TRAPDOOR PRODUCTIONS

TRAPDOOR PRODUCTIONS At Trapdoor Productions, we craft compelling content for top brands. We deliver standout content that resonates and drives results.

Our expert team transforms ideas into engaging videos, podcasts, and multimedia experiences. Trapdoor Productions is a Content Creation Agency. We produce films and content for Broadcast, online and Social. This includes: TVCs, Online Commericals, Brand Films, Branded content, Promo films and Social Content. Our clients include: Coca-Cola, Moet Hennessy, Adobe, RLSS, HP, Bupa and Nikon Japan

16/09/2024

Think of effort like planting seeds. It’s not about cramming in as many hours as possible—it's about consistent, smart work that compounds over time. The results? They don’t just add up—they multiply. Imagine what a decade of focused effort can do. The payoff isn’t just a step ahead—it’s miles ahead.

Everything you want in life is on the other side of R&R… but we’re not talking rest and relaxation here!R&R stands for R...
12/09/2024

Everything you want in life is on the other side of R&R… but we’re not talking rest and relaxation here!

R&R stands for Reach and Reputation.

It's all about who you know and what they think of you. Whether you’re building a business or your personal brand, those two factors open doors. Keep growing your network and nurturing those relationships, because reputation is everything in business and in life. 💡

Who’s in your corner today? And how are you building your reputation with them?

12/09/2024

"Actually, success isn't out of reach because all you have to do is, again, if you're willing to work 70 hours a week, you've now just replaced 98% of your competition." — Erik Huberman

People often talk about success like it’s some mythical creature—rare and elusive. But the truth? It’s right there, within reach. The catch? You’ve got to outwork 98% of the people around you. Those 70-hour weeks aren’t just a grind—they’re your edge. When others are clocking out, you’re just getting started. That’s how you leapfrog the competition.

11/09/2024

Here’s the thing—hard work and intelligence are just the starting blocks. Real success comes from how you combine them. It’s about leaning into challenges, not shying away from them. When you outwork, outthink, and outmaneuver your competition, you create a league of your own. That’s where the magic happens.

11/09/2024

Ambition is the silent force that shapes destinies. It’s not just a desire; it’s the fuel that keeps the engine running long after others have quit. The older I get, the more I realize that those who rise to the top didn’t just wish for it—they worked relentlessly, driven by a vision that wouldn’t let them sleep. Ambition doesn’t just open doors; it builds them.

10/09/2024

"I started it because I saw that there was this sort of horrible hole in the marketing ecosystem where 99% of marketing agencies have no idea what they're doing." — Erik Huberman

Ever felt like you’re throwing money into a black hole when hiring a marketing agency? Erik’s right—too many agencies miss the mark, and it’s frustrating. The solution isn’t more buzzwords or flashy campaigns; it’s understanding and solving real customer problems. If you’re not fixing what’s broken, you’re just adding to the noise.

09/09/2024

🎙️ Exciting Chat with Erik Huberman on All Things Marketing, Ambition, and Entrepreneurship!

I recently had the pleasure of sitting down with Erik Huberman, the founder of Hawke Media and one of the sharpest minds in the marketing world today. Erik’s journey is nothing short of inspiring—from identifying gaps in the marketing ecosystem to building a powerhouse agency that truly understands what it takes to succeed.

In our conversation, we dove deep into some hard truths about the industry, the role of ambition in shaping success, and why working smarter (and harder) is the secret sauce that sets the best apart from the rest. Erik’s insights on bootstrapping, ownership, and the compound effect of consistent effort over time really hit home.

Whether you're an entrepreneur, marketer, or just someone looking to level up, you won’t want to miss the gems Erik shared. Stay tuned as I’ll be dropping some of the key takeaways from our chat in the coming posts! 💡

Check our the Failure to Launch podcast here: https://open.spotify.com/show/7MwURuHpFgnoD399wYdv7i

05/09/2024

One of the smartest moves you can make as a founder or exec?

Buy back your time by hiring the right people. ⏳

Your time is valuable, and trying to do everything yourself only stretches you thin. By bringing on talented individuals who share your vision, you free yourself to focus on what truly matters—growing your business, driving innovation, and making strategic decisions. 💡

It’s not just about delegation, it’s about empowerment. Invest in the right team, and you’ll gain more than just time—you’ll gain momentum. 🚀

05/09/2024

When it comes to video, light isn't just a tool—it's your best friend. 💡

The right lighting can transform a scene, set the mood, and bring your message to life. Whether you're shooting with natural sunlight or using studio setups, think of light as your creative partner. It's not about having fancy gear, but about understanding how light can enhance your story. 🎥✨

Next time you’re filming, ask yourself: how can I use light to my advantage? Trust me, when you treat light as a friend, your videos will shine. 🌟

04/09/2024

With 20 years of video production expertise, I'm here to help founders and execs craft powerful content that fuels business growth. 🚀

The result? A 5x increase in LinkedIn engagement in just 30 days!

