Equation Media

03/10/2024

We are thrilled to announce the appointment of Fadi Zaidan as our new Regional Managing Director! 🎉 His leadership and expertise will undoubtedly drive Equation Media to greater success. Join us in welcoming him to the team!

Fadi Zeidan has taken on the role of regional managing director at Equation Media, a media agency under The Network Communication Group.

29/11/2023

The Kingdom’s victory in hosting World Expo 2030 under the theme ‘The Era of Change: Together for a Foresighted Tomorrow’ marks yet another on its journey towards accomplishing its 2030, reinforcing its position as the ideal destination of the .

22/11/2023

May our hope never waver and our country stay safe. Happy Independence Day!

28/06/2023

Eid Adha Mubarak from the TNCG family! We wish you prosperity and togetherness on this blessed holiday.

13/06/2023

Introducing Muskan Gupta, our Digital Transformation Director having 11+ years of in-depth experience across ecommerce & technology led businesses. Her passion for building superior led customer experiences combined with her extensive knowledge of customer retention has helped brands such as Careem & Luxury Closet scale in the MENA region. Leveraging her expertise will unlock incredible digital transformation possibilities by delivering the full 360° view of the customer through data consolidation and omnichannel orchestration.

Muskan strongly believes that by adopting the 3 core pillars of digital transformation: people, processes & are what lets you grow and adapt to this paradigm shift. Companies do not have a choice but to embrace the transformation and witness an exponential potential to scale.

30/05/2023

Ready to make waves? Find the right opportunity from across our network and join our growing team.

05/04/2023

Leveraging its growing popularity among millennials and Gen Z, is set to launch its own search ads platform in a move that challenges Google’s and Microsoft’s grip on the market.

19/12/2022

is mostly dominated by professional sports, with audiences in the millions and from all demographics tuning in to live broadcasts, eyes fixed on the . So if the goal is to reach a huge audience at relatively little cost, then investing in TV during sporting is definitely the way to go!​





Tabasco

11/11/2022

Check out our very own Director, Mrs. Neha Dsouza’s article on how with OOH has helped and advertisers go beyond location and visual.

Full Article Here: https://bit.ly/3EqRlRP


Campaign Middle East

17/10/2022

In order to attract more subscribers, is launching the Basic with Ads plan for $6.99 only. The plan includes everything people love about Netflix for less with a few Ads in between.

06/10/2022

A big advantage of Google is that it allows all Display & Video 360 users to expand their campaigns to digital OOH ads, which is a huge opportunity for your promotions as it uses digital targeting to reach audiences in specific areas like stadiums, airports, shopping centers…

28/07/2022

Aside from its wide reach all over Social Media Platforms, after partnering with Carrefour adtech Solution, Hershey’s Campaign has achieved the company an increase in online sales in April due to the continuous campaign optimizations. Overall sales have increased 6% compared to last year!

04/07/2022

After the company saw a dip in subscribers globally for the first time since October 2011, losing 200,000 last quarter, Netflix could introduce cheaper tiers with ads before end of 2022.

27/06/2022

After testing it in 2021 on a small sample of creators, IG launched the creator marketplace feature which will allow brands to share authentic partnership opportunities with the creators they find relevant to their target audience.

06/06/2022

Meta is testing NFTs or 3D NFTs with select creators. People who are part of the test can now share NFTs they’ve made or bought in their main Instagram Feed, Stories or in messages using Spark AR. Fans can now support their favorite creators by purchasing digital collectibles from art, image and videos, music or trading cards. Would you be interested in making such purchases?

13/04/2022

From campaigns, shared success, new additions to our family, and promotions of already existing members in it, 2022 has proven to be worth the wait. Check out our newsletter for our latest updates.

02/04/2022

Wishing you a Ramadan Kareem from our family to yours.

11/03/2022