16/01/2026
Search Intent is The Heart of E-Commerce SEO
Every query represents a distinct purpose: one person is researching, another is evaluating options, and a different individual is prepared to make a purchase immediately. Achieving success in Ecommerce SEO depends on accurately identifying and aligning with this intent.
Intent can generally be divided into three categories:
1. Informational intent, where the user seeks guidance or knowledge.
2. Commercial intent, involving the comparison of different choices.
3. Transactional intent, when the user aims to complete a purchase.
Each intent requires a unique type of webpage. Informational content is best suited for blog posts, category pages facilitate comparison, and product pages cater to purchasing desires. Effective Ecommerce SEO strategies ensure these pages complement each other rather than compete.
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