Marcus Costanzo

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Australia
Adelaide, SA
Marcus Costanzo

I create premium creative products to help put passionate food and hospitality businesses on the map.
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06/03/2023

Sauce day 🍅📸

02/03/2023

An inside look on strategy with 👀📈

Hi guys! Here’s a quick run through our content project work with Sprout 🙌🏼. This should give some insight in to how we use marketing tactics to create Real solutions for hospitality businesses (rather than just ‘taking cool pics’ 🥴).

Context 🍉: Sprout is SA’s leader in ‘hands on’ cooking classes, nutrition consulting, and general food education

Campaign 📊: Sprout wanted to continue building their authority as a specialist in the industry and generate more traffic to their newsletter (with goal to gain access to more potential ‘cooking class’ customers).

Solution 📸: Currently, Sprout post ‘Recipe of The Week’ Series that is highly enjoyed by their audience 👨‍🍳🍎. Accordingly, we decided that instead of creating a whole new flash advertising campaign, we simply delved further into upping the ‘value’ Sprout’s audience was already enjoying for free 📚. Why?

Reason🤷‍♀️: People are more likely to purchase from brands they trust… and (as a consumer) it’s less likely to form a connection to brands that ONLY ever communicate to you with constant ‘buy now’ advertising. So, to develop strong, long-term brand connection with potential customers – the focus must be on the trust… and trying to fit your product within their habit behaviours. Accordingly, it made complete sense to double down on the ‘Recipe content’ people were already enjoying / wanted more of!

This project existed simply to make the content better/ easier to consume 📈 Which in turn - will increase video engagement, and slowly (but surely) help make potential customers easier to convert when ‘buying time’ finally comes. To find out more, check out 📍www.marcuscostanzo.com ❤️
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28/02/2023

Premium food, and yet, casual relaxed dining 😮‍💨🍴

For those of you who didn’t already know, is a spectacular restaurant. They offer an elegant dining experience with food made by some of the SA’s best chefs 👨‍🍳. Well known for being a Dinner & Bar destination, the purpose for this project was to begin creating some new associations for the brand ✍🏼.

With a goal to increase ‘lunch trade’ and attract more ‘casual’ and ‘corporate’ clientele, we endeavoured to create content about… exactly that. We utilised models that mirror the exact demographic eleven wants to serve more of, and displayed a scene that mirrors the exact experience eleven provides.

This content translated into a strategically targeted ‘giveaway’, as well as UGC content that shows a POV perspective of what exactly that ‘fun, casual experience’ looks like 📸. In turn, potential customers have a greater idea, and therefore greater incentive to enter the giveaway – and begin their first interactions (and eventually buying patterns) with Eleven ✅.

To find out more, check out 📍www.marcuscostanzo.com ❤️

27/02/2023

Calling this seafood boil ‘crazy’ is an understatement 🦀🤯

Pictured here 📸 is bit of content from a recent campaign with 🙌🏼 With a goal to regenerate momentum for their ‘weekend orders’, the project’s focus was to generate new ‘eye-catching’ content’ that is ALSO educative too! 📚 Why?

Well, with high quality seafood ingredients, and products made specifically ‘to order’, there’s a large amount of value we wanted to ensure Crazy Cajun’s potential customers are aware of when considering their order... Accordingly, rather than JUST displaying the final product, we also focussed on displaying the creation process! In doing so, we work to bridge the perceived ‘value discrepancy’ gap between the product and price!

This project was a lot of fun - and has been yet another example of the ‘tested and proven’ solutions we offer! 🤭 Accordingly (and as expected), Crazy Cajun has already experienced noticeable growth / traction on their page! 📸🔥 To find out more, check out 📍www.marcuscostanzo.com ❤️

Thanks again for the opportunity 🙏🏼 We really appreciate the 5-star review! ⭐️📈
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26/02/2023

Couldn’t be more happy with this past few weeks 🙏🏼❤️

Hey everyone 😁 Marcus here. I just wanted to quickly share some gratitude with you all. Here’s a little passage I wrote in my journal this morning 💭✍🏼

“Today, I am truly grateful to have built this business to a point where the customers I attract are:

- Just as passionate ❤️‍🔥.
- Just as professional 🤝.
- But most of all, just as serious about growing, improving and winning as I am 🏆.

