Sound Images

Nature up close and personal—sometimes, a little too close! Our feathery friend almost stole the scene while filming our drone footage for a McLean Farms corporate video. 🦅 One or more birds flying in front of the drone can look spectacular - but this was a little too close 😊 #videoproductionqld #videoproductionBrisbane #videoproductionSunshineCoast

Clap, clap clap, clap, clap 🎬 🎬 🎬 Why do we use a video clapper? 🎬 The iconic black-and-white stripes on a clapperboard serve a practical purpose in video production. 🎬 When the clapstick is struck, it creates a visual and audio cue that helps editors synchronise the video footage with the separate interview audio track during post-production. 🎬 The written information on the clapperboard identifies specific shots and takes when sifting through large amounts of footage. This makes it easier for editors to keep track of which takes they want to use. 🎬 Plus, they're fun for our video interviewees! #VideoClapper #CorporateVideoProduction, #VideoProductionBrisbane, #VideoProductionSunshineCoast

What words would your target viewer use if they searched for your service or product? That’s your keyword phrase. 🧡 And for videos you want found in a Google search, you should add it to: Your video file name The video description Tags and categories [if on YouTube or Vimeo] The video thumbnail file name [if you upload a seperate thumbnail] 🧡 Easy to do for greater searchability.

Behind the scenes clapper fun - one clap at a time 🎬 🎬 🎬

Slow motion is an oldie but a goodie - slowing down moments to increase their impact and authenticity. 🟠 When do we use slow-motion in corporate videos? It might be... > Manufacturing processes to showcase precision and detail > Team interactions to emphasise collaboration and connection >. Scientific and technical demonstrations to highlight functionality and innovation > Medical procedures to show care and precision > Training sessions to focus on technique and skill development > Emotive moments to deepen viewer engagement > Architectural or property details, or to show the flow of people through spaces > Environmental scenes to highlight sustainability > Product unveilings for a dramatic reveal > Event highlights capturing key celebratory moments 🟠 How do we create the look of slow motion? In video production, the normal filmed speed is 25 frames per second. This means that each second of video contains 25 individual images. But - if we film at a higher frame rate of 50 frames per second, twice as many frames are captured. To create slow motion, we take this higher frame rate footage into the edit suite and play it back at half speed - this drops every second frame... ...and ta da! Slow motion. #BehindTheScenes #CorporateVideoProduction #BrisbaneVideoProduction #CorporateStorytelling

🎬 And action. Keep coming, keep coming - oh.... What you don't see is the sheep stopping and turning around. But we got the scene in the end 🧡 #agriculture #videoproduction

What are the best colours to wear on camera? 🟠 The camera loves cool colours in pastel and medium tones... Think blues, purples, teal and shades of green. These can look brilliant on video. Navy blue – although a deeper colour – also looks great on camera. Why these colours? They work well under most lighting conditions and create a pleasant contrast with every skin tone. 🟠 Earth tones... There’s something about earth tones – the browns, tans, and greens – that add a touch of professionalism and reliability to your on-screen persona. Earth colours are easy on the eye and are well-suited for most corporate communication videos. 🟠 Avoid wearing bright, intense colours.... These are the really vivid or neon colours — think hot pinks, electric blues, and fluorescent yellows. They're overly harsh on camera, causing distortions and a ‘vibrating’ effect. 🟠 Red is a particular colour to be wary of... On camera, it can ‘bleed’ and cause issues with the video quality. It’s also worth mentioning that intense colours may cause colour spill. This is where the colour of your clothing reflects onto your skin, casting unflattering hues and affecting the overall video quality. 🟠 Avoid black... Like bright colours, black struggles with camera contrast. Filming can cause black clothing to absorb a lot of light, making it hard for the camera to see definition. And this can look unflattering. The next black clothing challenge is in the editing when our editors colour correct your face colour tone. If you’re wearing black, this face colour grading will darken your black outfit even more. 🟠 Avoid bright white... Especially if you have pale skin. But mainly because camera operators adjust their equipment based on something called white balance. This is a process to make sure the colours in your video look natural. When you wear bright white, it can throw off the white balance.

