A boutique Social Media Management agency specialising digital marketing and content creation!
This separates an average social media manager from the great 🦋
They should understand your vision, celebrate your wins, and always look out for new opportunities for you.
Authenticity matters on these platforms, so find someone who takes the time to truly understand you, and your brand.
When we understand your brand as well as you, your content will shine, and your audience will feel the genuine connection.
Welcome to the NEW era of Woody’s Collective.
This is what happens when passion meets full-time dedication 🦋
A heartfelt thank you to all my clients and everyone who has supported me along the way. This milestone celebrates a collective effort and shared success!
For anyone needing a little extra encouragement on this beautiful day, remember that tomorrow isn’t promised. Don’t be afraid to follow your heart’s desires. It’s not just about achieving success, and it’s about personal growth and fulfilment.
This new logo wouldn’t have been possible without the incredible talent of our graphic designers, , whose artistry and creative vision brought it to life.
Oh if only I could tell you these were an April Fools’ joke...
The second most asked question I get as a social media manager (SMM), (after the notorious “does it even pay your bills” comment) is, what do you really do as a social media manager?
Well, every SMM would have a similar, yet unique response.
For me, I specialise in Instagram only, meaning I am the friendly voice and brain behind a brand’s beautiful Instagram presence, the one responding to all the comments & DMs, the one creating all the content ideas and inspiration boards, and the one filming/editing all that content.
Oh, and of course, the one posting that content every afternoon around 6 PM (or whenever my client’s followers are most active).
And though that may seem pretty tedious, there’s a reason this role is in such demand right now; not many business owners or celebrities have the time to manage the day-to-day tasks, which are crucial to maintaining a good online presence.
Anyway, as I write this while watching the sunset on my balcony, I’m feeling immense gratitude that my iPhone storage didn’t run out today and am feeling motivated to manually post the 4 reels for separate clients (because it’s prime time after all).
I encourage you to show some appreciation and gratitude to your SMMs, the unsung heroes of your online presence.
Lots of love xx
In the unknown we find our true power
It may seem innocent enough to share someone else’s work on your account because you appreciate their work
Even if you think you’re actually helping them by giving credit in your caption…
What you might not realise is you’re still running the risk of violating Instagram and Australia’s copyright laws if you don’t receive permission to re-share first.
These laws are in place to protect creators from having their work used without any compensation for their work - content creation may be someones livelihood.
Seeking permission is especially crucial if you are sharing this content with an account associated with a business.
So a good rule of thumb.
If you are unsure whether you can re-share something, get permission, and follow any crediting guidelines given by the owner - which at the very least should be a tag in the post (Insta made this feature for a reason 😉).
Has someone ever used your content without your permission or giving credit?
What a year this has been! I guess it’s been proof that you can still make some boujee lemonade when life gives you a whole bunch of lemons… 😅
I started Woodys at a challenging time, when I felt robbed by life. The most important person to me was taken away and I hadn’t even celebrated my 21st birthday!
One of the biggest life lessons this has taught me is that life is just so short! And if you’re not going to do something now there really is no better time! You can keep putting things off or tell yourself you’ll do it in a year. Tomorrow isn’t promised so go out and follow your hearts desires!
I always saw my Mumma working long hours to help others! She worked tirelessly to ensure kids get the best possible treatment while in the foster care system! Her work ethic instilled in me, that to make an impact you have to work hard! I can remember when I was struggling to get good grades at school she encouraged me and said “If you work hard and get an ‘A’ on your report card I’ll give you $50 for each one”. Well that ended up costing too much and only lasted one report 😂 but I went from being a C/B student to getting straight A’s and started really enjoying learning! All you really need is on person to believe in you and she was that person to so many!
For me starting this business has absolutely been food for my soul, and I just wish I could tell Mum every single thing I get to do now, I feel her so heavily in everything I do! Though there are defiantly challenges to starting a business and especially doing it on your own, I wouldn’t ever want to leave it for a 9-5 again!
I still don’t know what this next year will look like for Woodys but I do know this year was just a tester!
I am affirming big success, and for that to happen I know I need to do the deep work 🦋✨
Here’s to the limitless possibilities 2024 for all of us and may this truly be our best year yet!
