Iced&shaken social

10/02/2025

a very ‘iced&shaken’ sized coffee to kick of a busy week of client decks, shoots and meetings ☕️

21/01/2025

social media goals are different for everyone. whether it’s your personal, professional or brand account, there are many different ways to weigh your success (and it’s not always getting the most sales or more followers), it can come in all shapes and sizes.

take a moment to reflect on what ways resonate with you and focus on that when creating content. there’s a lot of ‘pros’ out there who will tell you unless your getting X amount of likes or X% increases in followers your social media efforts are moot but take this as your reminder that the most important thing is to feel authentic 🤍

19/01/2025

a mere 12 hours after it was taken offline, is back in the US with creators being able to return to their accounts and begin posting again.

a very stressful half a day for all our US TikTokers out there! But, welcome back!

19/01/2025

19/01/2025

so, TikTok has gone dark in the US with users receiving this notification in the early hours of January 19th. the key word we’re taking away from this pop up ‘temporarily’, with the possibility of services returning once Trump is inaugurated.

so at this time, it’s a watch this space sort of situation.

if you’re a US creator, KEEP CREATING! take this as your opportunity to diversify your content and post on , , , (X) and beyond.

stay turned for more.

18/01/2025

’s new rectangle grid is here and it’s a game changer! more space, better framing, and a seamless look for your content.

want to know how it benefits you? keep swiping to find out and don’t be afraid to leave your thoughts about this change in the comments x

12/01/2025

How well do you really know your social media strategy?

Sometimes the best way to grow is by asking the right questions. Swipe through and reflect on these thought-starters designed to spark new ideas, uncover challenges, and help you refine your online presence.

What’s one question that resonated with you most? Let’s chat in the comments!

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09/01/2025

analytics are up? great! but is your strategy truly aligned?

it’s easy to get caught up in the numbers, but here’s the thing: high engagement doesn’t always equal long-term success. if your content isn’t aligned with your brand’s vision, you’re missing out on meaningful community growth.

analytics are indicators—not the full story.

the real power lies in combining strong results with intentional, vision-driven content.

not sure if your socials are hitting the mark? let’s find out together. DM us today to book a one-on-one strategy session, and let’s get your brand on the right track.

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08/01/2025

your brand deserves more than a one-size-fits-all approach that’s why we offer custom packages, tailored to your goals, audience, and vibe. and not only that, but our packages also grow with your business. this flexibility allows us to stay agile for our clients and offer a strategy as unique as your business.

keep swiping to find out more.

06/01/2025

start your day with intention. these affirmations are your daily reminder to show up, stay consistent, and trust your journey of social media 🤍

30/12/2024

we’re getting rid of negative social media energy this new year and only attracting the good stuff. drop a 🤎 below if you agree x

13/12/2024

from flat lays to analog photography, close ups, text overlays and more, 2024 has been QUITE the year of viral content con social media. so, let’s take a trip down memory land and take a look at some of the biggest static moments on our feed →

08/12/2024

meet 17-1230 Mocha Mousse, the 2025 Colour of the Year—a rich, warming brown that radiates comfort, sophistication, and earthy elegance. with its sensorial warmth and subtle indulgence, this versatile shade feels like wrapping yourself in a cozy, stylish embrace. oh and did you notice it’s one of our brand colours? how very fortuitous 😉

but what makes it so powerful? ’s Colour of the Year is more than just a design trend; it reflects the global mood and cultural shifts we’re all experiencing. Mocha Mousse speaks to a collective desire for connection, harmony, and “me moments”—those small yet luxurious escapes that ground us in an ever-changing world.

so, how can you use it? Mocha Mousse is a design powerhouse—it shines as a neutral base for minimalist aesthetics yet feels equally at home in vibrant, richly layered palettes. whether in branding, interiors, or fashion, it adapts seamlessly to create harmony and elegance. think cozy home designs, timeless product packaging, or statement fashion pieces that evoke connection and calm in an ever-changing world.

this isn’t just a colour, it’s a full mood + your key to staying relevant & timeless in 2025 and we are here for it 🤎

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06/12/2024

we had to jump in on all the ‘spotify wrapped’ fun and do our own version to summarise an incredible year here at iced&shaken 🤎

thank you to everyone who has supported us through this year and to all our clients to who have trusted us. here’s to an even bigger and better 2025 🫶🏼

29/11/2024

yes, you read that right, teaming up with over 400 brands the Wicked marketing team have invested over $150M US dollars into their promotional efforts (that’s over $230M AUD)! but, here’s the good news for all my small businesses out there who don’t have a few hundred million $$ laying around…it’s actually not about the big numbers; it’s about how you use whatever $ you have to make you ‘POPULAR’ 🫧

instead of trying to reinvent the wheel, Wicked took proven strategies (think Barbie’s pink-drenched success) and gave them a fresh, green-and-pink twist. the result? a campaign that feels creative and familiar at the same time.

keep swiping to discover simple ways you can adapt the strategies of Wicked’s magical campaigns to elevate and DEFY GRAVITY in your own company’s promotion.

but, our take home message is this: you don’t need a Hollywood budget to do the same. look at what’s worked for others, remix it with your own brand’s vibe, and lean into collaborations or trends that resonate with your audience.

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25/11/2024

struggling to create shoppable content that actually converts? it’s not just about tagging products—it’s about understanding what makes your audience stop scrolling and take action 🫶🏼

did you know 70% of shoppers use Instagram to discover products? this means your Instagram presence is a powerful tool for driving sales—but only if you know how to use it effectively.

the key to mastering shoppable content is blending visually engaging posts with a clear strategy. from storytelling and highlighting product benefits to leveraging user-generated content and seamless shopping features, there’s more to it than meets the eye.

if you want to stand out in a crowded feed and turn passive scrollers into loyal customers, we’ve got the insights you need.

swipe through to find out how you can elevate your Instagram e-commerce game and create content that sells.

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25/11/2024

it’s an expensive time of year—ad spend is through the roof, work hours are piling up, and we’ve all gone a little too hard on BFCM and Christmas shopping. 👀

on top of that, social feeds are flooded with festive messaging, and engagement often takes a hit, leaving brands feeling deflated.

but don’t worry—we’ve got you covered with free and easy ways to boost engagement and help your page shine during the holiday rush.

check them out above and make sure to SAVE this post so you can come back to it x