Sierra Six

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Our top 3 car creative ad campaigns this week.1. DaihatsuDaihatsu's vehicles are typically appreciated for their reliabi...
15/07/2024

Our top 3 car creative ad campaigns this week.

1. Daihatsu
Daihatsu's vehicles are typically appreciated for their reliability, fuel efficiency, and affordability. While these are key selling points, they might not inherently grab attention in a crowded automotive market dominated by sleek designs and high-performance features. To stand out, Daihatsu can employ the "Funny Reframe" principle to make their practicality more appealing and memorable.

2. Range Rover
This is a perfect example of leveraging the "Us vs Them" principle, Range Rover has communicates its unique value and established a compelling narrative that resonates with affluent consumers seeking more than just a vehicle—they seek an exclusive membership into a lifestyle of luxury and adventure.

3. Porsche
By embracing the "Humble Brag" principle, Porsche has effectively communicated its achievements while maintaining a down-to-earth and approachable brand persona. People trust a 9/10 rating more than a 10/10

Which one is your favourite?

JACQUEMUS are redefining the art of fashion story telling through consumer interaction?They are are the latest masters i...
05/07/2024

JACQUEMUS are redefining the art of fashion story telling through consumer interaction?

They are are the latest masters in brand narrative, effortlessly integrating a consistent storytelling thread across all consumer touch points.

From product design to placemaking, and from social media to retail stores their approach is coherent and ensures every brand interaction, whether digital or physical, contributes to a unified and engaging narrative.

This careful attention to detail not only enhances the consumer experience, nut also creates an immersive world that draws audiences into the broader story.

Our top 3 creative ad campaigns from this week.1. The Ordinary:Principle: "The Counter Brag." This is a perfect example ...
26/06/2024

Our top 3 creative ad campaigns from this week.

1. The Ordinary:
Principle: "The Counter Brag." This is a perfect example of a powerful marketing strategy that leverages transparency and honesty to build trust and differentiate the brand. By admitting a shortcoming and redirecting attention to a strength, The Ordinary effectively communicates its commitment to scientific integrity, resonating with consumers who value authenticity and results.

2. Kit Kat
Principle: "User Interface Hacking"
A clever marketing strategy that captures attention and engages users by leveraging the familiarity of everyday digital interfaces. This approach not only enhances engagement and brand recall but also has the potential to go viral, amplifying the brand’s reach and impact.

3. New Balance
Principle: "Skeuomorphism."
This ad leverages the familiarity of digital design elements in physical advertising to create an engaging and memorable experience. This innovative approach not only stands out in a crowded advertising landscape but also resonates with a tech-savvy audience, effectively bridging the gap between their digital and physical worlds.

Our top creative ad campaign this week.Porsche 's "Not in The Crowd" headline exemplifies effective marketing with its s...
18/06/2024

Our top creative ad campaign this week.

Porsche 's "Not in The Crowd" headline exemplifies effective marketing with its simplicity and clarity, using just four short words to convey exclusivity and individuality.

This ad aligns perfectly with Porsche's brand identity, appealing to affluent individuals who value distinction and high performance.

This concise, jargon-free message ensures quick and memorable impact, resonates with those who aspire to stand out.

Time to re-introduce ourselves!The Sierra Six team, the powerhouse behind all marketing outcomes! We are creative agency...
31/05/2024

Time to re-introduce ourselves!

The Sierra Six team, the powerhouse behind all marketing outcomes!

We are creative agency powered by a team of digital strategists, creative visionaries and strategic brand-thinkers.

We connect brands with people and drive disruptive strategies and high-performance results with integrity. But what really sets us apart is our understanding that in order to be successful in executing any type of work, you must have a solid brand foundation first.

Inspired by our team? We are open to taking on new clients.

Our top weekly creative ad campaigns. Adidas: the '10x Metaphor Principle’. This approach looks at something 10 times bi...
27/05/2024

Our top weekly creative ad campaigns.

Adidas: the '10x Metaphor Principle’.
This approach looks at something 10 times bigger to dramatise or portray a certain result. This principle pushes us to envision an outcome where 1x just isn't enough!

Land Rover: ‘Bulletproof Guarantee Principle’. This creative ad hints at their promise of top-notch quality and absolute assurance. This clever campaign reassures customers with a seal of trust.

Specsavers: 'Made-Up Statistic Principle'. We've all heard of the saying, "90% of statistics are made up", but Specsavers brought it to life perfectly! A classic play of exaggeration, presenting the importance of perfect vision with a twist (something they always nail!).

These brands have created engaging and unconventional campaigns that are hitting all the right notes with audiences.

PAID ADVERTISING VS ORGANIC SOCIAL MEDIA!While both paid advertising and organic social media marketing aim to achieve s...
21/05/2024

PAID ADVERTISING VS ORGANIC SOCIAL MEDIA!

While both paid advertising and organic social media marketing aim to achieve similar goals, they operate in fundamentally different ways and offer distinct benefits.

Therefore, comparing them directly is not often appropriate.

