Iced&shaken social

09/01/2025

analytics are up? great! but is your strategy truly aligned?

it’s easy to get caught up in the numbers, but here’s the thing: high engagement doesn’t always equal long-term success. if your content isn’t aligned with your brand’s vision, you’re missing out on meaningful community growth.

analytics are indicators—not the full story.

the real power lies in combining strong results with intentional, vision-driven content.

not sure if your socials are hitting the mark? let’s find out together. DM us today to book a one-on-one strategy session, and let’s get your brand on the right track.

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08/01/2025

your brand deserves more than a one-size-fits-all approach that’s why we offer custom packages, tailored to your goals, audience, and vibe. and not only that, but our packages also grow with your business. this flexibility allows us to stay agile for our clients and offer a strategy as unique as your business.

keep swiping to find out more.

06/01/2025

start your day with intention. these affirmations are your daily reminder to show up, stay consistent, and trust your journey of social media 🤍

30/12/2024

we’re getting rid of negative social media energy this new year and only attracting the good stuff. drop a 🤎 below if you agree x

13/12/2024

from flat lays to analog photography, close ups, text overlays and more, 2024 has been QUITE the year of viral content con social media. so, let’s take a trip down memory land and take a look at some of the biggest static moments on our feed →

08/12/2024

meet 17-1230 Mocha Mousse, the 2025 Colour of the Year—a rich, warming brown that radiates comfort, sophistication, and earthy elegance. with its sensorial warmth and subtle indulgence, this versatile shade feels like wrapping yourself in a cozy, stylish embrace. oh and did you notice it’s one of our brand colours? how very fortuitous 😉

but what makes it so powerful? ’s Colour of the Year is more than just a design trend; it reflects the global mood and cultural shifts we’re all experiencing. Mocha Mousse speaks to a collective desire for connection, harmony, and “me moments”—those small yet luxurious escapes that ground us in an ever-changing world.

so, how can you use it? Mocha Mousse is a design powerhouse—it shines as a neutral base for minimalist aesthetics yet feels equally at home in vibrant, richly layered palettes. whether in branding, interiors, or fashion, it adapts seamlessly to create harmony and elegance. think cozy home designs, timeless product packaging, or statement fashion pieces that evoke connection and calm in an ever-changing world.

this isn’t just a colour, it’s a full mood + your key to staying relevant & timeless in 2025 and we are here for it 🤎

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06/12/2024

we had to jump in on all the ‘spotify wrapped’ fun and do our own version to summarise an incredible year here at iced&shaken 🤎

thank you to everyone who has supported us through this year and to all our clients to who have trusted us. here’s to an even bigger and better 2025 🫶🏼

29/11/2024

yes, you read that right, teaming up with over 400 brands the Wicked marketing team have invested over $150M US dollars into their promotional efforts (that’s over $230M AUD)! but, here’s the good news for all my small businesses out there who don’t have a few hundred million $$ laying around…it’s actually not about the big numbers; it’s about how you use whatever $ you have to make you ‘POPULAR’ 🫧

instead of trying to reinvent the wheel, Wicked took proven strategies (think Barbie’s pink-drenched success) and gave them a fresh, green-and-pink twist. the result? a campaign that feels creative and familiar at the same time.

keep swiping to discover simple ways you can adapt the strategies of Wicked’s magical campaigns to elevate and DEFY GRAVITY in your own company’s promotion.

but, our take home message is this: you don’t need a Hollywood budget to do the same. look at what’s worked for others, remix it with your own brand’s vibe, and lean into collaborations or trends that resonate with your audience.

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25/11/2024

struggling to create shoppable content that actually converts? it’s not just about tagging products—it’s about understanding what makes your audience stop scrolling and take action 🫶🏼

did you know 70% of shoppers use Instagram to discover products? this means your Instagram presence is a powerful tool for driving sales—but only if you know how to use it effectively.

the key to mastering shoppable content is blending visually engaging posts with a clear strategy. from storytelling and highlighting product benefits to leveraging user-generated content and seamless shopping features, there’s more to it than meets the eye.

if you want to stand out in a crowded feed and turn passive scrollers into loyal customers, we’ve got the insights you need.

swipe through to find out how you can elevate your Instagram e-commerce game and create content that sells.

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25/11/2024

it’s an expensive time of year—ad spend is through the roof, work hours are piling up, and we’ve all gone a little too hard on BFCM and Christmas shopping. 👀

on top of that, social feeds are flooded with festive messaging, and engagement often takes a hit, leaving brands feeling deflated.

but don’t worry—we’ve got you covered with free and easy ways to boost engagement and help your page shine during the holiday rush.

check them out above and make sure to SAVE this post so you can come back to it x

22/11/2024

ever wondered why some brands radiate that effortless cool girl energy? it’s not magic—it’s strategy 🤎 and here’s the good news: you can emulate that vibe too.

these brands don’t just look good—they connect. from minimalist designs to captions that feel like an inside secret, they know how to create a vibe that’s both aspirational and approachable.

by focusing on clean aesthetics, authentic storytelling, and a confident tone, they build something deeper: a brand that feels relatable, stylish, and unforgettable.

it’s not just about the aesthetic—it’s about sparking a feeling that stays with your audience long after the scroll.

ready to channel that energy for your brand? keep swiping ✨ which “cool girl” brands inspire you? drop your faves in the comments below!

21/11/2024

19/11/2024

there’s a reason food-inspired campaigns are everywhere right now—they work 🍓🤤 these visuals don’t just grab attention—they create emotional connections and engage the senses, leaving a lasting impression. by blending familiar, comforting elements like food with innovative storytelling, brands are tapping into something deeper: a way to connect with audiences on both a visual and emotional level.

from indulgent luxury to natural simplicity, food brings versatility and relatability to every campaign it touches. it’s not just about looking good; it’s about sparking a feeling and building a connection that resonates long after the first glance.

companies that are SMASHING this trend:
// // // // .2_co // // .beauty // // // .co //

curious about how this trend is transforming marketing strategies across industries? keep swiping🍦→

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29/10/2024

as the spooky season rolls around again, we’re here to remind you that not all that glitters is gold, and not every post is a treat! keep swiping to explore some spooky signs that might be haunting your feed 👻

Which red flag would spook you the most? Drop your answer below! 👇

29/09/2024

so, you think you’re ready to launch your first Meta ads campaign? STOP 🛑!

before you dive into running ads on Meta , make sure you have these essentials in place for a successful campaign →

Did you catch the new digital download feature at the end of this post? If you DM us ‘YES 🤎’, we’ll send you a FREE teaser.

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26/09/2024

which tip is your favourite? let us know in the comments 👇🏻

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10 social media reminders to better connect with your community and build an authentic and engaging space for your brand to thrive.

19/09/2024

how do you know it’s time to outsource your social media and digital marketing management?

it’s a touch question to answer, as ALL businesses operate differently and all have different needs and budgets. however, there are a few key indicators that it may be time to start considering brining experts (like us) in. swipe → to find out what they are.

ready to know how we can help you? secure your no obligation FREE consult with our director via our bio now 🫶🏻