Lots of love,
Joshy xx
If you want to start taking your social media seriously in 2024, a great place to start is by getting an effective workflow!
The above workflow is one I use for myself and my clients. It always starts with brainstorming and planning, followed by the content creation process, next is the scheduling / getting approval and lastly is engaging with the audience with every post - seeing what was received well and what wasn’t 🤷🏼♂️
This may look different depending on your goals and abilities to post consistently! Can I offer a good place to start?
Think about what sets you and your brand apart and how you can show up uniquely on Instagram, whether that be the way you edit your reels or the way you write your captions. Find what’s unique about you, and then adapt that into a manageable workflow.
Whether you post once a week or 6 times a week, it won’t matter if you don’t have a manageable workflow setup so you can remain consistent 🙌🏼
How many of these have you heard 🤭
Move over Christmas just dropped their ICONIC Spotify Wrapped.
And I just love it so much, the anticipation and shareability of our Spotify Wrapped will not only make this one of the greatest marketing campaigns of our generation.
But I can also definantly see it being used to analyse the state our mental health 😅
I’ve released my very own version cause while the devil works hard, I work alot harder darling 💅🏼
What would be featured in your version of the or 🤔
Did I really just say I am not an expert?
The answer is yes, and I stand by that.
Technology is always improving.
There is always more to learn.
And I don't ever want to be stagnant.
I can have a voice, a platform, and authority without claiming to be an expert.
I will be a lifelong learner so I can continue to show up for my clients and students in a way that supports their growth.
Who agrees? Who's tired of all the self-proclaimed "experts" online?!
Working for yourself can be incredibly isolating if you let it be 🦋
If you are not comfortable being by yourself then you better learn fast, use this time to focus on growing and expanding as an individual. Dig deep. Learn about yourself and how you best operate by listening to your body.
You don’t really get days off or “weekends…”
Sure some days will be less intense than others but if you want to keep your clients happy you have to be able to assist them fast - especially in the holiday periods, this is the busiest time for freelancers and small business owners!
You will always be your biggest supporter and your biggest critic!
It’s hard to see how far you’ve come when you’re constantly looking at where you want to be. Pause. Take a moment to appreciate your hard work and be grateful for where you are currently.
Love Joshy x
Sharing some inspiration from the book I'm currently reading - The Zen of Social Media Marketing! And I thought this was too good not to share with my lovely followers!
If you or anyone you know is struggling to make social media work for them please don't hesitate to reach out!
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Here is a simple yet effective daily Instagram checklist to ensure you remain active and consistent on the app.
Believe me the algorithm is going to reward you for these ones!
Follow for more helpful tips!
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Your mental health should always be your top priority 🦋
Starting Woodys is the best thing I could have done for my mental health - I LOVE what I do and I almost feel bad charging for my “work” but then I remember I still gotta eat 😅
To my beautiful community that continues to support me in so many beautiful ways - thank you, I certainly see you and am so grateful for you x
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I mean who doesn’t want to have Viral Success…
In a world where going “viral” is everything and when capitalised brings unthinkable opportunities.
It's no surprise that everyone wants to be a Viral sensation.
So here's the simplified recipe for Virality.
Unleashing the perfect combo of Confidence, Consistency, and Actual Influence.
If you want the more in depth version, have a swipe through the slides.
Save and Like this post so you don’t lose it!
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Are you a business owner running your own socials??
Quite a few things have changed on Instagram and Facebook recently. So if your content isn’t performing aswell as you migh like it may be time to review your strategy!
Here’s some tips to keep you posting with the best possible success.
Oh, and as always, your mindset is so important so stop believing it only works for others
Do you think you need to change your strategy?
&donts
behind the scenes photos of me taking behind the scenes videos for the recent Small Pleasures book launch Sun Box Studios
📸 Renee Green Creative
Albion
Brisbane, QLD
4010
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Behind the scenes style content filmed and edited by Woodys for Sunbox Studio and Brooki Bakehouse! Keep watching until the end to see the magic created from the shoot 😍
Follow your curiosity a little more everyday 🫶🏼 I recently took my Cannon out for a try with my room mate who turns out to be a stunning model and these are some of the shots we got!
This is one of the more face paced behind the scenes content we create at Woodys 🫶🏼 let me know what you think in the comments!
