Pink Cow Social

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Pink Cow Social

Pink Cow Social focuses on providing business owners and marketing gurus with social media tips

31/01/2025

This is a photo of me at the aquarium for my birthday with my friend the sting ray.

I was blessed with so many beautiful messages it made my heart melt ❤️

As an only child birthdays mean a lot to me, so to have special friends and family message or call me is beautiful.

Shout out to hubby and the kids for taking me to the aquarium. I wouldn’t have wanted to spend the day anywhere else.

23/01/2025

Think of social media like planting seeds in a garden. You don’t plant a seed and expect a full-grown plant the next day, right? It takes time, care, and consistency. 🌸

When you post about your offer, masterclass, or invite someone to book a call with you, you’re planting seeds. You're showing them who you are, what you do and how you can solve their pain point. Each post is a little nudge showing them more about you. You water those seeds by showing up consistently, engaging with your audience, and delivering value. 💧

Over time, just like in gardening, those seeds start to grow. People begin to trust you, engage more, and—eventually—take action because they have seen you showing up giving value and being consistent on your social media.

It’s all about patience and nurturing.
Do you struggle to understand that social media takes time.

22/01/2025

Jumping on trending audio won't automatically turn into profits, but it's a strategic lever you can pull to enhance your social media presence.

While these popular sounds alone aren't a cure-all— they won’t fix bad copy, poorly written captions, average visuals, or a lack of strategy—they can significantly boost your visibility and engagement when used correctly.

Trending audios are like a spotlight: when used wisely and quickly, they can shine a light on your content, helping it reach a wider audience. But remember, the foundation of your post—strong content and clear strategy—remains key.

Don't get the two confused. Trending Audio doesn't replace good, quality, strategic content.

20/01/2025

📣 Save this post if you want to increase your shares and saves 📣

Ever wondered how a single post can achieve incredible engagement? Here's a sneak peek into the strategy that helped one of my clients smash her social media goals:

🐮 Repurposing Content: We took an old post that had previously resonated with her audience. Why? Because she's gained new followers since then, and great content deserves a rerun!

🐮 Establishing Authority: The chosen post demonstrated her expertise and established credibility in her field. This not only strengthens her brand but also builds trust with her audience.

🐮Creative Presentation: We revamped the post with a fresh, more engaging layout. Breaking down information into digestible, visually appealing pieces can dramatically boost reader engagement.

🐮Targeted Messaging: We fine-tuned the messaging to speak directly to her ideal followers, ensuring it struck a chord and sparked interaction.

These four simple steps might seem simple, but wow did they make an impact.

16/01/2025

Did you know that Instagram’s head honcho, Adam Mosseri, pointed out that carousels are one of the most effective tools for boosting engagement on the platform? That's right, those swipeable series of images or videos can significantly boost your results!

🔍 Why Carousels Work:

⭐More Engagement: Each swipe through your carousel counts as engagement. More swipes mean more interaction, keeping your content alive and buzzing!
⭐Storytelling Magic: Carousels let you unfold a story, detail by detail, captivating your audience and keeping them hooked till the last slide.

How do you feel about carousels? Are you actively using them on your socials?

09/01/2025

After implementing a targeted social media strategy, this client saw some amazing growth in particular across three metrics.

The client saw a 2100% increase in impressions, a 2200% increase in reach but more importantly he had an increase of 818% profile views. Yep that's huge. What that means is without consistent, crafted, strategic social media posts he would not have achieved this. ⭐

These numbers aren’t just statistics; they represent real growth, real interactions, and real people engaging with their brand. These numbers showcase the importance of having a social media strategy and executing it accordingly.

Want to achieve results like this? Comment STRATEGY below. 😀

07/01/2025

Here's something that annoys the f*** out of me.

I hear so many people telling me that they have so much business on, and they are at capacity but then three words follow AT THE MOMENT. That's great.. Happy for your but that doesn't mean that down the track you're not going to need leads and business.

It's tempting to pause your advertising efforts when business is booming, but remember, success in the present doesn't guarantee success in the future. This is where social media steps in—not just as a tool for promotion, but as a strategy for continuity.

