly/3NKXdJh
#MarketingHorrorStories #KnowledgeIsPower #DecisionMaking #MarketingAgency #Halloween
A quick hit of mid-week โจpositive vibesโจ from our clients.
We really appreciate getting feedback - the good, the bad, the ugly, and the amazing. All of the positive feedback is shared directly into our team Slack channel to let the team know they're doing a great job.
And the rest of the feedback is catalogued into our system so that the team can learn and improve on the tone, language, and style for each individual client. This way, the more feedback you put into the system, the more 'on brand' your content becomes.
And you never have to worry about having to give the same feedback twice, or having to 'retrain' a new copywriter in how you like your content written - because we've saved it all in your client folder.
#ContentMarketing #Copywriting #SocialProof #Testimonials #PositiveFeedback
The โThing Handโ was a paid actor.
Ps. We miss you Bek!!
#BeKonstructiveMarketing #Honeymoon #BrisbaneMarketing #BeKonstructiveTeam
Congratulations Bek and Nick ๐
Over the weekend, we had the joy of celebrating the union of our Founder, Bek, and her partner, Nick.
Surrounded by friends and family, they shared their vows at the most beautiful ceremony at @thelussh
We wish you both a lifetime of happiness ๐
Deck the digital halls with us ๐
#BeKonstructiveMarketing #Christmas #Christmas2024 #DigitalMarketing #SocialMedia #SocialMediaMarketing
We build fiercely loyal audiences for our clients.
BeKonstructive Marketing is a content marketing studio based in Brisbaneโs Fortitude Valley.
Content marketing is all about using blogs, social media, email marketing, whitepapers, videos and more to build strong, long-lasting relationships with your customers. It is about turning cold audiences - who have never even heard of you - into piping-hot audiences that are ready to scream your name at the top of their lungs to anyone who will listen.
Content Marketing turns single-purchase customers into repeat customers by building relationships. It gives your audience and customers value outside of just your core ptoduct or service, enriching their lives and keeping you and your brand top of their mind.
At BeKonstructive Marketing we create and implement content marketing strategies. We offer a flexible range of services for our clients that includes everything from consulting, training and strategy through to content creation, publishing and management.
Our team of content creators, graphic designers, community managers, photographers, videographers, digital marketers and copywriters greet every new client with a free one hour consultation to discuss your brand, industry, goals and how we can leverage content marketing to reach your target audience.
You can contact Bek Drayton on 0413 844 190 or [email protected] to book in a time to drop by the studio for a cup of coffee and a content marketing chat.