However, they work hand in hand together to ensure a comprehensive strategy that leverages the strengths of both approaches.

Paid ads offer immediate, measurable results and broader reach, while organic efforts build long-term engagement and brand loyalty.

Together, they create a synergistic effect that maximises your marketing impact and drives sustainable growth.

The Kollosche People’s Ball 2024. What an incredible evening it was! For the fourth year in a row  continues to its miss...
13/05/2024

The Kollosche People’s Ball 2024.

What an incredible evening it was! For the fourth year in a row continues to its mission to raise funds to support in order to make a life changing difference for so many people in our community.

We were very honoured to assist with all things content and social media on the evening 😊🙏🏽

A big thank you to the team, and for such an amazing event and for making a real difference in our community.

Our top 3 Burger King ads of all time!Burger King’s creative ads are a perfect example of optimising social media to bui...
10/05/2024

Our top 3 Burger King ads of all time!

Burger King’s creative ads are a perfect example of optimising social media to build brand awareness and engage audiences, standing out for its emphasis on content quality and relatability.

The brand’s unique and creative tactics, help them stay competitive and relevant in pop culture audiences.

1. Flame grilled since 1954
2. The most important meal of the night
3. 70 years later and the fire is still burning

Our top 3 Burger King ads of all time!Burger King's creative ads are a perfect example of optimising social media to bui...
10/05/2024

Our top 3 Burger King ads of all time!

Burger King's creative ads are a perfect example of optimising social media to build brand awareness and engage audiences, standing out for its emphasis on content quality and relatability.

The brand's unique and creative tactics, help them stay competitive and relevant in pop culture audiences.

1.⁠ ⁠Flame grilled since 1954
2.⁠ ⁠The most important meal of the night
3.⁠ ⁠70 years later and the fire is still burning

We’re in marketing, of course we’re going to make Met Gala Memes 🤪
08/05/2024

We’re in marketing, of course we’re going to make Met Gala Memes 🤪

Our favourite Met Gala looks of 2024 🖤1. Zendaya2. Zendaya3. Zendaya4. Zendaya5. Zendaya     #2024
06/05/2024

Our favourite Met Gala looks of 2024 🖤

1. Zendaya
2. Zendaya
3. Zendaya
4. Zendaya
5. Zendaya

#2024

Shonen Society on a mission to become one of the greats 😎Recently content shoot for the Training Arc collection. The cre...
05/05/2024

Shonen Society on a mission to become one of the greats 😎

Recently content shoot for the Training Arc collection. The creative vision was to showcase the street element of the brand.

Lately, we are loving the marketing principle: Creating An Enemy.What a perfect example this ad is by Pepsi for Hallowee...
03/05/2024

Lately, we are loving the marketing principle: Creating An Enemy.

What a perfect example this ad is by Pepsi for Halloween 😂

The Halloween ad from 2013 directly references its biggest competitor, Coca-Cola.

Pepsi was able to avoid copyright issues with the exchange of “C” and “L” in the logo.

Although this isn't a new ad, we are still loving it! What do you think?

Just wrapped up filming  with the amazing  We cannot wait for you to listen! Stay tuned! 🎙️🖤
02/05/2024

Just wrapped up filming with the amazing

We cannot wait for you to listen!

Stay tuned! 🎙️🖤

3 of our favourite creative ad campaigns recently 👉🏼ㅤ➡️ The Economist Principle: Break the 4th Wall. This means to direc...
26/04/2024

3 of our favourite creative ad campaigns recently 👉🏼

➡️ The Economist
Principle: Break the 4th Wall. This means to directly address the audience.
In this instance, The Economist is reminding us to ignore obstacles... literally.

➡️ Timex
Principle: Creating An Enemy
Position the competition (Apple) as the enemy while positioning yourself as a hero.

➡️ Lewis Capaldi
Principle: The Humble Brag
A perfect balance of bragging and self-depreciation.

Which one do you think is the most creative?

Marketing ecosystem, you ask?How often have you heard clients coming to you wanting to scale their business only by util...
25/04/2024

Marketing ecosystem, you ask?

How often have you heard clients coming to you wanting to scale their business only by utilising paid advertising?

In the realm of digital marketing, it's a common misconception to view paid advertising as the sole avenue for scaling an e-commerce business.

A truly effective marketing strategy, resembles an ecosystem, where paid ads, content marketing, social media, email marketing, PR, influencer marketing, SEO, website and all play vital, synergistic roles.

Relying solely on paid advertising limits potential growth.

Much like watering only one plant in a garden and expecting the entire garden to flourish.

By adopting an ecosystem approach, each marketing tactic not only achieves its specific goals but also supports and enhances the others, leading to sustainable and scalable business growth.

This holistic perspective ensures that every element of the marketing strategy contributes to the overall effectiveness of your marketing efforts.

Start thinking about your marketing strategy as an ecosystem.

Your brand is not what you say.  Your brand is what you do.
24/04/2024

Your brand is not what you say.

Your brand is what you do.