Spotted behind the scenes - our cameraman Drew, filming in the wilds of Queensland. 🟠 We've had two visits now to Harmony Eva Copper's greenfield iron-oxide copper-gold resource north of Cloncurry, to capture updates of what will become Queensland's largest new metal mine. 🟠 And now we're on to the edit, creating a stakeholder video that tells the story behind the mine's sustainability, construction, project features and operations. Stay tuned 😊 #videoproduction #corporatevideoproduction #minesitefilming

Video AND stills? One shoot, double the impact. There are two ways we can give you both video and stills when we film on site. 🟠 The most obvious is to bring along a trusted still photographer we've worked with many times... 🟠 Or - we select and colour grade still frames from the video footage back in the edit suite. And this is something we're doing for our clients more frequently. It makes sense. 🟠 Lifting a frame out of Ultra High Definition video gives you a high enough quality for most applications, like websites, marketing platforms and brochures. And because we film at 50 frames per second, there's a lot of opportunities to get that one hero frame. [No posing needed.] 🟠 But for larger formats like hero display photos or billboards, we'll add a dedicated still photographer to the crew. P.S. The GIF is behind the scenes video filming AND dedicated still photography for Harmony Eva Copper on a greenfield iron-oxide copper-gold resource north of Cloncurry, poised to become Queensland's largest new metal mine.

We don't always need to speak the words. Sometimes we can just see them as titles. In our recent empathy training video for Mackay Hospital and Health Service, the title phrases support emotive vision. 🧡 And that's all we need to tell the story. You can watch the video here: https://buff.ly/4cxAPxE

Why do we over complicate our words? Or make the training knowledge you want to share longer than it needs to be? For a training video, if you can communicate a concept more simply, do so. 🟠 Avoid jargon and acronyms, and explain things in a way that someone without prior knowledge of the subject could understand. 🟠 Break down the training into digestible chunks. A series of 'mini-lessons', each focusing on a different aspect will makes the information more manageable for your audience to remember. 🟠 Use supporting graphics - diagrams, infographics, animations and titles - to add clarity and reinforce the learnings. 🟠 Lastly, be ruthless in your editing. Attention spans are short, so if content doesn't directly contribute to your viewer's understanding of the learning objective, trim it out. A training video that is informative AND easy to flow through is a balancing act. Keep it simple, and watch your message resonate more deeply. #trainingvideoproduction #videoproductionbrisbane #videoproductionSunshineCoast

🧡 "I’m getting great feedback on our empathy video series! In fact, people have been asking me who the team was that produced them." [Jacki Whittaker, Mackay Hospital & Health Service] The team behind the videos - that would be us 😊 🧡 Here's the link to the full empathy video: https://vimeo.com/946383529?share=copy P.S. We look after you from script to screen, just empty your head and we'll take it from there. P.P.S If video is on your radar in the new financial year, send me a DM... #videoproduction #corporatevideoproduction

Here's a few simple things you can do yourself to give your video an SEO boost. 🟠 First - BEFORE YOU UPLOAD YOUR VIDEO ANYWHERE - rename your video file with your best keyword phrase. What do your target viewers type into an online search? Add this keyword as close to the start of your file name as possible. As an example, I use the video 'type' as the keyword for the videos I host on Vimeo. Like this: marketing-video-production-client-name [use dashes to break up each word, not spaces or underscores.] 🟠 Second, host your video on a platform with extensive SEO possibilities, like YouTube and Vimeo. [Use these platforms for hosting, then embed via a link to your website.] 🔸 Once uploaded, include your keyword phrase in your video title and description. 🔸 Include a video transcription in the description to give search engines more text to crawl through. 🔸 If you upload a custom thumbnail, include your keyword in its file name [marketing-video-thumbnail] 🔸 These platforms also allow you to add keyword tags along with categories to make your video more searchable and visible. P.S. Add closed captions to your video. This not only makes your video more accessible but also gives search engines more text to index, boosting your SEO. #videoproduction #videoSEO

It's so rewarding taking an idea - and then translating that idea into a video that makes you pause. I'm super proud of this one. 🧡 This empathy training video for Mackay Hospital and Health Service was carefully planned, beautifully filmed and creatively edited to put viewers into the thoughts and feelings of hospital patients. The idea was simple. Yet so emotionally appealing. Let me know what you think? #empathyvideo #videoproduction #healthservices

🎬 Scene 2 - action! This catering services scene for Ipswich City Council is one of 35 scenes filmed over 2 days for their Customer Experience video. 🧡 Our Kathryn is not only directing, she's also editing this project herself #multiskilled #CXvideo #corporatevideoproduction

