02/07/2025
In this episode of The Impact Lab, I’m joined by longtime friend and data leader Bhavik Patel, now Director of Data at Huel. We reflect on the early days at Photobox, explore what actually makes a great data team, and unpack the dangers of over-relying on trendy metrics like conversion rate.
Bhavik shares his career-defining moments, the importance of context, and how he uses AI as a sparring partner, not a shortcut. We dig into authenticity in writing, the limits of experimentation, and why the key to impact is understanding what won’t change.
This one’s packed with insight for anyone in marketing, product, analytics — or anyone navigating AI in the workplace.
Takeaways
Context beats dashboards
AI is only useful if you know what you’re doing
Conversion rate is overrated know your unit economics
Writing clarifies your thinking
Great careers are built on community and curiosity
Not all events are equal, go where the real practitioners are
Insight without influence is noise
Focus less on what’s changing, more on what’s not
Econometrics matters more than ever
You need a sparring partner, AI or otherwise
You don't want to miss this one!
Tune in now! Listen or watch: Links in the first comment
