Content Empire

23/10/2024

Accurate, detailed customer personas perform a vital role in helping businesses build and execute effective marketing campaigns. By capturing the common attributes of 'typical' customers and understanding who they are, what they want and how they behave, we can create more targeted campaigns that meet their specific needs and interests.

Content Empire recently applied our customer persona expertise to support improved learning and development outcomes for one of Australia's largest volunteer organisations, the Country Fire Authority (CFA).

We surveyed its 50,000 members, conducted focus group, analysed hours of discussion and hundreds of survey results to develop five distinct learner personas.

The learner personas are being used to design and develop training experiences that are more aligned with the preferences of their learners. This will lead to enhanced learning experiences for CFA members, improved learning outcomes and help to ensure volunteers have the skills and knowledge they need to respond to incidents safely.

Read more on our website: https://contentempire.com.au/case-studies/country-fire-authority/

16/10/2024

Trying to find and engage a niche audience?

So was our client, a leading timber coatings business, who chose Content Empire to help it reach and speak to its niche B2B audience in the construction industry.

Read our latest case study to learn how we helped our client achieve their content and social media goals.

https://contentempire.com.au/case-studies/intergrain-trade-industrial/

Or get in touch with us today for a chat about the best ways to reach, engage and grow your niche target audience!

11/10/2024

More and more of our clients are using video content on their social media channels to achieve business and marketing objectives – from showcasing thought leadership to featuring new products.

To increase discoverability and enhance engagement, we always recommend that our clients include captions for their videos.

Research shows that the simple act of including captions on your videos can:
- Increase viewing time by up to 80%.
- Make your video post more discoverable by giving search engines more useful content to crawl.
- Make your content accessible to the 20% of the population living with hearing loss, and the 92% of people who choose to watch video with the sound off.

A word of warning. While most social media platforms offer an auto-captioning feature, it can be inaccurate and look unprofessional. We recommend investing in accurate captioning for your video content.

Do you need help producing engaging, impactful video for your social media channels?

Contact us today.

https://contentempire.com.au/contact/

01/10/2024

In today’s current competitive environment, it’s more important than ever to engage authentically with our clients. At Content Empire, we couldn’t agree more.

Recognised recently at the 2024 Content Marketing Awards as a finalist in the Best Agency/Client Partnership category for our partnership with Dulux Protective Coatings, we've taken the opportunity to share insights into our winning approach.

Read our top 5 tips on how to build meaningful client partnerships:
https://contentempire.com.au/building-and-nurturing-client-relationships-five-key-focus-areas-for-content-marketing-agencies/

23/09/2024

Content Empire couldn’t be happier and more thrilled for Jo Stanley, Darren McFarlane and the team at Broad Radio for their successful launch this morning. What a ripper first show! And so much more to come. So get on board with Broad and download the app for a seamless internet radio experience.

Nothing says radio like cupcakes! Download the Broad Radio app and listen in to Jo Stanley and Tracee Hutchison NOW 🎙️🎧

18/09/2024

Want to keep your socials working over summer while you enjoy some down time? The summer months can be a time when many businesses slow down their social media activity, BUT with a bit of planning and organisation, you can ensure your brand remains active and visible, even when you and your team are taking a break.

Content Empire's Creative Director, Cathy Wever: “Pre-planned content not only saves you from the stress of last-minute scrambling but also allows you to strategically align your messaging with the season’s mood. A well-thought-out summer content strategy can turn casual scrollers into engaged followers and potential customers.”

Social algorithms punish accounts that don't post regularly. Keep your content flowing and your audiences engaged with impactful, seasonal content.

Read more on our website: https://contentempire.com.au/get-your-summer-content-program-sorted/

10/09/2024

Another accolade for the Content Empire team! After being selected as a finalist in two categories of the 2024 Content Marketing Awards, we are absolutely thrilled and honoured to have been announced as one of five finalists (globally!) for Small Agency of the Year!

For our 'small but mighty' agency to be recognised among such a competitive field of content and communication agencies from around the world is nothing short of amazing.

So proud! 💫💫💫

05/09/2024

Do you want to grow your social media audience organically? While paid promotions and advertising are valuable strategies to increase reach and engagement, growing your followers organically ensures you attract an engaged, invested audience that is genuinely aligned with your brand.

Whether you're active on LinkedIn, Facebook, Instagram or TikTok, try these strategies to maximise your organic followers:
1) Optimise your social media profile
2) Engage regularly with relevant content
3) Stand out with highly visual content
4) Use your champions

Find out more about growing your organic followers on our website: https://contentempire.com.au/why-build-an-organic-audience-on-social-media/

30/08/2024

Feeling overwhelmed? We hear you.

