neon moose

18/12/2024

POV: you see your IG aesthetic errywhere [and decorate your Christmas tree accordingly!] 💜💙💗

Your brand’s aesthetic isn’t just about looking pretty on Instagram though - it’s about creating a vibe that follows your audience everywhere they go.

Yup, a powerful brand aesthetic goes beyond just great visuals on your social feed. It’s about creating a cohesive + memorable experience that transcends platforms + physical spaces, leaving your audience feeling connected to your brand wherever they see it.

Think Coke - the classic red and white + the signature script logo, is recognisable AF on cans, billboards, Instagram etc + their aesthetic creates a feeling of nostalgia and happiness that stays with you.

Or Apple - aka sleek, minimalist, and innovative. Apple’s clean design is consistent from their website to their stores and socials. You instantly associate their aesthetic with cutting-edge technology and simplicity.

The takeaway?

A cohesive aesthetic builds recognition, trust, and emotional connections with your audience. Make sure your branding [colours, typography, imagery + tone] tells the same story across Instagram, your website, packaging, events + beyond.

Your brand isn’t just what people see; it’s what they feel. ✌️

18/11/2024

Stop - quiz time!

That’s right - if you’re in need of a marketing glow up, take the quiz [link in Stories] to see if you’re ready. It’ll take like 55 seconds MAX + it’s FUN [pinky promise!]

Oh and If your quiz results say you’re ready - here’s 3 x awesome + AFFORDABLE ways to get marketing help:
 
✨ Southern Business Mentoring Program - first meeting free (for southern based businesses)! Plus, up to 3 extra sessions @ $25/hr.
 
✨ ASBAS Program (Adelaide Business Hub)- 3 hours of mentoring for just $99.
 
✨ Women in Business Program (Adelaide Business Hub) - 5 hours of marketing help for just $220.
 
Let me know and I can DM you the links! ✌️

11/11/2024

8 x steps to slam dunk your copy [in a super speedy roundabout kinda way]

✏️ Tell them their problem
✏️ Make the problem hurt
✏️ Tell them there’s a solution
✏️ Show them the solution
✏️ Tell them what’s included
✏️ Tell them how much it costs
✏️ Give them a guarantee
✏️ Ask them to buy

Easy peasy! ✏️✏️✏️

05/11/2024

How YOU can leverage AI in 2025

Ahh good ol’ A to the I - I may or may not have banged on about it in my presentation a couple o’ weeks ago.

Here’s some key points on how to leverage AI for your biz.

🤖 Content creation - use tools like Jasper + Canva’s Magic Studio to automate image generation + video editing.
🤖 Hyper-targeted content - with data-driven insights, AI can analyse user behaviour patterns, preferences, and demographics, allowing us to create hyper-targeted content. This ensures the right message reaches the right audience in the most effective way.
🤖 Customer service - AI chatbots are now highly sophisticated, with platforms like ManyChat being used to automate customer interactions, especially on social platforms - like Messenger + Instagram DMs.
🤖 For precise ad targeting - by analysing data patterns, customer behaviours, and real-time interactions. This allows marketers to optimise spend and maximise conversions.
🤖 Personalisation - AI enables dynamic, personalised content delivery. This could mean serving unique product suggestions based on user preferences or tailoring entire ad campaigns according to real-time engagement.

… Three cheers for AI [kinda!] 🥳

22/10/2024

Imagine guys [+ ghouls] 👻🙈

02/10/2024

Want social media to work for your business?

Yes please! Tell me how.

Well firstly:

💬 social media is a two way street.
💬 It’s called ‘social’ media for a reason.
💬 Give engagement to get engagement.
💬 Don’t just post and ghost.

So how can I be social on social media?

✨ Build + cultivate - grow your personal + professional networks by showing up and interacting like a human -and not a bot 😅
✨ Develop + grow - strengthen your relationships with customers + influencers— it’s all about real connection.
✨ Engage + interact - answer those queries, jump into convos, and be part of the action. People notice when you show up / care.

Why are you telling me this?

Because being social means more engagement and more engagement means more visibility. It’s good for the ol’ algorithms and platforms reward accounts that are active and interactive—so double tap, share, and comment away.

And authentic engagement builds trust, loyalty, and turns your followers into… customers! 👏

Kerching, kerching 💸💸

18/09/2024

Sooo you’ve got yo’self an Instagram profile (or ‘insty’ as my kid calls it) 👏👏

Now what?

Having an Instagram account is a great start—hello, beautiful-looking grid + fab stories! But here’s the thing: it’s just the tip of the marketing iceberg.

