ERTA Digital Marketing

08/03/2024

FAQ: how do you get engagement on Instagram? 🙄

A: Let us tell you that social media, and Instagram specifically, are NOT only about engagement and social media managers are NOT only for followers growth.

If you’re focused on the number of likes and followers, then know that your social media game is lost and that’s because social media is more than having a big number of followers.

Value, communication, building relationships, generating leads to drive sales is what your goal should be, not just likes.

No business wants 10k inactive followers when it can get sales from its 100 loyal followers.

Our advice is to be more picky with your numbers and focus on providing value instead of only numbers.

Reach out if you feel stuck with social media, we’re here to make it easier for you 🚀

07/03/2024

We’re your digital dream team, not because we are highly experienced, but because we offer all-in-one services helping you save time and budget.

Nothing better than having 1 team that handles all your digital marketing needs from social media posts to website updates and email marketing, right? 💡

Contact us via the link in the bio to discuss your needs.

06/03/2024

What’s the real power of social media? 🤔

🌟 With us, social media is more than likes and shares; it's about creating conversations that resonate and relationships that last.

🔗 Let's activate the social heartbeat of your brand!
https://ertadigitalmarketing.com/

05/03/2024

In your digital marketing efforts, pay great attention to Instagram Stories. It is the form of content that, when done right, gets the most views and engagement. Here are our top three tips that guarantee successful Instagram Stories:

💡 Use Strong Visuals and Captions - High-quality images and videos grab attention. Pair these with concise, compelling captions to add context or encourage action.

💡 Incorporate Behind-the-Scenes Content - People love seeing the human side of brands. Share behind-the-scenes glimpses of your work, team, or creation processes.

💡 Post Regularly and at Optimal Times - Consistency keeps your audience engaged and looking forward to your content.

Can you put a tick on all these three tips? If yes, congratulations, you are doing a great job. ✔️🙌🏻

01/03/2024

I swear, AI is becoming more and more irresistible with each passing day! 😅

Do you find yourself using AI too much? 🤖

30/09/2023

Indeed! Fonts have emotions! 🙌🏻

🔸 Selecting the right font is like choosing the right tone of voice for your content – it shapes how your message is perceived and felt by your audience.

🔸 Designers often leverage the emotional resonance of fonts to align with the intended tone and message of their designs, creating a powerful synergy between text and visual elements.

To better understand what we are talking about, swipe left, and feel free to share your opinion with us. 😊

28/09/2023

What is social media without data analysis? 📊📈

Data analysis is paramount in social media marketing for several key reasons. Firstly, it provides actionable insights into audience behavior, preferences, and engagement patterns.

This information allows you to tailor your content, timing, and strategies to maximize impact.

✔️ Secondly, data analysis helps measure the effectiveness of campaigns, allowing for real-time adjustments to optimize results. It identifies what works and what doesn't, guiding decision-making and resource allocation.

In a fiercely competitive landscape, data-driven insights lend a competitive edge, fostering informed decisions and staying ahead of trends.

26/09/2023

Click and 💥 BOOM 💥!

Ideas are the driving force behind growth, change, and societal evolution.

💡 That’s why our team’s expansive ideas encourage innovation and creativity, fostering a unique identity for your brand and business.

Ready to be known for your uniqueness? Let’s work together! 🤝🏻

23/09/2023

The customer is the protagonist in your story! Always! 🙌🏻

🏆 By making the customer the hero, you shift the focus from your product or service to their journey, challenges, and triumphs.

As the hero, the customer becomes the central figure driving the narrative, while your brand assumes the role of the guide that empowers them to overcome obstacles and achieve their goals.

This storytelling approach is what we look for in a brand as customers, too. 🤗
Do you agree with us?

21/09/2023

Want to position your brand for maximum success? 🤔

💡 Position it as an outcome, not a service.

👉🏻 Here is what we mean by that. Instead of merely presenting your brand as a service provider, position it as your audience's desired tangible outcome.

This approach moves the focus from the transactional aspect and connects with the emotional and practical benefits your brand offers.

By framing your brand as an outcome, you tap into the needs and wants of your audience, aligning their goals with the transformative results you provide. 😊

🔸 This not only enhances your brand's appeal but also establishes a stronger resonance, positioning your brand as an essential solution that fulfills their aspirations.

