03/05/2020
Top trends in social media
Everyone of us spend a lot of time on social media but do you know which are the trends for this year❓Some of them you may know,the others may not,so I am sharing with you.
1.Trend 1 CCE Connection + Community + Experience
In 2020, the big trend will actually be a return to the basics. The relationship we build with our customers is more important than the products and services we sell themPeople want to feel like they know who they’re spending money with, as a result, brands will need to step up and provide an environment for their customers to do so quickly and easily,Making them feel like they’re part of a group that they want to be in will ensure brand loyalty and great social media engagement
2.Authentic Influencers📎
The key is in creating a crystal clear influencer strategy that thoughtfully integrates with your overall marketing strategy, establishing a thorough influencer vetting process and providing a brief that clearly outlines your brand’s goals and content guidelines while still allowing micro-influencers to direct the narrative in a way that feels authentic to their audience,
3.Diversify with TikTok, Reddit & More
Facebook is no longer the one-stop-shop it used to be. Younger demographics are favoring the sister platform of Instagram, as well as TikTok and Snapchat,” Every ‘early-mover’ advertiser who embraces smaller networks now (e.g., Twitter, Quora, Reddit, Snapchat) will enjoy an environment of relatively low cost due to lower levels of competition.”
4.Get Creative: Stop Being Boring!🖌
Boring brands are everywhere, with their boring social media content.
• Short (but effective) videos shot at events where tech partners talk about their solutions, how the idea came about, how it was built, etc.
• Short-form animated GIFs and videos that are designed to inspire the viewer, not just to understand, but to take action.
5.Stories 📝
Stories are a perfect way to get the attention, for a few valuable seconds, of an audience that loves authentic creative content .Stories are a great way to add a touch of humanity to your social media using emojis, videos, and stickers.Smart brands and businesses will make this a greater focus in their 2020 marketing strategy if they want to have a higher level of success reaching their audiences.