❤️ Is there anything wrong with a bit of schmultz when chocolate is involved? ❤
This Indian TVC is from Mondelez India Foods Pvt. Ltd (Agency: Ogilvy India, Production: Vanilla Films)
Tip #3 One Story, One Message
5 Tips - Creating Content Stories Tip #3 One Story, One Message 🎯
The most impactful videos focus on one clear message.
💡 Ask yourself:
❓ What do I want my audience to remember?
❓ How do I want them to feel?
❓ What action do I want them to take?
At VOOTN, when 1800GotJunk Adelaide wanted to highlight their 85% recycling rate, we didn’t just say it—we told the story of Mrs Briggs who worried about her late husband’s belongings, only to be relieved they are recycled & donated by 1800GotJunk. We happily learn too, that Mr Brigg's golf clubs are reused by the new boyfriend, "Dahls" 🎭💙
Starring Chrissie Page as Mrs Briggs, Wendy Bos as Joanna, and Patrick Frost as "Dahls" 👏👏👏
💬 What’s ONE message you want to get across in your next video? Share it below, and we’ll give you a tip on how to bring it to life! 👇
#OneClearMessage #StorytellingMatters #VOOTNVoiceAndVideo #vootn
Creating Content Stories Tip #2 Know Your Brand – Know Your Story 🎥
Your brand is more than just a logo—it’s what people 'feel' when they think about your business. Before creating video content, ask yourself:
✔️ What do we stand for?
✔️ What values matter most to us?
✔️ How do we want customers to *experience* our brand?
For example, if your brand is all about "trust and reliability", your video content should reflect real customer experiences and authentic testimonials. If you’re about "innovation and fun", your videos should be energetic, creative, and engaging.
🎬 A strong brand message makes your video memorable and meaningful. Make sure every story you tell aligns with what your company believes in!
#BrandStorytelling #VideoMarketing #VOOTN #PowerOfProperty #YellowBrickRoad
🎬5 Tips - Creating Content Stories: Tip #1
🎬5 Tips - Creating Content Stories: Tip #1
To engage your audience effectively, start by understanding who they are. Ask yourself: Are you creating content for your dedicated staff, or do you want to reach the largest segment in your customer base, or do you want to talk to a brand new customer group who don't know your story yet?
Tailor your message to resonate with just one segment at a time. By honing in on a singular audience focus, your video can create a meaningful connection and convey your story's essence powerfully.
Starring Chrissie Page as Mrs Briggs, Wendy Bos as Joanna, and Patrick Frost as ‘Darls’
👏👏👏
#Storytelling #AudienceEngagement #VideoProduction #Focus #Video #Stories #VOOTN #Film #TV #TVC #1800GotJunk