Soigné Middle East

Soigné Middle East The region's first modest fashion magazine—redefining the outlook on modest style.

In a world where the spotlight often shines upon the bold and the extravagant, Soigné steps into the limelight to celebrate a different kind of beauty that lies on the other end of the spectrum—modesty— with the aim of showing the world that modest is bold too. We aim to build a community where readers can discover a curated tapestry of modest fashion that goes beyond cultures, borders, and stere

otypes. From the graceful drapery of fabrics to the intricacies of design, each feature embodies the essence of modesty, proving that covering up can be as captivating as revealing. Our mission is to shatter misconceptions and showcase the creative brilliance within modest fashion. We aim to uplift the voices of designers, influencers, and visionaries who champion modesty as a canvas for artistic expression. This platform is a celebration of diversity, honouring different styles, cultures, and individual expressions of beauty. We firmly believe that the canvas of self-expression expands and thrives when all individuals, irrespective of their attire, get equal representation and empowerment. Modesty isn't a limitation to religion or culture but a celebration of individuality, and this publication aims to echo this sentiment. We advocate for a fashion landscape where diversity takes precedence, where every style choice is respected, and where inclusivity becomes the cornerstone of the industry. Fashion is a language, and through this publication, we invite you to engage in a dialogue that speaks volumes about self-expression, confidence, and inclusivity. We aspire to inspire, to empower, and to create a space where every reader feels seen, represented, and celebrated. Together, let’s redefine style, break barriers, and create a world where our clothing choices come purely from a place of liberation and freedom.

Happy Valentine’s Day 💌❤️Explore the full list of date night activities at the link in bio and stories.🌹🔗
14/02/2025

Happy Valentine’s Day 💌❤️

Explore the full list of date night activities at the link in bio and stories.🌹🔗

Inside Soigné Middle East’s debut launch party. 📸 We had a lovely Sunday evening celebrating this new chapter of bringin...
09/02/2025

Inside Soigné Middle East’s debut launch party. 📸

We had a lovely Sunday evening celebrating this new chapter of bringing together influencers, designers, artists, and talents in a celebration of inclusivity and diversity. 🤍

Once known as Arab Fashion Week, Dubai Fashion Week has spent the past decade carving its place on the global fashion ca...
07/02/2025

Once known as Arab Fashion Week, Dubai Fashion Week has spent the past decade carving its place on the global fashion calendar. With each season, the city attracts a wave of designers, editors, and industry insiders, eager to witness the evolution of couture and ready-to-wear in the region.

Documenting it this season is Emma Stokwielder, a Dutch photographer based in Dubai, whose work has hints of both editorial sharpness and a documentary eye. Starting her career in portrait and event photography, she gradually moved into fashion, drawn to the movement, the textures, and the unguarded moments that happen between shows. Swipe to see the best looks as Emma takes Soigné Middle East on a pictorial journey through the runway. 📸

What fragrances are the *it* girls wearing this Summer? ✨Luxury fragrance reviewer and influencer .rawling rounds up her...
29/01/2025

What fragrances are the *it* girls wearing this Summer? ✨

Luxury fragrance reviewer and influencer .rawling rounds up her favourite picks for Soigné Middle East’s debut issue. 🌼

Read the full story at the link in bio. 🔗

Our debut cover star, , opens up about why platforms like Soigné are important in reshaping the industry, particularly f...
28/01/2025

Our debut cover star, , opens up about why platforms like Soigné are important in reshaping the industry, particularly for modest women, plus-size women, women of colour, and countless others who have been historically underrepresented. She highlights how the industry’s narrow standards are being redefined through authentic representation—where different identities, cultures, and experiences are equally celebrated. ✨

Read the full interview at the link in bio. 🔗

Editor & Creative Director: .kb
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Art Direction:
Vintage 2-piece Suit:
Vintage Chanel Necklace:
M***a Satin Mules:
Styling: .spearman
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Lighting Assistant: .v

For Ameni, modeling is more than a career—it’s a platform to challenge the industry’s norms and redefine its narrow idea...
28/01/2025

For Ameni, modeling is more than a career—it’s a platform to challenge the industry’s norms and redefine its narrow ideals. From booking campaigns that celebrated diversity to becoming a voice for body positivity, her journey has been one of resilience and transformation. “It’s about showing that beauty isn’t one-size-fits-all,” she says.