🎬 "Come back this way... "A bit more, now start... "Turn the page... "Not like that, sorry, let's start again..." 🧡 You're watching Kathryn directing Drew, our Director of Photography, in this scene being filmed in the Ipswich City Council library for their Customer Experience video #greatteamwork #videoproduction #trainingvideoproduction

Speaking to the camera naturally from an autocue is hard. Even for practised professionals. It's not our preferred approach because it can easily come across as stiff and unnatural. We prefer an interview to get your messages across – but if an autocue delivery is the right solution for your video, here are some tips: 🔸 Before the shoot, practise reading your script. Do this from your computer screen, rather than paper. 🔸 Good posture helps your delivery. If possible, stand rather than sit and use your hands when you talk, just as you would in a normal conversation. 🔸 When you practise, you’re aiming for a relaxed conversational tone, so have someone listen to you and ask them if you sound like you’re reading. (Or record yourself and play it back.) 🔸 Read slowly. Linger on words and sentences to let them sink in.When you’re confident with the script, pick up the pace a little. (Don’t rush though!) 🔸 Be yourself plus 10%. Make your delivery and mannerisms slightly larger than real life. 🔸 Most important of all – smile. Minor stumbles become irrelevant with a smile. Take a breath and smile at each breakpoint. This makes you look relaxed, even if you’re faking it. 🔸 When you’re finally in front of the camera, practise again to get comfortable with the text size and scroll speed – these are both adjustable to your pace. 🔸 When you start reading from the autocue, whoever is operating its speed will keep up with your pace – not the other way around. 🔸 Pause when you need to – it will sound more natural if you gather your thoughts from time to time. 🔸 Have a bottle of water within reach and take a sip between takes to avoid a dry mouth. And finally, remember, it's about connection, not perfection. 😊

There's the 'obvious' platforms to share your recruitment video. And a couple you may not have thought of. 🟠 You'll start with the top three: Your website, on a career page if you have one. This is the first place your hopeful applicants will look. LinkedIn is a must-use platform to connect with potential recruits. Job boards like Seek to make your video listing stand out from the boring - and provide a direct link to your company culture. 🟠 But don't stop there. If you have a mailing list of potential candidates who've enquired with you before, an email campaign linking to the video can flush out the keenest applicants. And what about your employee networks? You could encourage your employees to share the video in their own networks - and reach candidates who might be swayed by a personal recommendation. 🟠 Recruitment video on your radar? Send me a DM 😊

Why do recruitment videos just click? And yes, I mean both the click to start playing and how they click with your viewers. You could sum it up as the power of human connection. Here's a deeper look into how it works: 🟠 Visual storytelling Humans are visual creatures.We process images faster than text, and videos combine visuals with sound to create a compelling narrative. 🟠 Videos evoke emotions more effectively than text Potential candidates can envision themselves in your team, increasing their desire to apply. 🟠 Human connection Seeing and hearing from potential colleagues and leaders in the video creates a personal connection. This humanises your company, making it more relatable and attractive to prospective candidates. 🟠 Company culture Unlike text, videos can convey the vibe of your workplace, your team's dynamism, and your brand's spirit. This transparency allows candidates to assess the cultural fit directly, which is crucial for long-term job satisfaction and retention. 🟠 Standing out from the competition In a sea of job listings, a well-crafted recruitment video differentiates your company. They transform the recruitment process from a transactional interaction into a captivating experience that attracts more qualified candidates, reduces hiring costs, and improves overall hiring quality. 🟠 Let’s make your company the place job seekers want to be a part of - leave your contact details: https://buff.ly/3WSZK8c

Do you use dashes OR underscores in your files names? My advice for videos and their thumbnails? Use dashes. ✅ Do this: recruitment-video-ABC-Corp-thumbnail.jpg ❌ Instead of this: recruitment_video_ABC_Corp_thumbnail.jpg Why? Using dashes instead of underscores in file names can improve both SEO and user experience. 🟠 Dashes = greater SEO and readability Search engines like Google treat dashes as spaces, making it easier for them to analyse and index the content. This improves the visibility of your file in search results. For example, "recruitment-video-thumbnail.jpg" is read as separate words, whereas "recruitment_video_thumbnail.jpg" is read as one long string. 🟠 Dashes = accessibility Dashes are more visually clear as word separators for both humans and screen readers, improving accessibility for users who rely on assistive technologies. 🟠 Dashes = consistency with web standards Many web standards and guidelines recommend using dashes in URLs and file names because they’re more universally understood and handled correctly by various systems and software. Have-to-dash-chat-again-soon!