Focussing on my relationships and being selective about what work I take on has 1) made the quality of my life exponentially better, and 2) immensely improved the results I’ve been able to provide.

With that, I’m truly grateful for the people I work with. They trust me with their hard-earned money, and I work relentlessly to reward them for their investment. Every day”.

Thankyou all! ❤️
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24/02/2023

Are you into fresh and flavour packed food? Look no further 🍜😋

Recently we finished a photo/video campaign with and it was a lot of fun! From our first consult call, all the way to delivery – the people at Lazy Boy were exceptional to deal with. The brief they provided was clear, but also balanced perfectly with the trust they put in my proven creative strategy 📊📸.

From product photography to brand videography, all the way to UGC video creation with models – this campaign was an all-rounder, and will continue to bolster Lazy Boy’s online reputation as time goes on. Thanks again for such a great project. Really appreciate the 5-star review you left for us too! ⭐️📈

To find out more, check out 📍www.marcuscostanzo.com ❤️

11/12/2022

“It’s classy, without all the w*nk” 🤭📸

*mentioned Dom (owner of ) when describing the vibe at this beautiful ADL bar.

Elegant food, fashionable drinks (that actually taste good), relaxed vibes and of course, that authentic French feeling. Loved every moment of this shoot. Go check them out!

To find out more, check out 📍 www.marcuscostanzo.com ❤️📸

08/12/2022

Something special is coming 😮‍💨🎬

📝 Here’s some BTS from my recent work with 😋 Feeling blessed to be trusted with creating yet another ‘long form’ piece for this SA giant.

Telling stories and sharing love through food is what lights the fire in my belly… and this project encapsulates that perfectly 💫 Stay tuned.

To find out more, check out 📍 www.marcuscostanzo.com ❤️📸

08/11/2022

This is yet another posts where I tell you I’m PLEASANTLY SURPRISED by how good plant based food can be! 🥵🔥

Working with has been an absolute blast so far… and not just for the photos! The food is truly so tasty!

Go support this and check out their shop in prospect! ❤️📸

06/11/2022

Brand speaks through in EVERYTHING about your business - not just your product… ✅

Therefore, premium creative products = premium uniform. It’s a small detail, but one I refuse to compromise on. Partnering with clients doesn’t just mean shooting for them. It means representing them… and showing up looking fkn good! 🤣🙌🏽🔥

I’m giving some of these away too btw! So check out my post on .costanzo
____ For more, check out 📍 www.marcuscostanzo.com ❤️📸

06/11/2022

It’s been a fun past few months 🔥🫣 and I’m grateful to say the business is making some great progress!

HOWEVER - I wanted take this moment to thank a lot of the good people who supported me in the beginning. As I’ve said in the past, a good relationship with my client’s plays a bigger role in creating a successful marketing campaign than my camera skills do.

Being able to work intimately with people, understand their goals and really collaborate to bring them to life is one of my favourite things - and I’m glad that shines through in these reviews.

For more, check out 📍 www.marcuscostanzo.com ❤️📸

02/11/2022

Stax Golden Grove is almost open 👑 SO - get ready for some WILD content! Very excited to be partnering with 👊📸

25/10/2022

You wouldn’t beleive this was truly the BEST pizza I’ve ever had… 🔥

It’s crazy to see what people are capable of... For instance, Mattias here - I met at a recent 21st event shoot. He and his team were swiftly catering a whole function OUT OF A TRAILER. It was crazy to watch, and even crazier to realise how great it all tasted… 🔥

Very inspiring to see. So shoutout to .pizza 🙌🏽🇮🇹 and a very happy birthday to 🥳

03/10/2022

www.marcuscostanzo.com out now 😁🙌🏽

Address

217 Flinders Street
Adelaide, SA
5000

Website

http://www.marcuscostanzo.com/

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