Here's why you need to continue advertising on social media
😀Build a lead pipeline: Consistent presence on social media helps you keep filling your pipeline. So, when one project ends, another begins.
😀Maintain visibility: Staying active online keeps your brand top of mind. You want to be the first business potential clients think of when they need services you offer.
😀Long-term relationships: Social media isn’t just about finding new customers; it's about building lasting relationships. Keep engaging and keep providing value.

05/01/2025

I'm sick of hearing that hashtags don't work. I know even the head of IG has stated it, but being in the world of social media content, if someone gave me an extra 1300+ views I'd absolutely take it.. Wouldn't you?

Here's two things to think about when using hashtags.

😀 Reach Your Target Audience: Hashtags help categorise your content, making it easier for people interested in your niche to find you. Using specific, relevant hashtags can connect you to a community that's already engaged in topics related to your business. Sounds good right?

😀Increase Engagement: Posts with hashtags see significantly higher engagement rates because they tap into wider conversations and trends. This means more likes, shares, and comments from users who may not have found your page otherwise.

Do you use hashtags?

25/12/2024

Merry Christmas from my family to yours 🎅❤️🎄

I hope your day was filled with fresh champagne, amazing seafood, great carol’s and even better company.

21/11/2024

Want to know the tools and tricks I use in my 6+ figure business to create engaging, lead-generating content without spending hours on social media? Ummm F*** yeah! I’m sharing it all in my upcoming free masterclass!

If you’re a busy mum and/or business owner juggling all the things, this session is packed with insights to help you save time, cut down on overwhelm and drive real results. 🕒✨

📅 Details:
When: November 27, 2024 | 12:00PM SYD
Where: Online!
What: 8 essential tools to streamline your content creation, increase leads, and boost revenue.

This isn’t just about saving time—it’s about creating a system that frees you up to focus on the parts of your business (and life!) that you love. 💪

Click here for more time and leads in your day: https://bit.ly/40MFTvo

18/11/2024

Even though I work in social media and absolutely love it, there are still moments when the thought of spending an hour creating a reel feels way less appealing than binge-watching Love Island. 🌴🌴

But more than that, I’d rather spend my time watching my kids laugh and play in the sunshine than being tied to my phone. Those little moments with them are what matter most to me—and that’s why I’ve worked hard to simplify social media without sacrificing results.

In my upcoming masterclass, I’m sharing the tools and strategies that help me cut content creation time in half.

If you’re a business owner juggling it all, this session will teach you how to:
✔️ Save hours on your social media content
✔️ Create posts that resonate with your audience
✔️ Free up time for what really matters

Comment TIME below and I'll send you all the details you need to know.

04/11/2024

The C word.... It comes out of my mouth so many times a week 😲

Yep, I say it all the time.. Consistency.

Here’s the thing—consistency isn’t just a “nice-to-have” on social media; it’s the secret sauce. You can have the most stunning graphics, the best hashtags, and a killer product, but if you’re not showing up regularly, you’re missing out.

Consistency means your audience knows they can count on you, and that’s huge. It builds trust, keeps you top of mind, and shows you’re serious about your business. Even if it’s 2-3 times a week, just having that regular rhythm makes all the difference.

Find out more on my latest podcast.

02/11/2024

The Life of a Social Media Manager is not all canva fun and memes 😊

We’re just mere humans, armed with creativity, strategy, and a little bit of caffeine, expected to change the world and bring in billions. No pressure, right?

It might seem like we’re digital magicians, but social media management is all about finding the right balance between creativity, strategy, and consistency. We’re here to create magic for your brand—building connections, fostering community, and helping you grow. But remember, we’re human too. 😉

29/10/2024

9 years ago, on Hamilton island with our nearest and dearest we said I do! Our wedding was one of a kind, we had a choreographed dance, we got married on a beautiful island and it was the best day 😀

It’s been an insane 9 years, where we have accomplished a lot.
❤️ 2 beautiful kids
♥️ bought a home
❤️ run and operated our own businesses
♥️ survived 9 years together

Add in there unique workplace experiences, getting a cat, being parents and dealing with the difficulties of Carter’s illnesses. It’s been huge.