19/09/2023

We all make mistakes, designers too…
What is more important is to learn from them and to correct ourselves.
According to our graphic designers, here are five of the most common mistakes you should avoid making in order for your work to be clean and attractive:

❌ Lack of hierarchy: Visual hierarchy is crucial, defining element placement and importance. Key elements are typically larger, aiding the effective communication of marketing messages.
❌ Ineffective use of negative space: When graphics do not use negative space, they lose their power and charm.
❌ Using blurry photos: A blurry photo can only communicate an unclear message!
❌ Usage of too many fonts: Matching fonts matters, yet simplicity is key. Sometimes one font suffices; other times, up to three can work well.
❌ Not enough contrast: Poor contrast can doom designs. Proper color choice and contrast between light and dark elements yield impactful results.

💡 Remember these tips, as poorly done graphic design can send your marketing into a nosedive, harming your brand identity.

14/09/2023

You have a superpower. The power to transform into what you think and believe. 🧠

Embrace positivity, confidence, and your true potential.

Only then will you be able to shape your reality into what you really dream and want. 😊

12/09/2023

💡 In a world that shifts daily, innovation is our focus, and technology fuels the journey.

As we shape the future, we infuse it with creativity and advancement, ensuring each step forward is a leap into the extraordinary.

Choose Erta! Together, we can improve your business’s digital reality. 🙌🏻

10/09/2023

⚠️ Attention Designers! This post is for you! ⚠️

Do you ever feel like you are halfway there when you choose the right font?

The choice of fonts depends on the project's context, brand identity, and the emotions you want to evoke. However, here are some popular and versatile fonts that designers often find effective:

🔸 Helvetica: A clean, timeless sans-serif font known for its neutrality and legibility.
🔸 Roboto: A modern, versatile sans-serif font suitable for various designs and digital platforms.
🔸 Garamond: A classic serif font with elegant proportions, often used for book typography.
🔸 Futura: A geometric sans-serif font with a futuristic feel, suitable for both headers and body text.
🔸 Avenir: A contemporary, humanist sans-serif font known for its readability and versatility.
🔸 Lato: A friendly sans-serif font that's great for web design and user interfaces.
🔸 Baskerville: A sophisticated serif font with high readability, ideal for formal documents and websites.
🔸 Gotham: A modern sans-serif font with a balanced appearance commonly used in branding and editorial design.
🔸 Montserrat: A versatile and geometric sans-serif font that works well in both print and digital designs.
🔸 Playfair Display: A stylish serif font often used for headings and titles in elegant designs.

Always keep in mind that the best font choice depends on the project's goals and the emotions you want to convey.

P.S. Don’t forget to ensure readability across different devices and platforms. 😅

08/09/2023

Why do social media managers put so much effort into creating a beautiful Instagram Grid Pattern? 🤔

🔸 The Instagram grid pattern matters as it shapes the visual identity and perception of your brand or profile. A cohesive grid creates a harmonious and visually appealing aesthetic that captures attention and encourages users to explore your content further.

🔸 It is important to know that this arrangement of posts isn't just about aesthetics; it's a strategic tool that helps build a strong brand presence, encourages engagement, and leaves a lasting impression on your audience.

Scroll now and let us know which pattern you like/use the most.

06/09/2023

🌈🌈🌈 Never underestimate the power of colors!

Every shade evokes feelings and influences decisions.

From calming blues to energizing yellows, colors hold the power to captivate and connect with our subconscious. 🧠

Have you learned how to use colors to convey messages, evoke moods, and create unforgettable experiences?

Scroll now! You will realize that you can paint your brand's narrative meaningfully! 🌈✨

07/04/2023

🌐 Social media continues to dominate our online lives - here are some staggering statistics that prove just how influential these platforms have become.

➡️ 9 in 10 internet users use social media every day.
➡️ More than 75% of the eligible global population now uses social media.
➡️ The world spends more than 10 Billion hours every day using social media.
➡️ 44 % of Tik Tok users will be under 25 by 2023.

These statistics demonstrate social media's sheer scale and impact, which has become a fundamental part of our daily lives.

For businesses and marketers, these platforms offer unparalleled opportunities for engagement and growth, making social media an essential component of any successful digital strategy. 😊

27/03/2023

Take your business to the next level by leveraging social media.

Expert assistance, professional designs, and relevant content.

Reach out today, starting at only $185/month.

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04/03/2023

👉 Instagram is taking a page out of Facebook's book with its latest feature test.

🔸 The social media giant is experimenting with a 'Memory' Story prompt, which essentially repackages its archive feature more engagingly.
🔸 When users tap on the Memory story, they'll be shown previous stories they shared around the same date, encouraging them to re-share and engage with their past content.
🔸 This new feature is a more direct push towards re-sharing memories, similar to Facebook's 'On this day' prompts.
🔸 With this update, Instagram is hoping to foster more user engagement and keep users coming back to the app for more nostalgic trips down memory lane.