“For modest and plus-size women, the industry still has a long way to go. Inclusivity should never feel like an afterthought. It needs to be woven into the fabric of fashion at every level. I believe in a future where modest and plus-size women aren’t an exception, but an integral part of the story—where fashion is not just about fitting into a mold, but about celebrating every woman’s individuality and identity,” she comments, draped in an abaya over knee-length boots.

Read the full interview at the link in bio. 🔗

Editor & Creative Director: .kb
Photography:
Art Direction:
Abaya set:
Jewellery:
Shoes:
Styling:
Hair: /
Makeup: /
Lighting Assistant: .v

✨ Introducing Soigné Middle East’s DEBUT biannual print issue, featuring .✨At just 18 years old, she made a decision tha...
27/01/2025

✨ Introducing Soigné Middle East’s DEBUT biannual print issue, featuring .✨

At just 18 years old, she made a decision that would define her path—not to conform, not to shrink, but to use her voice and her presence to demand change. Growing up as a curvy Arab girl, she faced the kind of criticism that leaves most young women questioning their place in the world. “I knew something had to change,” Ameni recalls. “There were so many girls like me—curvy, Arab, and overlooked. No one saw them, no one heard them. I wanted to be the girl that made sure they felt seen, loved, and cared for.”

The bullying she endured in school didn’t break her. Instead, it sparked a fire within her to stand up for the women society often ignores. She didn’t just dream of change but became the change. Today, as the first plus-size Arab model, she stands at the forefront of promoting inclusivity and diversity in the industry, not just for women who look like her, but for an entire industry still grappling with the concept of inclusivity.

Now, as the cover star of Soigné Middle East’s debut print issue, Ameni takes on a new role: redefining modesty as bold. Draped in modest attire, she challenges the misconception that modest fashion is restrictive. “Modesty is about confidence,” she says. “It’s about owning how you want to be seen and expressing yourself on your terms. There’s this misconception that modesty can’t be fashionable, which is simply untrue.”

Link in bio for the full story. 🔗

Editor & Creative Director kb

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We see you, ! ❤️‍🔥When it comes to serving up inspo with a side of edge, the Emirati entrepreneur and reality TV star ...
22/01/2025

We see you, ! ❤️‍🔥

When it comes to serving up inspo with a side of edge, the Emirati entrepreneur and reality TV star is one to watch. 👀

🔗 Link in bio for the full story.

This is one show you’ll want to have bookmarked—it’s already shaping up to be one of the week’s must-sees! ❤️‍🔥👀 Find ou...
21/01/2025

This is one show you’ll want to have bookmarked—it’s already shaping up to be one of the week’s must-sees! ❤️‍🔥👀

Find out more at the link in bio 🔗

Manish Malhotra | Dubai Fashion Week | Couture

With the new year comes that familiar urge to reset everything—including our wardrobes. ✨Need inspo? Soigné breaks down ...
13/01/2025

With the new year comes that familiar urge to reset everything—including our wardrobes. ✨

Need inspo? Soigné breaks down the best fits that had us double-tapping all week. 🔥

Link in bio and stories. 🔗

📸:

02/01/2025
New Year’s eve plans? Sorted. 🍽️🔥
26/12/2024

New Year’s eve plans? Sorted. 🍽️🔥

Weekend plans? Sorted.
13/12/2024

Weekend plans? Sorted.

Hey Siri, please play MotorSport by Migos, Nicki Minaj, Cardi B...while we browse through the coolest looks from from t...
09/12/2024

Hey Siri, please play MotorSport by Migos, Nicki Minaj, Cardi B...while we browse through the coolest looks from from the weekend. 🔥🔥 👀

📸:

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If you know, you know. 🤭🇦🇪
04/12/2024

If you know, you know. 🤭🇦🇪

The UAE has set a global example of innovation, and women are at the forefront of this innovative spirit. As the country...
02/12/2024

The UAE has set a global example of innovation, and women are at the forefront of this innovative spirit.