Want to see the same for your brand? Drop me a message or comment below. Let’s make your content stand out! 💥

04/09/2024

🎬 "Fix it in post" might sound like a safety net, but it's really a mindset that can trip you up. Relying on post-production to solve problems that should've been tackled during planning or shooting is like building on a shaky foundation. 🎥

Sure, editing magic can polish things up, but nothing beats getting it right from the start. Pre-production isn't just a phase—it's where you set the tone for success. Whether it's video, business, or life, don't wait for the final stage to make it perfect. Nail it early, and let the post be the cherry on top! 🍒

02/09/2024

Too often, we find ourselves comparing our journey to someone else's. The grass may seem greener, but remember, appearances can be deceiving. Focus on cultivating your own path, and don’t be swayed by the illusion of perfection on the other side. 🌱

01/09/2024

🎙️ Don’t Underestimate the Power of Good Audio in Video Content

When we think of video content, visuals usually steal the show. But here's the thing: bad audio can ruin even the most stunning visuals.

Good audio isn't just a technical detail—it’s a key part of your message. Clear sound helps your audience connect with your content, understand your message, and stay engaged. On the flip side, poor audio distracts, frustrates, and can make viewers tune out fast.

Whether you're filming a quick update or a high-end production, prioritize your audio. Invest in a good mic, choose a quiet space, and make sure your voice is clear and strong. 🎧

Because when your message is worth hearing, it’s worth hearing well.

29/08/2024

Struggling to focus? It might be more than just a busy day—it could be a signal to revisit your goals. 🎯

Sometimes, a lack of focus isn’t about the task at hand but about the bigger picture. Are you working on what truly matters to you? When your goals are aligned with your values, focus comes naturally.

Here’s what I do when focus slips:

Revisit your "why": Remind yourself of your ultimate goals. Are today’s tasks moving you closer to them?

Write it down: Clarity fuels focus. Put your goals and tasks on paper—make the connection between what you’re doing and where you’re headed.

Prioritize with purpose: Focus on what will have the biggest impact on your long-term vision. Everything else can wait.
When you align your daily focus with your life goals, everything starts to click. 🧠✨

28/08/2024

In business, it’s not just the best product or the biggest budget that wins—it’s the best imagination. 🧠✨

The companies that thrive are the ones that dream bigger, think differently, and reimagine what’s possible. Innovation doesn’t come from playing it safe; it comes from daring to see the world through a creative lens.

So, if you want to stand out, let your imagination lead the way. The future belongs to those who can envision it!

28/08/2024

Chasing your dreams is thrilling, but it’s not all sunshine and success stories. 🌪️ Sometimes, pursuing your passion means embracing uncertainty, facing setbacks, and making tough sacrifices.

The downside? It’s not for the faint-hearted. You’ll hit roadblocks, and there will be days when you question everything. But here’s the truth: those challenges shape you. They force you to grow, adapt, and find strength you didn’t know you had.

Dreams worth chasing aren’t easy. Know the downside, embrace it, and keep pushing forward. 💪✨

27/08/2024

The best camera? It’s the one you have with you right now. 📱✨

Whether it's your phone or a pro rig, it’s not about the gear—it’s about capturing the moment and telling your story. Don’t wait for the “perfect” setup. Start shooting, start creating, and let your content speak for itself. If you need guidance - shoot me a message :)

Great content starts with what you have—use it. 🎥💡

25/08/2024

Scaling your business isn’t just about growth; it’s about building momentum by stacking the right clients who align with your vision. 🚀

One of the key lessons I’ve learned over the years is that scaling smart means choosing clients that complement each other and create synergy. It’s not about saying yes to everyone; it’s about strategically selecting clients who push your business in the right direction, add value, and help you expand your network.

By stacking clients who share your values and challenge you to innovate, you’re not just growing your revenue—you’re creating a sustainable ecosystem where each success builds on the last. This is how you scale with purpose and stay ahead in the game.

Focus on quality over quantity, and watch your business thrive. 💼💡

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Artarmon, NSW

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