01/12/2022
Wir freuen uns sehr, Teil dieser äußerst wichtigen Kampagne zu sein und den Kampf gegen das Stigma von HIV weiter tatkräftig unterstützen zu können.
Change The Name, End The Stigma!
On the occasion of today, Youth Against AIDS by ohhh! foundation and our colleagues from Serviceplan Group Switzerland and released an open letter to the World Health Organization (WHO), calling on them to officially rename . HIV is now an "Epidemic of the Mind", and the stigma and discrimination associated with the name must be addressed in order to end the epidemic.
The Open Letter appears in daily newspapers and magazines including The Times and The Sunday Times in the UK, Handelsblatt in Germany, NZZ Neue Zürcher Zeitung in Switzerland, and Vangardist Magazine in Austria. Also, it is accompanied by placements online and OOH, including Times Square in New York, as well as a PR and social media campaign.
The goal is to engage the public and lead the discussion about stigma, the importance of language and working to come up with better solutions. So visit www.updatehiv.com to sign the open letter, submit a name suggestion for renaming the HIV virus, and join the discussion.
Further details via https://sp-url.com/update-hiv.