Whether you’re a busy marketing manager who needs an extra pair of hands or a small business owner who doesn’t know where to start, we can help with your digital content.

Content marketing, done well, is one of the most cost effective ways to promote your brand. For small businesses, it's a must. By publishing targeted, quality content across their digital channels, small businesses can grow their brand and attract a loyal customer base.

But an effective content marketing strategy requires considerable time, effort and expertise. Many small business owners and marketing managers simply don't have the time or the headspace.

We can help. Every day at Content Empire, we help businesses – small and large – to connect and engage with their customers.
Perhaps we can help you!

Contact us today.
https://contentempire.com.au/

26/08/2024

It's official - and we've got the badge to prove it! We're excited to have been named as finalists in this year's Content Marketing Awards. To be recognised amongst the ‘best of the best’ is an honour, and incredibly gratifying. We love helping our clients achieve business success. To receive industry recognition for what we do is the cherry on top!

Read all about it on the Content Empire blog.

https://contentempire.com.au/recognition-for-small-but-mighty-content-agency/

09/08/2024

Beyond thrilled!! So proud to have been selected as finalists in not one but TWO categories in the 2024 Content Marketing Awards hosted by the Content Marketing Institute. Among global competition from some of the best content agencies in the world, the 'small but mighty' Content Empire team was recognised for:
👑 Best topic specific blog
👑 Best agency - client partnership

We feel these awards acknowledge what we prioritise for our clients:
👑 Exceptional content and communications strategy, outputs and outcomes
👑 A truly collaborative partnership that delivers results

22/07/2024

A strong LinkedIn presence enhances your brand's credibility and provides a global platform for demonstrating thought leadership. One effective way to grow your audience is through LinkedIn follower ads.

Not sure where to start?

Our latest blog article explains how to build a successful campaign, optimise audience engagement and nurture new relationships.

https://contentempire.com.au/how-to-engage-more-valuable-followers-on-linkedin/

10/07/2024

If anyone can spot a quality podcast, it’s Podcast Director Rowena Murray! Well done Row! You and the other judges certainly have your work cut out for you!! Looking forward to finding out the winners in November.

We’re thrilled to share that our Podcast Director, Row Murray, has been selected as a filter judge for the 2024 Australian Podcast Awards. These awards champion the best talent of the Australian podcasting industry, and they welcome podcasts big and small. We’re all excited to listen to another year of break-through podcasting content!

Congratulations, Row. We know you’re going to love wrapping your ears around some of the best.

Entries close 11 July, so if you’ve got a win-worthy podcast, get on it! https://lnkd.in/gsYwJQ7J

If you want to plan your award-winning entries for 2025, it’s time to get in touch with us, commission your podcast, and get creative.

02/07/2024

Do you have an up-to-date hashtag strategy? Hashtags categorise your content and make it discoverable to a broader audience, which is why they're an important part of the social media marketing mix.

We've rounded up a quick guide to hashtag best practices on Facebook, Instagram, LinkedIn and TikTok in our latest blog. Find out how to create a winning hashtag strategy and get your social content in front of new audiences!

https://contentempire.com.au/hashtags-why-they-matter-and-how-to-use-them/

19/06/2024

User-focused content has always been a winning strategy for any website, and today, it is even more valuable than ever.

Search engines are placing increasing emphasis on the user experience when ranking pages in a search, taking into account hundreds of factors including how quickly a web page may load, how easy it is to navigate, and whether or not it provides relevant and valuable information.

The focus is on matching search queries to answers, not simply keywords.

While keywords still have their place, gone are the days when 'keyword stuffing' would win you the top spot.

Interested in how user-focused content can help your SEO?

Read more on our website: https://contentempire.com.au/the-power-of-user-focused-content-to-uplift-your-seo/

17/05/2024

In the words of Mrs Doubtfire, "help is on the way!".

As a business – big or small – keeping up with the demand for content, to ensure key audiences remain engaged across all your channels, can seem daunting. And time consuming!

To connect authentically requires creative thinking, and planning. That's where Content Empire can help.

Our team of comms and marketing professionals can assist with all your content needs, whether you require a strategy to grow your audience, an impactful digital marketing campaign, or someone to write and publish your socials.

Here's what one happy client had to say:

"I cannot recommend the team highly enough. They are extremely professional, deliver high quality work, often with tight deadlines and are a pleasure to work with."

Do you need an extra pair of hands? Get in touch today.

https://contentempire.com.au/contact/

01/05/2024

Don't save stories for bedtime. Storytelling can be a powerful tool for your business.

We used the power of storytelling to help promote intercultural capability training for Victorian teachers. Through beautifully produced video and well-crafted written content, we shared the journeys of teachers who had completed the pilot program.

