08/10/2026
📋 A new sales playbook is coming to a German lighting leader — the date is already set.
TRILUX will appoint Carsten Beier as Chief Sales Officer on 1 October 2026. He'll lead global sales and steer strategy in national and international markets. Beier brings leadership experience from RHEINZINK (CEO, previously Sales & Marketing) and ~25 years at the Sievert Group, where he led international sales and marketing on the Management Board.
His brief: expand existing markets, open new ones, and align sales with changing customer needs. Another focus is tighter linkage between sales, market and customer development — and further digitalizing sales processes. The role will also build on TRILUX's market position, technology expertise and long customer ties, advance the shift to an integrated solution provider, and leverage modern lighting, sensors and intelligent light management.
Where would you start: market expansion, sales–customer alignment, or sales digitization — and why? Let us know in the comments.