Do you think this might indicate that Instagram’s engagement is declining? 🤔

02/03/2023

💡 We often use this quote by as an inspiration because it is so relatable.

Just as someone earns a good reputation by striving for excellence and doing difficult things well, a company builds a strong brand by consistently delivering quality products and services.

The two are intertwined - a strong is essential for the success of any company, just as a strong personal reputation is vital for an individual's success in life.

What are your thoughts on this quote? 🤔
Feel free to share your opinion with us in the comments section.

28/02/2023

Are you looking to up your Pinterest game in 2023? 😊

👉 Look no further than Pinterest Academy - the newly refreshed learning resource designed to turn you into a Pin marketing expert.

🔎 With various courses and insights, from basics like 'Why Pinterest?' to advanced modules like 'Measurement solutions,' Pinterest Academy has you covered for every step of the campaign process.

🔎 The refreshed platform focuses more on video content, such as Idea Pins, and all-new visual elements to help you stay ahead of the game.

Whether you're new to Pinterest ads or looking to boost your expertise, Pinterest Academy is the ultimate tool for mastering Pinterest in 2023.

Are you going to give it a try? 🤔

31/12/2022

Wishing the days of the new year to be filled with success, happiness, and prosperity.

Happy New Year! 🎊

Cheers to 2023! 🥂

15/12/2022

To effectively communicate a message or brand story, graphic design is essential. The placement of visual components on a website is crucial for increasing user experience, boosting brand awareness, and converting new customers. We have listed four websites for graphic designers that we think could be extremely helpful:

🔵 Canva
🔵 Freepik
🔵 Behance
🔵 Dribble

The use of graphic design is crucial when communicating with potential and current clients. It gives you the visual resources you need for all of your marketing campaigns. These consist of the user interface, graphics, typography, navigation, and other components of your brand.

👍 Follow us for more.

14/12/2022

Instagram has established itself as the go-to platform for creators trying to build an audience. Nevertheless, building an audience can be challenging given the competition you face from other brands, companies, and creators for consumers' attention.

Sharing photos and reels at the right times can help you overcome this obstacle because it gives your audience more time to interact with your content if it appears in their feeds immediately. However, a massive factor in your Instagram success is the time you post.

Here we have shown a graphic of the best times to post on Instagram. We hope it will be helpful! 👍

13/12/2022

The days when playing video games in your BMW is restricted are over!

The BMW Group and AirConsole have announced a partnership to enable casual gaming in new BMW cars starting in 2023. To "make any waiting scenario in the car an interesting experience," AirConsole, which has over 180 games and 10 million players, will provide drivers and passengers with a selection of single- and multiplayer games.
Safety always comes first, so AirConsole won't be usable while a car is in motion. Thankfully, this means you won't be able to play a racing game while driving 80 down the I-95 or try to advance to the next level of a puzzle game while stuck in traffic.

Share this information with your friends, and keep them updated! 📤

12/12/2022

Based on CNN Business, we’ve got some news from TikTok:

TikTok wants to open warehouses. According to several job openings that have recently been posted to TikTok's hiring site and LinkedIn page, the company appears to establish a new logistics and warehousing network in the United States to support its e-commerce initiatives.

TikTok has branched into e-commerce, similar to other social networks, to increase revenue opportunities. In some markets, such as the UK and Indonesia, TikTok currently provides a shopping option called TikTok Shop that enables creators and merchants to sell goods via the platform. For the platform to support online shopping, it has also partnered with Shopify.

It sounds interesting, doesn’t it? 💭 Share your opinions in the comment section. 👇👇

11/12/2022

Apple seeded iOs 16.1, tvOS 16.1 beta 4, and iPadOS 16.1 beta 5 for developers.

➡️ This update makes the best entertainment experience even better for everyone and includes a simpler way to add more users, brings multiple languages to the onscreen keyboard, supports personalized spatial audio, and adds new Siri languages and accessibility capabilities. This update also includes performance and stability improvements.

Technology is going to the next level! 🆙

10/12/2022

There's a new Witcher game on the way, and every game lover knows this fact.
Originally announced last March, CD Projekt confirmed it's being called Project Polaris internally in a tweet thread that also announced a new Witcher trilogy and two more Witcher games alongside the Cyberpunk 2077 sequel.
No release windows were provided, but now we're finding out that it will be a long wait for new Witcher games.

What do you think? How long is it going to take?

09/12/2022

"Treat your employees right so they won't use your internet to look for new jobs."

Share your thoughts in the comment section below. ⬇️