Because… If you’re only focusing on Instagram, you’re missing out on a whole world of marketing opportunities to grow your biz. Let’s look at a few:

⚡️email marketing - collect followers
but also collect emails! Enewsletters are a game-changer. Your followers’ feeds are crowded, but a well-crafted email lands directly in their inbox. Share exclusive content, promotions + updates to keep your audience engaged on a whole new level.

⚡️website - your IG is like your bizzo’s highlight reel, while your website is the full movie experience - popcorn inc. It’s where your brand truly comes to life. Make sure your website copy is compelling + tells your story. Guide visitors through your bizzo and give them a place to explore, book or buy without distractions.

⚡️ copywriting - social media posts are just the beginning. The real magic happens when you nail your blog content, website copy, and social copy across platforms. Think catchy headlines, detailed product descriptions, packaging copy + more. Engaging, on-brand writing turns casual browsers into loyal customers.

⚡️ other social media platforms - Instagram is just ONE platform. There’s a whole heap of others where your ideal customer might be hanging out [Facebook, LinkedIn, TikTok, Threads - am looking @ you]. Each of these bad boys [read: platforms] offers unique ways to connect with different audiences.

Get yo’ real marketing move on!

+ p to the s - holler @ to level up your strategy with copy that captivates, a website that wows + email marketing that engages 🥳 🥳

05/09/2024

4 x reasons you need to book a 1:1 marketing meeting with Neon Moose 🫎

⚡️fresh ideas – get a truckload of unique, out-of-the-box and super creative ideas to take your bizzo from eh to ehhhxcellent 🥳

⚡️fresh pair o’ eyes – sometimes when you’re toooo close to your biz you can’t see what’s working / what’s not. Think of Neon Moose as doing a mini audit on your marketing 👀

⚡️ fresh focus – forget the overwhelm. Neon Moose will assess what you’re doing + give you helpful tips + tricks to focus on what REALLY matters when it comes to marketing.

⚡️ fresh confidence – you’ll skip away feeling clear, confident and ready to conquer your marketing like the star you are. 🤩

+ if that’s still not enough to convince you, swipe across to see what some sweet businesses have to say ➡️

Ready to up your marketing game? Holler via DM or the link in bio.

19/08/2024

🚨 new social media workshop alert 🚨

If your socials are feeling a little meh and you’re tired of posting into the void, it’s time to shake things up - with my new Social Media Glow up webinar ✨

We’re talking game-changing strategies, scroll-stopping content ideas + insider tips guaranteed to get your brand seen, heard, and loved

Do your biz a favour + don’t miss this new social media workshop launching in September.

DM me for all the info 🥳

23/07/2024

🫎 marketing tip 🫎

This may or may not burst your content bubble… We talking ‘bout REPURPOSING CONTENT…

Soooo you’ve written a piece of content for your biz. Bravo 👏👏

Now let’s so how you can strreetch it out and get good use out of it [+ hopefully save you from having to come up w new content so soon!]

✏️ Slap it in your email newsletter template
✏️ Make it an article and add it to your blog.
✏️ Find a sweet image + turn it into an IG post.
✏️ Shorten it, and turn it into a Thread or tweet
✏️ Find footage + turn it into a IG Reel or tik tok
✏️ Reword it in a ‘profesh’ tone + turn it into a LinkedIn post

Pop! Unlimited content 💥

18/07/2024

Stop, collaborate, and listen!

Collaborations on IG are hot RN, and it’s something I’ve always banged on about in my consulting sessions. Don’t underestimate the power of tapping into a like-minded business’ audience!

Here’a an example of some@Dynamic Duo businesses collaborating, cross promoting + tap tap tapping into eachother’s audiences…

🌈 Cold pressed Juice + local bottle shop -
anyone for gin + juice?

🌈 Yoga studio + massage studio:
Sweat, stretch, and soak up a massage – the ultimate wellness trifecta.

🌈 Hairdresser + beauty salon /
Both audiences are all obout looking good + feeling good.

🌈 Social media agency [that me!] + photographer
Two diff service based bizzo’s, same target market 👏

🌈 Pet groomer + vet
Pampered pets and top-notch care – a match made in furry heaven.

K, so you get the idea 🥳 Once you found your dynamic duo business here are some powerful partnership marketing ideas:

Joint Competitions - joint comps work a treat. For example, a fitness studio could collaborate with a healthy meal prep service to offer a prize package including workout sessions + meal plans / food.

Cross-Promotional Discounts - offer discounts or special offers to customers who go to both businesses. EG a massage studio can partner with a wellness studio where each studios offer 20% off at each other’s businesses [which can be promoted via social media or email marketing].