The one constant - You!
Happy nine years
Love you ❤️

18/10/2024

This week, I had a reality check. 🔔

Carter was back in the hospital with seizures, and my effervescent 4-year-old Savannah wanted every single inch of me (which I bloody love), but to be honest, I was so exhausted. I remember lying in bed, trying to get Carter to sleep, and feeling the tears roll down my face. Despite the exhaustion, I was overwhelmed with gratitude—after our IVF journey, I know just how lucky I am to have these beautiful kids. 💖

Sometimes, the guilt creeps in. Juggling it all—motherhood, work, life—it can be a lot. But then I saw a post this week that reminded me of the bigger picture: everything I’m doing, I’m doing for them. I’m building a life they’ll love.

I’m making these decisions so I can be there for every doctor’s appointment, every swimming lesson, and all the little moments in between. Yes, it’s hard, but I want to show them that if you work hard, if you push through even when it's tough, the world is your oyster. 🌍💫

To all the mums out there juggling too, remember, you’re doing amazing.

Source:

17/10/2024

Let’s clear something up: hyperlinks don’t belong in your Instagram captions. 😬 Why? Because they don’t work, and worse—they’re annoying for your audience. You’re asking people to copy and paste (and let's be real, no one has time for that).

When people see a link they can’t click, it can feel frustrating and unprofessional. It breaks the flow and can actually put them off from engaging with your post altogether.

Instead, use clear CTAs like “link in bio” or “swipe up” in your Stories if you have that feature. Keep the user experience smooth and simple!

Remember, social media is about ease of use and engagement—let’s not make it harder than it needs to be. 😉

Source:

12/10/2024

Let’s talk about the magic of the number 9. Why? Because those first 9 squares on your Instagram feed are prime real estate! 🏡 They’re the first thing people see when they land on your profile—and we all know first impressions matter.

Those 9 posts should tell a story that reflects exactly who you are, what your business offers, the clients you serve, and the results you deliver. 💼✨

So, here’s the question: Do your last 9 posts accurately represent your business? Are they showcasing your expertise, your wins, and the value you provide? If not, it might be time to get intentional about your content.

Because when someone lands on your profile, they’ll make a decision in seconds whether to follow or not. Will they be picking you?

11/09/2024

Got a backlog of 'great ideas' for social posts that you never get around to using? Collecting tips and tricks might feel productive, but creating content that engages is a whole different ballgame.

These results are from a business owner who decided to go for it. 🎉🎉

They realised that no matter how many times they tried to learn, watch or read they just were spending so much unnecessary time trying to save on outsourcing, but ended up realising the time they spent on learning cost them more time and money.

Want to make a smarter decision? Let's have a 15 minute social strategy call and work out your socials together.

Address

Belrose, NSW

Telephone

+61417652853

Website

http://www.pinkcowsocial.com.au/

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Videos

Have you been hanging in stories lately? If not, you should be. Why? Stories are where it’s at these days, with more and more people engaging with them daily.😃😃 Is your audience having a positive experience engaging with them, or are they struggling to navigate and look for content? Whatever you do, don't add text in the dead zones ❌❌. Need help with stories? Comment Stories below. #socialmediamanagers #socialmediaspecialist #socialmediamanagerlife #socialmediamarketingtip #pinkcowsocial

🔔Save this post 🔔 If you’re anything like me, you’ve got a million things on your plate—managing clients, juggling new business, and maybe even trying to carve out a little personal time. The last thing you want to do is spend hours searching for content ideas when you could be chatting with potential clients or nurturing the relationships you’ve already built. 💬 Time is your most valuable asset, and it’s important to spend it where it counts. Here's five ways you can find content in under 5 minutes. You're welcome.

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The Pink Cow Story

Hello! My name is Briana Graydon, my friends call me Bri (I’m sure we will get there don’t worry). I am the founder of Pink Cow Social. I'm a cat loving, cosmo drinking passionate Sydney Swans AFL supporter who loves her family. There you go, me in a nutshell!

Now, don’t judge me but I LOVE social media. Hashtags excite me, the algorithms challenge me, and creating memorable content gives me the same excitement that I experience when I have a cosmopolitan... I said don’t judge.

Learn more about me https://www.pinkcowsocial.com.au/about-me