By communicating their experiences in a personal and human way, we were able to engage audiences with impactful content they could connect with.

Read more about our work spotlighting the impact of the Intercultural Champions Pilot Program: https://contentempire.com.au/case-studies/department-of-education/

19/04/2024

As a comms or marketing professional, does your day get chewed up by emails and meetings? Do you struggle to carve out dedicated time to focus on content? We can help!

Whether you need a clever content strategy, a campaign plan, or just need support to write, edit, design and publish content - we've got you covered!

Contact us today. https://contentempire.com.au/

05/04/2024

Content Empire is honoured to support Girls from Oz, an incredible charity program using the performing arts to create life-changing opportunities for girls in remote, at-risk Australian communities.
Among their many wonderful initiatives, the Travel Program is one of the most inspiring for all involved. Every year, a group of girls travel from their communities to spend a week in a metropolitan city to explore new educational musical and performance opportunities. Under the guidance of trusted mentors and friends, the girls enjoy 7 days of confidence-boosting connections and experiences. The next planned trip is to Sydney later this year.
If you want to join us in helping break the poverty cycle for First Nations girls and young women, you can donate to Girls from Oz programs here: girlsfromoz.org.au/support/donate

21/03/2024

We value authenticity in our human relationships everyday, and the same principle applies to corporate communications.

Authenticity is the one thing that underpins meaningful audience engagement with content. It builds trust, humanises brands, and forms the basis of genuine, lasting relationships with target audiences and customers.

Read how to embrace authenticity as your guiding light in content creation, and watch as engagement and meaningful connections flourish: https://contentempire.com.au/authenticity-a-singular-strategy-for-engaging-through-content/

14/03/2024

For government programs that span multiple agencies, ensuring consistent, coordinated messaging is a priority.

Victoria's Road Safety Partnership brings together five government agencies to coordinate and implement road safety initiatives across the state. Partnership staff needed a centralised "go-to guide" to inform their communication materials.

Content Empire was engaged to develop key messages, tools and materials to support the Partnership in keeping Victorians safe on our roads.

The outcome was a shareable resource of pre-approved messaging that reinforces Victoria's road safety strategy, and helps road users to make safer choices.

Read more on our website: https://contentempire.com.au/case-studies/department-of-transport-and-planning/

25/02/2024

As email marketers, the last thing we want is for our emails to be reported as spam.

Aside from potential financial penalties, sending spam emails can hurt deliverability rates, damage reputation, or even get you blocked by internet service providers.

We've compiled our top tips to avoid falling foul of spam laws:
1) Ensure you have consent from recipients
2) Clearly identify yourself as the sender
3) Provide contact details
4) Make it easy to unsubscribe
5) Do not use address-harvesting software

Read more in our latest blog article: https://contentempire.com.au/5-tips-to-avoid-falling-foul-of-spam-laws/

15/02/2024

How often should businesses and brands post on social media? We often get asked this question!

According to Instagram data crunched by scheduling tool Later.com, posting to a consistent frequency is more important than the frequency itself. So, if it works for your business to post twice a week, then do. And be consistent about it!

Here are our favourite tips for building your social audience:
✻ Posting frequently is a great way to engage and grow your social audience
✻ Be clear on, and stick to, your social strategy and goals
✻ Implement a manageable posting schedule
✻ Experiment with different formats (eg reels and stories) to increase reach and drive traffic
✻ Analyse your content's performance to see what's working

Here at Content Empire, we work with clients every day to help determine the best posting cadence for their brand and their audience.

If you need help with your social media marketing, reach out to us today!

https://contentempire.com.au/contact/

01/02/2024

Content and Communications Manager, Edwina Callus has always loved words and writing. “Before I could read or write, I remember sitting down at our kitchen table scribbling on pages and pages of blank paper, pretending to be writing. To my young brain, writing was like a magic power!
Now, Edwina brings that magic touch to Content Empire! The blank paper’s been replaced by a laptop, the kitchen table is now an office desk and the scribble has become quality content that moves, inspires and informs.
With a background in government communications, specialising in science, innovation and technology, Edwina is an expert at translating technical information into meaningful, engaging, high-impact content.
Away from the office, Edwina can be found hiking up mountains, or enjoying quality time with her family of boys.

25/01/2024

Content Empire was thrilled to work with Broad Radio and Jo Stanley to help deliver a sensational promotional video outcome filmed at the wonderful Stupid Old Studios. A great day celebrating women.

🎬🎥Rob Parsons behind the camera
💻🖍Clare, Row and Cathy on video scripting and extras on the day!
Fun, fun, fun!