VIP Events / experiences - host events or exclusive experiences that are jointly organised by both businesses. This could include private wine tastings, behind-the-scenes tours, or invitation-only workshops where customers can engage with products or services in a more intimate setting. These events can be marketed as premium experiences, enhancing customer loyalty + engagement.

Happy collaborating ✌🏼

28/06/2024

🫎 Moosey marketing-y tip 🫎

“When’s the best time to post on Instagram or Facebook?” is the question I alwaysss get asked.

The truth? There’s no one-size-fits-all answer because... your audience is always online - they actually never leave 😂

And also, everyone’s target market is different.

If your audience is mums, they might be scrolling @ night when the kids are in bed or early in the morning. On the flip side, gym enthusiasts could be online bright + early, ready to seize the day [+ their gym class].

The trick? Find your unique sweet spot + keep your followers engaged ✌️

13/06/2024

🫎 Work 🫎 social media management for

When I’m not knee deep in social media strategies, crafting content or consulting, I’m appreciating art.

And lucky, this client allows me to do both 🙌

The Fleurieu Art Prized kicked off last Friday with a bang - the opening celebrated the talented works of 40+ artists.

It’s on at the until July 14 so make sure you head down to McLaren Town. And by town i mean Vale,

Anyhoo, pictured is the works of the tres talented Agnes Rubuntja for her piece titled Bush Tucker On Country.

How good is it?! 💜

03/06/2024

Get a free coffee + a 1 hour marketing meeting with neon moose tomorrow at Banks & Brown as part of City of Marion’s inaugural Business Showcase Week.

Throughout a 60-minute deep dive on your business, you can walk away with:

👏 creative marketing ideas
👏 actionable (social media/ PR/ copywriting) tips
👏 social media plan template
👏 clarity + confidence to run your business or at least the marketing + social side - like a pro 👌
👏 a ceffeinated fix ☕️
👏 sweet tooth satisfied 🍰

Book here:

SBMP Digital Marketing appointment with Belinda at Banks and Brown Cafe, Warradale.

03/06/2024

How sweet is this?

Get a FREE coffee - + even cake! - plus a 1 hour marketing meeting with me tomorrow at as part of ’s inaugural Business Showcase Week.

Throughout a 60-minute deep dive on your business, you will walk away with:

👏 creative marketing ideas
👏 actionable (social media/ PR/ copywriting) tips
👏 social media plan template
👏 clarity + confidence to run your business or at least the marketing + social side - like a pro 👌
👏 a ceffeinated fix ☕️
👏 sweet tooth satisfied 🍰

Hustle though - there’s only 1 meeting left @ 11am. Link is in my Stories to book 🥳







Pic

24/05/2024

Fo’ reals. 2008 was wild 😅

[+ thank gawd IG never implemeted the ol’ status updates!]

16/05/2024

Remember the good ol’ days of cassette tapes, MySpace and when seeing an ad meant just watching TV or flipping through a magazine?

It went a lil something like this:

1. Buyer sees ad on TV or hears it on radio
2. Buyer goes to shop and purchases.

Now, it’s a whole rollercoaster involving about 100 different touch points (okay not 100 but A LOT) and brand encounters.

From scrolling timelines to targeted pop-ups and getting an email to a sponsored post, our ad experiences aren’t linear anymore. Repeat - they are not linear. And it can go a lil something like this :

1. Buyer sees ad.
2. Buyer gets distracted by the dog
3. Buyer forgets about brand.
4. Buyer sees organic post 3 days later.
5. Buyer likes organic post.
6. Buyer scrolls on...
7. Buyer goes to work 2 days later.
8. Buyer sees another ad.
9. Buyer clicks and browses site.
10. Buyer gets distracted by a message.
11. Buyer scrolls on.
12. Buyer forgets about brand.
13. Buyer gets an email from brand..
14. Buyer click through and browses site.
15. Buyer goes to their cart.
16. Buyer finally purchases.

😅 PHEW 😅

Which is why it’a never been more important to outline a well thought out ad / socials / marketing strategy. And understand your customer and the customer journey 👌

Need help w the above? Holler ✌️

02/05/2024

🚨 CSA: Adelaide Business Hub’s Women In Business Program only has under 30 spots left 🚨

So if you run a female-led business anywhere in SA and need digital marketing, social media or copywriting help, DM me for the link - it’s only $88 bones for 4 hours of help 🥳 But hustle🏃‍♀️🏃‍♀️🏃‍♀️

[+ feel free to tag a business below that might like this 👌]