As the country celebrates its 53rd National Day, we spoke to 7 remarkable women, from designers to influential voices and the Miss Earth Middle East, to hear what the UAE truly means to them. ❤️🇦🇪

Their words capture the soul of a nation built on ambition, unity, and vision. ✨

December 1 marks Bahraini Women’s Day, a celebration of the incredible achievements, resilience, and contributions of Ba...
01/12/2024

December 1 marks Bahraini Women’s Day, a celebration of the incredible achievements, resilience, and contributions of Bahraini women across all fields. 🇧🇭✨

Today, we honor their stories, their strength, and the impact they continue to make.

📸: .official.x

The UAE, known for its multiculturalism, has a way of turning every celebration into something special, and is no exce...
28/11/2024

The UAE, known for its multiculturalism, has a way of turning every celebration into something special, and is no exception! Check out our curated list at the link in bio to celebrate in style 🦃🤎✨

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Videos

Stay tuned for a first-of-its-kind celebration of modest fashion, inclusivity, diversity and community! ⏳✨ #modestfashion #soignemiddleeast #inclusivity

@hmbeauty unveils latest products at an exclusive launch event in #Dubai. ✨❤️‍🔥 #hmbeauty #hm #makeup

Love them or hate them, food-themed purses are the season’s hottest arm candy 🍬 🤭 #trendsalert #fashiontrends #bags

Soigné sits down with @gulzeb_asif, founder of the newly launched luxury label @oneness.ae, to get the inside scoop on the brand’s vision and inspiration behind their limited-edition debut collection of power suits and blazers. ✨ The designer aspires to empower women through the power of timeless pieces that speak for a woman’s inner confidence and defines her aura. 🤍

It’s that time of the month 💄🛒 🥰 Tap the link in bio to discover all the top beauty launches of October you *need* to add to your shopping wish list. 🔗

Award-winning perfumer and @moellhausen.official’s R&D Director, @dominique_moellhausen, takes us inside the inspiration behind the fragrance house’s new DU.IT Creative Center in Dubai, and spills on her favorite fragrance trends . 🌸✨ #Moellhausen #DUITCreative #fragrancetrends #perfumes

If there’s one thing you need in your wardrobe this season, it’s a little sparkle—actually, scratch that, a lot of sparkle. ✨✨✨✨👀 The iconic crystal and diamanté embellishments that were the thing in the ’90s, and pretty much defined the fashion scene, are back—and honestly, we’re loving every second of it. 💎 Jump in on the trend with our curated selection of embellished accessories. 🔗 #embellishedaccessories #accessories #diamante #trendsalert

Founder of @houseofthl, India’s first luxury modest label available in the UAE, Qatar, and the USA, Nighat Ahmed walks Soigné through her brand’s philosophy and its rich use of traditional embroidery practices like the Indian dhabka. 🪡 🧵 #indianembroidery #modestfashion #modestbrand

@byedit_me celebrates 1st anniversary with an exclusive event featuring a stunning display of watches and accessories from @michaelkors, @guess, @toryburch and @danielwellington, just to name a few. ⌚️❤️‍🔥😍 #editbyahmedseddiqi #watches

Fringes, embellished details, ombre leather and suede, we saw it all on the bags at @fendi SS25 during @milanfashionweek. 🔥 💼 #milanfashionweek #milan #bags #fendiSS25 #fendibag

From @netaporter to @cultmia, your favorite brands have curated the chicest modest wardrobe. Don’t just walk—run to cop all the must-have pieces! ✨❤️‍🔥 Tap the link below. 🔗😚 🎥: @netaporter #modestbrands #modestfashion #modestclothing #modestdresses

Who said minimalism is boring? @cosstores just flipped the script at @nyfw—think sleek lines, luxe textures, and bold details that make every piece a statement. 🖤 It’s minimalism, but make it fashion. 🔥 🎥: @cosstores

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