Inspiration for an upcoming brand launch for a new client ♥️🧴👠The brief: make it sexy, modern and girly 👌🏽
22/04/2024

Inspiration for an upcoming brand launch for a new client ♥️🧴👠

The brief: make it sexy, modern and girly 👌🏽

We've been busy 🤫🖤
21/04/2024

We've been busy 🤫🖤

Fig Femme  x  at Coachella 2024! 🩷At this year’s Coachella, our client, Fig Femme  was featured in  's Camp Poosh Care P...
19/04/2024

Fig Femme x at Coachella 2024! 🩷

At this year’s Coachella, our client, Fig Femme was featured in 's Camp Poosh Care Package, a camp at Avant Stay's Buena Vista property including 16 overnight campers for 4 days, 700+ guests and 30 brand partnerships, "Pooshies", at Saturday's party.

This is such a brilliant example of what implementing intentional partnerships looks like. Each and every brand served a purpose to enhance and elevate the guest experience at Camp Poosh.

And what an achievement for our client Fig Femme. We’re so proud 🩷✨🎊

On Sunday night, Filippa and Alana attended Dairy of a CEO, Steven Bartlett's Business and Life speaking tour in Brisban...
18/04/2024

On Sunday night, Filippa and Alana attended Dairy of a CEO, Steven Bartlett's Business and Life speaking tour in Brisbane, the host of The Diary Of A CEO podcast! 🎤🖤

Steven discussed entrepreneurship, recruitment, culture, marketing, mindset, and life in general.

A few points that resonated with the team:

- The fast way is the slow way
- Never take no for an answer
- In business, it's always about the people
- As a business owner, we're in the business of recruitment
- Hire fast, fire faster
- Skill stacking; combining two skills
- The 1% matters
- The devil is in the details
- Things that are easy to do are also easy not to do. Again, 1% matters
- Compounding happens over time; we don't see it right now, just keep going
- Make the decision and learn from it. Don't waste time being indecisive
- Failure is feedback. It's a learning opportunity
- Staying ahead of the S curve is key.
- Lean into it when things change or threaten you.

What an incredible experience to attend this event, Alana especially admires Steven.

Great insight and takeaways!

Thank you to the whole team at Steven Bartlett and The Diary Of A CEO 🙏🏽

Our favourite Coachella brand activation from 2024! 💚💋Hailey, you've done it again!Rhode landed in Palm Springs, featuri...
17/04/2024

Our favourite Coachella brand activation from 2024! 💚💋

Hailey, you've done it again!

Rhode landed in Palm Springs, featuring a gorgeous photo-booth encouraging people to snap their festival piccies in return for a lip tint.. who wouldn't?!

This activation compliments the viral phone case so perfectly.

Ok we knew Hailey Bieber's phone case was viral, but did we think it would become THIS viral?The chokehold she hold's ov...
15/04/2024

Ok we knew Hailey Bieber's phone case was viral, but did we think it would become THIS viral?

The chokehold she hold's over everyone is insane!

What is your favourite parody Rhode phone case?

Great ad from Nespresso 🙌🏽The Caffeinated Mona Lisa. What do you think?
12/04/2024

Great ad from Nespresso 🙌🏽

The Caffeinated Mona Lisa.

What do you think?

Creative ads from our faves folder 🖤➡️ Coca ColaThis ad is a great example of how to evoke emotional appeal. You read "f...
11/04/2024

Creative ads from our faves folder 🖤

➡️ Coca Cola
This ad is a great example of how to evoke emotional appeal. You read "feel it" and you instantly understand.

➡️ New Balance
A great use of highlighting the broad appeal of the shoe and leveraging social proof of product purchase and popularity.

➡️ Nutella
This ad is a visual example of how good the product is. It is so yummy you'll become crazy for more.

➡️ Heinz
The principal "becoming the verb." This ad confirms main goal of this brand is to become synonymous with the action it represents. In this case, Heinz aims to dominate the Ketchup industry by making its name the most common and associated with the product.

➡️ Los Tacos
The thought process behind this ad 🤌🏽. Finding a verb that is synonymous to another context yet can be globally recognised.

Genius. Absolutely obsessed.

Which one is your favourite?

rhode lip balm phone case, move over 😉Well played Heinz.
10/04/2024

rhode lip balm phone case, move over 😉

Well played Heinz.

Some solar eclipse creative ads that we think were out of this world 🤪🖤🌙We love seeing how brands are creatively celebra...
10/04/2024

Some solar eclipse creative ads that we think were out of this world 🤪🖤🌙

We love seeing how brands are creatively celebrating the cosmic event yesterday! 🌞

This may upset some.. But WE are the algorithm.The algorithm is just a reflection of human behaviour. Actually, it's a r...
09/04/2024

This may upset some.. But WE are the algorithm.

The algorithm is just a reflection of human behaviour.

Actually, it's a reflection of our human behaviour on social media platforms.

If you're not getting reach, views, likes or comments, your content may not be engaging enough.

Test, trial, patience and repeat.

And if you're first starting out - keep going!

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